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Opinion & Analysis

The Rule of 24: How to shoot low scores like a tour pro without changing anything in your game

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I play a lot of golf, mostly at municipal courses, generally with average golfers who suffer from the current epidemic of LOFT (Lack of F***ng Talent). A couple of months ago, watching a pair older guys ride the struggle bus, I thought “someone’s gotta make this better.” When one of my regular playing partners called to tell me had quit, that he was done with the game, that he had other ways to torture himself, I set out to find a solution for him and everyone else who ain’t never gonna play on tour.

Unlocking a solution wasn’t easy. I thought about the question for months and months getting nowhere. And then one day I asked myself a simple question: How far does the average PGA Tour pro hit the ball? The number 300 immediately popped into my head. Next, I asked myself, how long is the average PGA tour course? 7,200 yards popped into my head. Then, I started doing some simple math in my head and stumbled on a simple key: 7,200 divides by 300 into a nice, neat number: 24. The average PGA Tour course is roughly 24 times as long as the average tour player drives the ball.

Could 24 times your driving distance be a basic anchor for how long of a course people should play? Could 24 be some sort of a key to unlocking the game?

Walking on the golf course the other day, I wondered what the rule of 24 would mean for my playing companions. First, there was Steve. He is a mid-40s investment banker who says he hits the ball 210 off the tee but really hits it about 180. He plays a course that is 6,200 yards short. His ratio? 34.4. Yikes. Then there is Patricia, his wife. She hit it about 130 and plays from 5,600—a ratio of 43! Okay folks, Dustin Johnson’s ratio is below 24, Steve’s is 34 and Patricia’s is 43. Who do you think is having more fun playing golf? No wonder the average golfer struggles, I thought, they are playing courses almost 2x the proportional length of a PGA Tour player’s course with 50 percent less power and accuracy. That ain’t nothing but crazy.

Based on that small piece of research, I decided to take the question a step further by asking a couple of more questions: How many greens in regulation does the average PGA Tour player hit vs the average 20 handicap male? The answer is approximately 12 for the PGA Tour player and one for the 20 handicaps. But why? My instincts suggested distance. I called a couple of stats people and asked a question: At what distance does the average 20 handicap man and 20 handicap women hit the green approximately 50% of the time? No one knew. So, I decided to do some really basic data collection to see what I would find. A week later and several 1,000 balls hit on the range by anyone and everyone I could round up later and measured on my launch monitor, the data suggested the distance of the 20 handicap men is approximately 110 yards and for the women, it’s 60 yards.

So how many times would a guy who hits it 180 have 110 yards on an average 6,200 golf course? Basically never. Pretty much same with the ladies hitting it from 5,600. No wonder the average 20 handicapper hits one green per round (if they are lucky)!

Armed with the data, I decided to test it with my favorite golfer—my mom. On a normal drive, my mom hits it about 135 yards. She plays to a 38 handicap. Based on my math, she should be playing a course that is about 2,430 yards. From that distance, she should hit 14 drives approximately 1,890 yards, leaving approximately 30 yards to each green on an 18 hole course.

With this math in mind, I created a 9-hole course and took her to play. The result? She hit 7 greens in regulation, had 2 birdies and 2 bogeys and shot even par. Did she have fun? Did she feel good. How did you feel the last time you shot even par? Exactly…

Since that day with my mom, I have been testing my method with others. Yesterday, I got paired with a lovely older gentleman named Michael. Michael is in his late 60s, is a lifetime golfer with a lovely swing and keenness for the game that was evident from the moment I met him.

Unfortunately, through the first 6 holes, from the senior tees, Michael failed to make anything better than double bogey and was very frustrated; his two longest shots were nowhere close to the green. On 7, I told him about the rule of 24 and asked if he would like to try it out? He agreed. I did the math. I walked him to 203 yards from the green. He hit an average driver and had about 85 yards. He pulled his 7 iron and hit a nice shot that hopped twice and ended about 18 feet from the pin. I gave him a high five and said “good par!”

“Par?” Michael asked, “Really, Brendan, I’m knocking that putt in!” Which he did. His first birdie in two years. Pretty cool.

Okay, folks, you all like to hit the big club far, but I gotta tell you something, I have yet to find someone who doesn’t prefer shooting par.

At this point, some of my math-inclined readers might be upset because they have figured out that based on my math, someone who flies it 240 would play 5,760. Immediately this might raise some eyebrows; that’s why there is another step: adding additional yardage to account that some of the holes will be par 5’s. To account for this, based on conditions, here are the additions of yardage

  • Players who drive it up to 100 yards; add up to 250 yards
  • Players who drive it between 101-225; add up to 750 yards
  • Players who drive it more than 225; add up to 1,000 yards

So do your own math or email me, and I will figure out your real average driving distance by 24 for you and tell you how long your average course should be to have the same chance at par (and fun) tour players do.

B.M. Ryan, an entrepreneur and scientist, is a passionate golfer who loves his local muni. Armed with a keen interest in the game, a large network of friends in the industry, Brendan works to find and produce unique content for GolfWRX.

15 Comments

15 Comments

  1. Barry

    Oct 28, 2019 at 10:24 pm

    Loved it, great article. We just need course designers to incorporate additional tees to accommodate the appropriate length of course.

