Opinion & Analysis
The endangered state of Scottish golf
Florida. May 1993. That is the moment I really got into golf. Sure, like most youngsters of that time, I’d had my dad’s old clubs, shafts cut down with insulating tape acting as the grip, and I belted balls around the back garden with no thought of what I was doing. But that family vacation really made it sink in how good this game is. Round-the-clock coverage on cable, golf shops everywhere, and sunshine–what more can you ask for?
My parents bought me my first set of clubs, we had a couple of trips to the range, a quick nine holes, and a lifelong golfer was born. So why did it take a trip to the United States for a nine-year-old from the home of golf, from the relative golfing mecca of Ayrshire, to take notice of this great sport?
It wasn’t as if it wasn’t booming in the UK at that time. Troon and Turnberry, 15 minutes in either direction, had hosted the Open within five years of each other around that time. Englishman Nick Faldo had won 2 Open Championships in ‘90 and ‘92. He successfully defended the Masters in 1990–Ian Woosnam from Wales succeeded him. And more importantly a Scot, Sandy Lyle, had collected his second major in just three years at Augusta in 1988–after becoming the first Scot since the 1920s to win the Open in 1985. Golf in the UK was in a great place, and Scotland had its fair share of success at the time with Torrance and Montgomerie joining Lyle at golf’s top table.
If it took that family intervention for me during that period of golfing supremacy, what hope do the children of today have 25 years on?
I imagine the vast majority that play the game took it up in similar fashion to myself. A push from a playing family member or close friend. Different circumstances or timing perhaps, but similar nonetheless. Some will have looked at Montgomerie, Lyle et al and have taken inspiration from them.
So with participation numbers dwindling and clubs struggling, are the kids now having less influence from within the family to take up the game? Is the drop in adult participation affecting the influx from the juniors? That’s worrying, as it’s never been easier, or more affordable (relatively speaking) to get into a golf club. 25 years ago there was waiting lists and huge joining fees. Not now. You can pretty much join up anywhere with little or no joining fee. This trend looks like continuing with the variety of alternatives out there – with little or no encouragement, what incentive is there for a junior to go out in the wind and rain to learn a game that it is deemed expensive and time consuming, and one that takes years to learn when you know you’ll never master it?
Hopefully some of Scotland’s youngsters could take inspiration from the Scots at the elite level of the game – but who exactly would that be? At the time of writing there is ONE Scot in the top 100 of the official golf world rankings. Russell Knox at 59. The next best placed is Martin Laird who isn’t even in the top 150 at present. Both of these guys are based in the US but their skills were honed in Inverness and Glasgow respectively. In the cold and wet. Like the Lyle’s, Torrance’s and Montgomerie’s before them. We invented this game and that is what we have to show for it?
Can you imagine the outcry if the United States stopped producing football players, the Canadians gave up on their ice hockey, or heaven forbid, the All Blacks became an also ran in the Rugby world? So why do we accept it?
Our best golfing achievement of recent times was Paul Lawrie’s Open Championship at Carnoustie in 1999–recent being 19 years ago–an indication of how far we have fallen. In the period between then and now, only two Scots have even made a top 10 in a major–Montgomerie on three occasions and Alastair Forsyth in the 2008 PGA. Four top 10s in 53 events since Lawrie’s success. Majors are hard. Only a select few can win one, or even contend in one, but four in 53 is poor when countries such as Sweden, Germany, New Zealand, Canada and Fiji–none of which have the history and tradition in the game as Scotland–have produced winners. Take nothing away from those guys, but we must produce more players with better quality to compete again at that level.
We haven’t even fared well as a nation in regular events on the European or PGA Tours in that time. Only 13 players since Carnoustie ‘99 have even been in the winner’s circle, combining for 34 wins in total over the two main tours – Montgomerie claiming a third of those himself. 34 wins in 1,686 events (including co-sanctioned events) since Lawrie lifted the Claret Jug.

The home of golf, the country that has given this wonderful sport to the world has combined to win one in every 50 events, or worse, just two percent of the tournaments played on the two main tours. To further highlight the issue, Only Montgomerie since Lyle has reached the OWGR top 10, peaking at No. 2. Russell Knox is the only other to even breach the top 20, briefly hitting 18th.
