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The 23 players who can win the Masters

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Each year for the Masters, I create a filtering process to help determine the players who are most likely to win the green jacket based on criteria that have strongly predicted outcomes at Augusta. I usually get the list down to roughly 20-25 players.

Last year, Dustin Johnson was one of my 21 players who could win the Masters. Dustin was at 9/1 odds. The other top finishers, like Cameron Smith and Sung Jae Im, were filtered out unlike previous years where players that were in contention were typically shortlisted. My theory on that is that due to the tournament being played in November, the course was not playing as firm and as fast as it normally does, and that allowed players who typically do not get through my filter to get into contention.

Before I discuss my picks for this year’s Masters, I want to go over what I call the “critical holes” for Augusta National. The critical holes in any tournament are the ones where the top finishers typically gain the most strokes on the field, as well as where the greatest deviation in scores exist. One of the interesting aspects about critical holes is that they often change over time due to changes in the course conditions, course design or a change in player strategy, which can create a smaller deviation in scores.

This year, the projected critical holes are No. 8, 13, 14, and 15.

The 15th hole, Firethorn, should be considered the most pivotal hole on the course as over the last five Masters the top finishers in the event have gained 0.391 strokes per round on the hole.

Moving on to the tournament, I filtered out the amateurs and all first-time professional attendees. The Masters has only been won once by a first-time attendee: Fuzzy Zoeller in 1979 and Gene Sarazen in the inaugural event

  • Joe Long (a)
  • Robert MacIntyre
  • Carlos Ortiz
  • Charles Osborne (a)
  • Tyler Strafaci (a)
  • Will Zalatoris

Despite being first-time invitees, the data likes both Ortiz and Zalatoris as they would have gotten through all of the other filters to be selected as players that could win the Masters.

I also filtered out eight past champions I do not believe can contend at Augusta National anymore

  • Fred Couples
  • Bernhard Langer
  • Sandy Lyle
  • Larry Mize
  • Jose Maria Olazabal
  • Vijay Singh
  • Mike Weir
  • Ian Woosnam

The Zach Johnson debate

Every year I do my Masters picks, it’s always pointed out that I do not pick former Masters Champion Zach Johnson due to his lack of length off the tee. Augusta National greatly favors long-ball hitters. They can play the par 5s more like par 4s, and typically the longer hitters can also hit the ball higher so they can get their long approach shots to hold the green more easily.

When Johnson won the Masters in 2007, the event featured record-low temperatures in the mid-40s and wind gusts of 33 mph. This made it very hard for any player to reach the par 5s in two shots and allowed Johnson to get into a wedge contest on the par 5s, his strength.

This week the forecast is calling for high 70’s to low 80’s with winds topping out at only 10 mph. There are some scattered showers in the forecast that may soften up the greens and give shorter hitters more of a chance to win.

But I believe that it will not be enough to take the advantage away from the longer hitters.

Therefore I filtered out the following players.

  • Abraham Ancer
  • Brian Gay
  • Brian Harman
  • Mackenzie Hughes
  • Zach Johnson
  • Kevin Kisner
  • Matt Kuchar
  • Francesco Molinari
  • Kevin Na
  • C.T. Pan
  • Ian Poulter
  • Patrick Reed
  • Webb Simpson
  • Henrik Stenson
  • Robert Streb
  • Michael Thompson
  • Brendon Todd

A part of the game that is just as critical as distance is the trajectory height a player can create. Last year, I filtered out four players for hitting the ball too low. Out of those four players, the best finish was Patrick Reed at T10. I use a combination of max height, carry distance, and launch angle to determine if the following players hit the ball too low to win at Augusta.

  • Daniel Berger
  • Christian Bezuidenhout
  • Patrick Cantlay
  • Cameron Champ
  • Harris English
  • Matthew Fitzpatrick
  • Lanto Griffin
  • Jim Herman
  • Matt Jones
  • Sebastian Munoz
  • Victor Perez
  • Xander Schauffele
  • Bernd Wiesberger
  • Lee Westwood

Since the inauguration of the event, there have only been two winners of the Masters that have previously never made the cut: Fuzzy Zoeller in 1979 and Gene Sarazen in 1936. Let’s filter them out as well.

  • Max Homa
  • Jason Kokrak
  • Joaquin Niemann
  • Hudson Swafford
  • Matthew Wolff

I will also filter out the players who missed the cut at San Antonio. Historically, players that miss the cut the week prior have a substantially lower likelihood of winning the following week compared to the players that made the cut in the previous week or did not play at all.

  • Tony Finau
  • Phil Mickelson
  • Danny Willett

Lastly, I have filtered out the weak performers from the “Red Zone,” approach shots from 175-225 yards. While Augusta is known for its greens, the winners are determined mostly by the quality of their approach shots throughout the event. In fact, 11 of the last 12 champions have hit at least 49 greens in regulation during the week.

