Opinion & Analysis
What is CBD, and why are so many golfers using it? A roundtable discussion
Our John Lahtinen discussed CBD’s soaring popularity in the golf world in a November piece. Based on feedback to that feature, GolfWRX’s editors thought a deeper dive into the elixir was warranted.
We talked to key figures at three companies that produce CBD products for more perspective—Ed Donnelly, founder of AmourCBD, Jay Hartenbach, CEO of Medterra, and Dr. Steven Kraus, President and COO of Functional Remedies.
You can find our conversation below.
GolfWRX: Clearly, CBD is exploding in popularity in professional golf, both in terms of golfers using products containing the substance and sponsor involvement. What makes CBD appealing for golfers in particular?
Ed Donnelly: There are two main areas where golfers are discovering tremendous satisfaction from our AmourCBD products. These areas would be pain relief and anxiety management. On the pain front, conditions like strains, sprains and especially arthritis are greatly helped with our FDA registered AmourCBD Advanced Pain Relieving cream. If I am representative of a 60-year-old golfer, I always have aches and pains before and after a round of golf. CBD has been scientifically shown to offer 30 times the anti-inflammatory relief of traditional pain relief creams or oral products like Tylenol and Ibuprophen. Personally, my hands and wrists can talk to me the entire round and let me know they are uncomfortable. I started using our AmourCBD cream after a round and the pain was relieved rapidly due to the combination of CBD and Lidocaine. AmourCBD Advanced Pain Relieving Cream is the only FDA registered CBD cream on the market today. Then I got smart and applied the AmourCBD cream BEFORE a round and it was my most comfortable round in as long as I can remember.
Jay Hartenbach: With CBD’s ability to help a golfer loosen up before the round and support recovery after a long round, golfers of all ages can benefit from CBD in multiple areas. And with golf being as much mental as it is physical, CBD’s ability to help support mental calm throughout the round is helping give even recreational golfers an edge.
Dr. Steven Kraus: Golfers are searching for a natural wellness product that helps their recovery and preparedness in any activity. It just so happens that golf, like most any activity in life, gets better results when a person is well-rested, focused, calm and relaxed.
GolfWRX: It’s interesting that given the stigma (declining, but a stigma still) associated with consuming something derived from the cannabis plant, and given the relatively conservative nature of golf, we’re seeing such rapid adoption. Can you speak to that?
Ed Donnelly: Excellent question, but in addition to what you say about golfers, many are very smart and also desperate for solutions to our discomfort so we can keep playing and even play better. Bottom line is that our AmourCBD works. Also, our cream is FDA registered giving our intelligent golfers the confidence that they are using a product that complies with FDA Registration requirements. It is formulated in an FDA certified facility according to FDA standards and has been tested to ensure safety.
Jay Hartenbach: Despite being more conservative in nature, golfers are always looking for ways to improve their game. Based on our feedback, CBD is helping lower scores without any significant drawbacks.
Dr. Steven Kraus: Not only is the golf world rapidly adopting hemp oil CBD, all of America and the rest of the world are also rapidly adopting the use. It’s simple: People want natural, effective products without the side-effects like you see on TV with pharmaceutical drug commercials.
GolfWRX: Can you dig a little deeper into the science behind CBD?
Ed Donnelly: As mentioned previously, there have been scientific studies that demonstrate that CBD contains 30x the anti-inflammatory properties of traditional pain relievers available over the counter. People try it and are amazed at how AmourCBD cream works and works fast. And there is no odor, another blessing.
As for anxiety and stress reduction, the reports are all subjective with people suggesting that they feel more relaxed, concentrate better are less stressed, but there are no traditional double-blind medical studies that I can point to.
Jay Hartenbach: Our body produces compounds called endocannabinoids that help maintain the body’s natural equilibrium. This homeostasis controls a variety of functions in the body including stress response, sleep, runaway inflammation, and so much more. There are a variety of factors that can disrupt the body’s production of these endocannabinoids including our diet, high-stress levels, and genetics. CBD, which is a phytocannabinoid, is a way to supplement the endocannabinoid system and help the body get back to its normal levels.