  2. Ian

    Oct 26, 2019 at 7:21 am

    in Germany where I live most courses are longer than 6000m (over 6500 yards) from the mens tees. So nice theorie but no chance ????

  3. Pete

    Oct 24, 2019 at 5:41 pm

    Holy cow, please re-write that first paragraph … I think you showed a LOFT and were riding the struggle bus as an author when tryIng to draw in your audience with that start. Otherwise, very interesting article.

  4. Brandon

    Oct 24, 2019 at 3:07 pm

    I like to cheat at things I’m bad at, too.

    • larrybud

      Oct 24, 2019 at 3:51 pm

      Who is to say the ratio should be linear or that the ratio should use a driver for the baseline?

      According to trackman, the average pga tour player carries a 6 iron 183 yards. If i use a 6 iron ratio, I would be playing a course 700 yards longer than if I use the “rule of 24”. Why is your method any better than mine?

      This simple example proves the ratio should not be linear.

      You can also prove this to yourself by calculating the ratio between driver and, say, 9 iron, for a pro vs your own distances.

      The pro carries his 9 iron 54% of his carry distance on driver. The slower your swing speed, the larger ratio a 9 iron is to your driver.

      BTW, the average carry distance on tour is 275.

      • larrybud

        Oct 24, 2019 at 3:52 pm

        sorry, didn’t mean to reply to you, but to the article.

  5. MarkBlack

    Oct 24, 2019 at 1:13 pm

    Great article. Gets me thinking. The problem is determining a driver length average. I know, seems doable enough but I vary between 220 and 310 on the same hole and with the same wind. YES – no bueno. Am a 5 handicap.

    5 iron much more predictable.

    I feel bad for short hitters, such as many ladies. They rarely get the opportunity to have GIR, even with pretty swings. 90% of courses do not have tees for someone who drives it 150.
    For me, distance of the course has less to do with my score than focus and staying on my game plan.

    Thank you for a thought provoking article.

  6. Brad M

    Oct 24, 2019 at 12:38 pm

    I’m always curious about the “average drive” as a basis for this type of advice. Is it avg. drive in the fairway? Avg. drive that’s playable (not needing a punch-out from trees, for example)?

    I typically play 6400-6800 yards. I’m 55 years old and an 10.6 hcap, maybe I’m your target for this article, maybe I’m not. If I’m not, then you might not need to read the rest.

    Here’s my barometer for fun, enjoyable golf. If I hit a decently struck drive in the fairway (for me 260), there are few 4’s and 5’s I can’t reach in regulation (or better) with my next shots. The challenge is that sometimes that’s a 4 iron, sometimes that’s a wedge. And if I miss the fairway, I want par to less likely and to use all my skill/creativity to eke one out. I like to play all my clubs, so this challenge is one of my favorite parts of the game. Will I hit a high percentage? Sometimes yes, sometimes no. But to have it be all driver/wedge would remove a significant part of the fun.

    I play one very easy course, par 71, 6570yds and wide open, very little trouble. My 78’s and 79’s there are not nearly as satisfying as my 83’s and 84’s at more challenging courses, and even some of my 89’s elsewhere are more fun than driver/wedge all day.

    Many of us play for the challenge, and going lower by shortening the course isn’t that fun. When I start holding up golfers behind me because I’m taking too long, I promise I’ll shorten things up. But playing shorter just to shoot more 70’s than 80’s isn’t my idea of having more fun with golf. I do completely agree that many should move up. But there are reasons why some of us don’t.

  7. S

    Oct 24, 2019 at 9:42 am

    This is great stuff. Good research.

  8. B-Dubbs

    Oct 24, 2019 at 6:55 am

    I like it. I’ve heard a similar thing that I like better. Take your 5 iron carry distance and multiply by 36. Carry it 150? Should play from 5400. 195? 7000 is your distance.

    • Brad M

      Oct 24, 2019 at 12:43 pm

      I think this is a better barometer, the distance variability is reduced with 5iron so you’ll have a more accurate number. This actually shows I should be playing longer than my usual 6600-6800, and I can survive at 7000, but at the moment, that’s usually too much of a grind.

  9. paul rooney

    Oct 24, 2019 at 6:09 am

    Its a great insight into driving distance and length of course, it would be interesting to have a formula for SSS or slope! or a personal slope(ability) for example:

    driving distance /2 – handicap = personal slope – slope = score

    just a thought

  10. freowho

    Oct 24, 2019 at 4:16 am

    Longleaf tee system has already done all the work. You might get sued for plagiarism!

  11. Drew

    Oct 24, 2019 at 12:11 am

    I like the rule of 24. But shouldn’t we also account for handicap. My 20+ buddie can crush a drive 300 yards no problem (1 out of 5 tries). But no way should he be playing from the tips.

  12. Bob Jones

    Oct 23, 2019 at 7:24 pm

    I agree wholeheartedly with the rule of 24. My research several years ago produced a number of 25, but that’s close enough.

    What I do now is take the distance of my average (not best) drive, and add on the distance I carry a 7-iron. I play from the tees that give me half the par fours at that combined distance or less.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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