Opinion & Analysis
The top-5 newsmakers of 2022
Check out my rundown of the the top-5 news-making golfers of 2022.
1. Cameron Smith
2022 was one hell of a year for golf, but one subject dominated the first half, and may continue to do so over the next 12 months.
Like it or loathe it, LIV was monumental news, and there are probably half a dozen names that could make the top spot in this column. For me, Aussie Cam Smith tops the lot.
Having shown progression and winning form on the PGA Tour over the past 24 months, Smith raised his game last season, following up back-to-back wins at his home PGA Championship and the pairs competition, the Zurich Classic of New Orleans, and the Sony Open.
A stunning 34-under win at the Tournament of Champions, victory at the prestigious Sawgrass and a fourth top-10 at Augusta saw the 29-year-old make his way comfortably inside the top 10 in the world rankings, becoming one of the main challengers to Scottie Scheffler, Jon Rahm, and Rory McIlroy for the number one slot.
Then the rumblings began.
Having already secured major winners such as Dustin Johnson and Brooks Koepka, the LIV rumor mill went into overdrive, strongly indicating that Smith and former Masters champion Hideki Matsuyama were the next targets. Most golf fans would have seen the Japanese player’s loss of form and would have expected him to make the leap over the now very progressive Aussie.
And then the most bizarre week.
Although fate looked to have nearly secured a St. Andrews victory for Rory McIlroy, both he and Viktor Hovland saw a four-shot overnight lead vanish down the stretch, with Smith simply out-playing them and performing beautifully on and around the hallowed putting surfaces.
After a best-of-the-day 64 had won the most famous trophy in golf, the Claret Jug, Smith faced a barrage of questions about where he went from this victory, with the push towards revealing whether he was a “yeah” or “no” to LIV.
It was a strange reply: “My team around me worries about all that stuff.” He convinced very few.
Of course, it would never stop there, and as the Aussie made his way to two of the three FedEx events (he pulled out of the middle one — the BMW — due to “injury”) he was constantly batting away the reporter’s questions.
He might have said, “I’m ready to cop some heat,” before continuing, “I understand what I’ve said, but as I said, I’m here to play to win the FedEx Cup Playoffs. That’s my number one goal, and whatever happens after that will come from me.” He might also have tried unconvincingly to detract from compatriot Cameron Percy’s view that both he and Marc Leishman were “gone,” but few took his side and at the end of August LIV confirmed they had landed their biggest catch to date.
Smith was clear about his reasons. He stated the signing was a “business decision,” whilst also mentioning that the worldwide LIV schedule was far more appealing:
“I’ve lived over here seven years now, and I love living in the U.S., but just little things like missing friends’ weddings, birthday parties and seeing your mates having a great time at rugby league games has been tough.”
Since joining the rebel tour, Smith has won once from five starts on LIV, with total earnings of just over $7 million, and turned up to dominate the Australian PGA for his third win in five years at the event, a tournament he enjoyed replaying in his local.
Cam Smith celebrating at an Australian pub is everything you think it would be. ?
— Golf Digest (@GolfDigest) December 1, 2022
In his final event of the year, Smith missed the cut at the Australian Open, but that can’t take away the fact he’s had a year in every respect. Had he continued on the PGA Tour, he would have been news. The fact he didn’t make him even more so.
Unlike many of his fellow jumpers, Smith was getting better by the month and was on his way to the number one slot pretty soon. It will be up to the OWGR, but that he may still do makes him very much news of 2022 and 2023.
2. Lydia Ko
It’s a rare thing to keep top form going for five, 10, 15 years, and more. Players launch out of the blocks, but many have also suffered long periods of, well, nothing.
The PGA Tour may have had its young winners in recent years (Spieth, Wolff, Morikawa and Kim), but the LPGA outdoes them by several handfuls, with players such as Brooke Henderson, Lexi Thompson, Paula Creamer, and Morgan Pressel winning events before they were 19 years of age and again suffering long periods when the game just goes.
Lydia Ko, back-to-back winner of the Canadian Open at 15 and 16 years of age, trumps all those names and, despite the total of 19 LPGA wins over 10 years, 2022 was definitely her best yet.
The 25-year-old Korean-born superstar has only won five times since a stellar 2016, but three came this year, winning on her second outing of the year — the Gainbridge LPGA — and at two of her last three outings at the BMW Ladies and prestigious Tour Championship (final round highlights here).
Throughout the 22 events of her season, Ko made every weekend, winning three times and recording nine further top-five finishes to win her first Player of the Year award since 2015. Top that with a return to world No. 1 in what might be the densest LPGA field of all time, and we have a newsmaker making the right type of news.
Ko continues to tinker with her game, recently opening up on the amicable split with Sean Foley, but she’s rarely been happier.
Due to marry her fiance Chung Jun in the off-season, Ko appears more relaxed than she ever has been, and having led the scoring average, strokes-gained-total and been in the top three for scrambling and putting, she may find herself in this column in 12 months time.
3. Ashleigh Buhai
When Ashleigh Buhai won the 2022 Women’s Open at Muirfield in August, she made history by becoming the first (modern-day) South African player to win the event since Alison Sheard in 1979, and only the second female major champion after Sally Little won two at either end of the 1980s.