Kudos to all of these guys who have got the job done. They’ve achieved what we all dream of. But we need to do more. We have a duty to do more. So how do we achieve that?
We hosted the first ever Open Championship at Prestwick Golf Club and we currently have five of the ten Open Championship courses on the rota. We have staged two of the best Open Championships in recent memory in our country–the Tom Watson story, albeit without the fairytale ending in 2009 and the epic Stenson/Mickelson duel at Troon in 2016. Between them, we’ve hosted a successful Ryder Cup and despite all the buzz around these events, our participation levels haven’t dramatically risen.
That’s the first step–getting more people, primarily juniors, started in the game. Golf is the most frustrating game in the world. Can you imagine trying to start playing now, as an adult? How much more frustrated you would be if you were picking up a club for the first time? The vast majority of people, myself included, would give up not long after starting. As a kid you don’t. It’s enjoyable, you’re more patient and you’re playing with kids of similar ages and skill sets. By the time that youngster develops into a teenager or a young adult, they know the basics, they can understand the game and all its quirks, and they can get round the course with their friends. Simple when you put it like that. How does it work in practice?
Every child in primary school should have free access to golf. It’s that easy. We invented a game which has developed into a multi-billion dollar industry, why can’t we find ways to encourage our own to have the chance to play? Why are we not immensely proud of what we have given to the world? And why as a nation are we not embarrassed about our lack of success at the top in recent times?
According to the Scottish Government, there are 2,056 primary schools in the country, teaching 377,382 kids. Every single one of them should have the chance to play. Many will simply not like it–that’s not surprising, but as the saying goes, you won’t know until you try it. So if even one percent of them continue in the game, that’s nearly 4,000 extra participants. It can be included as part of the curriculum, used as an after school or holiday club negating or at least reducing the childcare commitments and at the very least it keeps kids active–aren’t we always hearing about our obesity and health problems? As they progress, secondary school golf can become a fixture the way soccer or rugby are, local and national competitions can become the norm as it is in other countries. Why can’t we even go even further and include university courses within the golf industry, the way Burnley Football Club are doing within the soccer industry. After all, there is more to golf than teeing it up.
Practically, it needs buy in from the key bodies. Scottish Golf are and should be key. They have appointed a new CEO this year in Andrew McKinlay. Unfortunately their achievements have been tarnished due to previous appointments, and Andrew’s past in the Scottish Football Association will not do much to raise optimism with the average Scottish golf enthusiast. While not trying to decry the new man before he’s finished his first year in office, appointing another executive, rather than someone with imagination and innovation seems counterproductive to the goals we should look to achieve.
There must be enough “executives” within the organization (and generally across the golfing industry in all national programs) to cover executive roles and allow the opportunity for someone younger with fresh, achievable goals in driving forward ideas from the golfing majority which benefit the golfing majority–not the elite level few. Regardless who that person is, engagement should be sought with the Local and National Government on how to best promote it. Local governments should be included to represent their schools, as should great programmes such as Clubgolf who do so much good work with youngsters in Scotland.
A prevalent media marketing campaign wouldn’t go a miss either, perhaps some endorsements and appraisals from the countries golfing legends would help make some noise. At least engage those professionals who’ve risen to the top of the game and seek advice on how to begin addressing the issue. Colin Montgomery and Paul Lawrie in particular have raised this exact issue recently in the media. These guys have traveled the world, competed against and beaten the best of the best and have seen how developing markets, particularly in Asia, are growing the game. It would be foolish not to tap into their experiences.
As with everything, it comes down to who pays the bills. Supply of equipment and facilities would be the main issue. UK Sport is committed to spending £340 million plus ahead of the Olympics in Tokyo. This includes £10 million for Taekwondo, £15 million for equestrian and £84 million on rowing, sailing and canoeing combined – can anyone name more than two participants in each discipline? If Team GB comes back with a similar medal haul (67) than those won in Rio–which included Justin Rose’s golfing gold–that works out as around £5 million per medal. Staggering. Add in the £30m for this years’ Winter Olympics where Team GB won five medals: £6m per medal. What’s the legacy for the outlay here? There aren’t thousands lining up around the local swimming pools or the nearest ski slope.
