Opinion & Analysis
Why golf coaching works
When I started in the golf business, I knew that I wanted to teach the game. In order to do it at a high level, I shadowed some of the best instructors in golf. This was tremendously beneficial, as I learned that I needed to develop a philosophy that fit me and that I believed in. What made each instructor great was their ability to communicate with the student, and they did so in a clear and concise manner. Each also communicated a clear philosophy in which they deeply believed in.
However, what was always a bit troubling to me was the fact each and every lesson I witnessed took place on the driving range and not on the golf course where the game is played. Every lesson took place on the range, and most were based on what the student thought they needed to work on to get better. While this produced a lot of great looking golf swings, it did not always translate to lower scores, and we ALL ultimately want to shoot lower scores.
With the understanding that our ultimate goal is to shoot lower scores and enjoy the game more, I knew that I needed to teach on the golf course. This was paramount in order to learn exactly how my students played the game of golf. Getting on the golf course allowed me to take a true assessment of their game and learn their strengths and weaknesses. It allowed me to give the student what they actually need to succeed, instead of simply giving them what they thought they needed.
In 2017, I heard a podcast featuring Will Robins who was talking about the same concept and making the distinction between coaching and instruction. I believed in what he was talking about, and what separated a coach from a traditional instructor. It is exactly what I thought all along. I joined Will’s consulting group in 2017, and started to better implement what it meant to be a coach. With Will’s guidance the results I was able to achieve by fully committing to the Coaching Model speak for themselves. Coaching clearly works at all levels, let me tell you why.
It gives the student what they need, not what they want
Traditional golf instruction became so heavily focused on “customer service” and giving the student what they wanted, that it lost sight of the overall result. In order to achieve those great results, I believe in giving my students what they need. A perfect example of this is a personal trainer. Let’s say you have a wedding to go to in 2 months and you need to lose 10 lbs. That trainer is going to get you up early, make you stick to eating healthy, and make you sore after every workout to achieve the desired result. Then at the wedding, you love your personal trainer because you look and feel great. However, if that same trainer lets you dictate what you will eat, what you’ll work on during workouts, and when you’ll come back next, the trainer will fail miserably. In other words he is paid to give you what you NEED, to get you the result you want.
Assess your game on course in a team environment
In order to give my students what they need I must learn about how they play the game. Are they anxious on the first tee? Do they get mad at things they can’t control? Do they think their driver is awful, but had 44 putts? Instead of relying on guessing, I can create a game plan through the on course assessment. I like to do this in a team environment for a few reasons. It helps me simulate pressure and many times students will learn as much from each other as they do from me. It is a win-win for everyone.
Create an improvement plan and define your goals
Based on the game assessment I set up an improvement plan for each student. This allows us to set measurable goals. An example that Will Robins uses is 10 shots in 10 weeks. The goal could be anything really, most importantly it is specific to that student. I always like to set a goal based on score because that is ultimately what we want. Lower scores to make the game more enjoyable. The improvement plan gives us a common goal, it allows me to hold my players accountable, and also allows me to do whatever it takes to get them there. It also allows my players to hold me accountable to achieving their goal, creating a true partnership
Develop your mindset
As an instructor it is easy to stand on a range and tell someone what they are doing wrong. It is easy to say I know it all, because I’m the Pro. However, it is vital I get on the course and play golf with my students. I want them to see me be vulnerable, because I want them to understand like Bob Rotella said, “Golf Is Not a Game of Perfect.” We need to stop searching for the perfect golf swing. News Flash: Nobody Has It!! In other words we need to re-train our mindset, and learn that it is often what we do after a poor shot to recover that really helps us score better.
Map your plan, apply to your game and track performance
So often I see golfers trying to be perfect but they don’t know the REAL stats. All of my students know that PGA Tour players make 99 percent of putts from 3 feet, but they fail to understand that those same PGA Tour players only make 55 percent from 6 feet. Go back to 10 feet and it drops to 35 percent. Yet time and again I see my students extremely upset after missing a 20 foot putt. The reality is most golfers are more likely to three putt from 20 feet than to make the putt. So I teach my students to simplify the game. I show them how to never make double bogey again by keeping the ball in play, and developing a great short game. When my students start to realize that the real game of golf means getting the ball holed in less shots, it changes their mindset. We use a specific scorecard to track stats that REALLY matter on the golf course and to track performance over time.