A noted amateur, Buhai has taken her time winning tournaments, her second victory coming four years after the Catalonia Ladies Masters, whilst her win at her home Open came in 2018, seven years later.
None of those events were particularly close, with a winning margin of at least two, so as she opened up a five-shot lead (courtesy of a 65/64 blitz) going into Sunday, signs looked promising, as did her Open record — a tied-5th and 11th being her two best major finishes in 43 outings.
Three ahead with a handful of holes to play, including the gettable par-5 17th, the engraver was ready to start his job, until a disastrous treble-bogey on the 15th.
Opens are never meant to be easy and when the 33-year-old lost that substantial lead, she faced the prospect of a playoff against In-Gee Chun, a three-time major winner who just two months prior had won the Women’s PGA from two former major champions.
It looked a tough task for the pre-event 200/1 chance against one of the more fancied players, but in an epic battle that went to the fourth extra hole, the less-fancied player proved far the hardiest.
Both had chances to win the decider, and as they approached the 18th yet again, both looked fatigued.
In-Gee found her tee shot drift off the fairway into a bunker, meaning she had to chip out, hit a long hybrid shot and attempt a difficult par save, whilst her opponent’s approach looked to have found one of those golf lies in the back half of an island bunker to the right of the green, facing what appeared to be a much tougher par save.
With In-Gee 15 feet short of the pin, Buhai needed to get closer to the pin and put the onus on the Korean. Under the most extreme pressure, Buhai created a chip shot of beauty, landing perfectly on the green and rolling out to around two feet. In-Gee missed her putt, the South African couldn’t, announcing the victory as “life-changing.”
Not only was the exhausting effort worthy of being a news headline, but the antics of her husband, David, were also worthy of note. Usually caddying for Jeongeun Lee6, he’d clearly had a bit too much of the local brew and couldn’t quite hide either his nerves or delight as the play-off ended in victory for his better half. It would not be another wait for her next title, and just four months later, Buhai ended her year with a victory at the ISPS Handa Women’s Australian Open, coming from one behind another former major winner in Jiyai Shin, who missed a five-footer to tie. This time, Dave had to be a tad quieter — he was on the bag.
4. Tom Kim
In a year that was preoccupied with talk of how much money players were getting or needed, golf needed a lift.
There were the heroic social media stances taken by the likes of Max Homa and Joel Dahmen, both among many that provided a chuckle of three, but on the course, nobody made more of an impact than Joohyung Kim, for whom typists will forever be grateful is better known as Tom.
Through a convoluted qualifying path that included a third place at the Scottish Open, Kim was granted Special Temporary Membership to the PGA Tour and immediately secured his card with a seventh at the Rocket Mortgage Classic after a final round 63. All that after having to birdie his 36th hole to make the cut.
“It means everything,” he said after gaining his license for 2022/23. “Every day I’ve played golf, I’ve thought about playing on the PGA Tour. It was nothing else.”
Already the youngest player inside the OWGR top-50, a week later, the 20-year-old became the only winner of a PGA Tour event that had started their tournament with a quadruple bogey, eventually firing a final round 61 to earn a stunning five-shot victory.
The first two FedEx events didn’t quite match that standard, with a lowly effort at the BMW meaning he missed the Tour Championship.
However, in a mix of established stars, Kim shone out at the Presidents Cup.
Golf Digest tells the tale of the per-tournament press conference:
“When a reporter asked him if he had taken any inspiration from Y.E. Yang’s win over Tiger Woods at the 2009 PGA Championship, and whether that formula of taking down a juggernaut might have echoes in the International Team’s monumental task of beating the Americans.
“Kim took the air out of that narrative quickly—he said he was a Tiger fan growing up and didn’t want Yang to win. Later, he added that even as a seven-year-old, he was disappointed in Yang’s win because he wanted to be the first Korean to win a major.”
Kim may have gone 2-3-0 in the team event, but in winning a foursome (against Scottie and Sam Burns) and one fourball (versus Patrick Cantlay and Xander), he showed that golf can be fun!
Kim could not have started the 2022/23 wrap-around season any stronger, with a comfortable three-shot victory at the Shriners, easily holding off course specialist Cantlay, who simply tried too hard to catch the leader. In doing so, Kim became the first winner since Tiger to win two PGA events before the age of 21.
Subsequent efforts include a 25th at the Zozo, 11th at the CJ Cup and a year-ending fourth place in Japan before taking finishing 10th at the Hero World Challenge, where he co-led after the first round and ‘officially’ met his hero Tiger Woods.
Kim’s ascendancy to the top 15 in the world is no fluke.
He won the Asian Tour Order of Merit before immediately making an impact at the highest level, his approach stats are as good as anyone out there, he openly loves the game, and he’s nicknamed after children’s cartoon hero Thomas The Tank Engine.
In a year when many of the best-known golfers shed fans by the bucket load, Tom Kim is the perfect antidote.
5. Matt Fitzpatrick
Until this year, Matt Fitzpatrick had recorded only one top-10 in 23 attempts at a major.
