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6 must-have exercises in any golf fitness program

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Golf is inherently an asymmetrical pattern. It also exposes the golfer to peak compressive forces of up to 8 times bodyweight through the lumbar spine. It’s no wonder then that the golf swing, when repeated over and over, can lead to the build up of physical asymmetries, overuse issues and injury.

Indeed, the literature relating to injuries in golf reports the most common injuries are due to overuse. Studies suggest time spent practicing and playing are significant factors that influence injury risk. Those who played at least four rounds per week or hit more than 200 balls per week were also shown to have significantly higher instances of injury. It has also been proposed in several studies that poor swing mechanics can accelerate this process. With this in mind, almost all keen golfers — not just the ones on tour — could benefit taking a proactive approach to managing their injury risk. It will likely prevent them from missing time on the course and keep them on the course for longer into old age.

It is fairly clear that managing the volume of golf swings and correcting faulty swing mechanics is likely a big part of the puzzle of preventing injury to golfers. There is also a large body of evidence to suggest appropriate strength training could also be used to reduce the injury risk to golfers. A huge, 2014 meta-study found that strength training reduced sports injuries by roughly 33 percent and overuse injuries by 50 percent. Interestingly, this study also found that stretching alone had no relationship to injury prevention.

“Implementing a training program that includes flexibility, strength and power training with correction of faulty swing mechanics will help the golfer reduce the likelihood of injury and improve overall performance,” another study concluded. The only problem is that golfers often make one of two mistakes in their training that prevent them from realizing these injury prevention benefits:

  1. They train with little regard to improved movement quality, jumping right to sexy-looking exercises without mastering the basic firsts. More on this later. 
  2. They train too “sport-specific,” seeking to mimic the golf swing using bands and cables, for example. By training in a highly specific manner, they end up neglecting antagonist/ stabilizer muscles and reinforcing those asymmetries inherent in the golf swing.

As such, we do not want to spend a huge amount of gym time stressing the joints in the same specific way we do on the course already. MLB strength coach Eric Cressey probably said it best: “Specificity works great until you’re so specific that you wind up injured and have forgotten how to do everything else.”

Balanced strength development through foundational movement pattern training and compensation strength exercises should, instead, form the vast majority (at least 80 percent) of your training activities, both from a sports performance and injury prevention perspective. The foundational movement patterns in question are:

  1. Squat
  2. Hip Hinge
  3. Upper Body Push
  4. Upper Body Pull
  5. Single-Leg Work
  6. Core Intensive Work (such as dead-bugs, planks, pallof presses and weighted carries)

The real key to unlocking the benefits of the foundational movement patterns and long-term success in your training lies in emphasising movement quality and picking variations/ progressions of each movement to suit you, rather than sticking to dogmatically programmed exercises that may not fit your body, your current training experience or goals. In really broad terms, this probably equates to selecting the most difficult exercise progression you can do technically perfect for the desired number of reps.

With this in mind, the rest of this article will be focused on providing some specifics for the six foundational patterns. It will also outline a progression framework you can use to gauge the best variation for you currently and where you should aim to progress in the future. That said, I would be remiss not to mention that getting the exercise selection and progression right is where a good coach becomes really valuable. He or she is able to take a full injury history and complete various assessments of joint range of motion and dynamic mobility to make sure you’re starting in the right place and advancing at the proper pace.  

Squat

The squat does a lot of great things. It teaches us to create and maintain appropriate position of the pelvis and core. It also helps us learn to create and absorb force while developing mobility in the hips, ankles and thoracic spine. I bet the image you have in your mind right now is that of a barbell back squat taken to the floor. That is one squat pattern variation, but it’s by no means the only way to squat. Everyone is different, therefore, everyone must squat differently and squat using the squat variation most appropriate for their current skill level and trainability.

The goblet squat is my favorite variation for most golfers, as the anterior loading helps to shift weight back while maintaining core/pelvic stability. It should also be noted that the barbell back squat might not be something the athlete ever uses, because their physical makeup might always be better suited to front-loaded squatting. That’s perfectly fine. Once again, the key is to find the “hardest” variation that you can do perfectly. From there, you’ll be able to train the squat pattern without internal restriction, get a great training effect and minimize joint stress. The goal is to move up the list over time and progress strategically.

Hip Hinge

The hinge is one of the most important patterns when it comes to protecting your lower back from injury, but many people have lost the ability do it. The hip hinge is often confused with the deadlift, which is a specific exercise that falls under the hip hinge umbrella (i.e. while not every hip hinge is a deadlift, every deadlift is a hip-hinge pattern).

Many people don’t deadlift because they think it’s too risky. And since the deadlift is the only hip hinge exercise they know, they skip training the entire movement pattern. This is a mistake. Master the hip hinge, and you’ll avoid chronic flare-ups, lower back tightness, and generalized “neural-lock” of your mobility and flexibility. The pattern should be slowly implemented at lower levels, however, which allows motor relearning to take place. Watch the video above to see the main progressions I use to reactivate the hip hinge from the ground up. 

Not everyone will have the ability to pull a barbell off the floor with good neutral spine mechanics due to different body types. Again, totally fine. If that’s you, don’t feel the need to force it. Just stick with having the bar or kettlebell elevated off the floor as I have in the video. In fact, this is what I have the vast majority of my golfers do.

Single-Leg

Single-leg exercises unlock strength and movement quality potential. They tap into your “primitive patterning.” You learned to walk in a sequence. You rolled over, crawled, pulled yourself up and finally learned to stand and walk. Not all of that was unilateral, but the movement between the steps was. That primitive patterning is what single-leg movements are targeting for re-education.

