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Why Olympic lifting is great for golf fitness and performance

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Longer drives. Faster clubhead speed…Golf is a power sport!

Fitness in golf is, and has been, the hot topic in terms of performance and the future of the game. Understanding how to train, when to train and how that relates to your golf game can be a difficult task.

Olympic lifting, in some form, should be a part of that training. Olympic lifting consists of two lifts: the clean and jerk and the snatch. These two movements can be broken down in many different forms of lifting which can have huge benefits for your golf performance.

The best players in the world train a lot harder than people think, and these lifts, in some form, will be in their fitness programs.

The clean and jerk sees the barbell lifted from the ground to the shoulder and then to overhead (two movements) whereas the snatch is straight from the ground to the overhead position.

The lifts will increase performance and health in a number of ways:

  • Increased power output due to the global movement patterns that strengthen the neuromuscular link and ability to function.
  • Increased ground force reactions and the ability to use the ground for movement.
  • High levels of core stability and spinal health improvements through strength, positioning and movement quality.
  • Increased strength and muscle mass without unnecessary bulk due to range of motion and multi-joint activation.
  • Great benefits for coordination, balance and agility through new learning pathways and challenges.
  • A more efficient overall physical system that is primed to create speed, power and force.

It becomes really interesting to then transition this performance increase over to the golf swing to give you the gains you want.

Improved physical sequencing leading to a more efficient, powerful golf swing

You will have heard the term ‘Kinematic sequence’ numerous times relative to the golf swing and this is the engine of your swing. The key being to create force in a sequential way starting from the ground through the legs, to the hips, torso and finally through the arms, hands and into the club. Creating optimal force. The Olympic lifts work in the same way, creating force by pushing away from the ground with the legs, extending at the hip to create full force, using the arms and then the hands to bring the bar into position. Learn the patterns, create more speed period.

Great neuromuscular connectivity and activation

The ability to recruit and ‘fire’ muscles in the correct sequence and with full force is something that differs from person to person and will also reflect your lifestyle. If you want to get everything out of your swing and your game, you need to be able to recruit the musculature in the most efficient way possible. This means more of the muscle will be working to create force and therefore your output can be considerably higher.

Core stability and spinal posture

Yet again, the golf swing and the lifts match up here as during both movements posture and spine angle must be maintained throughout. It’s one of the biggest physical faults in the golf swing to see a lack of glute activation (think Tiger) and therefore a loss of posture and a player ‘coming out’ of the shot resulting in any number of misses. During the Olympic lifts, you will learn how to maintain spine angle and core activation whilst all of the other muscles work to create force.

Overall movement capacity, balance and coordination

The Olympic lifts need to be learned, and this is a good thing! Actively learning new movement patterns will help your everyday movement, balance and coordination and that can only be good for golf. Ever made a swing change and performed movements that were not even close to what you were aiming for (I have)? Well by learning such a complex movement pattern and benefitting the other aspects of fitness we often don’t think about (balance, coordination etc) you can see movements become more controlled, efficient and easier to implement over time.

Creation of higher levels of fast twitch muscle fibers (more speed!)

Your body has an incredible ability to adapt to what you ask it to so; sit at a desk all day and your body will adapt with poor posture and a lack of muscle mass etc. However if you add Olympic lifting to your training you are actively training muscle fiber activation as well as strength, speed and power etc. Everyone is genetically different here but no matter where you’re at currently you will see an increase in performance on and off the course.

Stronger you, stronger golf

Yes physically you will get stronger and that can only be a good thing, but you can be mentally stronger too. Learning a new skill, working through some levels of discomfort and creating a desire to be a stronger, healthier individual can all be gained through Olympic lifting and the correct use of it in your training.

There is some serious performance to be gained here and the cool thing is, due to the high energy demand and difficulty of the movements, you don’t need to spend hours in the gym doing sets and reps to achieve it. You can add 20-30 minutes of Olympic lifting work into your training 2/3 times a week and you will see your numbers go up! You can also specifically program your training, once developed, to give you the highest speed outputs at the most important times of the year. If you have heard the best players in the world talk about peaking physically, this is what they mean! The ability to understand your performance and body well enough to literally tailor your performance output for specific events and times of the year.

