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Opinion & Analysis

Ways to Win: Taking V1 Game’s Virtual Caddie live on the LPGA Tour

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Recently, I was invited to caddie for LPGA Tour player Vicky Hurst at the tour stop at Old American Golf Club just outside of Dallas, Texas. As the developer of the V1 Game app, it was a chance to put my Virtual Caddie skills to the test in a live environment with some of the world’s best. Realistically, Vicky is a phenomenal player and did not need a ton of help out there, but I could not pass up the opportunity to walk inside the ropes and observe professional golf at the highest level to see what I could learn.

As a scratch golfer myself, I’ve always had that curiosity of how my game might stack up on the LPGA. The short answer is — they would smoke me. While I was able to caddie for three days in total, I was only able to caddie for a single tournament day due to prior obligations. On that tournament day, Vicky was super impressive, firing a 68 (-3) and finishing in a tie for 16th.

These are my main takeaways from a fantastic experience over the course of a few days.

Phenomenal Short Games

Whether it was during practice rounds, the pro-ams, or even in competition, I was blown away by the short games of all the tour players I witnessed. They would casually throw balls down on super tight lies, open the clubface, and hit shots I do not have. The confidence, the technique, the touch…all of it. Perfected through years of practice and dedication, it’s something you cannot fake while working a desk job and casually practicing once a month. The variety of shots and the ease of which they hit them made me jealous. On Thursday, Vicky was able to get up and down six times out of eight opportunities inside 75 yards (keep in mind that V1 Game counts all opportunities inside 75 yards as a scrambling opportunity). A short game like that has to free up the rest of the game with confidence that you can get out of a jam if needed. It wasn’t just the short range shots either. All of her wedges inside 100 yards were just on another level. Distance control was paramount. This is also where the majority of her practice time was spent in the practice rounds.

Putt for Dough

It’s hard to score without putting well, and Vicky did exactly that. From the Round Summary above, we see she gained +4.5 strokes on a Scratch with the flatstick. Easy to do when you make 126 feet on just 26 putts! Now, Vicky was by no means perfect. On the first hole, she left an eight-foot putt short and in the jaws, dropping a shot for her only bogey of the day and not helping my nerves that I was going to mess this up! However, she did not miss any short putts until a five-foot eagle try on the 17th hole. The ball just didn’t take the break and caught the edge. Outside of that, she made putts from 10, 13, 17, 18, 20, and 24 feet. A mid-range putting display that reminded me of Jordan Spieth. While some of those were clutch par saves, she also made four birdies on the day with three of them coming from mid-range putts.

Vicky only lost strokes to a male Scratch handicap from two distance buckets. Based on what I witnessed over the couple of days, this was no outlier for Vicky. She made bomb after bomb in the 9-hole pro-am as well. It definitely looked like her recent change to an armlock grip was paying off on the greens, even if I tried to sabotage her performance by dropping her putter after the 12th hole. After two bombs, it was just too hot to handle properly!

Playing it Safe

Probably the biggest surprise watching Vicky play was the conservative nature in decision making. Vicky only hit six drivers in 13 holes, often hitting 3-wood off the tee and relying on mid-irons for her approach shots into the greens. She is fantastic with her mid-irons so, on the surface, this made sense. She routinely hit her driving, 5, and 6-irons tight throughout the week. On Thursday, this strategy paid off as she hit 10 of 13 fairways.

She was also conservative (and smart) the one time she drove into trouble. On the 14th hole, Vicky smoked a 3W that ran through the fairway and into the hazard. The ball was playable, but sitting on the muddy lake shore. To hit the green she would have to navigate chest-high grass on a more aggressive line. This is a situation where the average amateur (myself included) is probably going to take it on and try to carry the grass to aim at the green. This fails to take into account all the risk. A shot online with the green would have to carry 40 yards and elevate quickly to avoid going into the lake using roughly a 9-iron.

Rough calculations would say one out of five times that would lead to a par, two out of five times you miss the green anyway and make bogey, and two out of five times you chunk it into the lake and make double or worse for an overall average of 5.2 with that strategy.

Laying up is safer, but does it pay off? Let’s say one out of five times, it leads to a par, four out of five times, it leads to a bogey, and it eliminates double bogey. That comes out to an average of 4.8 with that strategy.

Clearly, over the long run, Option Two is the better decision in this case. Vicky knew this and made the right decision. To top it off, after an average wedge into the green, she made the 24-footer to save par!

This is one takeaway that I will likely take into my own game. After watching Vicky play, I reflected on my own decisions and it became clear to me that I often try to force shots and hit the ball too far or bring in unnecessary risk because I don’t trust other parts of my game. For shorter holes with risky landing areas, it makes sense to just get the ball in play. Make sure to avoid big pitfalls like bunkers or penalty areas. Statistically, you want to get as short a club in your hand as possible going into the greens, but that doesn’t always require bashing a driver. Most of us can live with bogeys: Let’s eliminate the big numbers.

