Opinion & Analysis
Have you got Golfzheimers?
While it has taken more than a quarter century of teaching golf to arrive at this point, I have come to the conclusion that there is an as-yet-unnamed epidemic condition afflicting a great majority of players. This condition is so prevalent that I think it is high time it was given a name. So let me be the first to navigate those uncharted waters and give it one in hopes that, once formally recognized, it will begin to be more seriously studied in search for a cure. I will call this condition “Golfzheimers,” as it is the complete inability most golfers have to remember the vast majority of good shots they have ever hit (even those hit only moments before), while having the uncanny ability to instantly recall every chunk, shank, skull, and chili-dip they’ve hit since sometime back around when balls were still covered with balata.
Now trust me, I’m not making light of a very troubling and serious disease. My grandmother suffered from Alzheimer’s, and it is a heartbreaking condition. In truth, I could have just as easily named this “A Golfer’s Senior Moment,” since the term is ubiquitous enough, if I really believed someone would actually take offense (and I am truly sorry if you do). I didn’t, though, because it was after a conversation with my late grandmother one day that I was suddenly struck with how oddly similar her lack of short-term memory, combined with her ability to vividly remember things that happened 40 or 50 years ago, was in some ways to how most golfers tend to think.
As long as I have been playing and teaching, I’ve been searching for different ways to learn to accept bad shots, keep them in perspective, and move on without letting them affect the next shot, hole, or round. When it comes to swinging the golf club, I can generally teach someone how to hit pretty good shots in a fairly short period of time, but teaching them to remember them with the same level of clarity as those of the more wayward variety often seems like trying to teach a blind man to see. Despite a general awareness of this phenomenon by most players and its detrimental effect upon their golf game, little has been suggested until now as to why it exists and what if anything golfers can do about it. And while research in the field of neuroscience suggests that our brains are hard-wired from the caveman days to catalogue and assign more importance to events that are considered dangerous or threatening, what about the game can have become so dangerous (other than to our egos) that we all seem to be fighting such an uphill battle?
Numerous psychological studies have found that the majority of people can remember five bad experiences more readily than five good ones, and assuming this is true, it speaks a great deal about how we have been conditioned to think since an early age. The concept of scarcity, a term popularized in the self-help world, essentially describes a lens through which many of us have been conditioned to look upon our world, our lives, and apparently our games, with far too much regularity. It is through the use of this concept that many of our parents kept us at the dinner table as children, far beyond our wishes and long after our dinners were cold. We were guilt-ridden, not because we might be unappreciative of the time and money that went into providing us with that dinner, but because there were millions of starving children in China or some other far-off country that would have been tripping over themselves for even the remnants of that liver and onions our mothers had beset upon us.
As a proud parent, I’m embarrassed to say I’ve used the scarcity tactic a time or two myself during moments of desperation. Being naturally an optimist, though, I try to avoid succumbing to its siren song because I prefer to teach my daughters a far better lesson. At the same time, my girls are proof positive of these same studies and our ability to recall, as evidenced by another thing we do at that very same dinner table — we play a game called high and low. I’m sure you’ve heard of it; it’s where you ask your kids what their high and low moments were during the day. With my kids, I ask them to tell me the low first, preferring to close their day’s reflection with something positive, but it’s uncanny how often recalling something positive makes them really pause and reflect, while if something negative occurred, their recall of it is nearly instant and typically very descriptive.
The good news for both my daughters and the general golfing public, however, is there is a very effective way to short-circuit this type of thinking, and it comes from the field of hypnosis. From this moment forward, make a point not only to remember every good thing that happens to you, but to stop and savor it. If you are paid a compliment, don’t just brush it off. Stop to relish it for a moment and recognize the responsible person with more than just the perfunctory, “Thanks.” If you accomplish a goal, regardless of how small, reward yourself in at least some small way, all the while reminding yourself how good it feels to follow through on your intentions. And if you actually hit a golf shot well, reflect a moment, make a point to enjoy it and remember the moment vividly, and actually thank your partners when they say, “Nice shot” rather than blowing it off with some sort of, “Even a blind squirrel finds an acorn once in a while” type of comment.
Hitting the golf ball well is actually a near miraculous achievement when you consider the complexity of the swing and the incredible timing and hand-eye coordination it requires. Enjoy it (or anything else for that matter) when it actually comes off right. Do it several times a day for a month or more and there will be subtle changes in your brain chemistry, how you feel, and your outlook on life. You will notice, and so will those closest to you. Make it a long-term habit and you might even be able to avoid ever having your playing partners ask this unfortunate question: “Have you got Golfzheimers?”
