Opinion & Analysis
The best bets for the 2023 Players Championship
In almost a month to the day, the golfing world celebrates the start of The Masters.
Traditionally, this is the week when the hype really ramps up, with The Players Championship being the first sighting of a top-class full field. That has changed, of course, with the introduction of the PGA Tour’s elevated events, a series of lucrative tournaments that have managed to tempt those that previously might have felt like a week off.
Since January, there have been four such tournaments with season-long contenders for the world number one slot winning three.
Jon Rahm won the opening Tournament of Champions and the Genesis, whilst Scottie Scheffler defended his Phoenix Open crown. Yes, Kurt Kitayama won the most recent – the Arnold Palmer Invitational – but he had to hold a host of challengers, including Scheffler, Rory McIlroy, Patrick Cantlay and Jordan Spieth amongst others. When the best are present, it takes an almighty effort to beat them.
Such are the financial rewards (let’s park ‘legacy’ for the moment), players can no longer aim themselves at Augusta week and need to be ready weeks before. And that’s what makes this week’s ‘fifth’ major so fascinating given we have seen many of the best show their hand.
To the event itself, and Sawgrass never fails to enthrall. Indeed, with the constant that is Pete Dye’s feature track, it has far more in common with Augusta than just quality of field.
Sawgrass asks players to find the right part of the fairway, to have their irons on point and to scramble like a demon should they miss the dancefloor.
At under 7200-yards, there are lessons for all designers that want to make a challenging course that doesn’t succumb to bombers, although distance can never hurt. Certainly it can be said to have aided the three winners since the event moved to a windier and wetter March, the trio averaging 14th for driving distance.
Overwhelmingly, though, this is a second shot course.
The last two champions Cam Smith and Justin Thomas ranked fifth for strokes-gained approach, whilst McIlroy was listed as just one place behind those in sixth.
Indeed, it is Rory that gives the best clue to this event after the move in month and the change in greens:
“So just to be a little more aggressive, get a shorter club in your hand, and even when you are aggressive and you miss, it’s a touch easier to get yourself back into position. The rough isn’t as long or as gnarly. You’re running into that pine straw and you still have some sort of a shot and some control of your ball. And then when you miss the greens, you’re not having to contend with that Bermuda, you’re not having to guess, how is this going to come out, whatever. So it lends itself to more aggressive play. I don’t know if the course is easier or not. We’ll see what the stroke average is at the end of the day. But because I think it’s playing longer, it’ll play longer for most of the guys, and I think it should all even out. But I definitely like the golf course the way it is in March.”
Best bet – Viktor Hovland
Current joint-favourite Rory McIlroy makes far more appeal than Jon Rahm and Scottie Scheffler from the top of the market.
The Irishman could easily have won at Bay Hill on Sunday, a final hole putt going close enough to give his fans a shout. That would have made it three wins in his last six events, and having won here in 2019, and ranking top-10 for tee-to-green in almost every event since time began, he looks a lot more solid that world number one Rahm, who has to put a poor Bay Hill behind him.
The Spaniard was going for his sixth win in ten starts and after an opening 65, looked very much the one to beat. His fade away to 39th, plus moderate course form is enough to give him the elbow at single figures.
Scheffler also just missed out at the Arnold Palmer, his birdie putt on 17 giving the hole a look as it went by, and maybe affecting his play on 18. He looks unflappable in the most part but will need to overcome last season’s 55th place finish, surprising given he went into Sawgrass off a run of 1/7/1, and won back-to-back straight after, including at the Dye-designed Austin CC.
‘NOOOO’ shout the masses as the name Viktor Hovland is put up this week, but I reckon this is the time he steps up in similar fashion to Cam Smith.
Buoyed by the likes of Keegan Bradley (in seventh and fifth in his last four starts here) and even Russell Knox (two life-time top-20s here and sixth last year) this course rewards quality ball-strikers. Those, amongst others, show that even those with frailties on the greens can do something here, and the 25-year-old Norwegian is a perfect fit.
Of course, there is nothing wrong with the Norwegian’s game from tee-to-green, ranking an average of 5th for driving since Pebble Beach, and 25th for ball-striking over the last three months. The issue is clearly with the short game and it’s one that many cannot overlook, but I’m happy enough to take the chance at the price, for a contender for a place amongst the elite.
