Opinion & Analysis
Mark Parsinen: A friend’s tribute to a lesser known genius
Golf has always elevated course architects to exalted status. From Mackenzie, Ross and Tillinghast to Fazio, Jones (Robert Jr. and Rees), Hanse and Coore-Crenshaw, golf’s version of rock stars make their name in the dirt and are lauded by writers and players worldwide.
Similarly, patrons of the game like Johnny Morris have ascended in the industry as they have translated their financial fortunes and love of golf to facilitate the creation of destinations like Big Cedar Lodge; they are the Medicis of golf’s new Golden Age. But I can only think of only a few who combine the skill and sensibility of a great designer with the vision and passion of a great patron. One who is well-known is Mike Keiser. Although lesser-known, Mark Parsinen was another.
I was introduced to Mark Parsinen by another good friend, Robert Trent Jones Jr. Bobby had worked with Mark at Granite Bay; he knew that Mark was in Washington, DC for a family event and thought that we should meet. I met Mark in the lobby of his hotel along with his wife Dede, his daughter Jenny and a bunch of their friends, including the actor Taye Diggs. Someone wanted to get a picture of the family and I moved over to the side to make way. As they were forming up, Mark called to me, “Hey Michael, come join the picture!”
I had known him for all of five minutes and he insisted that I be a part of a shared memory. That was our friendship. That was Mark Parsinen.
Mark grew up in Minnesota, the son of Finnish immigrants. He liked to joke that while there were many Nordic immigrants in Minnesota, the Finns were the lowest in the pecking order. He maintained a sense of humility from his parents’ immigrant roots, but he also inherited a work ethic that would enable him to accomplish things that others could or would not. Work was not work for Mark; he liked the idea of every moment being spent purposefully. If something took fifteen minutes to do properly, so be it. If it was fifteen hours, fine. His gift was the ability to envision an outcome and progress towards it with a combination of stamina and joy.

He went to the London School of Economics and went on to become a partner in the Boston Group, one of the nation’s leading consulting firms. In his role with the Boston Group he had a hand in guiding a wide range of companies and products to success. A little-known fact I that he was instrumental in the creation of light beer; he laughed when I told him that was nothing to be happy about.
An accomplished player, Mark was self-trained in course design. He moved to the West Coast and wanted to join a club but couldn’t get a spot in any club that he liked so he built his own, Granite Bay Golf Club near Sacramento, California. It was his first golf course project, a collaboration with Jones, Jr. Said Bobby, “[Mark] didn’t know much about golf course design when we started working together, but I knew what he liked and wanted. The expertise came later.” Granite Bay won praise immediately and Mark was off and running.

Kingsbarns Golf Links
He is best known for his courses in Scotland, Kingsbarns (2000 with Kyle Phillips) and Castle Stuart (2009 with Gil Hanse). Both courses were heralded as among the world’s best courses virtually from the moment of their opening. After playing Castle Stuart, Phil Mickelson was so impressed that he said that it should be studied by anyone who is planning to build a golf course before they turned a shovel of earth.

Castle Stuart Golf Links
Mark’s genius was the ability to work with the best golf architects in the world and challenge them to greatness. He taught himself to be able to read topographical maps and to understand soil samples (skills he encouraged me to acquire). He came to master the art, science, logistics and the operations of a golf course; of course, he had quality people around him who specialized in their expertise, but Mark had a knack for taking something known, tilting it and saying “Could it be better this way?”. To Mark, the world was a big kaleidoscope, and he was fascinated by how you could make something beautiful just by looking at it differently.
His legacy, along with his family, will certainly be or the golf courses that he built. They are treasures that will only grow in stature very time. But what I know from the hours we spent talking about golf and golf courses is that he loved golfers even more than he loved golf courses. His primary influence for golf course design was the Old Course at St. Andrews, a course that he and played over 200 times in his life. He wrote eloquently about the Old Course:
“I have become a devotee of the Old Course where I’ve come to see the golf experience there as definitely not a sequence of tests, but rather a sequence of opportunities to decide whether or not to take risk to gain an advantage with a subsequent shot or to defer the risk by playing a safe shot thereby taking on a greater risk and challenge with a subsequent shot – AND at the same time, the Old Course seems to allow players the freedom to find their own path to the green to suit their own game and their own propensities. I’ve come to cherish this type of experience in contrast with having to face a sequence of pre-determined tests where one’s game may or may not be suited to the challenge that must be confronted with little or no option or likelihood of success. Being the prisoner of a narrowly defined path can often feel quite oppressive compared with the freedom of a more open playing field with many avenues to the green available for evaluation and selection.”

