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The Wedge Guy: Why modern irons don’t make sense to me

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One of the things that really bothers me about most of the newer iron models that are introduced is the continued strengthening of the lofts — I just don’t see how this is really going to help many golfers. The introduction of driver and hybrid technologies into the irons – thinner faster faces, tungsten inserts and filling the heads with some kind of polymer material – is all with the goal of producing higher ball flight with lower spin. But is that what you really want?

I’ll grant you that this technology makes the lower lofts much easier to master, and has given many more golfers confidence with their 5- and 6-irons, maybe even their 4- and 5-. But are higher launch and lower spin desirable in your shorter irons? I’ve always believed those clubs from 35 degrees on up should be designed for precision distance control, whether full swings are when you are “taking something off,” and I just don’t see that happening with a hollow, low CG design.

Even worse, with lofts being continually cranked downward, most modern game improvement sets have a “P-club” as low as 42-43 degrees of loft. Because that simply cannot function as a “wedge”, the iron brands are encouraging you to add in an “A-club” to fill the distance void between that and your gap wedge.

But as you ponder these new iron technologies, here’s something to realize . . . and think about.

Discounting your putter, you have 13 clubs in your bag to negotiate a golf course. At one end, you have a driver of 10-12 degrees of loft, and at the other end your highest lofted wedge of say, 58 to 60 degrees. So, that’s a spread of 46 to 50 degrees. The mid-point of that spread is somewhere around 35 degrees, the iron in your bag that probably has an “8” on the bottom.

Now consider this: From that 35-degree 8-iron downward, you have a progression of clubhead designs, from the iron design, to hybrids, to fairway woods to your driver, maybe even a “driving iron” design as a bridge between your lowest set-match iron to your hybrids. At least four, if not five, completely different clubhead designs.

But in the other direction, from 35 degrees to that highest lofted wedge, you likely only have two designs – your set-match irons and your wedges, each of which all essentially look alike, regardless of loft.
I feel certain that no one in the history of golf ever said:

“I really like my 6-iron; can you make me a 3-wood that looks like that?”

But do you realize the loft difference between your 6-iron and 3-wood is only 12-14 degrees, even less than that between your 6-iron and “P-club”? So, if you can’t optimize an iron design to perform at both 28 and 15 degrees, how can you possibly expect to be able to optimize the performance of one design at both 28 and 43 degrees?

And you darn sure won’t get your best performance by applying 6-iron technology to an “A-club” of 48 to 50 degrees.

This fact of golf club performance is why you see so many “blended” sets of irons in bags these days, where a golfer has a higher-tech iron design in the lower lofts, but a more traditional blade or “near blade” design in the higher lofts. This makes much more sense than trying to play pure blade long irons or “techy” higher lofts.

Most of my column posts are oriented to offering a solution to a problem you might have in your game, but this one doesn’t. As long as the industry is focused on the traditional notion of “matched sets,” meaning all the irons look alike, I just don’t see how any golfer is going to get an optimum set of irons without lots of trial and error and piecing together a set of irons where each one works best for the job you give it.

If you want to see how an elite player has done this for his own game, do some reading on “what’s in the bag” for Bernhard Langer. Very interesting indeed.

Terry Koehler is a fourth generation Texan and a graduate of Texas A&M University. Over his 40-year career in the golf industry, he has created over 100 putter designs and dozens of wedges. In 2014, he put together the team that reintroduced the Ben Hogan brand to the golf equipment industry with his TK 15 wedges and Ft. Worth 15 iron designs. Since receiving a U.S. Patent for his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” in the wedge category. In addition to inspiring multiple companies to emulate this sole technology, the performance of his wedge designs have stimulated all other companies to reposition some mass toward the top of the blade in their wedges. Terry is retired from his role as Chairman and Director of Innovation for Edison Golf, and remains active in the industry as an independent designer and consultant.  But his most compelling work is in the wedge category. Since he first patented his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” reflected in ‘tour design’ wedges. The performance of his wedge designs have stimulated other companies to move slightly more mass toward the top of the blade in their wedges, but none approach the dramatic design of his Edison Forged wedges, which have been robotically proven to significantly raise the bar for wedge performance. Terry serves as Chairman and Director of Innovation for Edison Golf – check it out at www.EdisonWedges.com.

31 Comments

31 Comments

  1. Murv

    Dec 2, 2022 at 12:52 pm

    I’ll be 79 for next season. A couple of years ago I had a short trial with a 7 wood. Didn’t like it. Put it back in last fall and loved it. Looking for a 9 wood. Will go from 2 fairways and 3 hybrids to 4 woods and 1 hybrid then the 7 iron. Sad when you can’t elevate hybrids anymore. 44 set pw. 49, 54 and 58 wedges.

