Opinion & Analysis
2023 Phoenix Open: Betting Picks & Selections
There couldn’t be more of a contrast from the evil of Pebble Beach last week to the raucous party that will take place in Scottsdale this week.
From a depleted field to one that contains 18 of the world’s top 20 players, there is no doubt that the 2023 elevated events are attracting the biggest names in the game. Combine that with Superbowl weekend, a stadium course and one of the biggest crowds outside of the majors, and this will be one to watch all weekend.
Played for the last 36 years at Scottsdale, the course offers a mix of risk-and-reward holes as well as severe penalties for those that hit it wild. Witness the 17th, or 71st, hole over the last two runnings.
In contention, both Jordan Spieth and Xander Schauffele hooked their aggressive approaches into the greenside lake, handing the title to Brooks Koepka, whilst last year debutant Sahith Theegala found that luck was not with him, his tee-shot perfectly on line but finding a hard bounce, long roll, and a place next to those of the far more experienced duo.
Whilst the course offers it’s rewards, first-timers are far more likely to be put off by the enthusiastic, if slightly drunk, crowd, perhaps demonstrating why the list of recent winners includes major winners and contenders.
It’s always tough opting between the classier players at the top of the market, but world number five Patrick Cantlay makes most appeal at anything over 14/a and should be backed as such.
Understandably, there is plenty of repeat course form here, so it is testament to the 30-year-old’s class, that he contended a play-off here on debut last year.
There are few secrets from the elite of the golfing world and, like most, with Cantlay we get a solid bank of high-level form, highlighted by his efforts at the Shriners and Memorial tournaments, both included in a select group of comp courses.
It’s quite simple with Pat. At Summerlin he has recorded finishes of 1/2/2/8/2 whilst at Muirfield we get a pair of victories, third, fourth and seventh in just seven starts. I love this as a guide, particularly when looking at his numbers.
At both course, Cantlay ranks an average of around 11th off-the-tee, 22nd for approaches and 11th for tee-to-green. In last season’s play-off loss, he ranked 13th OTT, 27th SGA and 10th T2G – spot anything?
Cantlay often needs a run or two so I’m not worried about the opening 16th at the Tournament of Champions, and the 26th place at the American Express can possibly be upgraded a touch – 14th at halfway and fought back from a poor third round and 49th place – and he arrives at what looks a perfect course.
If most of the top lot are easy to read, I’m still not sure that we have reached anything like the ceiling for Tom Kim.
It’s tough to add anything new to this potential superstar other than most golf fans were waiting to see how he reacted to a stellar first full year on tour – it certainly isn’t disappointing!
17th on ‘debut’ at the Byron Nelson, the 20-year-old has done nothing but improve, and now ranks inside the top-15 thanks to victories at the Wyndham and Shriners championships, both with huge form links to the Pheonix Open, courtesy mainly to Webb Simpson and Cantlay.
If Kim was going to fall away he may have started at the seasonal opener where his lack of length would have been exposed. However, a fifth place secured his name in the minds of most for the rest of the year, enhanced by a sixth place at the American Express where a ranking of 16th in approaches was his worst for some time, the vast majority being inside the top-10.
Tom absolutely relished the party environment of the Presidents Cup and will no doubt do the same here on debut, another factor hardly worrying given his first-time efforts last year. It was close between he and compatriot Sungjae Im, but despite the latter’s course experience, there is a win factor element that gives the younger man the hard edge.
Mentioned already, Sahith Theegala is another name that should pay to follow for this year and beyond.
Once again, his profile is hardly secretive, and even if he has just that ‘unofficial’ pairs win to his name, could quite easily be sitting aside Tom Kim with two individual titles.
It’s almost impossible to ignore what the 25-year-old did on debut here last year, when even ‘star-struck’ playing with Koepka and Xander, he managed to find himself tied for the lead on payday Sunday.
However, in came the troublesome 17th, and whilst his tee shot took an awful bounce and careered his ball into the water, the highly-decorated Pepperdine graduate, came out of the event with a much higher profile and a fan club much bigger than the 100-or-so family and friends that surrounded him afterwards.
Previously, Theegala had led at the Sanderson Farms before proving a touch naive, whilst he also tried a miracle bunker shot when in contention at the last hole of the Travelers, something that caused a double-bogey and a two-shot defeat.
