Opinion & Analysis
2023 Rocket Mortgage Classic and British Masters: Betting Tips
Working on tee-to-green figures is a given for any golf punter, but there are a few ways to get there.
Over in Detroit, it may seem too easy to say ‘bombs away,’ but with Bryson, Matt Wolff, Joaquin Niemann, Cam Davis and Taylor Pendrith just some of the big drivers that have won or contended, we’ll take that as the metric for success.
British Masters
Back in leafy Warwickshire, the tee to green game is naturally vital, but there have been a variety of ways to get there.
Whether it’s off the tee or via the irons, the leaderboards of the past two runnings have contained nine of the top 10 from peg to short stuff. Enough evidence for me.
Let’s have the ‘simple’ formula of players in some form over the past few weeks, along with form at similar tree-lines or narrower tracks.
Contenders over the past couple of years Sebastian Soderberg, Richie Ramsay, Richard Bland and Guido Migliozzi may total a small sample but all point to form at Crans, Kenya, Valderrama and the AD Links, little surprise to anyone looking for players that thrive on quality ball-striking.
In that regard, Jordan Smith must hold interest even at 18/1. His latest outing resulted in a top-20 at the US Open and followed a brave attempt at regaining his European Open title. Still, I found it tough to split him and Adrian Meronk, two of the best players on the tour so have left them alone.
Not long ago, we might have expected Robert MacIntyre to have been contending for favouritism this week, so at double the price of the Polish star, I’ll take a chance that recent changes will see a return to the sort of form that beat Matt Fitzpatrick, Victor Perez and Rory McIlory in Italy in September last year.
Having had the Ryder Cup as his number one target for a while, the significance of that win at this year’s host venue cannot be overplayed. Indeed, recent changes to his coaching staff and caddie can only point to the belief that he has one target in his head.
“It is my main goal, my only goal for the next year,” MacIntyre said after winning in Italy. “I have done it on the golf course.”
He had been doing nothing wrong, but equally nothing outstanding before that second DPWT victory, “but we worked on a few things on Tuesday and Wednesday and I felt so in control of my golf ball this week.”
It’s a similar story coming into the British Masters.
April saw a run of three top-10 finishes, including in Kenya and Korea where, at both, he went off in the final group.
The 26-year-old’s recent improvements, from 68th to 18th in Munich and 80th to 14th at Green Eagle, must surely give him hope for upcoming tournaments, including the Scottish Open and final major of the year.
Last season’s 36th place finish here disguises that he was the only one of the top-10 ranked from tee-to-green that failed to finish in the top-20. Everything fired apart from the putter, with which he lost nearly five strokes on the field.
Runner-up at Hillside in 2019, he has a top-10 around this venue, at Valderrama, Joburg (Bland runner-up, Meronk third) and at the Gary Player Club. It’s a when, not if, and any slight improvement on last week’s gains from the fairway and with the putter will see him right there.
32-year-old Max Kieffer has given his home support much to cheer about when running-up at Green Eagle and finishing third in Muich a couple of weeks later.
Things could have been better for Kieffer, having disputed the lead for much of the European Open, a similar tale to his play-off defeat at the Austrian Open in 2021. That he could compete on a lengthy track that didn’t play to his advantage is a pointer to even better around The Belfry.
A week after the five-hole trial against John Catlin, the German recorded a final round 62 to finish second again, this time in Gran Canaria.
Given Kieffer recently went 16th/5th in Korea and Italy, it’s worth holding onto him when in form. With his stats in rude health – third for driving accuracy, 20th for ball-striking, 34th in greens, and top-30 for putting average, and proven when in form, he goes on the plan.
Guido Migliozzi was a much bigger price when the market opened, but still represents value at 70.1.
The Italian was put in the class of ‘could-be-anything’ after his two impressive victories in 2019, one of which significantly came at the Kenya Open at Karen.
It hasn’t been easy-going since then, but he ran up three times in 2021 – in Qatar (when beaten by a wonder-putt from Antoine Rozner) at Himmerland when thrashed by a rampant Bernd Wiesberger and, in-between, by Richard Bland around here, beaten after having missed a two-putt from a middle distance on the final par-five). The 26-year-old also put up top-10s at Crans and the U.S Open (!) for good measure, whilst a 12th at Karen is no harm.
Guido’s Qatar form links nicely with this week’s defending champion Thorbjorn Olesen, whilst his previous form at Valderrama and the Links give the hope that last week’s 10th is the catalyst for better to come on a more suitable track.
Figures have been trending nicely. Guido had a spurt through April that gave his many supporters real hope. However, after drifting away again, he left Munich recording positives in tee-to-green and putting, and he arrives at a place we know he can play.
I’ll add Ewen Ferguson simply as he is continuing to look too big for a multiple winner.
It is just 14 months since the inexperienced Scot threw away a final day lead in Kenya before winning a grind in Qatar (Meronk third with Justin Harding, a perfect link to all significant tracks, in fifth place).
In August, the 26-year-old waltzed home with a stunning display at Galgorm Castle and would have made it three for the year but for an indescribably brilliant display on the dance floor by Oliver Wilson, whose only previous victory was the Alfred Dunhill Links.
So form ties up nicely, we just need to forgive two recent missed cuts. I can do that.
Fergy’s last eight starts have yielded consecutive top four finishes in South Africa, 10th at the KLM and 14th at Green Eagle, an event at which he held a place in the top-10 for 54 holes. The Scot continues to churn out quality figures for approaches (top-20 for all his last six completed starts) and tee-to-green (plus figures for all six). Should he repeat those, I’m expecting him to leave his two missed-cuts well behind.