  • Jason Day
  • Tommy Fleetwood
  • Dylan Frittelli
  • Billy Horschel
  • Brooks Koepka
  • Martin Laird
  • Scottie Scheffler
  • Charl Schwartzel
  • Adam Scott
  • Cameron Smith
  • Jimmy Walker
  • Matt Wallace

That leaves the following 23 players who can win the Masters:

  • Paul Casey (45/1)
  • Stewart Cink (450/1)
  • Corey Conners (80/1)
  • Bryson DeChambeau (11/1)
  • Sergio Garcia (50/1)
  • Tyrrell Hatton (45/1)
  • Viktor Hovland (33/1)
  • Sungjae Im (40/1)
  • Dustin Johnson (9/1)
  • Si Woo Kim (125/1)
  • Marc Leishman (110/1)
  • Shane Lowry (110/1)
  • Hideki Matsuyama (45/1)
  • Rory McIlroy (18/1)
  • Collin Morikawa (30/1)
  • Louis Oosthuizen (75/1)
  • Ryan Palmer (150/1)
  • Jon Rahm (12/1)
  • Justin Rose (80/1)
  • Jordan Spieth (11/1)
  • Justin Thomas (12/1)
  • Bubba Watson (55/1)
  • Gary Woodland (150/1)

Here are my personal top-10 picks

  • Paul Casey (45/1)
  • Corey Conners (80/1)
  • Bryson Dechambeau (11/1)
  • Sergio Garcia (50/1)
  • Viktor Hovland (33/1)
  • Dustin Johnson (9/1)
  • Rory McIlroy (18/1)
  • Collin Morikawa (30/1)
  • Jon Rahm (12/1)
  • Jordan Spieth (11/1)

Richie Hunt is a statistician whose clients include PGA Tour players, their caddies and instructors in order to more accurately assess their games. He is also the author of the recently published e-book, 2018 Pro Golf Synopsis; the Moneyball Approach to the Game of Golf. He can be reached at [email protected] or on Twitter @Richie3Jack. GolfWRX Writer of the Month: March 2014 Purchase 2017 Pro Golf Synopsis E-book for $10

33 Comments

33 Comments

  1. Garrett

    Apr 13, 2021 at 12:13 pm

    Next year Ill just put 20 on each of those 23 players and there’s no way i can lose!!

  2. Joel

    Apr 11, 2021 at 10:04 pm

    Are we ever going to give this guy the credit he deserves? Holy moly. So many years of getting this right. I even told me buddy that this was the year he’d finally be wrong (I thought Schauffle would win) but nope.

    Huge congrats to both Hideki and R3J.

  3. Bruce Gordon

    Apr 7, 2021 at 8:01 pm

    Wrong. Lee Westwood will win this year, JT is 2nd.

  4. kevin

    Apr 7, 2021 at 9:07 am

    jon rahm is due

  5. Gordy

    Apr 7, 2021 at 8:17 am

    I think using trajectory is pretty good idea to filter out golfers. As someone who plays on a course that is very hilly like Augusta National, how high you hit your ball off the drives(especially up hill) really plays a factor. Or even down hill allows you to roll out even further. Clear advantage for folks who hi it higher and carry it further.

  6. Evan

    Apr 6, 2021 at 10:30 am

    Reed not long enough?! He’s longer than plenty of your potential winners.

    • Richie Hunt

      Apr 6, 2021 at 2:00 pm

      He’s lost considerable amount of distance this year. He’s ranked 150th in Adjusted Driving Distance on Measured Drives (where they use driver). He’s also hitting the ball much lower.

      • Evan

        Apr 6, 2021 at 3:10 pm

        Thanks Rich, that’s surprising – wouldn’t of put him down as a shorter hitter. Still, he’s a winner for sure and I think he’s got a chance.

    • Richie Hunt

      Apr 6, 2021 at 4:02 pm

      Reed currently ranks quite low in Adjusted Driving Distance for measured drives. His speed has slowed down considerably this year and he’s hitting the ball much lower.

  7. Phil Underhill

    Apr 6, 2021 at 9:53 am

    What club are you basing trajectory from? – Presumably driver. Which I think is a mistake, plenty of players hit their irons high but choose to play a lower lofted driver (or choose to hit with a negative angle of attack). I certainly don’t think hitting the ball low off of the tee is a disadvantage there

    • Richie Hunt

      Apr 6, 2021 at 2:02 pm

      It is based off the driver using carry distance, launch angle and max height to determine. I can just say that ever since I’ve been doing it I’ve had tremendous luck with it. If the conditions called for rain I would not use it for a filter.

    • Richie Hunt

      Apr 6, 2021 at 4:04 pm

      Here’s a list of the players I’ve filtered out for a low trajectory since I started doing this column in 2013. 50 players in total, 23 (46%) went on to miss the cut. Only 4 (8%) finished in the top-10 and only 1 (Jimenez in 2014) finished in the top-5.

      https://docs.google.com/spreadsheets/d/1GefucgTSKwoBSvTnsqY5KNBgRWAKz21fy5S4w3EHIUA/edit?usp=sharing

  8. freeze

    Apr 6, 2021 at 8:28 am

    Collin Morikawa is 126 in distance, why wasnt he eliminated? CT Pan out drives him and he was. The red zone isnt 175-225, its a 100 and in. Your list is a joke, you didnt even follow your own metrics

  9. Ryan

    Apr 6, 2021 at 5:35 am

    Do you use solely PGA tour data? Would be interesting to see if there is less predictive power for guys who play primarily on a different tour, which means they have less PGA tour rounds in stats. The more I think about this the more it makes sense though. Great stuff.