Whilst the 28-year-old had won seven European Tour events, he had never won on the PGA Tour, with many observers, and Fitz himself, acknowledging his lack of length was an issue. Those runner-up finishes at Bay Hill at this year’s Wells Fargo were no surprise given his class, but there was something just missing.
And then it all came right.
PGA tour season over for this year. A season I could only dream of. So many positives to take into next year, time to make a plan on how I can get better and improve on this years results!! pic.twitter.com/zsxFeXCB6e
— Matt Fitzpatrick (@MattFitz94) August 30, 2022
Having worked with coach Mike Walker and biomechanistic Sasho Mackenzie, Fitz started to see results.
Working on a method known as The Stack, the figures tell it all, with Fitz’s average club head speed on the PGA Tour halfway through the 2022 season increasing by over five mph compared to 2019, and his ‘off-the-tee ranking improving to 10th, compared to 59th just three years ago.
The season had already seen the Englishman finish tied-14th at The Masters, T2 at Wells Fargo and T5 at the USPGA, so he was in as good a shape as ever when coming to the U.S Open at Brookline.
Starting alongside another tee-to-green superstar, Will Zalatoris, the two PGA maidens stood on the first tee, hoping to hold off a host of challengers, including the daunting trio of Rory McIlroy, Jon Rahm and world number one Scottie Scheffler.
Despite several putts just missing by millimetres and an eagle try at #8, Fitz stubbornly refused to go away, finding himself in the sole lead when Scheffler started unravelling just after the turn.
On the same hole that Scheffler had just three-putted – the 11th – Fitz watched Zalatoris drain one and then miss a two-putt par from 15 feet, giving his playing partner a two-shot lead. That’s huge at a major but thoughts turned to the fate of Mito Pereira at Southern Hills.
Fitz then knocked in a 60-footer monster on 13 and then watched the leader save par from 15 feet, whilst, at the 15th, he again holes for birdie whilst WillyZ records his second bogey in four holes.
Now chasing, Zalatoris made no mistake knocking in a short one at 16 and was now just one behind coming to the pressure holes, and it was set up nicely at 17, where both players made par. Down to the 72nd.
On the deciding hole, and one shot behind, Zalatoris crashed one down the fairway whilst, defending his narrow lead, Fitz pulled a three-wood into the left-hand island bunker.
There was very little room in front of the leader’s ball, and any mis-shot might have seen the ball hit the large tuft of grass, sending the ball anywhere. Another possibility was being short and facing a tough up-and-down from the bunker in front of the green.
Fitz and caddie Billy Foster did not mess around. In contrast to the lopper needing to tell his charge to ‘get on with it’, as he did at Augusta in April, Fitz took control and hit a shot equal to the much-replayed iron of Sandy Lyle’s famous bunker shot on the 72nd hole of the 1988 Masters.
Fitz second ended around 20 feet from the flag, a couple of feet ahead of his playing partner, and now the only other that could stop a play-off between either of the leaders and Scheffler, safe in the house at 5-under.
The leader cozied the ball to the hole, parred out and watched as Zalatoris, already twice a major runner-up, missed the birdie putt by an inch.
Not only had the Englishman finally got the PGA Tour monkey off his back, but he did it in the utmost style, ranking first in tee-to-green with an astonishing 16-plus strokes gained, as well as leading the around-the-green figures.
Fitz went on to make 16th at the Tour Championship, run up in Italy, and end his year looking as if the season had taken its toll, but still finishing 5th.
On the PGA Tour for 2021/2, Fitz ranked 10th off-the-tee, seventh in tee-to-green and around-the-green, 22nd in putting and second overall. On the DPWT, he ranked 21st for driving distance, an improvement of over 100 places from the previous season, and third for stroke average.
Fitz has always been there, but this time he has arrived. And that makes news in the golf world.
Notable mentions
Everyone will have their own view on the newsmakers of 2022.
Of course, having dominated golf news for much of the first half of the year, Greg Norman, LIV CEO, might be a choice. The mouthpiece of the Saudi-backed tour has got himself in the news with an awful lot of rhetoric and has twice been rumored to be on the verge of being replaced.
Then there is Phil Mickelson, who went from being the dominant force on the Champions Tour to hiding away for a couple of months. Having openly admitted his “obnoxious greed”, he became the most polarising figure in the game, accepting a huge amount of money from a group he had previously called “scary motherf**kers.”
On a good note, Rory McIlroy finally became the dominant player, finishing number one on both sides of the Atlantic. He won three events, should have won at least three more, and went home empty-handed from St. Andrews, an Open Championship that was there for him to win.
As a celebrated opponent of LIV, McIlroy became the mouthpiece for the PGA and DPWT players, although that wasn’t always welcomed by all.
Finally, as it was getting quiet, and few thought we would hear about LIV until February, the Augusta National committee released a statement saying they would welcome all the qualified players to the 2023 Masters. In attempting to “honor the tradition of bringing together a preeminent field of golfers,” they have attracted the attention of the 9/11 survivors’ group, in the same way, LIV Golf did in June.
Whatever your view, there is one thing for sure. Golf is making news.
Happy Holidays, WRXers!
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