  2. Neville Hubbard

    Dec 2, 2022 at 11:23 am

    I have 16.5° 3-wood, 19°, 23°, 25° hybrids, 27.5° 7-iron, 31° 7-iron, then conventionally lofted clubs to a 44° pitching wedge, 50° gap wedge, 56° sand wedge and, I’m ashamed to say, a chipper!!! It works for me!!!

  3. WiTerrp

    Dec 2, 2022 at 11:19 am

    By trial and error, my set reflects your opinion. In the under 90 mph driver head speed, I only routinely carry 7-P irons. My gap wedge is a Vokey, not the set 48 iron. The wedge is far better at feel shots and the P can cover shots that I would use the 48. The 6 iron is replaced by a 25 hybrid. I have both the 6 and 48 irons, but only carry the 6I based on a specific par 3 distances Since adding the wedge, the 48 is pretty much just for set resale value.

    Having lost club head speed, the promise of more distance doesn’t impress me much. When an iron can’t give me 10+ yards over the previous iron, time to add another hybrid.

  4. Larry "Bud" Melman

    Dec 2, 2022 at 1:41 am

    Naw bruh, I want 4 irons in the bag and 7 wedges. That’s just how I roll.

  5. David Aceto

    Dec 1, 2022 at 5:48 pm

    good article my irons start 31 to 33 degrees to 36 to 41 to 46 to 51 degrees 5 degree gaps due to my 65 mph clubhead speed with a iron the only speciality is i use r9 tp b irons for my 8 9 and pitching wedge works out great

  6. Rob

    Dec 1, 2022 at 5:40 pm

    Overfocusing on Loft is just as bad as overfocusing on the number on the bottom of the club.

    Loft, and especially static loft, is only one variable in the equation. Work backwards from your ideal ball flight, distances, forgiveness, and feel instead.

    Whatever that loft, length, clubhead, and shaft is, let that be.

    • Jeff

      Dec 3, 2022 at 10:26 pm

      Many golf ball OEM’S when working with their various tour staff. Start working with their staff from the green to their drivers. The player wants the sound and feel of the ball around the green. Shows the importance of having the right ball for the short game.

  7. Edward Gambler

    Dec 1, 2022 at 5:21 pm

    You loft jack complainers miss out on one important factor. Shorter shafts are easier to hit and easier to hit straight. So putting a 7 iron loft on an eight iron shaft immediately makes that distance easier to manage for the average and sub average golfer. Simple fact.
    You claim we shouldn’t care what number is on the club, but it seems to me you’re the ones who get all bent out of shape with the number not meaning what you want it to. Lighten up…I went from about 6 GIR per round with my traditionally lofted irons to over ten with my new PXGs. All that extra distance with shorter shafts and more forgiveness has been an absolute Godsend.

    • Philip

      Dec 2, 2022 at 9:33 am

      You only posted to brag you paid a ridiculous amount of money for clubs made by a dope. I a 5 and he’s ? right… I even published an article about this very topic when I was marketing Director for a HIGH END boutique club maker

      • Brandon

        Oct 23, 2025 at 4:22 pm

        What? That made absolutely no sense. Oh and my “overpriced clubs made by a dope” play well, feel fantastic and only cost me $79 per club brand new with graphite MMT80 shafts and they are 0311xp not the cheaper 0211 or blackops. Prior gen is always on sale plus the heroes discount is great for military and first responders.
        I dont have one but they had the 0211 driver on sale forever for $199 with your choice of about 7 or so shafts.
        You just sound like a hater
        They also

    • Brandon

      Oct 23, 2025 at 4:26 pm

      100% agree with you. Plus where’s this guy been? There are sets from all the OEMs (mostly GI) that have progressive sets with cavity back in the short irons and hollow in the longer, or blended sets. Adams was doing it in the mid 2000s even, this isn’t new, its just progressing.

  8. Mark Blake

    Dec 1, 2022 at 4:02 pm

    The number on the club matters because 8 iron and above is a different shape to 7 iron down. i guess because 8 iron is formerly a ‘pitching’ club, and therefore is used for different shotmaking.

    So yes its ridiculous to have an 8 iron at <40 deg of loft, because that means a golfer needs even more wedges.

    One day golfers will be advised to drop the "hard to hit" short irons, and just use some hybrids then a 30 degree wedge, then more wedges. Then they will call it a 1 wedge and so on.

