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Opinion & Analysis

Part 3: Facts about shafts, and what they do

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Tom Wishon Clubs

There is no question the shaft is the least understood of all the components of a golf club.

The first reason is because most golfers simply do not know what the shaft can and cannot do to influence the outcome of a shot. Second, many golfers think that the shaft does what it does for every golfer who uses that shaft. It is very common for a golfer to switch shafts, see a visible change in ball flight, and attribute all of the shot change they see to the shaft. In reality, there are other fitting parameters in the club that underwent a significant change when the new shaft was installed, which may or may not be the reason for the change in ball flight.

In Part 1 and Part 2 of my series on shafts, you have learned how it is possible to measure and express a shaft’s flex and bend profile design in quantitative terms. The graphs and stiffness measurement data take flex and bend profile comparison and selection to the same level of quantitative measurement as all the other specs of the golf club which are measured in degrees, grams and inches.

But in the end, even with the ability to empirically compare shaft flex and bend profile, there are still questions:

  • How does the shaft contribute to ball flight?
  • For who does it contribute?
  • How much does it contribute?
  • How does it actually contribute?

I’ve spent decades in my career doing this study and I strongly believe that we do know the answers to these often confusing questions about the performance of the shaft.

The shaft can have an effect on launch angle, trajectory and spin rate. How much of an effect the shaft has on these shot parameters depends on the lateness of a golfer’s release, their clubhead speed and how aggressive their downswing tempo is. In addition, how much the shaft can change launch angle, trajectory and spin for golfers who do have the swing characteristics to make the shaft perform depends completely on the overall stiffness and bend profile of the new shaft versus the golfer’s previous shaft.

For those of you who have read some of my articles and posts on shafts, you have heard this part before. The shaft’s effect on launch angle, trajectory and backspin only become visible as the golfer’s release occurs later and later in the downswing. In addition, the shaft’s effect on trajectory and spin progresses more and more as the golfer’s clubhead speed and downswing aggressiveness/force increases.

Golfers who unhinge the wrist cock early to midway in the downswing do NOT experience a difference in launch angle, trajectory or backspin from shafts of different flex and different bend profile. They do experience a difference in how solid or boardy the impact with the ball is. But as the release gets to midway on the downswing, and progressively a little later and later beyond midway in the downswing, the shaft begins to have a little more and more effect on launch angle, trajectory and spin.

The reason the shaft can have an effect on launch angle, trajectory and spin for later release players is because of the way the timing of the bending of the shaft can affect the dynamic loft of the clubhead at impact. When the golfer begins to unhinge their wrist cock angle on the downswing, the golfer’s hands/arms begin to slow down while the club accelerates.

Yes, for EVERY golfer, once he or she unhinges the wrist cock angle, their arms slow down. Because the hands are holding the club while the arms are slowing down, the acceleration of the club begins to push the shaft against the resistance of the slowing arms/hands into a forward bend position.

The later the golfer’s release, the more the forward bending of the shaft can arrive at impact in that forward bend position. For a midway release, the shaft only has a slight amount of forward bend by the time the clubhead gets to the ball. For an early to midway release, the forward bending of the shaft happens too soon, so that by the time the clubhead gets to the ball, the shaft has rebounded back to straight, thus not changing the dynamic loft of the clubhead at impact.

It is important to understand that two golfers can have the same launch angle, but have totally different trajectories and backspin amounts from each other. If two golfers with different clubhead speeds have the same swing path, same angle of attack and same hand position at impact, the launch angle will be the same but the trajectory and spin rates will differ. The higher the clubhead speed of the golfer, the higher the trajectory and spin will be for any given launch angle.

How much can the shaft affect the launch angle and spin rate for those golfers who do have a later to very late release? 

Two things control this. First, when a golfer uses a different shaft than he has been playing, the only way the shaft can change the launch angle and spin is if the new shaft is different in its overall stiffness design than the old shaft. Second, how much the shaft can affect launch angle and spin also depends on how flexible or stiff the shaft is in relation to the golfer’s clubhead speed, transition and tempo force and point of release.

First, I see TONS of posts and questions in the GolfWRX forums that say something like:

“I need a recommendation for a good low-launching (or high-launching), low-spin shaft.”

Such a question is asked as if the golfer thinks that a shaft will demonstrate the same effect on launch angle and spin for every golfer who uses it.

While the shaft companies like to say their shafts are designed to have certain launch and spin characteristics, the truth is that a shaft can only offer a low or higher launch/spin if it is stiffer or more flexible THAN WHAT THE GOLFER USED BEFORE.

In other words, what is a low-launch and low-spin shaft for Golfer A can be a high-launch and high-spin shaft for Golfer B, and vice versa. FOR THE SAME SHAFT, the golfer with the higher clubhead speed, later release and more upward angle of attack is going to hit shots with a higher launch, higher trajectory and higher spin than will the golfer with a lower clubhead speed, earlier release and more downward angle of attack.

So, for golfers who are looking for a low-launch, low-spinning shaft, the only way you can find that is to:

  1. Know precisely what the overall stiffness and bend profile stiffness design is of the shaft you now play, and…
  2. Know the overall stiffness and bend profile stiffness design of all other shafts so you can pick one that is stiffer overall and/or has a more stiff tip section design.

