Equipment
2024 Bettinardi BB Series: Tour feedback, new technology shape flagship lineup
Bettinardi today announced its 2024 BB Series of putters. The latest installment of the Tinley Park, Illinois, company’s flagship line leverages tour feedback to inform CG placement and a new face milling technology.
Seeking to combine tradition and technology, Bettinardi has turned a keen eye toward each model. The seven models in the BB24 lineup include:
- BB1
- BB1 Wide
- BB8 Flow
- BB48
- BB28 Slotback Spud Neck
- BB28 Slotback Center Shaft
- BB28 Slotback Armlock
“Our commitment to craftsmanship and relentless dedication to the game of golf has allowed us to create our most innovative BB Series line yet,” said Robert J. Bettinardi, CEO/Founder of Bettinardi Golf. “Working alongside our elite Tour staff and engineering team, we re-balanced each head aligning the Center of Gravity and moving the sweet spot into a more natural alignment with the eye. Every putt feels incredibly balanced and consistent.”
“We tested over 30 different Flymill patterns in developing our new Perpetual Flymill face which provides superior feel and remarkable control.” said Sam Bettinardi, President of Bettinardi Golf. “This new method makes the face pattern exactly repeatable, creating tactile uniformity across the entire series.”
2024 Bettinardi BB Series: Key technology
Bettinardi engineers reshaped bumpers and shoulders to re-align the center of gravity of each model at address for better weight distribution and sweet spot contact.
Sonic optimization, which, according to the company aids in roll consistency produces a distinctive sound, is another centerpiece technology enhancing Bettinardi’s Perpetual Flymill Face Milling.
All the putters in the BB Series are one-piece milled from 303 stainless steel.
A Black Pearl PVD finish is standard across the 2024 BB lineup, regarding which, the company says, “beyond its striking appearance, the PVD coating is highly resistant to wear, scratches, and corrosion.”
Pricing, specs, availability
Stock shaft: Black PVD Tour Grade
Grip: Electric blue Lamkin Grip
Cover: Dual-constructed leather and carbon fiber BB Series magnetic headcover
Available for pre-order today (November 21) on Bettinardi’s website
At retail: December (U.S.), January (Worldwide)
Price: $450
Additional photos of each putter model below.
2024 Bettinardi BB1

BB1 Wide

BB8 Flow

BB48

BB28 Slotback Spud Neck


BB28 Slotback Center Shaft

Equipment
Neal Shipley, AKA, the “Big Fridge’s,” custom stamping
Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.
That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.
On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.

“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”
On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”
“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.
Equipment
From the GolfWRX Classifieds: L.A.B. Purple DF3 with Masters cover
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.

From the listing: “Some great items here today, time to thin out and make room for next set of gear. All prices include shipping.
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.”
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules
Whats in the Bag
Maria Torres WITB 2026 (June)
Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4

3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4

5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4

Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms

Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80

Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105

Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft

Grips: Golf Pride Tour Velvet

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Hay is for horses
Nov 22, 2023 at 2:53 pm
The color combination is absolutely on fire