Dr. Steven Kraus: The term CBD is for one specific molecule called Cannabidiol. However, the effectiveness and wellness properties of the hemp plant is due to far more than one molecule. Some CBD products only provide just the singular CBD molecule, which still has benefits but are limiting. The true benefits are within the entire array of cannabinoids and terpenes found in the hemp plant. There are over 100 cannabinoids in the hemp plant. Our body has the endocannabinoid system and is taught in every physiology textbook in medical school. There are cannabinoid receptors in our brain, musculoskeletal system, skin, and immunologic systems that all have various cannabinoid receptors that the various cannabinoids react with. CBD has antipsychotic effects. These naturally occurring chemicals can impact our neurotransmitters in a positive manner in the brain and in the various systems of the body. For example, the neurotransmitter serotonin, which can impact mood, digestion, bone density, and sexual function. If our body is not producing the correct amounts of these biochemicals leading to resultant chemical imbalances, that can affect body functions. CBD influences certain receptors that involve the regulation of serotonin. CBD also shows promise in the treatment of anxiety disorders according to a 2015 review of studies in the journal Neurotherapeutics. According to the investigators, CBD demonstrated a potent anxiety-relieving effect. There is a need for much more research. The National Institute of Health (NIH) database shows that there are over 160 trials involving CBD at the present time. The simple thing to remember is that cannabinoids are also produced in the human body. Due to stress, anxiety and other social and physical forces in today’s lifestyle, sometimes our body does not produce enough. Balancing the deficit with the correct array of phytonutrients and cannabinoids can help balance the wellness we all are searching to achieve in a natural, organic fashion without the synthetic side-effects.
GolfWRX: There are two lanes of skepticism here, right? One is “all of this stuff is snake oil” and the second is “while some of it might not be, you don’t know what you’re getting when you buy from a particular manufacturer.” Can you address these positions?
Ed Donnelly: This is an excellent question. I am a 35-year health care company executive who has worked in big companies working with the FDA. When I decided to enter this market, I was committed to doing it right! We took a year to develop our product and voluntarily put it through the FDA registration process. We are the only FDA-registered pain-relieving cream with CBD and Lidocaine. Lidocaine is an “active ingredient” by the FDA definition, but so is menthol that is used in other CBD creams; yet other companies ignore the FDA requirements to go through the time and cost of the FDA registration process. This was never an option for us. We want to be and are rapidly becoming the CBD brand that the consumers can trust. I want to be clear that the FDA registration process is currently only required for products that contain active ingredients like Lidocaine and Menthol. The implication is that our oils, pills, and gummies are pure CBD, do not have an active ingredient, and therefore are not FDA Registered, but we manufacture to the same FDA standards, utilize the same broad-spectrum CBD oil with 0.0 percent THC. Consumers can trust AmourCBD.
Jay Hartenbach: I will be the first one to agree that CBD cannot cure everything. In fact, it can help with a lot less than people give CBD credit for. What we do know is that CBD has shown potential as being an anti-inflammatory agent and a serotonin modulator. There are a variety of conditions that have some tie into inflammation and therefore any compound that can help with that inflammation has the potential to be beneficial. In addition, research shows that imbalanced serotonin levels can create a variety of issues like anxiety.
From a quality standpoint, consumers should be informed as to where there CBD is coming from. There are a fair amount of fly-by-night CBD companies looking to cash in on the short term hype that may be cutting corners on quality and contaminant testing. One of the easier ways for consumers to tell if the CBD company is legitimate is to look for the U.S. Hemp Authority seal, which is an orange “H” on packages. There are over 30 companies certified with this seal and consumers can be confident that the product they are buying is legitimate.