London 2012 is enough evidence that the effect is short term and for the elite few. This money is earmarked for Olympic sports, that’s fine, but surely a discussion should be had with how this pot of money, dedicated for sport in the whole of the UK, is better spent amongst those who’ve helped raise it? Scottish Government spending on sport this year is increasing to £30m–or to put it into perspective, the equivalent of an Olympic rowing budget. Increased participation and being active should be the key goals in all sport funded schemes, not paying for a handful of elite athletes to bring home a couple of medals.
Taxes imposed on manufacturers selling products on these shores could be ring-fenced to return to the grass roots of the game, and advertising is always a way of adding revenue to the pot. Local and national club makers could be approached to look at ways to introduce to this gap in the market–it can’t hurt these small businesses get a foothold in a market that they will never conquer against the major brands. And it can’t hurt the major brands to be involved in promoting and sponsoring these schemes – it’s small potato for the biggest brands in the world. Think of the visitors alone who flock to Scotland to play and the advertising for these brands would more than pay for any outlay to provide equipment for juniors. Sponsorship of the scheme from a number of sources can be investigated. There are huge companies all over the country sponsoring events and individuals. Approach some of these to see if they wish to be involved in a national scheme – the worst they can say is no. And think how many sets of clubs are lying around the country in garages, closets, lockers and the like: a donation scheme could be investigated.
The benefits are endless. Fitter, more engaged pupils–this goes someway to addressing the health problem we keep hearing of in this country. Kids from a more deprived background have an opportunity to play a game they may never have had previously. And lifelong friendships are formed on the course. It can even be argued that discipline and focus for some children that golf provides is exactly the outlet they need. Additional jobs will be created as a result. Teachers, greenskeepers, course marshals, catering staff–that’s just the start. Approach teaching pros or assistant pros looking to gain some teaching experience–these pupils may be their future. Driving ranges and municipal courses up and down the country are quiet for large periods of the day–make them available for school use, even just for a few hours and you may just have increased your future customer base. It’s not like many of the council run courses (or even private clubs) are thriving at the minute so what is there to lose? Clever marketing, which has started in a few courses, increases interest–free adult with a child, two season tickets for the price of one, there’s plenty that can be done. Again, this isn’t a scheme that can be limited to Scotland–participation around the vast majority of the world needs addressed.
And for children wishing to progress beyond the school programs: give them incentives to make it affordable. If we don’t, some of the good work this scheme could bring will be undone, and these kids will be lost to the game forever. There is a real opportunity here to make a difference, and while all the answers aren’t immediately available, the right people with right attitude will soon come up with them. What a legacy that could be to our game.
We are already at a watershed moment for Scottish golf, with decreasing numbers, clubs closing or fighting for their existence, and elite level Scottish golfers at a premium. Where will be in another 10 years time? Other countries, are thriving off the back of our game; it’s time we at least tried catch up–before it’s forgotten where golf came from.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Coop
Nov 13, 2018 at 10:13 am
A good article Stuart. However, the decline has little to do with either accessibility or cost. Scotland has plenty of courses (probably too many) and all but a few are welcoming to juniors – more so than ever. Many clubs offer memberships at very low rates (less than £100 a year) and many are even offering free junior membership (and often free coaching too). There are many reasons why kids aren’t playing golf in the numbers they once did, but Scotland remains one of the cheapest places to play the game.
Dave C.
Nov 13, 2018 at 7:58 am
Golf is a game you either love it or not.
Children are more into computers, social media, stuff that provides instant gratification, so are adults.
There will always be golf. Just not the related industries feeding off it.
Coop
Nov 13, 2018 at 2:48 am
Stewart, a very good and thoughtful article. The decline of the game in the home of golf is very sad, however, it has little to do with cost or accessibility. Few if any country in the world has as many golf courses per head of population and clubs that juniors can join for little (and often zero) cost. On top of that many club will subsidise or even offer free tuition. Generally, clubs are desperate to attract new young golfers but, for all sorts of reasons, it’s a struggle to do so.
