Opinion & Analysis
Leaving golf comics for a higher purpose: Rick Newell, LITT and M.U.S.T.
Rick Newell drew the best golf comic strip ever. No debate. No competition. The four main characters of Life In The Trap, and the troubles they faced (in both golf and life) mimicked our lives in an eerily-accurate fashion. And then, the strip came to an end. Newell and his wife, living in Seattle, were drawn to a higher purpose. The mentoring of urban youth and teens was too large a challenge to ignore. Think about that for a moment: take on not one child, but hundreds, with one goal—to contribute to society. We caught up with Rick this fall, and he was generous with his time. Total transparency: I made my donation last week. Click the logo before, while, or after, reading the interview, and help MUST make hope a reality.
Ron Montesano: How did LITT start?
Rick Newell: My uncle Jerry, who is a great golfer, gave me the idea way back in college (I turn 50 next year). I thought it was a pretty good idea since the niche would be big enough and there would be a lot of material to go with. Plus it would give me an excuse to play. I took a year off in between my junior and senior years of college and traveled through New Zealand and Australia for nine months. I took my sketchbook with me and worked on the characters as I traveled. When I got back I continued to slowly work on the comic strip and started to see if anyone would publish it. A black and white version of Life in the Trap was picked up by a paper in Florida for a time but it did not last and I stopped making the comic strip.
RM: How big did LITT grow?
RN: In 2002 I had a pretty bad personal meltdown. It was the perfect storm in many ways and things got pretty bad. I even started thinking about taking my own life. As I put my life back together I resolved to do the things that make me feel alive and make me feel awake and to not really care what anyone else thought. Life in the Trap was one of the things that had made me feel alive so I resurrected it. Once I added color and put it on the computer, it took off. I made the website (http://lifeinthetrap.com/) which provided an easy way for editors to preview the comic and it was also an easy way for them to receive the most recent comics for the month.
After the website was up, I started to email editors of magazines, websites and newsletters to see if they would be interested in publishing Life in the Trap. The response was good right away and the circulation rapidly grew. At its peak, Life in the Trap was read by over 1 million people in different golf publications around the world.
RM: Who inspired which characters?
RN: Life in the Trap has four main characters: Duff, Clay, Putts and Rosie. They are all combinations of people I know. Duff is named after my dad but his golf game is more like mine. My dad’s nickname was ‘Duff’ when he was young so the relation to a golf ‘duffer’ was obvious.
Clay is named after the man I was named for. My dad played college basketball with an African American guy named Clayborn Richard Jones. My parents named me Richard and I gave one of my characters the name Clay because of him. The inequities African Americans face have been on my heart since I was young because of whom I was named for. Duff is black in the comic because of Clayborn. Clayborn died of asthma before I was born so I never got to meet him but I have always been proud to bear his name.
My mom’s middle name is Rose, which she hates by the way, so Rosie is named after her. Not named after her because she hates the name but because I thought Rosie sounds like a good character and because I love my mom. I knew one of the characters had to be married because of all of the funny material that would be generated between spouses due to the game of golf.
Putts rounds out the crew. One of the characters had to be pretty bad at golf because so many people would be able to relate to him and and one character had to have a short fuse so I put those into one character. The love/hate relationship with golf defines Putts.
RM: What is your relationship and affinity for golf?
RN: My dad taught me golf so I have him to thank for all of the pain and suffering over the years. Just kidding… sort of. Our local course in Seattle was Jackson Park Golf Course. They have an executive course that we would play together and then we eventually graduated to the main course. I was not the easiest kid to raise, especially through my teens and early 20s, but I have very fond memories of playing golf with my dad on that course. I have never been a great golfer but it has always been a regular part of my life thanks to him.
RM: How can golf serve to make the world a better place?
RN: I read recently that if your household income is $50K or above you are in the top 1% of people on the planet. It might not seem like it to some, but we are a very wealthy nation. The average golfer’s household income is over $100K and there are about 24 million golfers in the U.S. That is a lot of wealth. In my opinion, with all of that wealth should come some responsibility. If every golfer in the U.S. picked a cause they cared about and devoted some time, resources and money to it then golfers could literally reshape the nation. There are so many amazing causes out there. Golfers should pick a cause that lights their fire and get behind it.
RM: What are you doing now?
