Cleveland Golf has introduced its Frontline putter series which features a brand-new weighting system which brings the center of gravity forward in a bid for greater stability through impact.

The tungsten forward weighting on the Frontline series places two Metal Injection Molded (MIM) tungsten weights in the face of the putter. According to the company, the design places the center of gravity forward in the new putter for maximum accuracy on the greens.

Speaking on the new Cleveland putters, Jacob Lambeth, Research and Development Engineer at Cleveland Golf, stated

“We are very excited about Frontlinebecause it is a completely new approach to putter design. By pairing an extreme center of gravity with an improved speed-optimized face, we’ve designed a putter that uniquely maximizes directional and speed consistency. Combined with slick black cosmetics, great shapes and hosel options for different stroke types, Frontline really is the whole package.”

The new additions feature the brand’s Speed Optimized Face Technology (SOFT) which is designed to normalize ball speed across the face for consistent distance performance on each putt. Every model in the Frontline series also includes an individualized SOFT pattern which aims to prevent speed and distance loss, particularly on off-center strikes.

Or, in graphic form, per Cleveland…

Cleveland Frontline putter: Exploded view

Cleveland Frontline putters: Details

Frontline offers three different mallet options that include Cleveland’s 2135 technology, which is designed to provide an excellent alignment aid regardless of where your eyes sit at address. Two hosel types are also on offer for the Frontline mallets—single bend and slant neck. The former suited to those with a straight stroke and the latter for golfers with a slight arc stroke.

• More photos of all four Cleveland Frontline putter models in the forums.

The putters come with a Lamkin SINKFit Pistol Frontline grip and are available in 33”, 34”, and 35” length options. The Frontline 4.0 blade MAP is $179.99, while the three different mallet models (Elevado, Cero and Iso) MAP is $199.99. The Frontline series will be available at retail from September 14.

• More photos of all four Cleveland Frontline putter models in the forums.