The key to implementing this into your training is to genuinely learn the lifts first and perform them well, any overloading with poor technique is not what any good coach or athlete wants to see. From there look to build a good level of baseline strength through low reps and continued learning which can then leave you working on the optimal power output moving forwards. Low to mid rep ranges with short rests in between matched with other movements is a phenomenal way to train.

Increased strength, efficient power, faster clubhead speeds and a whole lot of physical improvement – what’s not to like?!

We include Olympic lifting in our day-to-day programming and personalized programming at GOLFWOD and also offer online coaching for all of your movements!

With players all around following our training plans, we aim to create a global community of the fastest, most powerful golfers trying to take their games to the next level.

Michael is both a PGA Professional and Head of Performance at The York Golf Academy in England and a highly qualified strength and fitness specialist as owner and head coach of CrossFit YO4. This background has seen years of working with highly experienced individuals as well as the most cutting edge approaches in golf. Through those years of learning Michael has combined his golf and fitness experience to work with players all around the world to create a golf swing, fitness program and lifestyle that not only gives people a new, high level of performance but also the most balanced, healthy lifestyle possible. To learn more about Michael & what he does visit www.golf-wod.com to check out everything that he does and to experience the online GOLFWOD Community.

24 Comments

24 Comments

  1. sandtarped

    Jun 23, 2019 at 11:26 pm

    Incorporating Power Snatches/Power Clean and Jerk will increase an athletes power output, I do them and it’s paying dividends. Nice article. The only thing that people need to worry about is doing it properly. The move is not just a jump and shrug, it’s a pull to the body and the hip helps accelerate the barbell up. If people knew how to do this more they would be better athletes. Refer to track athletes who have a lot of explosive power – the majority of them do weightlifting exercises.

    YouTube search Torokhtiy 2nd Pull, thank me later.

  2. beefcakegolf

    May 7, 2019 at 10:09 am

    This is golf instruction malpractice.

  3. Bobbyg

    May 4, 2019 at 9:59 pm

    This is so wrong.

  4. N

    May 3, 2019 at 6:59 pm

    I’ll never be able to putt with my colon shat out the back of me between my giant elephant thighs

  5. Dr. Common Sense

    May 3, 2019 at 2:00 pm

    Olympic lifting is one of the worst ways to train for golf right next to yoga. Decompression of the spine, doesn’t respect contralateral recpriocation, doesn’t respect tensgrity or anterior oblique sling. I could go on and on but have to go get ready for my functional patterns session. Great article for encouraging inexperienced golfer to get injured in the gym.

    • Michael

      May 7, 2019 at 2:24 am

      Throwing out the ‘injury’ word is quite simply the easiest way out of any conversation. Is olympic lifting right for every individual, probably not, is it right for someone who is well coached and is looking to create a higher level of performance, I think so. The easiest way to get injured, in my view, is to not do anything all week aside from sit down, drive and work is to rock up on the first tee, have 3 practice swings and have at it (or go check any conventional gym with people doing who knows what kinda movements). I have seen countless people, golfers and otherwise, see tremendous improvements in all areas of fitness, including movement quality, balance etc, from including some form of olympic lifting in their training. The rigidity of only working, and only considering, one way of training people shows a lack of willingness to learn and to appreciate how people function mentally and physically. I’d absolutely recommend everyone go get into a functional patterns session, but I would never limit my perspective to one minimalist approach that will leave individuals restricted in terms of growth.

    • Ken

      Nov 27, 2020 at 11:59 am

      I perform dumbbell power clean and press and cat stretch three days a week at 50 to 80 % of my one rep max. I do these movements while doing indoor spinning intervals for 45 mins.

      I do have move power in my golf tee shot. I tee off with a 5 or7 wood, and hit 200-250 yard range. I am 5’8″ 190 lbs and 60 years of age

  6. Large chris

    May 3, 2019 at 12:36 pm

    I don’t believe there is a single successful tour pro who does anything remotely close to proper Olympic lifting, based on their published instagrams, twitter feeds etc.

