Over recent years, Bettinardi has employed two-year product cycles for its most popular lines; the Queen B and Studio Stock putters have launched on even-numbered years, while its BB-Series and Inovai putters have launched on odd years. Being that it’s 2017, Bettinardi is rolling out its new BB-Series lineup, and a new Inovai 5.0 putter.

In the new BB-Series, you’ll notice new Super-Fly Milled faces, matte black finishes with hints of electric yellow, slight adjustments to classic head shapes, and a few new models, as well. Each of the putters will sell for $300, and come with electric yellow Lamkin grips. The Inovai 5.0 (also $300), which follows up the Inovai 3.0, has been redesigned for more MOI (moment of inertia, a measure of forgiveness), and shifts away from counterbalancing that the Inovai putters have used in previous models.

Also part of this launch of new products, Bettinardi is announcing its H2 303 Stainless Steel wedge that replaces the previous H2 wedges released in 2014, and they will sell for $165 apiece.

Below is everything you need to know about each of the products, and see more photos of the lineup here.

BB1 

This classic head shape has been given a slight adjustment to performance. While BB1 putters of the past have had a 3/4 toe hang, which Sam Bettinardi, Vice President of Sales and Marketing, calls “tough putters to use,” the 2018 BB1 has a 1/2 toe hang that makes it easier to square the face. The design is essentially a replica of a putter that Sam Horsfield — who Bettinardi calls “one of the best putters I’ve ever seen” — has in his bag.

• Weight: 350 grams
• Material: Soft Carbon Steel
• Finish: Stealth Black
• Face Milling: Super-Fly Mill
• Lie/Loft: 70 degrees/3 degrees
• Length: 33-35 inches
• Dexterity: Right and Left-Handed
• Toe Hang: 1/2

BB29 

The BB29 is a new model that’s based on a Japan-only release, and it features a “boxy, square frame,” according to Bettinardi. It has a mid-slant neck that creates a bit more offset than the BB1, helping to keep the hands in a more forward-pressed position, thus locking the hands in place throughout the stroke.

• Weight: 350 grams
• Material: Soft Carbon Steel
• Finish: Stealth Black
• Face Milling: Super-Fly Mill
• Lie/Loft: 70 degrees/3 degrees
• Length: 33-35 inches
• Dexterity: Right handed
• Toe Hang: 1/2

BB39

“As a mallet guy, this is my favorite putter in the series, says Bettinardi. And he’s not the only one; Francesco Molinari is also currently using a production model of the BB39 putter. In this year’s model, the flange has been extended and given a longer sightline, which Betinardi says will frame the ball nicely. Being that it’s a bit wider than previous BB39 models, it will also be a bit more forgiving on off-center hits because of the increase in MOI.

• Weight: 350 grams
• Material: Soft Carbon Steel
• Finish: Stealth Black
• Face Milling: Super-Fly Mill
• Lie/Loft: 70 degrees/3 degrees
• Length: 33-35 inches
• Dexterity: Right handed
• Toe Hang: 1/8

BB56

The purpose of the BB56 design is to raise CG (center of gravity) in order to get the ball rolling faster along the putting surface. It’s body is made from 6061 military grade aluminum, and the sightline section is made from 303 stainless steel. Being that SS is heavier than aluminum, the weight placement raises overall CG, helping golfers impart less backspin on the golf ball, and therefore, less hopping/skipping.

• Weight: 350 grams
• Material: 6061 Aluminum and 303 Stainless Steel
• Finish: Stealth Black
• Face Milling: Super-Fly Mill
• Lie/Loft: 70 degrees/2 degrees
• Length: 33-35 inches
• Dexterity: Right and left-handed
• Toe Hang: 1/8

Inovai 5.0 and 5.0 Center shaft

The new Inovai 5.0 putters have 6061 aluminum bodies, and 303 stainless steel rear sections that are screwed into those bodies; the design brings more weight toward the back of the putter, thus raising MOI. This year’s Inovai putters also go away from the previous counterbalancing concept, which Bettinardi says many golfers are no longer employing.

• Weight: 358 grams
• Material: 6061 Aluminum and 303 Stainless Steel
• Finish: Black Anodized and Hand-Polished Stainless Steel
• Face Milling: F.I.T. (Feel Impact Technology)
• Lie/Loft: 70 degrees/2 degrees
• Length: 33-35 inches
• Dexterity: Right Handed
• Toe Hang: 1/8

H2 303 SS wedges 

Bettinardi’s new H2 303 wedges, as their names imply, are forged from stainless steel, a material that Bettinardi says “no one else in the wedge industry is using.” According to Bettinardi, the SS material will be more durable than other common materials used in wedges, and it will not rust. As with the previous wedge release, Bettinardi has chosen to use the versatile C-grind. What’s new in the H2 303 wedges, however, a honeycomb milling that Bettinardi says will impart more friction on the golf ball to impart greater spin, and therefore green-side control.

The wedges are available in six loft options ranging from 50-to-60 degrees, and have three bounce options (8, 10 and 12 degrees). They come stock with KBS Tour Hi-Rev shafts and Lamkin Crossline Cord grips.

See more photos and discussion about Bettinardi’s new products here.