There are few movements more powerful than single-leg variations for identifying weak links, sticking points and pain patterns. Again, we need to work from the ground up to build optimal patterns and movement efficiency to keep us strong and healthy.

The single-leg lunge pattern does include more dynamic lunges. Under its umbrella are single-leg squats involving standing only on one leg, lateral squat variations and hinge-based movements such as the single-leg RDL’s. For the sake of brevity I haven’t covered these, but this doesn’t devalue their importance in a good plan built around the non-negotiable foundational patterns. Be sure to include both the knee-dominant variations shown above, as well as the hip-dominant patterns such as single-leg RDLs to cover all your bases.

Upper Body Push

Movement patterns are classified as either open- or closed-chain depending on the contact points with the ground. If the hands and feet are in contact with a stable surface like the ground, the movement is a closed kinematic chain. If the hands or feet are freely moving through space, that’s an open kinematic chain.

With the push-up, the hands are anchored to the ground (or stable surface) that alter the way the spine, gleno-humeral joint, scapula and acute muscular stabilizers of the region move. In this closed chain, the shoulder blades are able to move freely against the thoracic cage placing more of a dynamic stability emphasis on the musculature controlling this position. This skill of creating stability and tension in the shoulders and upper back is something that must be mastered in order to translate into a more static, stability-based position such as the bench press.

Starting with the mastery of the plank and push-up allows the biggest bang for your buck in full-body motor learning through the push pattern. From integrated core and hip stability to upper back and shoulder tensional recruitment, the push-up is a key player in learning how to generate stability in order to display power and strength. Once this skill is honed in at the horizontal plane of motion, vertical pushing will be the next challenge.

Upper Body Pull

Strong and stable shoulders depend on pulling more than pushing. Our sitting- and bench press-dominated world (guys I’m looking at you) leads to tonic anterior shoulder and chest muscles, lengthened/weak posterior shoulder muscles and internally rotated shoulders. To combat this, I will often program pulling to pushing in a 2:1 or even 3:1 ratio. We must also bear in mind, however, that the vertical pull also places the shoulder into internal rotation during the movement pattern itself. This means we should bias the horizontal pull more than vertical pulling in our programming.

In order to create full-body stability at the shoulders through the pull, the horizontal pull must first be mastered before introducing the more complex vertical pull variations off the pull-up bar and beyond. Moreover, mastering the pull from a stable core and hips will help develop a strong posterior that can support athletic endeavors such as the golf swing. That’s exactly why this pattern must be a priority.

The pattern must first be introduced and perfected from a full-body, stability-based position. From this position, the pillar is challenged to generate tension and create stability through the legs, hips, pelvis and spine, while the upper body works to generate dynamic force.

Core Intensive Movements

The core muscles help safeguard the lumbar spine during sports, gym and everyday activities, and they are therefore crucial in preventing back pain. If the core is weak, then other muscles will have to compensate in order to stabilize the pelvis and spine, leading to faulty movement patterns, asymmetries and injury.

Golfers, for example, are more susceptible to lower back pain due to rotating at the lumbar spine. The rotation should occur through the pelvis and thoracic spine, with the lumbar spine remaining in a relatively fixed position. A strong core, in addition to the glutes and stretching out the anterior hip muscles, will help stabilize the pelvis back in more a neutral position. It helps prevent the lumbar spine from over extending and rotating into ranges of motion for which it is not designed.

Additionally, the core muscles link the upper and lower body. If a link in the body chain is broken, performance will suffer. Much of the power in the golf swing actually comes from the ground. In order to effectively transfer this ground reaction force through the body and to the club, the pelvis and spine need to be stable. This stability is achieved when the core muscles and glutes are strong and highly functioning.

Many train the core poorly, however. In short, you should train the function of the core — not it\s anatomy. This generally means training four patterns:

  • Rotational Core Strength
  • Anterior Core Strength
  • Lateral Core Strength
  • Hip Extension Strength/Bridging

For the sake of brevity, I offer an example of anterior or anti-extension core strength progressions in the video above. 

Over To You

All you have to do now is give the variations a try. Pick the ones that work best for you. I suggest videoing yourself while doing them to ensure proper form.

Follow a sensible progression strategy, add in some mobility work for the weakness you’ll have identified by trying different variations and you have the nuts and bolts of a really useful injury prevention program. I willing to wager you’ll feel better and, as many of the physical qualities developed in these exercises are also needed in properly executing the golf swing, you’ll be playing better, too.

Nick is a TPI certified strength coach with a passion for getting golfers stronger and moving better. Through Stronger Golf he uses unique, research based training methods to create stronger, faster, more athletic golfers. Golfers who are more coachable, achieve higher levels of skill mastery, play injury free, and for longer as a result of improved physical fitness.

4 Comments

4 Comments

  1. bruce

    Jun 7, 2018 at 3:43 pm

    Most guys I see on the golf course can’t walk and invent a new golf swing every try. The sport of last resort.

    • Nick Buchan

      Jun 8, 2018 at 8:51 am

      There is some truth to that Bruce. Hence why I recommend most golfers start working on general patterns such as above to develop good movement, gait, etc before we start to add and supplement with some more golf specific stuff.

  2. DB

    Jun 5, 2018 at 8:58 am

    Great article, and Imma let you finish, but… what is wrong with that guy’s arm?!?

    • Nick Buchan

      Jun 8, 2018 at 8:50 am

      I have a fair amount of laxity in my elbow joints – I can do some pretty freaky stuff with them and you should see my top of the backswing position. Something I probably should try to be aware of and correct more often as not the greatest stabilisation/ loading strategy but doesn’t seem to have any affect on me at all as yet to be honest.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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