Opinion & Analysis
An open letter to golf from a black man who loves the game
June 10, 2020
An open letter to the golf industry:
Like everyone, I have been touched by the brutal murder of George Floyd. It has sparked a wave of protests and demonstrations that haven’t been seen in this country since the height of the Civil Rights movement. As a journalist who covers politics as well as golf, I have been struck by the magnitude of the moment and the multitudes that have responded. Hopefully, it will lead to lasting reforms that will ameliorate the many inequalities and injustices in our country.
I also have noted the reactions and responses from different corners of society, including the sports world. Numerous athletes and officials from major sports leagues have registered their concerns. I read with particular interest the remarks from PGA Tour commissioner Jay Monahan.
“This past weekend, I – like many of you, I’m sure – spent a lot of time trying to understand and process the civil unrest that has engulfed many cities across The United States, following the tragic death of George Floyd in Minneapolis. The hardships and injustices that have and continue to impact the African-American community are painful to watch and difficult to comprehend. And as a citizen of this country and a leader of this organization, I must admit that I’m struggling with what my role should be. But I’m not giving up.”
Monahan went on to say that he had engaged in several “emotional” conversations with colleagues and friends in the black community who showed him that “sometimes listening and making a commitment to understanding are the only things you can offer, and that’s OK.
“We might not know exactly what to do right now,” Monahan added, “but we shouldn’t be deterred. We should communicate and learn. We should talk to our family, friends, and colleagues in an open and compassionate way. We should grow as individuals and as an organization. And, most importantly, we should demand better.”
He said that the PGA Tour wants to play a role but that he is struggling with what to do and how to do it.
My question is, why is the industry struggling for a response?
I have been fortunate in my life in that I was not exposed to virulent racism early in life like my parents were. Both moved from segregated South Carolina to Washington, D.C. to escape the crushing yoke of racism. They raised us to be strong, independent, and to see character before color. In pre-school, I was reading to my class, so I was accepted at Sidwell Friends School in Washington, D.C., and became the first African American male to attend from Kindergarten through 12th grade. As children do, the only race that mattered was on the playground at recess. As I moved into the world, I did experience my share of prejudice and bigotry. For an African American man in America, it just comes with the territory.
I have been in the golf business for 17 years. I have operated golf courses—one of them a historic course that was opened specifically for black people when every course in DC was segregated—and have gone on to become a member of the golf media. In that time, I have been blessed to have been a guest at some of the most special places in golf and the experiences have given me a lifetime of memories. I have made friends with people of all races, religions, and nationalities in my time in the golf world. I have worn a kilt in Scotland, and I have said grace at dinner in the most exclusive club in Mississippi. From the tip of the African Cape to the valleys of India, from the beaches of Asia to the mountains of Northern Europe, I have borne witness to the magic of golf when walking 18 holes in God’s creation brings out the best in His people.
But I have also experienced the fact that black people in golf are viewed as a rare and sometimes unwanted presence. I have become accustomed to being the only African American in any given clubhouse, media gathering, or industry meeting. If I had a round of golf at Augusta National for every time that I have been standing in front of a clubhouse or hotel and had someone hand me their keys to park their car or ask me to put their bag on a cart, well, I’d have more experience at Augusta than most of the Tour.
In the United States, the game and industry of golf are intertwined with privilege and exclusion. And as the nation has faced the ugliness of racism and sexism and made advances, so has golf. Renee Powell, Charlie Sifford, Lee Elder; these are the names of pioneers, giants who broke down barriers and made it possible for me to do what I do. But despite these heroes, there remains a homogenous nature to the game composed of money, privilege, and race. When I was named Media Person of the Year in 2014 for the PGA Middle Atlantic section, I was the first and only person of color to win an award in any category in a section that was founded in 1925. Sadly, six years later that is still the case.
In recent times the game has initiated efforts to change both the impression and the reality that golf is only for a certain kind of person. But too often, what begin as noble agents of change get assimilated into the more pressing issues surrounding the bottom line.
