Opinion & Analysis
So you wanna work in golf media…
I get this question all the time: “So, how does someone get a job in golf media?”
Hmm…I could give you a bunch of tips, ideas, resume suggestions, etc. I’m not going to. All I know is how I got here. It’s a story of passion, initiative, blind luck, God, and desperation.
I feel like in the telling of how I got here you will see a path but not the only path.
My story—condensed into the point golf gear took over my life.
It’s 1993, and I’m a sophomore in high school at John F. Kennedy Memorial in Burien, Washington. I was a baseball player my whole life, and for whatever reason that summer, I decided it wasn’t for me anymore, and I wanted to go scrub clubs, pick balls and have the occasional lung dart with my buddies at the local country club. At that time, golf was something to me just shy of an afterthought. I had played the occasional short 9 as a kid, went to a camp or two, but in all honesty, it was just another game.
Fast forward to my first week working at Rainier G&CC—the second assistant was a guy named Mike Montegomery (DOG at Glendale CC now), and he took me to the range to help pick balls and hit some into the net. After about 30 mins of pounding balls, I was hooked. Hook, line, and sinker.
I’m an obsessive person by nature, so when I get into something, it becomes a bit scary—I want to know everything. That’s when the equipment junkie revealed himself, and it all started with a trip to the dentist and an issue of Golf Digest.
This one…
This magazine started the whole thing. No, it wasn’t the fact that Phil Mickelson graced the cover, it was the advertisements. The color codes of Ping, the black and gold of Cobra, Titleist Tour Balata, Founders Club, and on and on. Everything looked just so damn awesome. I wanted to try, see, touch and feel everything I could. And I did. From that point, until even today, golf and golf gear dominate a good chunk of my thoughts every day.
Lesson #1: To do this job well….you have to obsessed.
Now we are in 2005. I’m working in Irvine, California, for LendingTree slanging equity loans to the A paper client,s and in the search engine, I type David Duval golf clubs…
Before I go further it must be acknowledged that my good friend Nico Bollini and I used to spend HOURS on Getty images and at the local Wajamaya scouring pictures of players bags in Golf Classic magazine and any close-ups Getty would catch. Instead of going to parties and chasing girls as normal people do, we were trying to see what shaft Ray Floyd had in his Bridgestone J’s driver.
Back to DD. I type in “David Duval golf clubs,” and I land on this weird forum thing called BombSquad Golf. It was a site that not only talked gear in-depth like Nico and I did, but they had some dude taking pics at tour events. It was golf porn. I was in. Eventually, BSG became nothing, and Richard Audi and GolfWRX.com took over. That story is very well told, so I won’t go into it.
That fueled my golf junkie for a long time. It wasn’t until 2012 and the urging from my then-girlfriend that I began writing for WRX. Since I was on the site so much and had so many opinions, she jokingly said, “You should write for them,” to which I replied, “I should.”
This is where luck comes in. I found the contact info at the bottom of the site and ended emailing Zak, the editor at the time.
“Hi Zak,
My name is John Wunder and I am extremely excited and interested in writing for Golfwrx! I have been a member of this site for over 6 years now and I have always admired the professionalism and in-depth coverage that your site provides. I am what they would call in the golfing streets a “Junky”. Tour news, college news, equipment trends, companies, in the bag info, history, etc. You name it, I know it. I’m a lifer and the only thing I have left to do to get my fix is either learn how to putt and play the mini-tours or start writing. Unfortunately, even the belly putter was of no use to me so writing it is! As writing goes my experience is limited with the exception of the occasional Facebook comment but my knowledge of the game and its culture is undeniable. I’m dying to be apart of this thing and if I had not been scrolling to the bottom of the page I would not have noticed the link to you. Maybe it’s a sign from the Golfing Gods, you never know. Any information you can give would be much appreciated. I Look forward to hearing from you.”
Lesson #2: You won’t know what’s possible until you ask.
