Equipment
Callaway redesigns Odyssey R-Ball Prototype using GE’s additive manufacturing
Callaway has announced the company has signed a consultancy agreement with GE Additive’s AddWorks team, with the aim of improving its equipment through the potential of additive manufacturing. According to GE Additive’s website, additive manufacturing is a process that creates a physical object from digital design, enabling the creation of lighter, stronger parts and systems.
What does this mean for Callaway’s equipment?
The opening project from the agreement is a redesigned Odyssey R-Ball Prototype putter head. Callaway originally developed the Odyssey R-Ball Prototype as a tour preferred model in Japan, which consisted of removing the front ball from the original 2-ball design. Callaway, through additive manufacturing, has optimized the acoustics of the putter while retaining the preferred shape and performance.
Brad Rice, director – R&D, Advanced Engineering at Callaway, speaking about the process, stressed that the use of additive manufacturing is the future to the production of equipment in the game of golf, stating
“Additive manufacturing is a new tool; which is quickly going beyond the aspirational phase, and into the functionalization phase of the technology. Callaway needs to learn how to use this tool well because it is inevitable that 3D-Printing of production parts is going to happen – it is the production method of the future.”
So just how has Callaway and GE Additive collaborated to create the ideal acoustics on the Odyssey R-Ball Prototype putter head? Well, the answer is by adding geometry that made it difficult for conventional casting methods, which you can get a feel for in this short video.
For the Odyssey Prototype putter to retain its optimal design and shape while altering the acoustic signature of the putter head, Callaway and GE Additive’s AddWorks’ design and engineering teams implemented additive manufacturing through the following process:
- AddWorks provided guidance to Callaway, based on decades of additive design background spanning several industries.
- The team refined existing designs to the build direction to ensure all features were self-supported or easily supported during the build. The AddWorks team designed supports for thermal stresses and overhang constraints.
- Topology optimization was used in conjunction with acoustical mapping to create the optimal design.
According to GE Additive AddWorks general manager, Chris Schuppe, additive manufacturing is a method which we are going to be hearing of a lot down the line, and he is expecting this to be the first of many collaborations with Callaway
“We’re taking away many new learnings from our first project together, especially around aesthetics. We have also used additive technology to create an acoustic map, which is certainly a first for us. We’re looking forward to driving more successful projects with Callaway, as they continue their additive journey.”
What the future holds for Callaway’s products through the use of additive manufacturing remains to be seen. However, the company’s bold stance on the potential of the process enhancing their equipment could be telling.
Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.
That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.
On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.
“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”
On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”
“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.
From the listing: “Some great items here today, time to thin out and make room for next set of gear. All prices include shipping.
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.”
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules
Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4
3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4
5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4
Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms
Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80
Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105
Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft
Grips: Golf Pride Tour Velvet
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Driver: Ping G440 LST (9 degrees) Shaft: Accra TourZ Green 5-M4 3-wood: Ping G440 Max (15 degrees) Shaft: Accra TourZ Green 6-M4 5-wood: Ping G440...
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aga
Nov 18, 2018 at 7:41 pm
Can’t wait to get my hands on one of those tour tested R-Ball prototype putters… and price is no deterrent !!!!
Tom
Nov 17, 2018 at 11:53 pm
Equipment manufacturers have run out of new product ideas….now just blowing smoke and mirrors…..sellers be sellin!
gunmetal
Dec 5, 2018 at 2:00 pm
Yep.
Callaway is King of this. Boeing, Lamborghini, now GE. They partner with companies that can add credibility to their marketing story.
engineer bob
Nov 17, 2018 at 1:05 am
GE will attempt to “engineer out” the unnecessary material and make it ring like a bell… how low can you go using high tech capability?!! Pa thetic US technology usage.
Engineer Swede
Nov 20, 2018 at 8:35 am
EBM or Electronic Beam Manufacturing is for the most part a bought up technology from a Swedish company called Arcam, that is now a part of GE. It’s actually fun to see 3D-printing technologies getting a wider audience. Rapid prototyping might soon become rapid(and local) production! Now wouldn’t that be a thing Bob? Where all you’re golfclubs is not produced in Taiwan but in the neighbouring town? Supporting local business and less shipping?
JP
Nov 16, 2018 at 10:28 pm
Has anyone ever complained about the sound the putter makes? If the sound sucks, the design probably sucks. Start over.
ogo
Nov 17, 2018 at 1:07 am
Geerhead duffers want a good sounding putter because that’s all they look forward to… a ding sound…!
Tiger Noods
Nov 16, 2018 at 7:30 pm
So, the short story is they couldn’t figure out how to do this in-house, called a contractor, and they’re spinning it as competence.
Nice story, bros.
Maybe they will start making clubs that don’t have high failure rates. That’d be nice.
Jamie
Nov 16, 2018 at 10:24 pm
That’s called patent infringement, libtard. You don’t just get to take another’s ideas and processes and make them your own.
Libtard
Nov 18, 2018 at 3:44 am
First, Libtard? Grow up.
Second, patent infringement? I’m guessing that your use of “libtard” probably precludes a college degree, so maybe, just maybe, leave the litigation to those qualified.
Third, you clearly weren’t replying to the above, so I suggest you brush up on your interwebbing, Señor AOL…
Finally, I don’t get the American fascination with insults and someone’s political views. I thought America was “land of the free” and such… you really are an intolerant bunch.
Hogenben
Nov 16, 2018 at 5:25 pm
All they are doing is working on acoustics…..just bs marketing hype.
bj
Nov 16, 2018 at 2:46 pm
Callaway AND many other manufacturers of ALL kinds of products should have ALREADY been using 3D printing!!! The EXTREME amount of savings in designing ANY proto type is and the ability refine their products is very flexible AND inexpensive!!
Its about time, they are FAR behind in using this tech that is HAS BEEN WELL PROVEN!!
ac
Nov 16, 2018 at 5:34 pm
whats the deal with the random all caps? is it code? AND ALL ALREADY EXTREME ANY AND FAR HAS BEEN WELL PROVEN..guess not.
DB
Nov 16, 2018 at 1:57 pm
Cool story. I do think additive, 3-D, multi-material, etc. will be the future for some golf clubs. Article would have been better if Callaway had released some pictures of the final product or some information about how they can actually apply this to a product.
Jamie
Nov 16, 2018 at 1:52 pm
GE will be bankrupt in a few weeks. Callaway would be smart to buy this unit now.
Benny
Nov 18, 2018 at 6:20 pm
I certainly hope not. Would love to put a wager on this. Now is a great time to buy!