Opinion & Analysis
Curved or straight? How should you hit the golf ball
When you hit the golf ball close to the hole and have a short birdie putt, we call that positive variance. When you hit a less than ideal shot that curves into the woods, we call that negative variance. They both represent the same thing, a change in the average or normal outcome. With that said, almost every first coaching experience begins with an athlete wanting to become more consistent, but once shown how consistently they curve the ball, they quickly change their answer to wanting the ball to land closer to the hole on average.
There are only two ways to help the golfer. Either change the motion pattern to produce a different ball flight that better matches their intent, or help the athlete better understand their pattern and learn to use this consistency to their advantage when it comes to the formation of their strategy for maneuvering the golf ball around the course safely. Both options are valid with one requiring more “work” in the short-term than the other.
Is there a way in which we could use both strategies to improve performance faster, you bet! This is where we learn that aiming the face of the club head exactly at your target and expecting the ball to have zero curvature is an option, but probably not a likely outcome. Therefore, if we know the ball is likely to have some curvature, then we want to make sure that the ball is always curving towards the target, and not away from the target line and towards trouble.
Keep in mind you don’t hit it solid and straight when you hit it out-of-bounds and into the hazard, you hook and slice it into the out-of-bounds and the hazard, therefore learning to minimize curvature is the easiest way for a golfer to improve their score and save money on golf balls.
The Nine Ball Flights from a Physics Perspective
In general, we can swing the golf club head in three directions; left of target (out-to-in), at the target (square-to-square), or right of the target (in-to-out). Similarly, we can only point the face of the club head in three directions; left of the target, at the target, or right of the target. Understanding that we can swing the club head and point the face of the club head in different directions at the same time is key and explains why curvature happens.
If you assume center contact between the golf ball and the club head, the only thing the golf ball is aware of is which direction the club head is traveling in, and in which direction the club face is pointing. Transitioning away from a linear model of the golf swing motion, we now understand that angular momentum is needed to create maximum speed, and when we apply angular momentum (the club head torquing about the mid-hand point) we introduce “twisting” of the club head face about the club shaft. This “twisting” causes a separation between the direction the club head is moving in and the direction the club head face is pointing.
If the direction of the club head (Club Path) and the direction the club head face is pointing (Face Angle) are equal, assuming centered contact between the club head and the golf ball, the ball will fly straight with zero curvature. If the direction of the club head (Club Path) and the direction the club head face points are not equal, the ball will curve.
“The Face Sends It, And The Path Bends It” -Unkown
Assuming centered contact, the golf ball will always curve the opposite direction relative to the direction the club head is moving in (Club Path). Therefore, if you have your club head moving “in-to-out” by five degrees (+) with a club head face pointing (Face Angle) directly at your target (zero degrees), the golf ball will start fairly straight and then curve to the left (away from rightward club path).
The opposite of this is also true. If the club head is moving “out-to-in” by negative five degrees (-) (Club Path) with a club head face pointing (Face Angle) directly at your target (zero degrees), the golf ball will start fairly straight and then curve to the right (away from the leftward club path).
Shallow/Steep | Fade/Slice |Draw/Hook
As learned from Dr. Kwon, the golf club head only travels on an inclined “plane” from mid-downswing to mid-follow through. What determines the pitch of that “plane” has to do with the Biomechanics and the relationships within the human anatomy. Using Mike Adams definitions, a Side-Cover style athlete is going to have a “steeper” or more upright pitched “plane” meaning that the club head (Club Path) will be traveling more leftward at impact. This will tend to produce a more downward decent into the golf ball (Attack Angle). A Side-Under style athlete is going to have a “shallower” or flatter pitched “plane” meaning that the club head (Club Path) will be traveling more rightward at impact. This will tend to produce a shallower descent into the golf ball (Attack Angle). A Side-On Style athlete is going to have a more “neutral” pitched plane meaning that the club head (Club Path) will be very neutral at impact. This will tend to produce a more “average” decent into the golf ball (Attack Angle).
When Does a Fade Become a Slice and Vice Versa?
When the golf ball crosses the target line and begins to curve away from the target, either curving leftward or rightward of the target-line, then it goes from being classified as a draw/fade to a hook/slice. For example, if you line up “straight” at your target and start the golf ball 20-feet left of your intended target line, and it begins to curve back towards the target line, as it curves the amount of lateral dispersion between begins to diminish. The entire time the golf ball is curving towards the target line the “gap” between where the ball started, and the target line decreases. In this example the golf ball is curving rightward and if that golf ball should curve right of the target line while still in the air, it has become a slice and is now increasing the amount of lateral dispersion until the golf ball comes to rest.
Pattern vs. Straight
Without getting into “rabbit-hole” Biomechanics conversations about immobilizing joint segments, we are equipped with wrist that are capable of three translational movements and three torques which creates six degrees of freedom. We also need to create acceleration and force which will require angular momentum to create maximum distance. With that said, we are going to be introducing twist about the handle which will cause the club head face (Face Angle) to rotate open during the backswing and will require “closing” during the downswing.
