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Opinion & Analysis

Gil Hanse talks new Les Bordes project, what makes a good golf course, and much more

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Gil Hanse is regarded as one of the finest “minimalist” golf course architects of the late 20th and early 21st centuries. He’s been entrusted with restoring of the most revered and respected course designs in the game, including Oakland Hills (Donald Ross), Baltusrol (A.W. Tillinghast), and Fishers Island (Seth Raynor). And his original designs have drawn wonderful reviews, including for Streamsong Black, Rio Olympic Course in Brazil, and an 18-hole layout for the Crail Golfing Society in Fife, Scotland.

Hanse and his longtime partner and course shaper, Jim Wagner, enjoy the luxury of picking and choosing which projects they undertake, such is the demand for his services. One of them selected is the New Course at Les Bordes Golf Club in France’s Loire Valley, 90 minutes from Paris. It is scheduled to open in July 2021, and it will join the existing New Course (Robert von Hagge design). Together with the Wild Piglet, a 10-hole short course, and the Himalayas putting course, both which Hanse designed, Les Bordes is regarded at one Continental Europe’s finest golf clubs.

golf course aerial view

The Gil Hanse-designed New Course at Les Bordes Golf Club is surrounded by the Sologne Forest in France’s famed Loire Valley.

Dan Shepherd: Where do you see Les Bordes sitting on the golf world stage as a facility?

Gil Hanse: I think that, with the two 18-hole golf courses and the amenities that are already in place and the ones that are coming, I can’t see how Les Bordes won’t be considered one of the finest golfing destinations in Europe or in the world. You have all the cultural attractions around you, you’ve got the food and the wine, the quality of the amenities. It will be an idyllic place to spend time even if you weren’t playing golf, and then to have these two golf courses so different and varied in their challenges and their presentation really runs the full gamut. I don’t know where else in the world you could find that sort of variety.

DS: Can you pick out a couple of holes on the New Course that you especially like and tell us a bit about them?

GH: The 15th hole, a short-par four, would be one of them. There’s a lot of character and interest, when we were working on it we talked through the philosophy and then Jim Wagner shaped and executed it wonderfully and added some tremendous character to it. On the front nine, I’ve always liked the sixth hole, just the way it flows through the landscape and the different breaks. Trying to be reminiscent a little bit of Tom Simpson with segmented fairways and the way the green lays so simply on the ground.

DS: What makes the landscape at Les Bordes so special? And what makes this golf estate unique.

GH: The diversity of the plant materials is really something we have never encountered, with the broom and the bracken and the variety of trees throughout the property and the fescue grasses. Now they’ve also introduced heather so I think that there are all these great textures there that the golf course just seems to sit amongst. That’s what makes it unique, I can’t think of another golf landscape that looks and feels like the New Course at Les Bordes. There are so many different facets to heathland courses, which you can see in the courses just north of Paris like Morfontaine and Chantilly and the course much closer to where we live in Pine Valley, and I think there are all these different elements here that will create a unique experience at Les Bordes.

DS: How is it possible to build two completely different golf courses on the same estate?

GH: I think it was two different philosophies as to how Robert von Hagge did the Old Course and we approached the New Course. From that perspective, a significant amount of time passed between the creation of both golf courses, and I think that lent itself to, stylistically, different courses that appear differently, because one feels more manufactured and one feels more natural. Neither one is right or wrong, they are just different and one golf course extracts a very harsh penalty for poorly played shots and the other is a little bit more forgiving. I think that is what’s going to make Les Bordes one of the most wonderful golf destinations in the world, you have two distinctly different golf courses from two different eras but the quality of both of them is equivalent in how they were created and how they are presented.

golf course sand bunkers

The Old Course at Les Bordes was designed by Robert von Hagge, and it offers a diverse yet complementary counterpoint to the New Course that will debut in July 2021.

DS: When and how was this project initiated?

GH: The first time I went there was in June 2018. The owner and I had some mutual friends and the conversation came up that the owners were hoping to build a new golf course. The owner had said that he was really hoping to work with us on it, and that fact that we had mutual friends made that conversation easy to get initiated. Once I came to look at the property I was immediately sold on the potential of the ground, and then the hospitality that I was shown while I was there was amazing. Being able to stay on property and the wine and the food; I was treated very well.