The First Tee program (TFT) started out as a way to bring the game to underserved communities. Over time, corporate interests overwhelmed both the mission and the message. Now, TFT has the mission of generally “growing the game”. Many chapters are now run from exclusive country clubs and are essentially finishing schools for the current “golf culture.”
There are diversity officers in each of the game’s governing bodies such as the PGA of America and the USGA, but what significant initiative or accomplishment can they point to? The leadership at East Potomac Golf Course in Washington, D.C. tried to prod the PGA of America diversity office to facilitate the establishment of a golf program at Howard University, the historically black university located in the nation’s capital. Every year calls were made and interest was shown but no action was taken. It took Steph Curry, a basketball player, to take his celebrity on the court to make strides on the course.
For years, I have taken proposals to all of the top golf course operating groups, making the case for how the game can become relevant in diverse communities if they would devote time and resources to that cause. All of them gave me responses that reminded me of one I got from a bank manager rejecting a plan for a business loan, “Michael, it’s not a good idea. It’s not a bad idea. It’s just your idea.”
I have begged and pleaded with the governing bodies of the game to be proactive in promoting diversity and displaying leadership. I have tried to explain that the culture of the game and industry is that people of color are not wanted and that eventually there would be an incident that would bring a deluge of negative attention to the game.
Last year at the U.S. Open, I attended an invitation-only reception that featured two prominent PGA Tour professionals, one a possible future Hall of Fame player. That Hall-of-Fame-caliber player told the assembled crowd the story of the night his neighbor Tiger Woods had his infamous car accident at Isleworth, and as a “joke” the pro put on blackface and a wig then convinced a blonde companion to drive around with him pretending to be Tiger in an attempt to prank the media. There was shock and nervous laughter but not a single person voiced an objection.
As the only African American guest in the room, I felt every eye in the place on me. Trying to control my anger, I raised my hand and told that player that I respected his accomplishments, but he should be ashamed of telling that story. He later gave me the apology line, “I’m sorry if you were offended.” He said he would call me later to discuss it. Oddly enough, I’m still waiting for that call. Later, many people in the room approached me to say that they appreciated my speaking up, but I couldn’t put aside my anger and bewilderment at how easy it was for that pro to assume that it was a socially acceptable story.
I implored the USGA, the PGA, the Golf Channel, and others to take that incident as a bullet dodged and a signal to be proactive and to take the lead in providing sensitivity training and initiating programs that would build a bridge to the community at large. My efforts were largely ignored. I have been told that the pro in question was forced by sponsors to take sensitivity training; I’d love to hear from him how that training has changed his outlook. I didn’t report the story of that day at the U.S. Open, partly because I was not there as a member of the media and I felt conflicted. But I also wanted to give the sport I love the chance to do the right thing without taking the withering press that would come with the public revelation of the incident. Now, I feel even more conflicted but not for the same reasons.
The answer for golf is the same as it is for culture at large. The goal isn’t to eliminate bigotry and intolerance; I believe that those are, sadly, part of the human condition. But we can make them rare and unacceptable, by recognizing that they exist and then taking steps to hold people accountable for harboring it in any part of the game. We can educate and train people to empathize and appreciate those with different backgrounds and experiences. We can teach people how to reach out and invite those who might be intimidated and make them feel at home.
It’s not hard to figure out what to do. The thing that makes this action difficult is properly balancing the action with the potential reaction of a core clientele that is conservative by nature and is mostly apathetic or actively opposed to significant social change. But if we have been reminded of one thing from recent events, it is that change involves taking actions that will make some people uncomfortable and that the only constant in this world is change. For this to work, there has to be a willingness to reject the familiar and embrace the future. The answers for golf and for the nation lie outside their comfort zone.