CaoNiMa
Nov 13, 2018 at 2:08 am
So, you were in Florida, were you? Enjoying the sunshine and warm weather? And thought golf is great. Wow what a surprise. And you wonder why Scotland is the toilet you always thought it was when it pours and is grey and cold for 300 days of the year. Duh
Johnny Penso
Nov 12, 2018 at 7:35 pm
Never thought I’d see the day someone would be advocating for bringing socialism to golf.
Scott Ivlow
Nov 12, 2018 at 2:57 pm
It sounds like Scotland is in need of the First Tee Programs. Maybe that is why. If The First Tee had a program in every Elementary School. That would be a start. Even in the States it cost $3250 for every school to get started.
As for the weather in Scotland I can see why kids don’t want play Golf. I hate being in rain so I agree about the weather. Why would any kid want to play golf in the cold and and rain if they don’t have to? The average temperature in Scotland is less than 67°year round including the windy days and having a kid hacking a golf balls around a course for a couple of hours doesn’t seem like much fun on link style golf courses.
This leads to another problem Scotland prides itself in links golf courses but really there needs a number of Par 3 courses there to. Look at America a Par 3 course is a very good way to get youth in into golf because they don’t have to worry about being in the way of adults or intimidated by long courses. Even in America we have Executive 9 hole courses that makes it easier for kids and adults to play golf. Also in America there are many golf courses where you can play 18 holes under $50.
I take issue that adults can’t learn the game of golf. With many golf instruction videos it’s easier to learn to fix a golf swing than it was years ago. Also adults have jobs so it’s hard for many that careers and family to devote the time it takes to practice at golf range. I hate the Florida heat and humidity so how really wants to spend hours practicing in it. I took up Golf in 2011 at the age 43 I dispute that adults can’t learn the game as fast kids. Also Topgolf is also getting adults into the sport faster than a pubic golf course. Including beginners who never swung a golf club. So maybe in a few years Topgolf will grow in the UK.
Scheiss
Nov 12, 2018 at 8:43 pm
Topgolf isn’t bringing more people to the game. It’s bringing more drinkers and bowling hacker types, the movie goer types who enjoy guzzling jugs of beer and eat masses of chicken wings while they hack a few hits out to the range that is so wide and without real penalty scoring other than not getting point when hitting certain targets as opposed to the other way around of trying to score as low as possible.
Then they get out to a real golf course and realise they have to walk a little, be in the sun or inclement weather, can’t have their jugs of beer nor chicken wings, and see how narrow the courses are with hazards and see that it’s really penalising when their hacker swings that work 1 in 10 that they thought is good to move the ball forward in a giant range and not sideways is enough, they just quit the game and go back to TopGolf and stay fixed in the bays guzzling more beer like it’s their happy hour.
Wr
Nov 12, 2018 at 8:45 pm
Topgolf isn’t bringing more people to the game. It’s bringing more drinkers and bowling hacker types, the movie goer types who enjoy guzzling jugs of beer and eat masses of chicken wings while they hack a few hits out to the range that is so wide and without real penalty scoring other than not getting point when hitting certain targets as opposed to the other way around of trying to score as low as possible.
Then they get out to a real golf course and realise they have to walk a little, be in the sun or inclement weather, can’t have their jugs of beer nor chicken wings, and see how narrow the courses are with hazards and see that it’s really penalising when their hacker swings that work 1 in 10 that they thought is good to move the ball forward in a giant range and not sideways is enough, they just quit the game and go back to TopGolf and stay fixed in the bays guzzling more beer like it’s their happy hour.
Scheiss
Nov 13, 2018 at 2:03 am
Topgolf isn’t bringing more people to the game. It’s bringing more drinkers and bowling hacker types, the darts playing pool playing types who enjoy guzzling jugs of beer and eat masses of chicken wings while they hack a few hits out to the range that is so wide and without real penalty scoring other than not getting points when missing certain targets as opposed to the other way around of trying to score as low as possible.