Sometimes Too Safe

I am in no position to be critical of Vicky’s golf game, but taking a statistical point of view, there were times when in my opinion she was too safe. The 10th hole at Old American is the best example. I saw Vicky play this hole three times and all three times, she hit 3-wood off the tee. The challenge is a bunker that divides the fairway. Using the V1 Game Course Explorer, we can measure distances between any three points on the course. In the leftmost image below, it is roughly 207 yards to cover the fairway bunker. This yardage is at the edge of how far Vicky was carrying her 3W. The effective width of the fairway is only 40 yards at this location as to the left of a bunker is a severe slope that will repel balls into some nasty rough. To hit 3W, she should aim well right of the bunker. In the three attempts I saw, Vicky hit the bunker, pulled it left where it bounced down into the rough, and missed the bunker by one yard! Clearly it was a problem spot for her. On this hole, I would have loved to have seen her hit her driver. I never saw her hit a poor driver and she has more than enough carry distance to cover the bunker.

Hitting driver actually moves her landing spot to a wider and flatter portion of the fairway as shown in the rightmost image above. It also significantly shortens the distance she would have into the hole from roughly 160 yards to less than 140. If she were to hit into the rough or into trouble, she would still have a higher percentage of being able to reach the green.

It was definitely educational to observe the way Vicky manages the course. There was a lot that us amateurs could learn from her decision making and club selection as she routinely made the right moves.

Enjoy the Ride

Probably the biggest takeaway I had while caddying for Vicky was how stress-free she seemed to be. She was friendly to everyone, she never seemed rushed before, during, or after the round. She was thoughtful. She took a picture with my son, signed a golf ball for him, and the volunteers walking with us. A true professional. Nothing seemed to bother her and she legitimately seemed to enjoy the golf. She would make long putts and just give a little shrug and a fist bump as if to say ‘how about that?’ Never too high or low emotionally, always a smile.

I contrast that with myself, and I definitely over-stress. When playing in a tournament, if I don’t get there an hour early, I feel rushed. I do things too quickly. I think too much about my score. I am fist pumping birdies and dog cussing myself for several minutes after a bad shot or hole. I can let the golf affect my mood. I get too wrapped up in my golf. Vicky seemed perfectly balanced. There is no doubt she cares just as much if not more. There is no doubt that situations were stressful. She didn’t show it. It was probably the most impressive thing I saw that week. I definitely want to be more like Vicky.
Deep down I think we all know that thinking about score or obsessing over the previous shot does not help, but it was liberating to see a player on the big stage that legitimately seemed to enjoy what she was doing.

A quick example: Thursday was the first day of the tournament and Vicky had a 12:30 tee time. We agreed to meet at 11:10. I showed up way in advance of her tee time, at around 9:30. It was a chance for me to watch some of the other players and to make sure I did not hit traffic. 11 rolled around and no word from Vicky. Then 11:10 and still no word. I sent her a text to make sure that I hadn’t missed her arrival to which she replied “on my way.”

I was already nervous to caddie on the bigger stage, but I figured she’d be rushed to get to the course, eat something, warm up, and make it to the tee on time so I was even more nervous. When Vicky showed up, she casually asked if I was ready for lunch. We moseyed into player dining, sat down and took our time eating lunch with small talk, leaving just under an hour to warm up for the day’s round.

In my head, I’m thinking “Okay, it’s a 10 minute cart ride to the range, a 10 minute cart ride to the first tee, we should probably be at the tee box roughly 10 minutes early… That leaves 30 minutes to hit balls, putt, put on sunscreen, etc…” I’m nervous. She is as cool as the other side of the pillow.

We get to the range, where she works through her bag, hitting maybe 20ish shots.

“Should we go putt?” she asked and we walked coolly over to the putting green where she rolled 10 to 15 putts.
Looking at my watch we had 15 minutes until our tee time and she was already ready to go. So much for being rushed!

My big takeaway here is if you’ve already put the work in, then your warm-up is exactly that. It’s a warm-up. Too many times I’m searching for that right feeling or trying to hit each shot cleanly to go into the round with confidence. Right before your round is the wrong time to be searching for something. Use the time to get your body right, trust your swing and ability, and enjoy the ride.

Wrapping Up

I had a blast caddying for Vicky. I think I was more nervous than she was as it’s always hard to let go of the steering wheel. I kept waiting for the moment I was going to drop her bag at the wrong time or stand in the wrong place. Luckily, I escaped unscathed, and she even said I “passed the caddie test.” It was an eye-opening experience and a ton of fun. I definitely picked up a few areas where I need to work on after following her around for a few days and, hopefully, a few ideas to roll into V1 Game to help others. If she is ever back in town, I hope I get the call. I’d gladly go for another loop!

1 Comment

1 Comment

  1. L

    Aug 22, 2021 at 3:50 pm

    She has a super swing

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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