The golf leadership is right to do some analytical thinking on a best approach, but there is low- hanging fruit when it comes to concrete actions that can and should be taken immediately. There are some glaring deficiencies that can be addressed with some specific actions addressing specific issues:
- Golf’s touring professionals are its most visible and effective ambassadors. But by nature and by nurture they tend to be a very sequestered and homogenous group, shut off from the glaring realities of the day to day world by the demands of their profession and the wealth it affords them. Disturbing as it may be, the incident with the golf pro at the U.S. Open is not an isolated occurrence. People of color are routinely subjected to words and actions that are hurtful, disrespectful, and damaging to individuals as well as to the institution of golf. Touring professionals are already powerful advocates for any number of worthy causes—why should social justice not be among them? As was the case with the golf pro at the U.S. Open, every player on every professional tour should be required to take a course on diversity issues that covers race and gender. The training would enable them to empathize with diverse communities and build awareness within the traditional golf community.
- Part of the future acceptance of people of color in golf is recognizing the contributions that we have made in the past to the history of the game. Sometime this year, Tiger Woods will be inducted into the World Golf Hall of Fame, making him only the second African American to be inducted (Charlie Sifford was the first). The WGHOF is the pinnacle of golf achievement, a testament to the enduring impact made on the game by its members. It seems to me a curiosity at best and an injustice at worst, that names like Bing Crosby and Bob Hope have lockers in the Hall while some of the greatest contributors to the game, who just happen to be black, do not. To rectify that, the next Hall of Fame class should include Renee Powell (LPGA pioneer and golf course owner), Lee Elder (first African-American to play in the Masters and most recent recipient of the USGA Bob Jones Award, its highest honor), Calvin Peete (winner of the Players Championship and the straightest driver the game has ever known) and John Shippen (the first American golf professional). The induction ceremony for this stellar group would be a clarion call to the world that in golf, all are welcome and all are appreciated.
- There have been suggestions for convening a summit to discuss solutions to race and social justice issues. While the idea is noble, the example of The First Tee I mentioned before shows how efforts to make progress can all too easily be co-opted by the effort to make a profit.
Instead of a one-time meeting or summit, there should be a standing committee to assess diversity and inequality within the game and the industry, with the mission of creating a list of concrete action items for improvement and advancement of diversity, equality, and social justice issues. The committee could be made up of representatives from the game’s governing bodies, sponsors, and professionals, as well as representatives from the media, politics, and community advisors. The object would be to both develop original ideas and to take in ideas and initiatives that have worked outside of golf, then facilitate their implementation in the golf world. This group would ensure the constant flow of good ideas and sustain in perpetuity those ideas that prove effective.
- There are around 150 jobs as a PGA Tour professional, but there are thousands of careers in the golf business, many of which have practically zero minority participation. To correct that, there should be funds set aside in the form of scholarships and paid internships to develop careers for minorities and women in golf that are not related to playing professionally, such as golf course design, golf course management, and the media. For example, the fact that there are no persons of color or women among the prominent course architects in the game is a disgrace,
but one that is utterly correctable through opportunities that would be afforded by scholarships and internships. - An organization should be fostered to take over the previous mission of The First Tee, that is, to introduce the game to underserved communities and to make the continued pursuit of the game more affordable and accessible for those that wish to participate. Providing funding for the cost of equipment, apparel, instruction and course access will allow the game to be enjoyed by those not necessarily of the affluent class.
These suggestions are of course just a starting point. There is a stable full of ideas and initiatives out there. But there must be the will to implement and establish them.
Golf is unique among major sports in that it is a game that is defined by the people that make the game part of their lives rather than the people that play it for a living. Golf should be a way of life available to all people. It should be known for building bridges rather than putting up gates.
That’s not the case right now, but it can be.
There is a clear path for Mr. Monahan and others to take the lead and, as is always the case, there is very little foot traffic on the high road. Some people might say that with all that is going on in the world, what difference does it make what golf does? My response is that it is important because I live here, it is part of my world, and it is not exempt from responsibility for its connection to the wider world.
I appreciate the good work that has been done to date in the golf community to facilitate change. I also know that there is a lot left to be done. Like a good round of golf, let’s take it one shot at a time.
If you have questions, you know where to find me.
Sincerely,
Michael Williams
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
