Bettinardi Golf has unveiled that it will partner with Five Iron Golf, an urban indoor golf experience, as the official brand of short-game equipment, putters, and wedges at all five of Five Iron Golf’s indoor golf simulation facilities.

Five Iron Golf was founded in 2017 in New York City by Jared Solomon, Nora Dunnan, and Mike Doyle with the idea that golfers and non-golfers could enjoy the game together by making Tour level instruction, technology, club fitting, and equipment available in a creatively designed space with a welcoming vibe.

With the new collaboration, Bettinardi and Five Iron are bringing the all-new HLX 3.0 wedge line, with two wedges — a 54 and a 58 degree in RJ Grind and C-Grind options and varying lies — into the complimentary sets at every Five Iron location.

In addition to wedges, Bettinardi will also become the official putter of Five Iron, with four options of their production-line putters– the BB, Inovai 6.0, Queen B, and Studio Stock series–in a variety of lengths next to each location’s putting green.

Speaking on the new partnership, Sam Bettinardi stated

“When Five Iron Golf opened their Chicago location last year, it was not long before we became fans of what they are bringing to urban markets. We are thrilled to be the official short-game equipment brand and offer golfers across the country the opportunity to enjoy Bettinardi equipment at every Five Iron location.”

Every Bettinardi wedge and putter, like all equipment at Five Iron, will be made available to seasoned players, first-timers, and everyone in between for purposes of instruction, practice and play on the simulators, and participation in leagues, tournaments, and other events.

Over the next year, Bettinardi and Five Iron will also be featuring unique promotions, activations, and a co-branded putter, headcover, and ball marker giveaways to celebrate their shared passion for creative innovation in golf.

“From day one, we have been committed to prioritizing the needs of non-golfers as much as dedicated golfers. With this new partnership, we are excited to engage with and grow our communities through a variety of co-branded promotions and giveaways.” – Five Iron Golf Co-Founder and CEO Jared Solomon

For those living in the Chicago area, the two companies will also be bringing even more perks like custom Bettinardi putters fittings through The Fitting Lab, Five Iron’s in-house club fitting affiliate, and co-branded koozies for players in Five Iron’s popular leagues.