Then they get out to a real golf course and realise they have to walk a little, be in the sun or inclement weather, can’t have their jugs of beer nor chicken wings, and see how narrow the courses are with hazards and see that it’s really penalising when their hacker swings that work 1 in 10 that they thought is good to move the ball forward in a giant range and not sideways is enough, they also don’t want the hassle of raking bunkers or ballmarks nor fill in divots, so they just quit the game and go back to TopGolf and stay fixed in the bays guzzling more beer like it’s their happy hour.
mike
Nov 12, 2018 at 2:32 pm
We suffer the same problems here in the USA. There are so many other media distractions that it is difficult for golf to attract players. Now we have top golf centers which seem to emphasize food and drink over golfing at a very expensive price point which in turn leaves you with little disposable income for playing golf. I though do believe that the key to making the game survive is through the golf powers showing golf courses that they need to bring juniors to the game through free golf and free instruction by professionals. They are our future customers, but they need good instruction so as to enjoy the game. Golf courses, and it has fallen on deaf ears at many courses, should work towards attracting more women and beginners with series of free lessons again by professionals. In my area I see little advertising for these class of golfers. I also see high green fees especially during the weekdays as a major deterrent. The new dynamic tee time model is also a big turnoff to everyone. Why should you pay higher price for a item on Tuesday versus Friday. The cost to the seller is the same. The courses are only gouging consumers. The same issue occurs with visitors to vacation areas where visitors pay more than locals. I don’t understand why I can spend $100s or $1000 to visit your area and then you want to charge me even more for golf. We do not play any courses which use dynamic or price inflation for visitors.
Joseph Greenberg
Nov 12, 2018 at 11:02 am
having been fortunate to spend a fortnight in St
Andrews this summer and having been in the golf industry this last decade, i humbly offer this:
1) St. Andrews Academy should be modeled across Scotland’s clubs. Free range balls are a modest, minimal cost start.
2) The Academy gratefully accepted my set of clubs.
More should donate unused, moderately valued equipment
3) the margins for golf equipment in the UK are so high that a tithe/assessment from distributors to youth golf initiatives are a reasonable and wise cost of business
4) The St. Andrews Links Trust system of concession points makes golf exceedingly affordable, especially on the Strathyrum and Eden courses. Juniors should be able to pay these rates at their town’s clubs, if not less.
5) Juniors only windows for play after school hours
6) R&A works with Augusta National to spread its wildly successful Drive/Chip/Putt events (a recent visit to TPC Sawgrass saw hundreds of kids both participating and having fun). Scottish championship could be the at 1st tee/Himalayas of the Old Course
Greg V
Nov 12, 2018 at 9:05 am
You forgot to mention the success that Scotswoman Catriona Matthew has had.
Scheiss
Nov 12, 2018 at 1:47 am
https://www.standrews.com/play/green-fees
Um, those prices during the winter are ridiculous for the Old Course. In fact, it’s ridiculous during the summer, even. No wonder the kids don’t want to play, they get no discounts. Those prices should be half that for the adults and quarter that for the kids.
Doesnotno
Nov 12, 2018 at 8:33 am
Locals get a discount, but even if they didn’t, the Old Course is a special case – the Links Trust may well be justified in charging a premium /tourist surcharge for playing such an in-demand course, and using at least part of the proceeds to subsidise golf for juniors and locals on the other 6 courses they run in the area. There are also plenty of courses in St Andrews and the surrounding areas not associated with the trust.
I’d worry less about getting new or young golfers onto the Old Course and more about charging people wanting to play the Old Course a premium that I could pump into the facilities and other courses to encourage the new golfers to play and keep playing.
The practice and coaching facilities at St Andrews, and soon to be at Carnoustie, are fantastic, and you’d never struggle to get out on a course. It’s not Old Course prices that’s stopping youngsters from taking the game up or persevering with it.
JThunder
Nov 12, 2018 at 1:04 am
How about this for an article:
“The endangered state of positive headlines in golf” … or even “The endangered state of positive headlines in media”?
Do you ever consider that, with a headline which essentially says “no one in Scotland is playing golf anymore” (which would be a pretty typical blog headline), maybe you’re actually telling people they *shouldn’t* be playing golf? Don’t most people follow trends rather than set them?
