Equipment
GolfWRX Spotlight: Sub 70 Golf
Direct-to-consumer, or DTC, companies have thrived in the social media age. Sub 70 Golf fits into the DTC category, but in a way that companies selling razors and mattresses just can match—every single Sub 70 product is built from scratch entirely custom for the end-user!
The Sub 70 Story
Sub 70 is the brainchild of Jason Hiland, a golfer since his earliest memories, and someone who has been around the golf industry long enough to know that customer service is just as important as dialing in club specs. For Sub 70 Golf, it is just as much about the experience as it is about the performance.
Sub 70’s goal is to provide the highest quality clubs at the lowest possible price while also creating a community of golfers that love golf and identify with the idea of getting value from the people they are working with. Sub 70 operates on a slower product cycle because they believe fitting is more important than attempting year over year innovation at the sacrifice of having quality clubs sit on a rack for half the price they were originally sold for. As it has been discussed many times before, if a club has the proper specs, and was fit for the golfer, what is there really to gain year over year?
The Product Line
Sub 70 offers a full line of products from drivers to CNC milled putters. If you want a full bag of Sub 70 gear, it’s available to you. The driver is comparable to other models on the market by offering full adjustability, and the fairway wood line has both adjustable and fixed hosel options—to appeal to tinkers and players looking for a classic setup. The Sub 70 Pro Fairway is a standout thanks to its clean looks and hot 455 carpenter steel face, and although they haven’t pursued professionals for the sake of advertising, it has seen action on the PGA Tour Champions.
The standout in the line is really the 699 irons that come in both a standard and pro model (featured below) with reduced offset and black finish. They offer an extremely thin TPU supported face to provide maximum ball speed and feel, while also coming in at under $500 for a 4-PW set—a price point that no other OEM can touch.
The Sub 70 Guarantee
Even though they might not be “local” in a geographic sense, Jason and the entire team at Sub 70 golf want to hear from customers about how their clubs are performing and want to build relationships. They offer a 60-day, 100 percent satisfaction guarantee
“If for whatever reason, the player is not satisfied with any aspect of the clubs, the company stands behind its product and will issue a full refund.”
Each set comes delivered with a handwritten note from the individual club builder who assembled them along with a phone number to call if you have any questions or concerns about the clubs.
If you are looking for clubs that offer both value and performance, Sub 70 Golf should be very high on your list of must-tries.
Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.
That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.
On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.
“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”
On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”
“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.
From the listing: “Some great items here today, time to thin out and make room for next set of gear. All prices include shipping.
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.”
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules
Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4
3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4
5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4
Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms
Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80
Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105
Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft
Grips: Golf Pride Tour Velvet
Aaron Rai’s winning WITB: 2026 PGA Championship
Russell Henley’s winning WITB: 2026 Charles Schwab Challenge
Photos from the 2026 CJ Cup Byron Nelson
CJ Cup Byron Nelson Tour Report: Koepka and Kim’s newest putters finally get hot
Charles Schwab Challenge Tour Report: MacIntyre, Åberg and Spaun all switch putters, TaylorMade launches new Spider
Details on J.J. Spaun’s surprise putter switch
GolfWRX Launch Report: 2026 Titleist GTS drivers
Photos from the 2026 Charles Schwab Challenge
PGA Championship Tour Report: Fitzpatrick, Koepka among big-name putter switches for Aronimink
Photos from the ShopRite LPGA
Maria Torres WITB 2026 (June)
Driver: Ping G440 LST (9 degrees) Shaft: Accra TourZ Green 5-M4 3-wood: Ping G440 Max (15 degrees) Shaft: Accra TourZ Green 6-M4 5-wood: Ping G440...
Eric Cole WITB 2026 (June)
Driver: PXG Lightning Tour Max (9 degrees) Shaft: Project X Titan Yellow 70 TX 3-wood: TaylorMade Qi4D (15 degrees) Shaft:...
Si Woo Kim WITB 2026 (May)
Driver: Callaway Quantum Triple Diamond (8.5 degrees) Shaft: Fujikura Ventus Black 6 X Mini driver: Callaway Paradym Ai Smoke Mini...
Wyndham Clark’s winning WITB: 2026 CJ Cup Byron Nelson
Driver: TaylorMade Qi4D (10.5 degrees) Shaft: Project X Titan Yellow 60 TX 3-wood: TaylorMade Qi4D Tour (15 degrees) Shaft: Project...
Greg
May 1, 2020 at 10:08 am
It’s too bad the big guys have likely got patent lawsuits headed their way. Trying to kill them with legal bills.
Steve
May 1, 2020 at 9:39 am
Was in the market for new irons in September of last year and learned about Sub70. I went to pga store to get fitted for proper specs and then called Sub70 owner Jason. He helped me pick out everything with the proper specs and was extremely helpful and knowledgeable. I ended up ordering the 699 irons and a couple of wedges. I was so impressed with the service, clubs and price that I ended up selling my driver, fairway wood and putter and replaced them with all Sub70 clubs. I now have a full bag of Sub70 and saved a ton of money. The 699 irons are incredible. All of my future purchases will be from Sub70. Great company.
Preston
May 1, 2020 at 8:43 am
Another satisfied sub70 golf customer here. I love my 699s so much. They helped me go from a 10.2 to a 7.3. They are pretty much aim and shoot. They are so good I just gave up my RTX4 wedges and added 3 sub70 wedges to my bag. All I can say is phenomenal. Jason and the team are awesome & easy to communicate with.
Kirk
Apr 30, 2020 at 7:39 pm
I have the 699 4 iron, 639 CB 5 iron, 639 MB Plus 6-PW. Such a variety of good looking irons that range from game improvement to serious player’s clubs so it was fun to create a set of irons with a little bit of everything. It was easy to do, Jason was easy to talk to and very helpful. He answered emails and calls quickly, even took an order on a sunday morning which was awesome for a anxious impulse buyer like myself. I haven’t tried their hybrid/fairway/driver….yet…so I can’t speak to those, but the irons are top notch. Trying to convince my buddies to ditch their love for PXG and taylormade and play some serious irons that’ll save them some serious $$$.
Nate
Apr 30, 2020 at 5:04 pm
I had the chance to meet Jason at the Chicago Golf Show this past winter and ended up buying three wedges. Sub 70 is the real deal and they really care about the customer, and their clubs are comparable to others from the big names. Hope to get fit for irons this summer, if we’re ever allowed outside again…
Charlie James
Apr 30, 2020 at 3:58 pm
I started to write a long post about how I came to purchase the Sub70 699’s, but them bottom line is, These are the sweetest clubs I have ever played! LOVE THEM!
stanley
Apr 30, 2020 at 2:07 pm
we all know that golf is a tough market to get into. i wish them luck.
Paulo
Apr 30, 2020 at 2:11 pm
That’s another fine mess you got me into Stanley