  10. jgpl001

    Apr 6, 2021 at 3:52 am

    Cink really? More chance of me winning this week, no disrespect to Cink who was a really good player, but he is long past his prime and totally incapable of competing at this level anymore

    • Richie Hunt

      Apr 6, 2021 at 2:13 pm

      Cink was the biggest surprise and him winning would make him the oldest winner in major championship history. However I don’t use age as a filter as players that get thru the filters, regardless of age, have routinely gotten into contention. The reason why older guys like Cink don’t get thru the filter very often is that when they get that age they tend to not hit the ball far enough, high enough or basically just aren’t very good anymore.

  11. Colin

    Apr 6, 2021 at 3:02 am

    Unclear why Molinari “can’t win” given that he led in the final round in 2019 and has improved his driving distance considerably in the past 3 years or so. Poor form aside, does he *really* have less chance than Cink??

    • Christian R

      Apr 6, 2021 at 7:11 am

      I agree.
      Cink can just loop for Frankie. Maybe.

    • Richie Hunt

      Apr 6, 2021 at 2:17 pm

      The problem with looking at the driving distance metrics on the Tour Web site is that they are not adjusted for schedule. Playing a course like Phoenix where the ball travels far is different than playing a course like Pebble Beach where the ball doesn’t travel nearly as far. I base my distance filter on Adjusted Driving Distance which factors in schedule and Molinari is *shorter* this year than he was 3 years ago. 3 year ago I also shortlisted Molinari and had him in my top-10. But this year he didn’t get thru the distance filter.

      I got this complaint a few years ago about Paul Casey who didn’t make it thru the trajectory filter despite playing well. And then he badly missed the cut.

  12. TacklingDummy

    Apr 5, 2021 at 10:26 pm

    Interesting reasons for filtering out. Personally, that wouldn’t be by criteria for filtering players. I would add to the possible win list along with most of the 23 players: Jason Day, Tommy Fleetwood, Billy Horschel, Brooks Koepka, Charl Schwartzel, Adam Scott, Xander Schauffele, Lee Westwood, Matt Kuchar, Francesco Molinari, Kevin Na, Patrick Reed, Webb Simpson, Henrik Stenson

    It is the Masters. There are so many top players that just find another gear at the Masters no matter how they have been playing of late.

    • Richie Hunt

      Apr 5, 2021 at 11:46 pm

      The filters are based on statistics and past trends of the last 25 Masters tournaments. They are not subjective filters, but objective filters. A player that did get filtered may overcome what based on history and trends has typically projected them to do poorly.

  13. DJ

    Apr 5, 2021 at 6:45 pm

    man you have some terrible short game (putting included)players in….si woo, Hideki, Hovland

    • Richie Hunt

      Apr 5, 2021 at 11:44 pm

      The Masters isn’t a putting course. It’s an approach shot play course. The long hitters can afford themselves some shorter shots into the green, but if their iron play is poor they are going to have tough road ahead of them even if they are hitting short approaches into the green. Short Game around the green usually doesn’t come into play, but if you’re not dead last and you strike the ball well you’re not going to have to worry about it. I think the course plays firm with a small breeze and will favor the longer hitters in the end.

    • TWick

      Apr 12, 2021 at 4:42 pm

      This aged poorly.

  14. Vic Hardy

    Apr 5, 2021 at 5:19 pm

    I’m not a golfer but live in Augusta and always watch the Masters, even attended it once.

    This is interesting from a statistician’s perspective. If I look at the world rankings, both Johnson and Rory are I believe in the top 10. Spieth is down in the 60’s but just had his first win in 4 years. Bryson is ripe for a win.

    I’d put my money on Johnson.

  15. paul

    Apr 5, 2021 at 1:01 pm

    Connors hits it so low….how did make it through?

    • Richie Hunt

      Apr 5, 2021 at 1:24 pm

      Connors currently ranks 136th out of 219 players in Apex Height and 121st in Carry Distance. He’s basically at the threshold of trajectory.

  16. Dpd901

    Apr 5, 2021 at 12:37 pm

    Gene Sarazen didn’t win the first Augusta National Invitational, Horton Smith did. Sarazen won the 2nd

    • Jake

      Apr 5, 2021 at 9:31 pm

      Sarazen won the first Masters.

      Prior to that it was Jones’ white man only event.

  17. Chuck

    Apr 5, 2021 at 12:18 pm

    Did you have Danny Willett as a possible in 2016?

    He’s a past champion, a top-100 OWGR player, and has shown at least some form this year (despite a MC last week). Yet you don’t even have him mentioned.

    • Eric

      Apr 5, 2021 at 12:38 pm

      Actually, he included Willett in the “Missed cut at San Antonio” group…

    • Richie Hunt

      Apr 5, 2021 at 1:28 pm

      I had Willett shortlisted in 2016. And Willett was filtered out for MC’ing at San Antonio.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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