Due to the rotation of the club face about the club shaft, there becomes an element of timing to having the club head face (Face Angle) equal to the direction the club head is traveling (Club Path) consistently. As Humans, and not machines we have to be willing to accept a certain amount of variance in our movements. It is impossible for a Human Being with as much variation as we have to repeat the same motion time after time consistently. Therefore, attempting to create zero curvature on every shot becomes a very elusive goal and tends to make golf very difficult.
If we are attempting to hit the golf ball with the center of the club head face, create a club head movement (Club Path) of zero degrees or “straight”, and point the club head face (Face Angle) directly at your target (zero degrees), more often than not, you are going to be unaware of which way the ball is going to curve on “non-perfect” golf shots creating a two-way miss.
There are two reasons for this, one is gear-effect which is another conversation, and the second reason is due to human variance. One swing, you may accidentally rotate the club face closed relative to the club path and the ball curves leftward, on another swing, you may have learned from your previous mistake and now you leave the face open relative to the club path and the ball curves rightward.
By Owning YOUR Curve, YOU Can Eliminate the Double Cross!
“Square” is a relative term. If we understand that a contributing factor to the “shallowness/steepness” of the golf swing is the relationship that exist which would be the between the overall height of the athlete and the wingspan of the athlete, for example if the athlete has a wingspan that exceeds their height, the hands will move more away from the center of the body as the hands make the backswing. This will in turn create less hand path “depth” and the athlete will tend to have a more leftward Club Path and a more deciding strike into the ball (Attack Angle). The opposite would also be true for an athlete having a wingspan less than their height, with the hands traveling more around the body during the backswing and swinging more rightward (Club Path) with a “shallower” Attack Angle.
Armed with the knowledge that we are going to swing it either leftward, rightward, or square-to-square, we now can begin to understand where our club head face (Face Angle) needs to be at impact to get the ball to start opposite of the intended curvature. As mentioned earlier, attempting to always have the Face Angle return to zero degrees at impact and getting the golf ball to land near the target is going to be very difficult for a Human Being to accomplish consistently. Therefore, moving them away from a “linear” approach and into a “pattern” approach becomes much easier to accomplish and produces the results wanted more consistently.
Once the Club Path (combination of Swing Direction and Attack Angle) is understood from an individual Biomechanics perspective, we can create a strategy that aligns with how we are designed to move. For example, an athlete has a wingspan that exceeds their height, will create a more “negative” or leftward Club Path at impact. Understanding that the “path bends it” and assuming centered contact between the club head and the golf ball, the ball is generally going to curve rightward (away from the club path). This means that we will need the golf ball to start or launch leftward of the target. Understanding that Face Angle is the first touch point of the golf ball and represents the majority of the factor that will indicate where the golf ball will start in time and space, it now becomes paramount that the club head face (Face Angle) returns “closed” relative to the target line.
Face Angle is a measurement of where the club head face is pointed relative to “square”, which is determined by the position of the Launch Monitor relative to the Target. Face-to-Path is a calculation of the relationship between where the club head face is pointing (Face Angle) and the direction the club head is moving (Club Path). With that said, if we have a leftward Club Path and the club head face (Face Angle) is “closed” relative to the target line, the Face Angle can still be “open” relative to the Club Path which will create a positive Face to Path relationship.
Creating the patterns becomes much simpler due to the simplified approach. If you are determined to create a more leftward pattern from a Biomechanics perspective, then creating a leftward Club Path must be accompanied by a matching “closed” Club Face relative to the target line, and an “open” or positive (+) Face to Path relationship. An athlete wanting to draw the golf ball would need a more “shallow” or rightward Club Path with a matching “open” Face Angle, and a negative (-) Face to Path relationship assuming centered contact.
Consistency Through Built in Margin of Error
Keeping with the idea of creating a pattern when we discuss error, the error becomes much smaller, and it becomes easier to eliminate one of the “misses”. For example, an athlete that is predetermined to make a “shallower” club head path from a Biomechanics perspective will understand that the Face Angle needs to be “open” relative to the target line to match their naturally occurring rightward Club Path. Therefore, if they should swing a little too far rightward, assuming centered contact and the face remains “open” relative to the target line the ball may Hook (cross the target line) some but is still a very manageable miss. This pattern is easy to manage as long as the athlete stays aware that Club Path or Face Angle becoming leftward not only doesn’t fit their Biomechanics, but also produces the worst outcome.
In conclusion, while attempting to create a zero-curvature golf shot can be accomplished, over a large enough sample size is going to produce very few occurrences due to the variable nature of the Human. Also, by understanding the geometric relationships within the golf swing, we can curve the golf ball either way and still maintain efficiency and speed production. While playing from the middle of the fairway is always going to be a great position, it is also important to be able to have a good chance of landing in the fairway/on the green while taking the obstacle that leads to a higher score completely out of play.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

lambs
May 1, 2022 at 4:30 am
I’m going to hang myself…straight !!!
Bob
Apr 30, 2022 at 5:04 pm
Cliff’s Notes:
Everybody needs to have and know their preferred curve. If you draw the ball, aim at the right side of the fairway. If it draws, you are in the middle of the fairway. If you hit it straight, you are on the right side of the fairway. Vice versa for a preferred fade.
Very simple.
If you hook or slice, quit.
Acemandrake
Apr 30, 2022 at 6:05 pm
True. I play a fade & my “miss” is a straight ball.