Shafts are dumb animals. They only do what their owner’s swing forces them to do.

Second, if a late-release golfer were to play with a soft L-Flex shaft one day and a stiff X-Flex the next, without question the difference in launch angle, trajectory and spin would be very significant. But common sense says this isn’t going to happen because each golfer should play a shaft that has its overall stiffness and bend profile properly matched to the golfer’s unique combination of clubhead speed, transition/tempo force and point of wrist cock release.

Sure, some of us prefer to play a shaft that feels stiffer. Some of us like to play a shaft that feels a little more flexible. If a golfer has a preferred sense of bending feel for a shaft, without question, regardless of their clubhead speed, transition/tempo and point of release, their best shaft has to satisfy that bending feel preference or their swing tempo/timing/rhythm/release gets screwed up and becomes inconsistent.

But within shafts that reasonably fit a golfer’s clubhead speed, transition/tempo and point of release, typically the maximum difference seen in launch angle from different shaft options is in the area of 2.5-to-3 degrees. As far as spin difference, that depends on the clubhead speed of the golfer. A shaft that launches the ball 2-degrees higher for a golfer with an 80 mph clubhead speed would typically increase spin by 350-to-400 rpm, while a shaft that launches the ball 2-degrees higher for a golfer with a 100 mph clubhead speed would typically increase spin by 500-to-600 rpm – that is, of course, given the same clubhead and same other assembly specs of the club.

So the bottom line is this: shafts can bring about changes in launch angle, trajectory and spin, but only for golfers with a later-to-late release, and only to the extent that their overall stiffness and bend profile are different from the shaft the golfer previously played.

If the golfer has developed a preferred sense of bending feel for the shaft, playing a shaft that satisfies that preferred bending feel will enable the golfer to achieve their highest clubhead speed. However, for such a golfer, playing a shaft that does NOT perfectly match their preferred bending feel will bring about a lower clubhead speed, worse accuracy and more off-center hits.

Here’s a statement about shafts that I have heard a few times in my career:

“Different shaft designs can be designed with a higher tip velocity to allow the golfer to achieve a higher clubhead speed.”

That’s not correct. As I said before, shafts are dumb animals. They ONLY do what the swing characteristics of their owners cause them to do. Whenever a golfer uses a shaft that has its weight, overall stiffness and bend profile well matched to the golfer’s clubhead speed, transition/tempo, point of release AND preference for bending feel, that’s when the golfer will achieve their highest clubhead speed. But this is only if the specs of length, loft, face angle, total weight, swing weight, and grip size are correctly fit to the golfer as well.

Give that same shaft to a different golfer with the same clubhead speed but a different combination of transition/tempo, point of release and preference for bending feel and that same shaft will result in a lower clubhead speed with far worse performance for that golfer BECAUSE THE SHAFT DOES NOT FIT THE SWING CHARACTERISTICS OF THE OTHER GOLFER.

A shaft can only exhibit a high level of “tip velocity” for the golfers whose clubhead speed, transition/tempo, point of release AND preference for bending feel is perfectly matched to the weight, overall stiffness and bend profile of the shaft.

Conclusion

The flex (overall stiffness) and bend profile (distribution of stiffness over the length of the shaft) are without question an important performance element of the golf club – but only to golfers whose point of release is later in the downswing. In addition, the flex and bend profile of the shaft becomes more of a performance element in the shot as the golfer’s clubhead speed gets higher and their transition and tempo gets more aggressive.

So for golfers with an early-to-midway release with a slower swing speed and with a less forceful and aggressive transition and tempo, the shaft’s flex and bend profile will not affect launch angle, trajectory and backspin and become chiefly a contributor to the impact feel of the shot coming off the clubhead.

As always, the very best way to be fit to the best shaft for your swing and for your shot shape requirements is to find a good clubmaker. There are clubmakers out there who really live, eat and breathe the quantitative and swing analysis approach to shaft fitting. If you want the best fitting, see one of these clubmakers and you will be well ahead for doing so.

To find a good Clubmaker in your area, consult any of these following sources:

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Tom Wishon is a 40-year veteran of the golf equipment industry specializing in club head design, shaft performance analysis and club fitting research and development. He has been responsible for more than 50 different club head design firsts in his design career, including the first adjustable hosel device, as well as the first 0.830 COR fairway woods, hybrids and irons. GolfWRX Writer of the Month: February 2014 Tom served as a member of the Golf Digest Technical Advisory Panel, and has written several books on golf equipment including "The Search for the Perfect Golf Club" and "The Search for the Perfect Driver," which were selected as back-to-back winners of the 2006 and 2007 Golf Book of the Year by the International Network of Golf (ING), the largest organization of golf industry media professionals in the USA. He continues to teach and share his wealth of knowledge in custom club fitting through his latest book, "Common Sense Clubfitting: The Wishon Method," written for golf professionals and club makers to learn the latest techniques in accurate custom club fitting. Tom currently heads his own company, Tom Wishon Golf Technology, which specializes in the design of original, high-end custom golf equipment designs and club fitting research for independent custom club makers worldwide Click here to visit his site, wishongolf.com

Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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