DS: What course would you compare the New Course at Les Bordes with?

GH: I can’t think of a direct comparison. There are elements of a number of golf courses including a lot of the great heathland courses around London and several heathland courses around Paris. I think that Jim Wagner and I are always influenced by Pine Valley, which is very near to us here at home, and I think that some of the scale of National Golf Links is apparent out there. If you roll all of those into one, I think that’s a pretty good recipe.

DS: What was it that attracted you about the site at Les Bordes?

GH: The sand and the vegetation, and the reputation of the place. Obviously, we’ve heard of Les Bordes here, so the quality of the site itself and the commitment of the ownership as well, which is a big thing. When we’re considering the criteria of a project, Jim Wagner and I always ask ourselves “Do we have the potential to do something exceptional,” and I think that, while the topography at Les Bordes is not the most outstanding we’ve ever worked with, it still has enough character to it, and the vegetation and the soil gave us the opportunity to do something exceptional. Secondly, we ask ourselves “are we going to have fun doing it” and working with the ownership at Les Bordes, and if you can’t have fun in that part of the world and enjoy yourself then I think there’s something wrong with you. So I think the combination of all those really added up to that being a very attractive project for us. We’ve never built anything in Continental Europe and we wanted to make sure that our first project there was going to be something special, and Les Bordes gave us that opportunity.

DS: What can we expect from the New Course?

GH: You can expect fun golf in a natural, perfect setting. We were given the opportunity from the ownership to build some interesting golf holes; stylistically, it was fun for all of us to focus on Tom Simpson and some of his beautiful creations and some of his inspired designs, not that we copied him stylistically or design-wise but we were certainly influenced by him and that was a treat for us.

DS: It’s been reported you took inspiration from Tom Simpson, what elements of his work were most relevant here and how have you blended those with your own concepts?

GH: The scale of his bunkering was something that we really paid attention to, with clusters or rows of bunkers and that was interesting. From our perspective, it was just the way that they blended into the landscape that was amazing. Some of the green complexes that he built were fairly eccentric and so we felt that we could create a few on the golf course like that, but then he also built some greens that were simple in their presentation yet complex in their subtlety, and a lot of those things fed into what we did at Les Bordes. I know going forward, if the landscape is a good fit, we would certainly do more things in the style of Tom Simpson.

DS: How challenging was it for you to create a new course near the one (the Old Course) that’s considered one of the best in Continental Europe?

GH: I don’t think that we found it to be a challenge or challenging, we found it to be inspirational. It’s always nice when you come to a project and the level of quality is established through the existing golf course and the existing facilities, all of which are to a really high standard. We were excited and challenged in our creativity and what we were trying to do and hopeful that, when all is settled, Les Bordes has two golf courses that are very highly regarded, but I would be lying if I didn’t hope that ours was a little more highly regarded.

DS: Do you feel you succeeded in your goal and why?

GH: I do. I think that every golf architect when they are given a site hopes that the best that they can do is to maximize the characteristics of the site, and I feel that we have done that with the New Course. I feel that we have provided a great variety in the two different nines; we have captured the best of the topography on site; we have worked to enhance some of those areas through added elevation; and we have worked to create a very interesting and playable test of golf. I’m confident that, with all the work that we’ve done there, we have maximized the potential of the property and, as a golf architect when you walk away, that’s all that you can hope for.

DS: Tell me about the Wild Piglet.

GH: One of the things that golf is doing a better job on right now, and Les Bordes is certainly offering that with The Himalayas putting green and The Wild Piglet, is just fun. Fun and access, and providing an easy entry point to the game. You can go out and laugh at yourself, have a good time and not worry about losing golf balls or have the pressures of playing a full-size golf course. Our attempt there was to create a very fun and playable experience, but also one where a good player could go out there and be tested with shots. In order to succeed on The Wild Piglet, you’ve got to hit some really good shots, but you’ve also got the opportunity to just go out there and bang it around and have fun. One of the things that Jim Wagner and I worked with the team on was, basically, giving everybody their own golf hole or holes, and just letting everybody have a crack at it. It was fun and I think that if you go into your own little incubator, independent of everybody around you, it gives you the opportunity to be as creative as you want. Then, ultimately, Jim and I would take a look but I don’zt think that we’ve edited things very much. You have some individual expressions out there that, when put together, comprises 10 really fun, unique golf holes.