The Old Course at St. Andrews
Mark wanted golf to be a challenge, not a double-dog dare. His courses represent his reverence for the principles of the Old Course and a genuine affection for the golfer and the quality of their experience. We had much fun one day with his theory that there were Catholic courses and Protestant courses. Catholic courses were like St. Andrews, where you could make huge mistakes but there was almost always a chance for redemption. Carnoustie was a Protestant course, where the path to success was straight and narrow, and mistakes were severely punished. It was the kind of intellectual exercise that Mark loved because there was no right or wrong, just a liberating exchange of ideas and information.
The last time I saw Mark was when I visited him at his home in Inverness on the 14th hole at Castle Stuart. We spent the final day of the trip surveying the work that was being done on the new 9-hole course at Castle Stuart, which had not yet been completed. We sifted through handfuls of sand to determine their density; like any good golf course designer, Mark loved dirt. He explained the dozens of flags that were placed in the ground to guide the bulldozers and shapers.
At one point, he was explaining the shape of the surrounds of a green when he turned to me and asked, “What do you think?” I was reluctant at first to give voice to a thought lest it be rejected or even ridiculed. After some prompting, I gave him my thoughts on the severity of slope on one side of a green. He looked at the green, then looked at me and smiled broadly. “You are right…that makes sense.” He flagged down one of the lads on a shaper and shared my thoughts. “Michael, we’ll have to get you on a tractor when we do the next eighteen.” I couldn’t have been prouder if I had won the Open Championship.

Construction on the 9-hole course at Castle Stuart
Mark was surrounded in his life by people who were devoted to him. Our final night in Scotland we made dinner at home and drank local gin (me) and red wine (him) along with Elspeth, the Food and beverage Manager at Castle Stuart who has become as essential to the course as the tee markers and flagsticks. We talked about everything from our favorite golf courses to the people that had shaped our lives. We laughed until the wee hours and next day, Mark and I made our way back to the States. We talked many times after that; just last week he had invited me to come spend time with him and the family at their vacation home in Nevada. “Dede and everyone would love to see you,” he said, “and we can go play some golf and talk about what we can do together.” We did have plans; for books, for films, for new courses. So many plans…

His study in Inverness
Mark was 70 years old and a very accomplished man, but he was in many ways just getting started. He built Granite Bay, Kingsbarns, and Castle Stuart. He was an intellectual, a visionary and a raging success at everything he did. He loved golf, but more importantly he loved golfers and did everything he could to make sure that his properties were fun on the course and off. He was a devoted husband to his beloved wife Dede and exemplary father to his children. He leaves behind a host of people in the golf industry who admired and respected him. He was my mentor and my friend. We saw golf and life in very much the same way. I am heartbroken. I will miss him so very much.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.


Mike DiCarlo
Jun 10, 2019 at 9:23 am
Michael,
Great story about a terrific man. I can’t say that we are friends though it felt that way. For a six month period, we talked 3-4 times a week and those conversations usually lasted 90+ minutes. I looked forward to those conversations because they were always about golf but at the same time about life. He will be greatly missed. My best to his wife and children.
BJ
Jun 9, 2019 at 12:28 pm
Granite Bay is great. If your a club corp member its a must play
Sam
Jun 7, 2019 at 4:41 pm
Two great and fun filled Scottish courses. Nothing better after a round at Kingsbarns than sitting outside with a beer betting on whether a golfer playing the last would clear the burn. Sadly now pretty much out of our price range but it is now firmly on the tourists circuit, so fair enough. He always gave the impression of being a genuine person. Thanks
Jaime
Jun 7, 2019 at 3:13 pm
What’s Kyle Phillips going to do now?
Dave
Jun 6, 2019 at 2:56 pm
Great read and tribute! I’ll be more aware when I play Granite Bay in 11 days…