Tailor your plan through purposeful practice
When is the last time your instructor showed you exactly how to practice? Coaching is a mix of on course playing sessions and off course purposeful practice sessions. This allows me as coach the time to work on exactly what is wrong my students game. It could be anything, but most importantly it will be exactly what they need based on the playing session. Even more importantly we do both drills and tests to track progress on our practice scorecard. This allows the student to become less dependent on the instructor, and more independent, because they know what they need to do to improve each week.
Golf coaching works because it is focused on all aspects of the game, not simply technique. It teaches the golfer how to score, and how to do so under pressure in a team environment. It is results based rather than creating a “perfect golf swing.” The concept is simple in nature, but is harder to execute and stay accountable to. For these reasons, I’d challenge you to seek out a golf coach rather than a traditional instructor for your next series of lessons.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

John
Jan 3, 2019 at 2:02 pm
Matt is a young professional who loves to teach and his method is not only very effective but very reasonably priced. Although even excellent golfers could
benefit, he helped me shed beau-coup strokes, and I’m old enough to collect my pension. Yes, I had to put work in, but it was a blast and Matt was a riot to work with.
Patricknorm
Jan 1, 2019 at 8:20 am
My coach starts each session for a few minutes on the range watching me go through my bag. We then hit the course to play usually 3 or 4 holes , with the emphasis on strategy and then refining certain aspects. I cannot stress the importance of coaching. You can be foolish and spend wasteful dollars on the shiniest new toy, or you can spend time perfecting your swing flaws. You should be properly fit for the correct equipment, but if you’re a serious golfer, coaching is the best bang for your buck.
stan
Dec 31, 2018 at 3:19 pm
Very few golfers will benefit from this kind of teaching because very few are willing to make a commitment to training and practice. Most ‘golfers’ are immature non-athletic c r u d ….. and too stupid to learn and play well. I think this truth is obvious on this gearhead geek forum where ‘love’ is the equipment buzzword.
Bill Simpson
Dec 31, 2018 at 4:18 pm
So true and the proof is annual equipment model changes to exploit the desperation of incompetent golfers and childish golf club Lovers.
Ed LeBeau
Dec 31, 2018 at 2:07 pm
This article is titled, “Why golf coaching works”. It implies that golf coaching is something better than golf instruction. If we define golf instruction as limited to swing technique then I agree. However, there are two factors underlying this matter. First, the player may want and in fact only need to improve their technique and second few instructors are presented with players who demonstrate their technique is adequate but their scoring is deficient.
Paul Mattie
Jan 3, 2019 at 12:18 pm
Bill sucks headcovers
Paul Mattie
Dec 31, 2018 at 12:02 pm
This is the way my coach operates. Unless you do the home work you didn’t progress to the next step. He also had me on course not only where he taught but he also came to my place and spent 3 hours going over my troubles spots . This led to specific changes in club selection and course management.
Bill Simpson
Dec 31, 2018 at 4:23 pm
And how long did this teaching take, 6 months and several thousand $$$$$ ?
You could have bought a new set of golf clubs annually and feel good.
Paul Mattie
Jan 3, 2019 at 12:17 pm
Bill Simpson Go eff youself
Scott Saunders
Dec 31, 2018 at 11:51 am
Big takeaway is cost effectiveness. Most golfers considering lessons will balk at on-course fees and opt for range lessons. You’re correct that course controls are the key to lowering scoring. The answer to this would be figuring out how to evaluate each student for their on-course weaknesses so that you can coach these issues on-range or indoors.
Bill Simpson
Dec 31, 2018 at 4:20 pm
Tangible new golf clubs versus intangible golf lessons…. and the winner is…. 😛
Clark Williams
Jan 2, 2019 at 5:26 pm
One reason why Matt’s “team approach” works is that he walks with 4 players for 3-9 holes, not every week but every second or third week in a 10 week program. This reduces the individuals cost yet allows Matt to provide individual attention and learn about each player and how they actually play the game. I found it stimulating, educational, cost effective and fun. Especially good for new comers and intermediate players who want to improve and are willing to put in some time.
DS
Dec 31, 2018 at 11:40 am
My first ‘Shank’ rating. Not that what you wrote isn’t logical and the way much improvement should happen, but it’s totally unrealistic for the average golfer to afford. When instructors are charging $275+ for a 4 – 9 hole playing lesson, PLUS greens fees, your article is nothing more than a pipe dream.
