Snell Golf entered the market in 2015 when Dean Snell, co-creator of the Titleist Pro V1 and TaylorMade Penta, decided to sell premium golf balls direct to consumer at a fraction of the standard premium golf ball price. With massive year-over-year growth, the company’s offerings have been well received by the golfing public.

Snell is expanding its MTB line with the release of the MTB Black and MTB Red models. The company indicates the Black and Red models leveraged customer feedback to expand an already successful line.

“Through evaluation of customer feedback, we are able to go through the design and testing process with a clear understanding of what the customer wants to see and feel in their Golf Ball. Pair our expertise and experience with customer suggestion and the result is a ‘Tour Like Experience’ with extra cash in your wallet for a round at the bar,” says Snell Golf founder, Dean Snell.

We asked Snell about the feedback process, and he had some interesting (and flattering) things to say.

“One of the biggest parts of the feedback came from the forums at GolfWRX. I check it weekly for sure, sometimes every other day. There’s one [thread] that started when we started and it’s still going…the information, with people playing and testing, I typically read that.

“And then I get a lot of emails. I read them all, and then I make a big chart, and I fill it in…”high spin,” “low spin,” etc. Then I read and mark the boxes with what people are saying, and when a box fills up, that’s a voice…So there were three big voices from consumers, and that led to these balls.”

Snell said when he worked at Titleist and TaylorMade, tour pro feedback was paramount. Now that he’s offering a direct-to-consumer product, however, the consumers are his “tour players.”

This is a different approach [working with consumers] and asking, “What do you want?” You can’t satisfy everything, but when you hear a strong voice over and over, that’s what we take into consideration.

MTB Black

• 3-piece thermocast urethane cover golf ball with a 360 dimple pattern
• Seven percent lower compression core than the original MTB
• Softer core lowers spin with the driver

Snell says: “Driver spin: anytime you can lower it, it’s going to make the ball better. We keep the same performance [as MTB]…it’ll just be a touch longer.”

MTB Red

• 4-piece thermocast urethane cover golf ball with a 338 dimple pattern
• Dual Feel Technology: Provides a firmer, more responsive feel on driver and long irons shorts, while continuing a very soft feel on short irons and around the green with more spin as well
• Available in Optic Yellow in addition to White

Snell says: “The MTB Red became a four-piece ball. We had to add an inside layer–an inner mantle–to add spin to approach shots. You control the spin rates through the set with the layers of the ball. Getting that fourth layer in there really works for the approach shot control and spin. Otherwise, to add spin, you’d have to raise the core [compression], but when you do that, you make the driver shorter. And the “yellow tour ball” market isn’t big, but the voice in our group was loud.”

Both golf balls will be offered at a retail price of $31.99 per dozen, and are also available in a Value Pack of 6 dozen for $163.99 ($27.33 per dozen).

New models are available at SnellGolf.com for pre-order. Shipments are scheduled for February.