DS: What are the characteristics of a golf course that make you want to play it again and again? What makes it recognizable?

GH: I think that it’s fun and that there are interesting shots. It’s the ability to go out one time and then think, “OK, next time I play it I’m going to try this differently” or that you get put into a different circumstance each and every round, but that the design and the creativity within the design allows you to approach the problem solving differently each time. I think there’s that sense of the playability of the course and then there’s just the beauty of it and the presentation. I think that golf courses that have a sense of place and that feel like they belong where they’re sitting is also something that makes me want to continue to play it. I think that adds to the character and the quality of it so the way it looks, the way it feels as you walk through the landscape, and then, certainly, the way it plays and challenges you to be creative are courses that I want to keep playing over and over.

DS: How would you describe your style as a course architect? What are the general trends? And which architect has inspired you the most?

GH: We don’t have a style! I hope that we respond to each and every site, and that a golf course we have built at Les Bordes does not look like a golf course that we have built in southern Georgia at Ohoopee or Southern California at Rustic Canyon. I hope that every course we’ve built has a sense of place and a sense of belonging which will then, ultimately, provide unique opportunities. Through our methodology of being on-site so much, if we can capitalize on these opportunities, then each golf course should feel unique. I think our courses have some similarities in that we like wider playing corridors and interesting green complexes, and I think our bunkers are particularly attractive, but they do still blend into the native landscape and hopefully our courses change style to style depending on the site that we’re given.

DS: What does a course architect have as a weapon, apart from the overall length, to make a golf course really challenging for professionals?

GH: The greatest defense is firm conditions, and the opportunity to build a golf course in a place where the ball will bounce in the fairway and the greens. Professional golfers work so hard at their game and hone their craft so well so that they have a predictable outcome every time they hit a golf ball. They know when they hit their seven-iron what the outcome will be, but if the conditions are firm and they’re not sure if the ball’s going to bounce twice and check or not going to check at all, that’s the best defense, and that relies on the conditions on-site and obviously Mother Nature for a tournament. But I think from an architect’s perspective, the only other challenges we can provide are mental ones where golfers maybe feel a little bit uneasy about the shot that’s in front of them because they can’t quite see everything or they can’t quite determine the best way to play the hole is. Those are the type of courses that require study, and I think those are the best examples of golf architecture.

DS: What are the qualities of a good golf course?

GH: I think that a good golf course should have a sense of place, a sense of belonging, it doesn’t feel that it’s been transported from somewhere else and feels like it belongs on a property, and that it is one that has a variety of ways to play it, interest in the features that have been created or that have been found in the landscape, and it has to be fun. It’s a balance between fun and interest versus difficulty, and we want to provide ways for golfers to navigate around a golf course based on their own skill level and if a golf course gives you that opportunity to map or think your way through it, then I think that’s the best an architect can do.

DS: How much did/do you know about golf courses in France and what do you make of the architecture you have seen?

GH: I think of the countries where I have seen golf in continental Europe, France has by far the best, most superior golf-course design. You can put Morfontaine and Chantilly and some of the other courses around Paris up against some of the best courses in the world, not just in Europe, and so I think that when you have a few anchor courses that provide those opportunities, and then you have some newer courses that have been built that aspire to do really good things, and I think they do, I feel like France has a really good golfing baseline. That allowed us to build in a country that already had expectations for quality golf, and we’re hopeful that what we’ve created adds to that.

A University of Maryland graduate, Dan is a lifelong resident of the Mid-Atlantic, now residing in Northern Virginia. Fan of the Terps and all D.C. professional sports teams, Dan fell in love with golf through Lee Trevino's style and skill during his peak years. Dan was once Editor of Golf Inc. Magazine.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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