Since I called out your pipe dream, here’s mine:
1) For these lesson factories (I’m looking at you, GolfTec), have a ‘pay for improvement’ arrangement. I’d pay $1k to lower my handicap by 5 strokes. And with GolfTec, they can actually monitor my effort so it’s not like I’m asking to spend 90 minutes in a bay and magically improve by 5 strokes. I’ll put in the work, they put in the expertise, and the results should happen. If they don’t, then they don’t get paid or at least they take a material cut from their fees. I got an email from GolfTec and responded with this idea. I’m sure there’s no surprise that pay for results isn’t anything they’re interested in.
2) Same hourly rates on the course as at the range. Why is Joe Pro charging $65/hr at the range but essentially $125/hr on the course? Did he suddenly get much smarter when real balls are used? I don’t think so, and this ridiculous price gouging needs to stop. Do you care about growing the game and having students get better, or is this just a way to make a fast couple of hundred bucks on your sucker student’s back?
3) Stop being so contradictory with each other. Had a great experience in NC for a 3-day school, but they started with ‘so tired of people telling me they need to keep their head down, or they want to stop swinging over the top’. I called them out on it because so many amateurs struggle with both, including me. Their response was to bring up Annika and Stenson and say with a wry smile ‘I think we’d all agree their pretty good’. To which I said – name me another one who swings like that? Crickets. Then I said Furyk is pretty good, as was (is?) Jim Thorpe – are they going to teach those swings? It’s this kind of contradictory BS that leaves amateurs confused.
No skin in the game, cost, and inconsistent approaches are big issues with how the game is taught today. If you pros don’t change your ways, don’t complain as we watch the game get less and less popular.
Matt
Jan 2, 2019 at 2:32 pm
DS,
I would love to learn more about your thoughts on how to improve golfers, adding a ‘skin in the game’ component. Hit me up with a DM in the forums. Strolf or email me [email protected]
Clark Williams
Jan 2, 2019 at 5:18 pm
Not true, I personally worked with Matt last summer, ten weeks (actually more due to rain outs) significantly less than $500(the cost of a driver). I had a severe back issue that flared up so was unable to practice effectively yet learned a lot about my game. Many at our course who worked with Matt saw significant improvement and more importantly had a better understanding of the game and therefore enjoyed their experience more.
A. Commoner
Jan 3, 2019 at 12:27 pm
absolutely love your post
Moxley
Dec 31, 2018 at 4:19 am
Interesting article.
I’ve no doubt that there is a place for your style of coaching, but I think it is better suited towards younger, elite golfers. I’m not so sure this is suited to the regular mid/high capper at the golf club who just wants to fix his slice or hit it a few yards further.
Your assertions about what golfers need starts with the assumption that success is defined as scoring better, but I think for more recreational golfers, success is simply having fun when playing with their mates. What they want is a few quick wins, something that is going to make them a little bit better without taking the fun away (i.e. clubbing down), and something to have fun working on – all of this needs to come at an affordable price, because for most, golf is just a hobby.
Serious golfers will always need serious golfers, but the objectives won’t always be the same with the average golfer.
wilbur
Dec 31, 2018 at 12:48 am
Great article but does the instructor/teacher/mentor help you pick out the best golf clubs for your game. Unless you have the best driver to best putter it’s all futile because the equipment is what counts in the final analysis.
Bill Simpson
Dec 31, 2018 at 4:24 pm
Bingo!!! The ‘best’ golf clubs will transform your swing and game overnight.
Ryan
Dec 30, 2018 at 9:34 pm
Great idea and approach, but I’m sure this type of service is not cheap.
Bill Simpson
Dec 31, 2018 at 4:26 pm
Yes, not cheap….. and neither are the ‘best’ golf clubs.
Obee
Dec 30, 2018 at 8:56 pm
Love this approach.
Tom L
Dec 30, 2018 at 6:31 pm
Sounds great but potentially pricey
Michael Deiters
Dec 30, 2018 at 2:29 pm
Good stuff. All “instruction” should look like this.
2putttom
Dec 30, 2018 at 1:32 pm
instructors I use teach on the course (when applicable) it has been beneficial and rewarding.
dj
Dec 30, 2018 at 12:26 pm
I like your idea of a metric that is measurable.