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Opinion & Analysis

2023 AT&T Pebble Beach Pro-Am: Betting Tips & Selections

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Here we go again.

After the multi-course American Express and the two-track Farmers, the PGA Tour arrives at the legendary Pebble Beach for this week’s AT&T.

Shorter than the average tour event, the coastline course/s deliver a reasonably simple test for the high-level celebrities and their professional playing partners, but this changes dramatically should any of the famed coastal weather arrive.

Bad enough for those paid to hit a dimpled ball, it can turn an amateur’s enjoyable (and expensive) round into something horrendous like this.

Three players clearly stand head-and-shoulders above the rest, both in terms of quality and world ranking, and they do have figures that justify that – in spades.

Favourite Jordan Spieth is the King of Pebble. His record here is unsurpassed, and he relishes the challenges of this seaside terrain.

However, with no serious turn in conditions, I’m not sure his current game is much to go on. The 29-year-old has missed the cut in two of his last six starts, the best results coming in limited field events at two of the FedEx play-off events and the Tournament of Champions.Not as if Spieth needs to be in form – he won the RBC Heritage last year after a run of mc/35/35/mc, but even a win, runner-up, third , fourth, seventh and ninth, it always feels as if you take your life in your own hands when backing him at 10/1 and less.

Matt Fitzpatrick and Viktor Hovland make up the elite trio, all residing in the top-16 of the world rankings.

Both justify being alongside the Texan at the top of the market, although until last season’s closing sixth place finish, only Fitz’s 12th at the 2019 U.S Open was worth noting from an event formline of missed-cut and 60th.

Interestingly, the Norwegian matched that finish three years ago, becoming low amateur for the second major in a row, and both are hard to argue against.

With combined wins in Mayakoba, Puerto Rico and Dubai, as well as top finishes at various Open championships, conditions suit both equally well. Choosing between them is tough enough, but with home players winning 27 of the last 30 events held here (17 of the last 18) and with doubts about the motivation for playing this week, they can all be left alone at combined odds of around 9/4.

The draw is probably as crucial here as any other event, with Pebble Beach having some of the smallest greens on tour and Spyglass Hill being affected occasionally by similar winds. Make the score at Monterey Peninsula, if at all possible.

Despite the quality up front, the section that includes defending champion Tom Hoge, Maverick McNealey, Andrew Putnam and Seamus Power has equally strong credentials for the title.

Hoge aims to become only the second player to defend this title since 2000 and, whilst playing as well as ever, is no Dustin Johnson, whilst it’s hard to put McNealey in front of the Irishman given the latter’s 2-0 lead in PGA Tour wins, and 3-zip if you count the KFT.

Power ranks in the top echelons of players with form at short courses and is easy to make a case for in an event at which he opened up a five shot lead at one point last year, before finishing in ninth.

The 35-year-old has never been better, now ranked inside the top-30 after a season that included that top-10 here and again at Southern Hills, a top-12 behind Fitz at Brookline, third at Mayakoba and fifth at the RSM. The highlight, of course, was the victory in Bermuda, sitting nicely with his first victory at the Barbasol, that Kentucky event showing links to proven coastal/short course player Kelly Kraft (runner-up here to Spieth in 2019) and Aaron Baddeley and Kevin Streelman, with six top-10 finishes between them at the AT&T.

Rather like the player he beat in that Barbasol play-off (J.T Poston) Power is fairly easy to read, and although the very nature of pro-ams doesn’t suit everyone, the course make-up suits perfectly.

Usually consistent and in the top echelons for tee-to-green, greens-in regulation, and for up-and-down, Power comes here looking to recover from an unusually poor performance on the large Abu Dhabi putting floors. Certainly the figures look awry compared with his 10 strokes gained for tee-to-green and 12th for around-the-green, and it’s easy to see improvement in California, where in 2022 he lay in fourth place into Sunday at the pro-am at La Quinta, as well as a previous ninth place finish at the Barracuda (fifth into Sunday).

He’s the best of the week but I’m also including:

Alex Smalley – We were on 26-year-old Smalley for the American Express a few weeks ago and he was going well until the PGA West (Nicklaus) caught him out, causing a drop into 62nd from 21st place, and close to two of the other three selections this week, as well as Garrick Higgo, who just missed out due to lack of experience here.

The recovery into a place just outside the top-20 was impressive, though, with a final round 63 comprising 10 of 14 fairways and 15 of 18 greens in regulation, as well as making all his putts under 10 feet.

Those sorts of figures have been expected from the outstanding Duke graduate, who made his PGA Tour debut as an amateur at the 2017 U.S Open. Since then, it hasn’t been plain sailing, indeed he has yet to win an event despite an excellent return to this level in 2022.

Starting with a best-of-Sunday 65 to finish tied runner-up at Corales, he then finished in the top six behind Jon Rahm and co in Mexico, 10th at the Scottish Open and 13th at Sedgefield.

Since October, Smalley has made seven of nine cuts, highlights being 11th at Bermuda and a pair of top-five finishes at the RSM and Houston, all contributors to the tee-to-green stats that see him rank 1/2/6/11/13 for his ball-striking and significant given the test this week..

He couldn’t get it going at Waialae for the Sony but followed up the La Quinta effort with a top-40 at Torrey Pines, when his tee-to-green game was again perfectly respectably ranked in 33rd given the strength of the field.

Runner-up in the Dominican Republic, fourth and 15th in Houston, and with form at Colonial and Bermuda, this looks the prefect test for a player that at least had a look last year, and that the bookmakers simply cannot make their mind up about.

Robby Shelton – Makes his event debut here this week in his second time at the top level, but the former Walker Cup player has enough relevant form to make him of interest, particularly after a sixth place at the multi-course American Express a few weeks ago, his best finish in California so far.

Shelton included Scottie Scheffler and Ben Griffin as play-off victims when winning two of a total of four KFT events in 2019 and 2022, coming here after making eight out of ten cats (yeah, I know) since arriving back on tour in September.

Best efforts are 15th at the Shriners and a top-10 at the RSM, but let’s also throw in a sixth at Mayakoba, 11th at the Honda and a top-20 in Texas.

This is a drop in class, and significantly in distance, from Torrey Pines and I’d expect to see more advantage taken here.

Harrison Endycott – One of the Player To Follow for this season, it’s hard to work out exactly what the 26-year-old Aussie wants in terms of course set-up, but given his heritage and junior career, it’s fairly certain he can play well in the wind.

Having made his way through the grades including a win, two top-10s and two top-20s on the KFT, he wasted little time making his mark at the highest level, finishing tied-12th at the Fortinet in California, a joint best-of-the-day 65 launching him up the board on day three.A month later, Endycott started the Bermuda Championship with a pair of double-bogeys before signing for an opening nine-under 62, the catalyst for another career top-10, and in November he overcame a poor opening round at his home PGA Championship (111th) before flying through the field as the event progressed, finishing a never-nearer 18th behind Cam Smith.

Even the missed-cut at the Australian Open was not devoid of promise, an opening 68 seeing him start the second round in 7th place.

With a pedigree in Australia and a residence in Scottsdale, I’ll take the chance he will find something back in California, scene of the best of three events in 2023 – 22nd at the American Express – when his game showed the all-round prowess it did in Scottsdale – top-11 in approach and top-15 tee-to-green.

Recommended Bets:

  • Seamus Power – WIN
  • Alex Smalley – WIN/TOP-5
  • Robby Shelton – WIN-TOP-10
  • Harrison Endycott – WIN/TOP-20
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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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