Dr. Steven Kraus: With over 800 different companies selling “CBD,” some of them are simply trying to make a buck by buying hemp oil from some farmer or garage distillery not knowing if it is safe, tested, or what else was added or modulated. Simply put, you have to do some research to know that you are getting pure, organic, full-spectrum hemp oil that contains the entire entourage of cannabinoids to give the best results for your wellness. We encourage consumers to go with a company that is vertically integrated where they control the seed, plant, manufacturing extraction of hemp oil, and the packaging, including all of the third-party quality and purity testing. Essentially, it’s a seed-to-bottle control over the process to assure there is 100 percent safety and quality assurances. One way to do that is to be sure they are GMP certified. GMP is the set of federal regulations governed by the FDA to assure that a company practices good manufacturing processes for dietary supplements, food, and cosmetics. It is a very rigorous on-site evaluation of the entire process and personnel training of your manufacturing processes.
GolfWRX: A third concern is the possibility of ingesting THC (a psychoactive substance). Can you speak to this?
Ed Donnelly: I had the exact concern when I looked into CBD products. Products would say they contain less than .3 percent THC, which is virtually nothing. My response to our chemists was that I do not want less than .3 percent, rather, I want 0.0000. Absolutely zero THC. It costs me more to buy this zero THC oil, but our customers are worth it.
Jay Hartenbach: We have made the commitment to being a THC-free company. Due to the psychoactive effects and drug testing policies in the U.S., it was an easy decision for us given our belief that CBD should be accessible for all those that can benefit from it.
Dr. Steven Kraus: THC is tetrahydrocannabinol. THC is the main psychoactive compound found in marijuana that gives a person the high effect. The USDA has determined that .3 percent THC is allowed in any CBD product in their interim final rule that was released in October 2019. The amount of THC to elicit any type of “high” effect is far greater than .3. Scientists have shown that it is impossible to get high from that low dose of THC.
GolfWRX: Are there any other common questions you’re hearing from golfers regarding CBD?
Ed Donnelly: The pain-relieving cream speaks for itself and the response we get is “Oh my God, where has this been?” Pain, especially chronic arthritis pain, is manageable, and often goes away when the cream is applied. People ask how much to apply and our advice is less than you think, use sparingly and rub it in.
Jay Hartenbach: How should I take it? CBD can be taken both orally and applied topically. We recommend taking CBD orally if you are looking for more general needs or to help mentally. For those with more localized needs, the topical products are great for quick application and results.
Dr. Steven Kraus: People want to know what ailments does it help with your body. According to the WebMD website, it states that it seems to reduce pain and anxiety. Others like Scott McCarron, 2019 winner on the Champions Tour, have stated that better sleep and recovery resulted.
GolfWRX: What are the most common ways golfers are integrating CBD into their lifestyles? If someone is considering taking the CBD plunge, how do you advise them to begin)
Ed Donnelly: If someone has knee, hand, lower back pain, try the AmourCBD Advanced pain relief cream before and after a round. Many people trying to relax will take gummies, which contain 10mg of CBD, and chew them on the round. If they get comfortable with ingesting and feel the benefits vis-a-vis stress and anxiety, they can utilize oils or pills pre-round.
Jay Hartenbach: My advice, golfer or not, is to start slow with a trusted brand. Try taking a moderate amount between 25-35mg per day to see how your body reacts to it. After a few days, increase or decrease as needed.
Dr. Steven Kraus: Each person’s endocannabinoid system in their body is unique, like a fingerprint. They all seem very similar upon casual observation, but each is unique. The amount or dosage of CBD can be different depending on many variables. The simplest approach is to start with a lower dose and see how that affects you the first two days, then go higher if no effect was noticed. Small incremental dosing usually works. The instructions on the bottle describe what one dose amount should be taken, and persons should not exceed that dose unless prescribed to do so from their health care provider. If somebody is using a poorly manufactured product, it likely will not help at all.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Pingback: Elevating Golf Performance with CBD | Remedy +
Gtaj
Jan 31, 2020 at 6:49 pm
What is CBD? And why are so many people trying to make money by hyping it?
gwelfgulfer
Feb 1, 2020 at 10:50 am
Likely the same reason for making stupid comments on an internet forum, only they are making money…