Add a top five at Muirfield to his collection of high finishes – an event he called ‘major tough’ – and we have a player that, like Kim, is progressing fast.
A pair of runner-finishes, third and four other top-10s have led to a place inside the top-40 of the world rankings and he has progressed from his opening two events of 2023 to finish tied-fourth at Torrey Pines, one of the classic ball-striking courses.
Ranking fourth for iron play and tee-to-green last time suggests he can attack these pins with relish, something he can build on after the usual quality driving, whilst an overall rating of 14th for greens-in-regulation over the past three months will give the opportunity for aggressive putting, something he showed in that victory alongside Tom Hoge.
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Over in Singapore, the DP World Tour join the Asian Tour at ‘The Beast’, a 7400-yard course with huge undulations, and water hazards to catch out the more enthusiastic of drivers.
With little, in fact nothing, to go on for European Tour students, ante-post stakes will be lower than usual and punters, like the players, will surely learn a lot as we go through halfway. This could be a great event for betting in-running – keep eyes peeled on the Bet Victor golf page.
It’s churlish to criticise Ryan Fox for not exploiting an opening top five last week, but after a first round 67, Ras did look open for a Fox saunter across a course that was certainly tighter than we had seen before, but had enough links-like characteristics to be right up his street.
11th is a strong finish, but at around 18/1 I need more, as I do if taking a couple of points less about favourite Robert MacIntyre.
Instead, start the card with the consistent Adrian Otaegui, who may not have the latent power of the other pair but has a guile to his game that might be a sneaky factor around a course that looks like it needs careful handling.
Winner of two match-play scenarios, he proved he could win a standard stroke-play with a win in poor conditions in Scotland, before showing the highest level of skill last October.
Coming off the LIV Golf bench, the 30-year-old (it’s that age again, the supposed peak of a golfer) won around Valderrama in record score and by a record-equalling margin of six shots, putting up figures rarely seen around what is a tough track.
It would have been almost impossible to recreate those numbers week-in week-out, but he hasn’t let his iron play slip, ranking an average of 10th for eight of his last nine outings – I’ll ignore Dubai as it was such an anomaly.
Add that to a set of scrambling stats that have the Spaniard inside the top 14 for 11 recent starts and a top-five rating for accuracy off the tee and we have a player that offers far more than hit-it-and-find-it. If this is a high scoring event, Otaegui’s placing could be valuable.
Back the four-time winner up with two maidens.
Matt Jordan has always been on the radar, particularly in links conditions, and he’s the potential value from the bigger hitters.
A pair of top-fives in Himmerland reads well, even if he should have finished better after a third round 62, whilst efforts in Foshan, Qatar and Portugal hint to being suited by this test, the middle of those the scene of a final round collapse after making his way to the front in difficult conditions once again.
The 27-year-old relishes a grind, something he’ll find over the next few days, but he makes the plan due to an upturn in putting form, something that was his nemesis over the last couple of seasons.
The trio of events since the start of the year have seen the Englishman steadily improve on the greens, finding half-a-shot, three-quarters and now over three shots on the field through Abu Dhabi, Dubai and Ras. Laguna National might have elements of all the places Jordan thrives, and I’ll take that chance.
Over to another Matt to complete the plan, this time Frenchman Matthieu Pavon.
Taking a look at the 30-year-old’s best form, he was third at the links-dominated Scottish Open in 2017, runner-up alongside Lucas Bjerregaard to Thomas Pieters in Portugal, and split Jon Rahm and Min Woo Lee in Spain.
Top that with a runner-up in Mauritius, and a fifth place at the same place in 2017, both amongst big-hitters, as well as a silver medal at Foshan, and the two-time Alps Tour winner builds up a profile that should relish a test like Laguna National’s toughest track.
Over three months Pavon ranks in seventh place for total driving and top-40 for greens-in-regulation, figures he improved on last week at Ras Al Khaimah, when second in approaches, fifth tee-to-green and top-20 in greens. Take that onto Singapore and it doesn’t take that much to believe he is slightly overpriced in what looks a winnable event.
Recommended Bets:
Phoenix Open
- Patrick Cantlay – 18/1 WIN
- Tom Kim – 22/1 WIN
- Sahith Theegala – 45/1 Each-way
Singapore Classic
- Adrian Otaegui 25/1 Each-way
- Matt Jordan 45/1 Each-way
- Matthieu Pavon 60/1 Each-way
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