  9. Kourt

    Dec 1, 2022 at 11:13 am

    This dude just loves blades, which is fine, but I’ve seen many high handicap golfers find much more joy in their games by playing game improvement irons. Even with my dad switching to cbx cavity wedges has helped him. Yes if you’re an elite striker they might not be “as precise” but for most high handicappers they are just trying to avoid bunkers and hit more greens.

    • Livininparadise

      Dec 9, 2022 at 11:57 am

      I have to agree with you. Many high handicapped golfers can’t hit blade style wedges any better than they could a 1 iron. I notice that their distance is very inconsistent with blade style wedges, which causes them more issues than direction.

      This article is for some players. Most players should get fitted and not worry about what Bernhard Langer is hitting

  10. Reality

    Dec 1, 2022 at 4:29 am

    I’ve never been happier than with my new Titleist T300’s. I play Driver, 23 Hybrid, 7, 8, 9, P, W1, W2, 56Vokey and 60Vokey. I am 72 years old with a handicap of 26 and am hitting my 7 iron 15 yards further than when I was 34 years old playing off 2!

  11. sandtrap

    Dec 1, 2022 at 4:11 am

    Pickles I think one of the main points in this debate is that some manufacturers choose to make their 9 irons with 37 or 38deg lofts while a traditional 7 iron might be 36 or 37deg. These manufacturers know full well that the average person comes out of a club fitting thinking ‘Gee I hit those INSERT BRAND NAME HERE’s 9 iron(not knowing it is 38deg)just as far as INSERT BRAND NAME HERE’s 7 iron (nearly the same loft)… They must be the superior club!’

    This is completely deceitful and all it is accomplishing is moving the goal posts. I can’t wait until the day when we are all playing bag consisting of a Driver then a 21 deg 9iron, and then F, O, E, Q, J, X, A, G, P, S and L wedge. The only realistic way to get around this would be to label every club by degrees instead of a number or have industry regulations as to what loft within a degree, belongs on each iron. Then manufacturers would actually be able to sell the clubs due to the actual characteristics and engineering of the club eg.higher launch/steeper descent angle, more forgiving etc.

    One writer on WRX argued your same point just as poorly a few years ago after publishing an obvious paid advertisement/review/article by an OEM who had strengthened their lofts considerably in one line of irons and stating that they were revolutionary in terms of length.

    However , the only real objective way to compare clubs from a performance perspective is to eliminate as many of the variables as possible and making a decision from there. Same shaft, same flex, same loft, same ball and even as far as same grip and number of papers. However OEM’s knowing that their 8iron is actually a 6.5 iron and still marketing it as an 8 is taking advantage of Average Joe’s ignorance of what they are ACTUALLY hitting.

    FYI- I hit my F-Wedge further than your 4 iron 😉

    • Jeff

      Dec 3, 2022 at 11:36 pm

      1. Never going to get industry standards. Clubs, balls, shafts, etc. Different strokes for different fokes.
      2. Stamping/loft on an iron doesn’t work! We saw that did not work a few years back. I don’t want to have to pull out a piece of paper and match the number to the iron I am playing. That will certainly slow play and we already have that problem!!
      3.All OEM’s have on their web sites the specs of their irons. So they are not hiring their lofts
      4. Do you only buy one shirt color or pants color?

    • Jeff

      Dec 3, 2022 at 11:42 pm

      Paper? Did you mean wraps/tape?Looks like your advocating bifurification. Typo on previous email OEM’S not hiring their specs

    • Pickles

      Dec 6, 2022 at 11:42 pm

      Sandtrap, I’d guess we agree on more than disagree. Agreed, many buyers may get confused by loft changes over the last decade. But to be fair, lofts have been strengthening since the modern balata era. At one point, your “traditional” 37 degree 7 iron would’ve been considered strong.

      However, you are missing the main points from my post. The author contends that consumers are hurt because OEMs design short irons exactly as they do long irons. My rebuttal was that I disagreed that OEMs do this, giving examples of specific iron sets that contradict authors point.
      Additionally, I disagreed with the premise that irons should have an even spread of loft because loft’s impact on distance is correlated with speed. As speed decreases, so too does the impact of loft. Test for yourself, tweak a 64 degree wedge one degree and note the distance change. (Or go to the extreme and tweak your putter). Then tweak your driver a degree and note the change. Surely if you have access to a boutique club fitter you could obtain the data. All loft degrees are not equal, thus it is illogical to gap a set purely on loft. In my set, I don’t care what the number on the sole is, I care how far it goes. Happy to carry a 4iron as my longest, or a 2, whichever hits my number.