Do headlines like this ever encourage change?
Consider looking for something positive happening – somewhere – in Scottish golf, and report on that. If there isn’t anything, then use .wrx’s clout to start something – get sponsors involved.
Stuart
Nov 12, 2018 at 8:23 am
JThunder,
With regards to your last comment, I’d love to get something started and I’ve a couple of draft proposals sitting ready to go. It’s something that’s important to me, and even from my own starting point in the game 25 years ago, participation has diminished at at alarming rate. Follow the trend and performance at the elite level is falling way behind where we were in the 80’s and 90’s and I don’t believe it’s a coincidence.
It’s staggering that as a nation that invented the game, and continues to draws visitors from around the world to play, that some of the kids born in this country will never touch a golf club – that can’t be right.
As for the headline, I’m sure you know how editing works 😉
Thanks,
duffer987
Nov 11, 2018 at 2:07 pm
Nice change of pace article. Few points:
“25 years ago there was waiting lists and huge joining fees. Not now. You can pretty much join up anywhere with little or no joining fee.”
Can you point to some independent studies which back up this claim?
“Can you imagine the outcry if the United States stopped producing football players, the Canadians gave up on their ice hockey, or heaven forbid, the All Blacks became an also ran in the Rugby world? So why do we accept it?”
Individual sports and team sports are not the same thing.
“Can you imagine trying to start playing now, as an adult? ”
Actually, doesn’t that occur quite often? I’d assume the 25+ category of new joiners would be something to focus on, no?
“The vast majority of people, myself included, would give up not long after starting. As a kid you don’t. It’s enjoyable, you’re more patient and you’re playing with kids of similar ages and skill sets.”
Can you point to some evidence that you trying to equate “myself” with “vast majority” as being a valid equation. Kids are more patient than adults?
“Every child in primary school should have free access to golf. It’s that easy.”
That’s not easy.
“While not trying to decry the new man…”
But you go ahead and do exactly that.
“UK Sport is…”
Total red herring. I’m sure you know the remit of UK Sport. If not you should read it. Why zero mention of Sport Scotland? The actual grass roots organization that should surely be the initial target of getting any governmental assistance.
Begbie
Nov 11, 2018 at 11:40 am
Well, if you can change the weather in Scotland, you’d have more players lmao
Andrue
Nov 11, 2018 at 10:57 am
“Can you imagine trying to start playing now, as an adult?”
Um, yes. I took up golf 8 years ago aged 42. I love it. Most people I’ve met took up golf as adults. Okay so I’m not a professional and will only ever be a keen amateur but if you think golf should only be taken up by children I think you’re missing a significant demographic.
Unlike a child I have quite a decent disposable income 😉
Stuart
Nov 12, 2018 at 8:30 am
Andrue,
That’s great. Golf should absolutely be inclusive and anyone of any age should be able to take it up. I’d like kids in Scotland to get the opportunity to play for free at school – you’re right, they don’t have disposable income and some will never get the opportunity to play as a result.
The main point of the article was to highlight the lack of participation (or decline in participation) at young age groups in Scotland, which I believe is now having an effect in the professional game. Not many adults who take up the game will go on to forge successful pro careers – it’s just the way it goes unfortunately.
Steve
Nov 11, 2018 at 10:00 am
Any kid under 10 should play for free if golf has any chance of growing. Then again, I took my kids to the schoolyard to hit around this weekend and they had a blast without some ranger getting on their case.
Simms
Nov 12, 2018 at 5:42 pm
Need some truth about those first tee programs…I mean the average public first tee, not the uppity Country Club kids first tee..Kids 10 to 16, free range balls, free instruction, even some free rounds…kid turns 16 or so, goes to the driving range $12 for a bucket of balls, or $40 for 18 without a cart..last time you see that kid….besides teaching kids about golf need to make sure they understand it does cost a good deal to practice and play.
Mike
Nov 11, 2018 at 9:16 am
Sad commentary but unfortunately all sports at the school age level are competing against a rising addiction to social media and video games.