RN: My background is in technology. I worked at big computer companies like Microsoft, Sun Microsystems and Cingular. After my meltdown in 2002, I decided that I did not want to be in the IT industry anymore. It certainly did not make me feel alive or awake. Instead I took a job at an inner-city Boys and Girls Club here in Seattle. I worked there for seven years and it changed my life. My dad was a successful doctor so I grew up not needing anything. Working at the Boys and Girls Club showed me first hand what some families have to overcome to just survive, much less succeed.
During my time at the club I came to believe that the most urgent need in the urban core is positive male role models. I felt that if you could provide that it would help the most number of people. There are many complicated reasons for male absence from the family, so if you can help fill that gap moms would get support and kids have opportunities to flourish. The economy would also benefit. So we started a mentoring program called MUST (Mentoring Urban Students and Teens). MUST finds African American guys who are in college and pays them well to mentor African American guys who are genuinely in danger of dropping out of high school. It is a four-year mentoring program. The big idea is that the younger guys watch the older for four years and begin to think, ‘He comes from the same place I do. If he can do it… so can I!” We are now in our eighth year and it is working better than we thought. Youth that we know would have dropped out of high school are attempting college. It is amazing to watch their courage and determination.
The average high school dropout costs the nation $600,000 or more. Great prevention programs like Big Brothers Big Sisters are less expensive but focus on younger kids. Rehabilitation programs like juvenile detention centers are very expensive and do not have a great track record of successful rehabilitation. MUST is a premium intervention program that exists between prevention and rehabilitation. We find kids who are the most vulnerable before they hit high school and give them a lot of support. One of our mottos is that we will support you all the way through high school…no matter what!
RM: How can we help?
RN: Donations are always great but one of our three core values in fundraising is joy. MUST wants the people that partner with us to take joy in helping us out because we are doing good work. There is more than enough money in the world to solve most of its problems. Literally. If you do not find joy in giving to us then there are so many other great organizations out there doing incredible work. Find the organizations that are solving the problems that pull on your heart and get behind them.
The best way to help us is to get on our newsletter list and start to get to know us. We put a lot of effort into our newsletters so current donors and supporters know what their efforts are supporting and see the difference they are helping. Come check us out and see if it would bring you joy to help us out.
The MUST mentoring model is more effective than we thought it would be. Because of its effectiveness we are now researching to see if the model would work in other communities that have high dropout rates. We are currently asking the Latinx community if they think our model might work for their youth. Pacific Islanders and Native Americans are also vulnerable youth groups here in Seattle. MUSTs goal is to one day have the MUST mentoring model in every major city in the U.S.
RM: Why did you stop creating LITT?
RN: I stopped because it did not make me feel alive anymore. I was working at the Boys and Girls Club and working other jobs to make ends meet and I just did not have time for it anymore. More than a million people were reading it but because I was giving it away for free, I did not make any money off it. Once it started to be a grind just to produce it, I stopped doing it. It is a great body of work that I am very proud of. I wanted to stop before the work I was proudly producing became compromised.
RM: What would it take to bring LITT back?
RN: We are considering bringing it back. Life is full so we will need to make sure. My wife and I have four sons and MUST obviously takes up a lot of time. We would want Life in the Trap to add to our family and MUST and not take away from it. Our oldest son fell in love with golf last year. He has been basketball, basketball, basketball up until high school and he was pretty good too. However, he joined the high school golf team his freshman year and now he loves it. Obsessed with it really. It might make sense to resurrect Life in the Trap. MUST is a great cause and if we could get the same numbers of readers looking at Life in the Trap a percentage of them might want to follow MUST and help out. Who knows. Stay tuned to GolfWRX to find out!
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.





Scott Steib
Dec 12, 2019 at 1:35 pm
Rick is an unbelievable artist and an even better man! Reading all of this reminds me of just how much I admire him. Thanks to Ronald for this great article about Rick and for enabling me to read some of the LITT comics again! I love it!
Ronald Montesano
Dec 13, 2019 at 10:38 am
#Blushing. I’ll make sure to tell him.
RM
Michael Duranko
Dec 12, 2019 at 9:31 am
Thanks for the background on LITT, and Rick’s noble cause.
Please bring back Life in the Trap!!!
md
Ronald Montesano
Dec 12, 2019 at 11:59 am
Amen, brother. Spread the word and the link to this interview.
rm