Titleist is implementing new technology in the core and cover of its Tour Soft and TruFeel golf balls for 2024.

First, the Tour Soft, which is designed for golfers who prefer, you guessed it, softness above all else, while seeking all-around performance at a less-than-premium price point ($39.99).

The faster, larger core produces greater ball speed, according to the company. It measures 1.608 inches in diameter, making it the largest ionomer-covered core in the golf ball market. It is paired with a reformulated thin, proprietary ionomer Fusablend cover for greenside spin and a 346 quadrilateral dipyramid dimple design for efficient aerodynamics.

“The core is the engine of the golf ball, and that’s where a ball gets its speed,” said Mike Madson, Vice President, Titleist Golf Ball R&D. “What makes new Tour Soft unique is the size of its core, which allows us to really drive down spin in the long game. Then when you get into your scoring clubs, Tour Soft’s FusaBlend cover over that large core gives golfers the spin needed to hit it closer to the hole.”

Designed for players seeking a soft, budget golf ball, Titleist’s new TruFeel features a new core technology to deliver more distance in an entry-level ball.

The latest innovation from Titleist introduces the TruFeel golf ball, featuring enhancements aimed at delivering a superior performance on the course. The newly designed thicker, softer 3.0 TruFlex cover brings an elevated level of greenside spin, designed to provide golfers with enhanced control over their short game.

The TruFit aerodynamics incorporated into the ball contribute to a penetrating and low ball flight, designed to yield greater distance. This unique feature stems from a distinctively crafted spherically tiled 376 tetrahedral dimple design.

“With new TruFeel, our goal was to keep what people love about the product and deliver even more performance in the short game,” said Mike Madson, Vice President, Titleist Golf Ball R&D. “That softer, thicker cover is going to give golfers a little more greenside spin and performance. The reformulated core gives players long distance and soft feel. And with TruFeel being a Titleist product, it gets the same focus and attention from a manufacturing standpoint as every other ball in our lineup. TruFeel enjoys a loyal following because of its quality, consistency and continuous improvement.”

Pricing, specs, availability

Tour Soft

Colors: White, high optic yellow, and green, pink (July, 2024)
At retail: 1/24
Price: $39.99

TruFeel

Colors: White (January 24), yellow (March, 2024), matte red (may, 2024)
Price: $24.99