Kiradech Aphibarnrat makes no sense stats-wise.
The Thai has had a mixed season, but the best reads well. Alphie has recorded top-six figures for irons and tee-to-green in Singapore (finished 49th), top-10 for both to finish 15th in the Soudal, and eighth for tee-to-green to finish in the top five in the KLM.
It’s clear he has issues away from his irons at the moment, but I can’t forget how he should have won at Wentworth in 2021, and has relatable form at Malaysia, Links, Nedbank and Italy.
It might be an ask on immediate form but it’s in May that he secured back-to-back top-15 finishes in similar company. Back him to do that again.
Rocket Mortgage Classic
Over in Detroit, the defending champion described the course as ‘easy’.
Okay, that’s pretty simple when cruising clear of Patrick Cantlay et al, but with recent rain now making it even easier, think of last week’s form at River Highlands, when softened greens made it a birdie-fest. Who knows what Big Tone will say of it now?
The event itself doesn’t make as much appeal as the one taking place at The Belfry, but I’ll row along with four players that should give us a run.
Up top, it’s tough to split Tony Finau and the red-hot Rickie Fowler.
Finau looks ripe to go well again under even easier conditions than last year’s romp. With three of his five wins coming in 20-under or lower, the drop in grade out of ‘elevated’ status means he has to go well. He would be my choice for those looking for a safe place return at worst.
Another safe conveyance should be Sungjae Im, who drives me a bit mad with his lack of wins, but for whom this drop from the highest grade should be a boost.
Previous to missing three of his last five cuts, the Korean went on a run of four top-10 finishes in five starts before winning a lesser event on his home tour.
Sixth at Sawgrass works well with previous contenders Bryson, Cam Davis, Taylor Pendrith and Cam Young, while the seventh place at The Heritage works with most of those named, plus Patrick Cantlay, of course runner-up to Finau 12 months ago.
Cantlay also ties form in with the Shriners at Summerlin (see the one-two from 2020), the scene of Sungjae’s most valuable victory (Wolff second, with Aaron Wise being another link between the comp courses).
With Wyndham form in abundance, his best game lines up with Si Woo Kim, a Memorial specialist that helps tie in Cantlay again. KIt also brings in Kevin Kisner, a similar short driver, whose form at Sawgrass and Heritage rides nicely alongside two top-10s around the Detroit track.
Fairway-finding should enable Sungjae to attack the pins as he can, and I can see both him and compatriot Tom Kim giving the Koreans plenty to shout about.
Let’s talk about Tom Kim.
If the comp courses are correct, the 21-year-old’s two victories give him more than leading claims.
A five-shot victor over the first selection at Sedgefield, he then followed up with a three-shot victory over Cantlay and Matt NeSmith, a repeat contender at the Shriners.
Last week’s top-40 at the Travelers could have been so much better but for dropping 10 shots at the start of his back nine through rounds one and three.
Of note, however, is Kim’s final round 65, five-under on the card but one that could have been far better, consisting of six birdies and one eagle. That brings back memories of his final round at Detroit on debut last year, when he shot a best-of-the-day 63.
It’s all coming together after a very respectable top-10 at the U.S Open, and whilst Im has to be priced as he is, perhaps Kim deserves to be.
The hugely consistent Brian Harman is too tempting to ignore, particularly after a closing 64/64 had him run-up to Keegan Bradley last week. That wasn’t the first solid effort from a player that surprised me by being #27 in the world rankings.
Placed many times at Harbour Town, Sawgrass, and Sedgefield, Harman is the unsexy player of the world, never really given the respect his consistency deserves but, with similar conditions in front of him this week I’ll take him to overcome a pair of missed cuts over the last two years.
The diminutive 36-year-old has never played badly here, with a pair of 70s and 71s simply not good enough to make the weekend against low scoring. He hasn’t played here since 2020, but he arrives with his irons good enough to rank him in the top-20 for his last three completed starts.
I was tempted by the case for Taylor Pendrith but it lies purely with the driver and I’m not sure the rest of his current game is anywhere near the right form to exploit it. Instead, go for the totally unexposed Kevin Yu.
Chan-an Yu, or Kevin to his friends, qualified status on the KFT via the PGA Tour’s University programme, a complicated system that rewards the very best of college golfers. His full story is here.
That doesn’t really matter. What does is the excellent start he has made to his PGA Tour rookie season and his mid-season ranking of third off-the-tee, 37th for approaches and a combined ninth for tee-to-green.
Scoring-wise, the Chinese Taipei player ranks in sixth for par-4 birdies or better and 14th for the longer holes, expected of someone averaging 308 yards off the peg.
Form is improving too in 2023, an opening 20th in Hawaii followed by 44th at Torrey Pines, seventh place at Pebble Beach and last week’s 49th at River Highlands, dropping from inside the top-10 at halfway. That follows some progressive hints at the end of 2022 when top-20 at the Sanderson Farms and third in Bermuda.
An Arizona graduate, Yu was third in the 2019 NCAA D1 Championship, behind none other than Matt Wolff, and in the same year won the Australian Master of the Amateurs, held at Royal Melbourne, a course that hosted Aaron Wise’s victory three years previously.
Yu’s glaring weakness is the short game but that will come. For now, get with a player for whom there is no visible ceiling and who brings what might be the most vital asset to the table.
Recommended Bets:
British Masters
- Robert MacIntyre
- Max Kieffer
- Ewen Ferguson
- Guido Migliozzi
- Kiradech Aphiebarnrat – Top-20
Rocket Mortgage Classic
- Tom Kim
- Sungjae Im
- Brian Harman
- Kevin Yu
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