Eventually, Zak gave me a shot and from 2012 to 2018 I wrote roughly 30-40 articles for WRX. For fun, for free, for the love of the game. I wrote opinion pieces, did some video articles, reviews, tournament recaps, etc. Every time they asked, I said HELL YES. Why not? Golf content is what I think about all day anyway. It requires no real study or extra work to execute. It’s something I can just sit down and do, sometimes quickly.
Now we find ourselves in 2018. It’s late January. My son Seve had just been born and my main source of income at the time (film/tv) was slow and unpredictable. I had two months of savings left, no consistent income coming in to speak of, and with two kids and my girl that I am supporting. Things got scary. Desperate is a better word. In that desperation, a decision was made. I wanted to finally do the thing I’ve always wanted to do. Work in the golf business.
I sat down and mapped out my plan…
Lesson #3: Don’t be afraid of desperation. God can be found there.
But how? What can I bring to the table?
Remember obsession? Remember the power of asking?
I knew my knowledge of the tour and golf equipment was abnormal, to say the least. It still is. I knew that I had a Rolodex to choke a horse, and I had the email of someone at WRX that I could plead my case to. The editor at the time, Andrew Tursky. My email to him was very similar to my email to Zak. I plainly told what I wanted to do, why they needed me, and left it at that.
The term the squeaky wheel gets the grease is so true in my case—every job I have ever chased, there were two things I made sure were in place…
- I knew my passion equaled my knowledge
- I was willing to hear NO multiple times until the right YES came along.
Lesson #4: Know where you want to go (and tell people).
That email turned into a face-to-face with the GolfWRX brass, to a “yes we will hire you,” to getting a job doing what I love.
The job I was hired for has mutated into something way different. Every person at GolfWRX.com does multiple jobs—there is really no definitive titles or boxes we fit in. It’s a passionate, nimble crew and to a person, everyone is a golf junkie degenerate, including the owner, Rich. That was the deciding factor of going down this path. Yes, I wanted the job, but after meeting Richard Audi and discovering he was just as crazy as I am, I knew I had to work for that man.
The moral of the story is this: Golf media is not a box anymore. You don’t need a degree in journalism or your doctorate in Bill Shakespeare. It’s the time of the hustler. So, if you have something to say, say it, something to show, show it, and most importantly if you want to get in, ASK. ASK. ASK. Someone will say yes eventually and when they do, what you do with that YES is up to you.
Hope this gives you a hint that like anything else, there is not one door, there are multiple. Knock, scream, kick, and do it with some fire.
Lesson #5: ANYTHING is possible if you want it bad enough
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.


Gianni Sucks
Aug 7, 2020 at 8:25 pm
More “Original content” that just sucks. You didn’t write an article about wanting to work in golf media, you just told your story.
A real article would have talked to everyone at Golf WRX and found out how everyone got started cause no one’s path is the same as someone else’s. But that would be too hard for yall based on the content you churn out.
John Wunder
Aug 7, 2020 at 11:43 pm
There he is!!!! It wouldn’t be an article without my boy G$$ chiming in. DM @johnny_wunder on IG if you like. Would love to hear about how you think our content could get better. Im asuming you arent a Gianni fan either….just based on what im seeing. LOL
Bill
Aug 9, 2020 at 10:30 pm
JW, easy there. He did tell you about how he thinks your content could get better. Please tell the story about how everyone at GolfWRX got started. You told your entire golf story. How about just the part where you decided to work in golf media with more depth?
John Wunder
Aug 10, 2020 at 4:58 pm
The guy chimes in on everything we write Bill. We get to respond as well. All I can speak to is my experience and my path (which is unorthodox vs traditional ways in) which it clearly states multiple times in the article. This anonymous poster chimes in on every post and trust me its never anything constructive.
“A real (whats a REAL article?) article would have talked to everyone at Golf WRX and found out how everyone got started cause no one’s path is the same as someone else’s (he literally hammers home the point of the article, this was how I got here but there are a thousand ways in, If Ryan, Ben or BK care to share their stories, they will). But that would be too hard for yall based on the content you churn out.”