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Dan Jones, PGA
Dec 18, 2017 at 9:35 pm
Personally, I can’t really think of any bad shots as I sit here and think about it, but I do remember several of my fathers because he would freeze up whenever he was near water. He once hit 22 straight into the drink (long story).
That said, I personally typically remember my good shots, like my double eagle in which the second shot was absolutely covering the flag the entire flight of the ball, and the 3 wood I hit around and underneath a pine tree to save par after hitting my first shot OB on a par 5, which I consider one of the best shots I ever hit.
I also remember unusual shots, be they bad or good, just because they were unique. Such as the 3 wood I mentioned above, or the time playing in Diamond Bar, CA, when I was a kid and everybody in my group commented that the net along the 57/60 freeway was definitely high enough to block any mishits, then I promptly hit my tee shot into the number 2 lane in heavy traffic and it bounced around 5-6 times without hitting a car. Or the time I was playing in a scramble and purposely tried to cut the corner on a par 5 dogleg left by landing on a road out of bounds, then letting it bounce back in bounds. I pulled it off and our group was only about 100 yards out for our second shot.
Anyway, as someone with a masters in sports psych, we would have called it something to the effect of Intrinsic Focus on Negative Outcomes. That said, the above poster who mentioned Negativity Bias is probably on a much easier and less academic track, so I’d go there.
Simms
Dec 18, 2017 at 5:51 pm
100% correct, I know I have that….Had three hole in ones in 2017 and had absolutely no clue how to hit a golf ball after every one of them…double bogies followed two of them and an 11 on a par four followed the latest one…how many 39’s on front nine are followed with 45’s or worse on back nines…and on a good day it is 45 on the front and 36 on the back…happens all the time…
dyl
Dec 18, 2017 at 4:23 pm
https://en.wikipedia.org/wiki/Negativity_bias
Hawkeye77
Dec 17, 2017 at 7:16 pm
All the apologies and explanations in the world don’t change the fact that the title is click bait and personally, I wish you had thought about it a little more. There is nothing about what you are talking about that relates in any way scientifically or anecdotally to what someone who has Alzheimers or their family may be going through. Obviously you were/are not immune to this tragedy and my prayers are with you, but simply saying “my grandmother has it” isn’t the free pass the article implies you give the impression you have.
Not offended, but it really isn’t an appropriate title or comparison,. in my opinion.
Mike Dowd
Dec 18, 2017 at 10:13 pm
I do really appreciate your opinion Hawkeye. Having lost a close family member to this tragedy, I don’t tread these waters lightly, nor was I Iooking for a free pass. I apologize if I erred on the side of insensitivity in your estimation and will certainly accept the prayers in my efforts to avoid doing so again in the future. And while I didn’t claim the title related scientifically, it did occur to me that people’s inherent curiosity about it might make them more inclined to read it and subsequently be exposed to what is not only scientifically sound advice, but a very positive message that I believe can help people get not only more enjoyment out of their game, but out of life. Now that I think about it, I guess you maybe could call that “click-bait”. So while my intentions were good, if anyone else feels duped I will in turn apologize for that as well. Thanks for the feedback.
JimW
Dec 17, 2017 at 6:36 pm
Golf is a game of fantasy and delusion for most because a vast majority of those who claim to play the game of golf are non-athletic crudd. They just show up at the first tee with their clubs and equally non-athletic buddies looking for a good time of clowning.
Those who take up the game seriously usually start the wrong way by purchasing the ‘best’ clubs thinking they will help their deficient swing. They think the swing starts at the clubhead! Totally bass aawkard thinking!
How many are willing to make a 2 – 5 year commitment to developing a decent golf swing entailing basic conditioning, sport-specific training and then performance play? None, because most consider golf a recreational pastime for social fun and yuks.
Golf is truly the sport of last resort based on the performance of the 50 million worldwide ‘golfers’. Attempting to teach golf is truly an exercise in futility.
Based on PGA statistics, 93% of all golfers cannot break 100… and they don’t seek out help from golf instructors either. Perhaps a new set of golf clubs will help them in their abject existence, and they buy buy buy!!
Raidernut12345. "Russ"
Dec 17, 2017 at 3:07 pm
Mike is a fantastic and deep writer. Think about. Do you say I had 2 birdies today, played solid 90% today…first? Or do you say I had 2 doubles and 4 bogeys, fell apart on he back etc!? I changed from the latter to the first 5 years ago and it changed my attitude and performance.