      FYI- funny quip about your f wedge. Afraid you’re probably overconfident tho; my college degree was free thanks to golf ?

  12. jamho3

    Nov 30, 2022 at 5:20 pm

    TK.

    I know this matches your club making agenda, but at the same time I still appreciate your being willing to take this on and spread the truth and this perspective. Keep it up.

  13. O_o

    Nov 30, 2022 at 2:48 pm

    Fittings over the last 4 years have shown me that the average golfer really isn’t interested in improving their game realistically anyway, and it’s obvious that these equipment companies know that. If hitting a 6 iron an extra 15 yards means something to Joe the 27 handicap, more power to him. Whatever makes you enjoy the game

    • Jeff

      Dec 3, 2022 at 11:45 pm

      I haven’t met anyone yet who wants to hit it shorter! Age will allow that to happen.LOL

  14. Common sense.

    Nov 30, 2022 at 2:42 pm

    Ego and salesmanship is the answer. You can sell a 130 yard pitching wedge alot easier than a 110 yard pw.

  15. Clayton

    Nov 30, 2022 at 2:14 pm

    I agree, but well thought out irons like my Mizuno 223 have a more “wedge like” 8 to Pw based off 46*. A bit strong but nothing crazy. That being said, I’m planning on reshafting some classic CB irons I have based off a 48* PW, bending them all a degree weak and seeing how I like that wider spread from 3 to PW, gaining a long iron slot but not losing my “GW” loft (49-51) that I use so much every round. It’ll just be called a PW again like it was in the 1990-2010s.

  16. Matts

    Nov 30, 2022 at 2:10 pm

    I agree that current modern day iron sets (4 iron to PW) have too many clubs with lofts less than forty degrees and often with only three or two and a half degrees of loft between clubs, for most average golfers. If you cannot hold a green with a long iron, you should change to a hybrid or a lofted fairway wood if those clubs can.

    • Matts

      Nov 30, 2022 at 2:21 pm

      To expand further, the golfer of average driver swing speed (90 to 95 mph) needs a WITB of driver, fairway wood/s, hybrid/s, irons and specialist wedges, meaning buying a set of irons (4I through PW) is wasteful because one should not be putting some of those irons in your bag.

  17. Pickles

    Nov 30, 2022 at 1:12 pm

    First, I don’t agree with the general argument because it’s circular. If loft is such a critical determinant, why should one care if their set is a 5-A instead of a 4-P? Even with your point about a 6 iron being so close to a 3 wood, why does that matter if it’s the longest iron in one’s bag (and how many people should even carry a 15 fairway anymore)?

    Second, a degree of loft doesn’t have a linear impact on distance relative to speed. As clubspeed decreases, more loft is required to impact distance. A degree of loft difference with a driver could account for 20 yards, a 59 degree wedge might only carry 3 yards further than a 60 degree. Surely this should impact one’s set makeup more than sticking to an arbitrary loft spread.

    Last the author argues that OEM’s make short irons the same as long. Unfortunately, OEM’s have been incorporating blended sets into one for a decade or more. Taylormade RBZ Tour, Titleist AP2, etc, have had game improvement tech in the long irons (slots, tungsten) with more basic/traditional short irons. This might not even be expressly necessary; as loft increases, the value of these game improvement aspects diminishes.

    • Cucumbers

      Dec 1, 2022 at 3:00 am

      Extremely well said

    • Livininparadise

      Dec 9, 2022 at 12:08 pm

      Pickles, yes.

      Kohler should know this and any article like this that does not give a brief overview of moden club design is disingenuous.

      In an effort to make clubs easier to hit, manufacturers have lowered the center of gravity. If traditional lofts were utilized, everyone would just pop the ball up, so lofts have to be dialed down. The result happens to be a club that does hit the ball further, but also is easier to hit. However, just because clubs are easier to hit does not take into consideration lack of practice and lack of overall ability. They players that have benefited from easier to hit clubs get closer to the green in regulation. However, talent gets the ball into the hole.

  18. Raj LP

    Nov 30, 2022 at 11:34 am

    This quest for low spin and distance has been interesting to me as well but I am a higher swing speed player so I have P770s which are a more traditional lofted. I find those go a specific distance more consistently. Whereas, the modern lofted irons gave me a pretty big variance on distance. I guess the manufacturers point is that, by moving COG lower, the trajectory of a longer shot will give it the same height and landing iron of a shorter iron. Hence, it enables lower swing speed hitters to reach greens further away and still hold them.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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