    Olympic lifting is an extremely technical sport requiring enormous dedication and supplementation with way too much potential for injury to be a sensible part of golf specific training.

    • Rascal

      May 3, 2019 at 12:56 pm

      Yes, let’s stick to chopping wood.

      • Michael

        May 7, 2019 at 2:33 am

        My other comment was meant for Large chris… if you’re chopping wood and feeling good, have at it!

    • Michael

      May 7, 2019 at 2:28 am

      I think you’ll find this to be incorrect with minimal research, there are a huge number of tour pro’s incorporating oly lifting in some variety. As I mentioned above, the likelihood of injury approach is a very simple thing to say from the outside. I do agree you have to be committed to it, thats where either good coaching or good programming becomes important – there are various forms of lifting that can be used without the technicality. I also think its a great way to get away from golf mentally. just my thoughts, appreciate it.

  7. dillaila

    May 3, 2019 at 10:59 am

    Ask the guy in the picture how he feels in about 10-15 yrs

  8. Ray

    May 3, 2019 at 10:57 am

    Yes – for explosive strength and distance. But only good for healthy young people. Very dangerous for older golfers or older, beat to hell, athletes. I power lifted for yrs with some olympic lifts. It took a great toll on my spine and hips. Now, I’m too stiff and with arthritis and degenerative spondylosis of the spine to ever=n think of these movements or going heavy. Now its a full time job to stay limber and out of pain. I’m still a gym rat, but can’t push it like this. If I could reverse time, I would avoid these lifts.
    Better to be born bigger and athletic with natural strength and speed. No need to kill yourself..

    NOT SUSTAINABLE…..

    • Michael

      May 7, 2019 at 2:32 am

      Hey appreciate your input. I think we are blurring the lines a little here though as powerlifting, however seriously, is different to supplementing your golf fitness training with some olympic lifts and supplementary lifts. Using the correct lifts at correct weights can indeed increase performance and its the specific usage and volume of these lifts that can, and will, aid short and long term performance. stay loose my friend.

  9. T

    May 3, 2019 at 10:44 am

    KJ Choi is about the only guy who was able to convert from heavy lifting to golf.
    But look at him now – thin and strong, not like a power lifter any more.

    • Michael

      May 7, 2019 at 2:36 am

      yeah this is a good point! and similar to above, don’t confuse serious powerlifting with supplementing olympic lifting into a golfers fitness program. olympic lifters are generally the most mobile, and often very lean, individuals around. Using the correct volume and load you are unlikely to add any unnecessary bulk whatsoever. Powerlifting is working into max squats, deadlifts etc. Again extremely useful in the correct situation, but not to be confused between the 2!

  10. Bobby C

    May 3, 2019 at 6:04 am

    Moderation. Crossfit/Oly lifts led to injuries that kept me out of golf over the years. Squat clean (tweaked wrist on the front rack), snatch (tweaked neck and fingers went numb), DB single arm snatch (herniated disk, L/4-5 far lateral), excessive pull ups (chronic elbow tendinitis). I’m CF Cert 1, went to Oly seminars and taught. Good for explosive adaptation but moderate # of reps and weight. I still do Oly lifts but am very careful.

    • Wil

      May 3, 2019 at 10:44 am

      Poor form.

      • Bobby C

        May 3, 2019 at 10:03 pm

        Perfect form actually. Age. Went for that extra rep or lb. My point is moderation. Oly lifts are the best measure of strength, coordination, power etc, not a 1:1 correlation to golf.

    • Michael

      May 7, 2019 at 2:40 am

      Hey Bobby, appreciate this and its a big factor in terms of what I am trying to do. the correct implementation of the right lifts at the right times, appropriate volume and good technical awareness are very important in terms of how this can be used successfully. Seems like you have a tough ride though!

  11. Tiger Noods

    May 2, 2019 at 6:31 pm

    I say to that:

    Kiradech Aphibarnrat.

  12. Nick

    May 2, 2019 at 5:32 pm

    AMEN

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

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