Despite ranking down the bottom for his short game – particularly during rounds one and two – Hovland was beaten just four shots by Kitayama, a player that found more than his A1 game from tee to green. Given that, and his efforts in top-class PGA Tour competition, and I’m happy to be the outlier.
Twice winner at Mayakoba, where finding the fairway is a big advantage, and also at the Hero World Challenge – knockabout, maybe, but much of the world’s best were behind – he brings in a runner-up at Bay Hill in 2022 to go alongside Sunday’s top-10, top-five finishes at Riviera and a fourth place at Sedgefield where half-a-dozen Players champions have also won.
Pete Dye form is scant but Hovland has an 11th at River Highlands in his second of two starts there, and was top-30 when the USPGA was held at Kiawah Island.
In two outings here, the Norwegian star missed the cut on debut before finishing in the top 10 last year, leading the field in tee-to-green. Sure, his short game cost him nearly six shots of the 14 he made but he’s just a good chip short of being back in the world’s top-10. He can start here.
Max Homa is a player that, for some reason, seems easy to read. Classic, shot-makers tracks suit, and with an ability to grind out pars, the 32-year-old can confirm his startling improvement by contending here, but I felt he was also worth serious consideration for Augusta, for which he is currently 10 points bigger.
Equally, in their own way Jordan Spieth, Justin Thomas, and Tony Finau must have claims should everything click for four days, but it’s tough to choose between them.
Dangers – Sahith Theegala and Sam Burns
Instead, I’m leaving that illustrious group and taking a chance that Sam Burns comes alive again in Florida.
Winning here after two missed-cuts would be unusual, but his price has drifted to a big enough number to take the chance that this two-time winner of the Valspar Championship can also repeat an admirable effort of just 12 months ago.
Innisbrook clearly suits the 26-year-old, who beat Keegan Bradley (two top-10s here) to his first Valspar, whilst, before his ownback-to-back efforts, Paul Casey (3rd and 5th at Sawgrass) did the same, beating Jason Kokrak (top-10 2021) and Louis Oosthuizen (runner-up), and Patrick Reed and Tiger Woods (twice Players champion).
Burns has never really taken to Bay Hill, a ninth place the definite highlight from a handful of outings, but he was 26th here last year on his second event outing, leading at halfway after an opening 68/69, and finding the putter his best club.
Two weekends off look poor, but a glance back just a month ago sees Burns finish a fast-finishing sixth at Phoenix and 11th at the American Express, where rounds of 64 (twice) make his current performance hard to fathom.
Burns is playing around with drivers at the moment, but as a long-term member of the top-20 club for all-round driving, he will figure it out, and, at the price offered, it’s worth taking the chance it will be this week.
This will be a tough event for a maiden to win so, even if might be ‘unofficial’, Sahith Theegala‘s victory at the team QBE Shootout gives some backing to his chance.
The 25-year-old college superstar should have been at home with at least one trophy before his win in Naples (Florida) having led both the 2021 Fortinet Championship and last season’s Phoenix Open well into the finishing straight.
Both those efforts showed an understandable naivety in his game, but he showed he belonged at the top with a 13/15/28 finish at the big-money FedEx Cup events.
Since then, apart from the victory alongside Tom Hoge, the Pepperdine graduate has made 11 from 12 cuts, including finishing in sixth place back at the Fortinet, a fast-closing fifth and second at the Zozo and RSM respectively, fourth at Torrey Pines, sixth at Riviera and last week’s 14th at Bay Hill.
The latest result sits nicely with a seventh at Valspar, his ranking of 30th for greens over the last three months, top-10 for par-4s over the same period, and a solid pair of top-five listings for irons and tee-to-green at both the Farmers and Genesis.
With the likes of Homa now established away from the bunch, we are looking for the next star to shine, and Theegala, reminding me of the early days of Rickie Fowler with his confident short game, could very well be the one.
2023 Players Championship Recommended Bets:
- Viktor Hovland – WIN/T5
- Sahith Theegala – WIN/T10
- Sam Burns – WIN/T10/T20
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

P
Mar 7, 2023 at 10:44 am
No Rickie? He’s won here before, and he’s been doing better recently. Rahm can’t handle the Florida winds