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Opinion & Analysis

By definition, there will be no 2020 U.S. Open. Here’s why the USGA should reconsider

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In 1942, the USGA decided to cancel the U.S. Open because it was scheduled so soon after U.S. entry into WWII.  They did this out of respect for the nation and those called to war. There was a Championship however called The Hale America National Open Golf Tournament, which was contested at Chicago’s  Ridgemoor Country Club. It was a great distraction from the horror of war and raised money for the great cause.

All the top players of the era (except Sam Snead) played, and the organizers (USGA, Chicago Golf Association, and the PGA of America) did hold qualifying at some 70 sites around the country. So effectively, it was the 1942 U.S. Open—but the USGA never recognized it as such. They labeled it a “wartime effort to raise money” for the cause.  Their objection to it being the official U.S. Open was never clear, although the sub-standard Ridgemoor course (a veritable birdie fest) was certainly part of it.

The USGA co-sponsored the event but did not host it at one of their premier venues, where they typically set the golf course up unusually difficult to test the best players. Anyway, Ben Hogan won the event and many thought this should have counted as his fifth U.S. Open win. The USGA disagreed. That debate may never be settled in golfer’s minds.

Ahead to the 1964 U.S. Open…Ken Venturi, the eventual winner, qualified to play in the tournament. His game at the time was a shell of what it was just a few years earlier, but Kenny caught lighting in a bottle, got through both stages of qualifying, and realized his lifelong dream of winning the U.S. Open at Congressional.

Ahead to the 1969 U.S. Open…Orville Moody, a former army sergeant had been playing the PGA Tour for two years with moderate success-at best. But the golfing gods shone brightly upon “sarge” through both stages of qualifying, and the tournament, as he too realized the dream of a lifetime in Houston.

Ahead to 2009 U.S. Open…Lucas Glover was the 71st ranked player in the world and had never made the cut in his three previous U.S. Opens. But he did get through the final stage of qualifying and went on to win the title at Bethpage in New York.

Ahead to 2020…The USGA has decided to postpone the event this year to September because of the Covid-19 virus. This was for the fear of the global pandemic. But this year there is a fundamental difference—the USGA has announced there will be no qualifying for the event. It will be an exempt-only event. By doing so, the event loses it status as an “open event,” by definition.

This is more than a slight difference in semantics.

The U.S. Open, our national championship, is the crown jewel of all USGA events for many reasons, not the least of which is that it is just that: open. Granted, the likelihood of a club professional or a highly-ranked amateur winning the event—or even making the cut—is slim, but that misses the point: they have been stripped of their chance to do so, and have thereby lost a perhaps once in a lifetime opportunity to realize something they have worked for their whole lives. Although I respect the decision from a  health perspective, golf is being played now across the country, (The Match and Driving Relief—apparently safely)

So, what to do? I believe it would be possible to have one-day 36-hole qualifiers (complete with social distancing regulations) all over the country to open the field. Perhaps, the current health crisis limits the opportunity to hold the qualifiers at the normally premier qualifying sites around the country but, as always, everyone is playing the same course and is at least given the chance to play in tournament.

In light of the recent “opening” of the country, I am asking that the USGA reconsider the decision.

 

featured image modified from USGA image

 

Dennis Clark is a PGA Master Professional. Clark has taught the game of golf for more than 30 years to golfers all across the country, and is recognized as one of the leading teachers in the country by all the major golf publications. He is also is a seven-time PGA award winner who has earned the following distinctions: -- Teacher of the Year, Philadelphia Section PGA -- Teacher of the Year, Golfers Journal -- Top Teacher in Pennsylvania, Golf Magazine -- Top Teacher in Mid Atlantic Region, Golf Digest -- Earned PGA Advanced Specialty certification in Teaching/Coaching Golf -- Achieved Master Professional Status (held by less than 2 percent of PGA members) -- PGA Merchandiser of the Year, Tri State Section PGA -- Golf Professional of the Year, Tri State Section PGA -- Presidents Plaque Award for Promotion and Growth of the Game of Golf -- Junior Golf Leader, Tri State section PGA -- Served on Tri State PGA Board of Directors. Clark is also former Director of Golf and Instruction at Nemacolin Woodlands Resort. Dennis now teaches at Bobby Clampett's Impact Zone Golf Indoor Performance Center in Naples, FL. .

28 Comments

28 Comments

  1. chip75

    Jun 1, 2020 at 8:24 am

    Unless the Open is open it’s an invitational and should be labelled as such.

  2. Mike

    May 30, 2020 at 12:16 pm

    But, we are talking about the ‘USGA’ right? That org lost credibility w/ me years ago, so I’m not surprised at anything they’d do.

  3. YB

    May 29, 2020 at 2:02 pm

    Dennis you are 100% correct. If they can host a major tournament, they can have local and regional qualifiers. Local is 100% people driving to their courses – regional, some people fly but not the majority.

    The fact is if people aren’t allowed to qualify, it’s not an OPEN tournament and it’s just another members’ club invitational . Needs to change now!

  4. Pelling

    May 29, 2020 at 11:59 am

    Give Andy Pope an exemption!

  5. davidar4iron

    May 29, 2020 at 7:20 am

    Possibly change the name to the USGA championship for a one off – still use the trophy, its still a major, but its an acknowledegment of the times –

    Interntaional qualifying is central to both open champioships so just because you can get in your car and drive to AZ or wherever, international travel will still be hugely problematic.

