Golfers love milled putters, and Cleveland Golf, along with its Huntington Beach Soft and all-new Huntington Beach Soft Premier line, proves that you can get a milled putter packed with technology for less than $160.

Cleveland Huntington Beach Soft Premier

Let’s start with whats totally new. The Huntington Beach Soft Premier, or as I will call it moving forward, the HB Soft Premier line is all about enhancing the looks and feel of the putter while continuing to offer familiar shapes and proven technology.

The biggest change from the standard HB Soft line to the premier is the all-new grey satin finish to further reduce glare and offer a (here it comes) premium look—without a premium price. The bead-blasted satin finish of the standard HB Soft line already does a nice job, but the new grey satin just cranks the volume up in the looks department to 11.

The most important technology packed into the HB Soft Premiuer putters is a Speed Optimized Face for more consistent ball speed and distance control—and it works differently than you might think. You see, a putter head can’t “add” energy to impact, it can only transfer it, so to match up speed with how the ball contacts the face, the milling in the center of the face actually slows down or “normalizes” center contact while allowing the parts of the face away from the center to help the ball maintain greater speed. According to Cleveland, it does all this while delivering a soft feel.

The other cool thing is the milling isn’t the same for every putter. Cleveland putter engineers have optimized the milling pattern for each head to take into account the putter’s MOI for greater consistency across the whole line.

The last part of the optimization puzzle is, depending on the putter and the style of stroke it is designed to fit, the new HB Soft Premier offers two different grip models with the Lamkin SINK FIT Skinny Pistol grip for the more toe down putter and the largerLamkin SINK FIT Pistol for the face-balanced designs.

“The Huntington Beach SOFT Premier builds upon the success of our current putter lineup,” says Brian Schielke, Marketing Director at Cleveland Golf. “With new head shapes, sleek designs, and a fitting system for every stroke type, we have a putter that will help any golfer improve their performance on the greens.”

More options for more golfers

Thanks to the popularity of the Cleveland HB Soft line of putters they are expanding it by introducing eight new tour-proven shapes that are familiar to the eye but with a slight Cleveland twist. These new releases offer the same technology as the HB Premier line including Speed Optimized Faces and grips tailored to fit the intended stroke.

Price, Specs, and Availability

The new Huntington Beach Soft Premier putters officially launch Friday, August. 21st for the price of $159.99 and the new models of the standard Huntington Beach Soft line with be available on the same date but with a price of $129.99.

A cool new feature is personalization will be available for both models offering 16 unique color selections and four different color fill areas for an additional $10.

For a full list of all the new models available visit ClevelandGolf.com