    COVID19 is not a hoax – maybe poeple feel isolated and frustrated in their bubble but 37000 people have died here in the UK ‘officially’ never mind the 30,000 ‘additional deaths’ over average. Yes its reducing but only thanks to social distancing.

  6. Gusty

    May 29, 2020 at 6:44 am

    Good thing there was qualifying in 1913 when Francis Ouimet qualified as an amateur and then won US Open….changing the game forever!

  7. Moses

    May 28, 2020 at 11:55 pm

    As far as I’m concerned Hogan has 5 US Opens.

  8. Alrx

    May 28, 2020 at 11:00 pm

    By definition Stfu. The show must go on!

  9. VictrC

    May 28, 2020 at 3:15 pm

    With all due respect, the country, the people, the American people NEED the US Open. They need this despite there being no qualifying. I am bummed, along with the other 1,000’s that were going to try knowing they had little to no chance. But the good of the nation is more important right now than being pedantic about the word “Open.”. It is our national championship and the public wants to see if Tiger can win. If Phil can make one more charge against Father Time. Is this Speith’s redemption.

    The people have had to deal with a crippling shutdown. Kids are going hungry, 40M people have lost their jobs. Businesses that were open for generations will never open again because of the shutdown. It could take years before we are back to Normal. I think we could at least give this nation a distraction, a refuge from the reality of the world that is upside down right now. We’ve taken away, the American people have lost so much, why take this away too just because of the word “open.” Is that where we are now? We’re so pure that if it can’t be “open” to all qualifiers, NONE OF WHOM WILL WIN, then no one gets to play?

    • Dennis Clark

      May 29, 2020 at 12:50 pm

      I see your point but a “the country” may be too broad of a description. 90% of this country does not play or care much about golf. 3 million watched the Open last year, 100 million the super bowl. So whether we hold the Open or not, is not necessarily a national spirit-lifter. For us in the golf community, absolutely. On average if you meet 10 people in the street, 9 of them don’t play golf. We are Jonesin…som I can’t wait. With a qualifier hopefully…

  10. Dennis Clark

    May 28, 2020 at 2:31 pm

    I am not discounting or minimizing the gravity of this pandemic. This was not my intention. And the fact that non exempt qualifiers have little to no chance had already been mentioned in the article. What I AM saying is if it is safe to play the event itself why is it unsafe to have qualifiers? And if it is unsafe, either cancel the event or rename it. Golf pales in comparison To this surreal crisis, but’s let’s not have one and not the other. Personally I think the Open should be canceled if there is no change in the crisis but the powers that be are unlikely to consider that option. So..

  11. J Mc

    May 28, 2020 at 1:37 pm

    Steve Jones was last winner to go through both stages of Q school. Plus there’s a lot more on the line for qualifiers than just winning the event. You can gain exemptions into other tournaments based on your finish, you can gain exemptions into other majors, gain an exemption into next year’s U.S. Open based on your finish, and you can also skip certain stages of qualifying school based on your finish. I’m not saying I agree that they should open qualifiers back up but at least don’t advertise it as a US open if it’s not open

  12. Joe Taylor

    May 28, 2020 at 12:39 pm

    Difference right now is the danger of traveling, the three winners cited were not at risk by entering the event. AOC, 100k dead is a hoax?

    • J Mc

      May 28, 2020 at 1:34 pm

      Doesn’t change the fact that it’s not an “Open”. I think the point of the article is either halve qualifying call it an “open” or don’t have qualifying and don’t call it an open just call it a USGA championship. Can’t call it an open when it’s not open, Can’t have it both ways

    • Dennis Clark

      May 28, 2020 at 2:22 pm

      Local qualifying is a drive in ones car. No flight.

  13. BG

    May 28, 2020 at 11:39 am

    I dont see why they cant do qualifiers. Here in Arizona courses last week were doing 200-400 rounds a day. Not to mention a albeit slower season than normal but still busy season of golf in Arizona. Golf hasnt slowed down much here and everything is ok.

    • BAV

      May 28, 2020 at 5:48 pm

      I’m hoping you’re just referring to the golf community being okay, and not in general terms in AZ??

      People can still play golf here but there are a lot of people who rely on the golf industry for their livelihoods that were laid off or let go with no return to normalcy in sight. I would imagine they wouldn’t agree with your “everything is ok” comment

  14. Mike

    May 28, 2020 at 11:32 am

    This is a once in a century virus. These are very unusual times and Dennis should just get off his high horse and relax. The odds are 99.8% that whoever wins in an exempt event would be the same winner if it was a true open event. Everyone has to make concessions this year and every aspect of life. Whether or not the U.S. Open is a true “Open” Should be very very low on the list of priorities.

  15. AOC

    May 28, 2020 at 11:23 am

    if they can play the us open , they can play the qualifiers. covid is the biggest hoax the world has seen

    • Emily Kayton

      May 28, 2020 at 1:57 pm

      My 57 healthy aunt died a painful from covid. You ignorant a hole.

      • Rory

        May 28, 2020 at 2:29 pm

        And my cousin died in a car crash, but I don’t see people wanting to make speed limits 5MPH despite the lives that would save. Worldwide COVID is responsible for about 1.5% of the deaths YTD. NOt sure that justifies the reaction it has received….

        • Pancho Villas cousin

          May 28, 2020 at 11:43 pm

          Preach Rory, PREACH!!! Kinda convenient this has become a giant political vomit fest right before an election?? (Thats about as far as this needs to go into politics too…)

      • Dennis Clark

        May 28, 2020 at 2:59 pm

        Very sorry for your loss, my deepest sympathies.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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