Opinion & Analysis
Part 2: Taking Shaft Fitting from Guessing to Specifics
How Should a Golfer Select the Right Shaft for His/Her Swing?
One of the most common posts I see on GolfWRX is when one golfer asks other golfers for a shaft recommendation. These posts seldom say anything about a golfer’s swing characteristics, other than his or her handicap and sometimes a clubhead speed.
Invariably, many different shaft recommendations follow, but rarely is there a follow-up question to ask the golfer anything more about his or her particular swing characteristics.
Shafts do not perform the same way for all golfers. Shafts perform differently for different swing characteristics because different swing characteristics make shafts bend and twist differently. Most golfers are aware that their clubhead speed has relevance to what shaft they should play. But in addition to the clubhead speed, there are several other swing characteristics which determine how different shafts can and do perform differently for different golfers.
Shafts are in essence “dumb animals.” There is absolutely NO magic to the performance of a shaft. They ONLY do what their owner’s swing characteristics ordain them to do.
For some golfers, there is some additional performance contribution from the center of gravity location inside the clubhead. However, there are a lot of different variations in how golfers swing the club with respect to the specific swing characteristics that dictate how a shaft will perform. The whole idea of analyzing the swing characteristics that are pertinent to shaft performance is to allow us to have a way to systematically ELIMINATE shafts from consideration for a golfer, so what is left would be a smaller, manageable number of shafts with which each golfer could play.
The KEY elements of the golf swing in shaft fitting
1. Club Head Speed
The clubhead speed affords a basic, rudimentary, BEGINNING indication for the approximate overall amount of bending force a golfer may put on a shaft. However, it is very common for two golfers with the same clubhead speed to put totally different amounts of bending force on a shaft.
It is also common for two golfers who put the same bending force on a shaft to have different clubhead speeds. This is why a good shaft fitter has to analyze other characteristics of the golf swing to get more of an idea of how much bending force the golfer is putting on the shaft for his/her swing speed, when that bending force is being applied to the shaft and where on the shaft is the most bending force being applied.
Clubhead speed gives us a starting point to help us begin to narrow the choice of possible shafts for a golfer in the fitting process. But it only tells us a part of the story.
2. Downswing Transition Force
The force with which the golfer starts the downswing determines the initial bending force on the shaft. In other words, how much the shaft is initially “loaded” is chiefly determined by the golfer’s transition force to start the downswing.
Of two golfers with the same clubhead speed, the one with the stronger, more forceful transition will need a stiffer shaft (a shaft with a swing speed rating that is higher than the golfer’s swing speed). Of two golfers with the same clubhead speed, the one with the smoother, passive transition will need a more flexible shaft (a shaft with a lower clubhead speed rating than the golfer’s swing speed).
In addition, a golfer with a stronger transition typically is better fit into a HEAVIER weight shaft. A strong/forceful transition with a very light shaft can result in a swing tempo that gets too fast and too inconsistent, although it can be possible to use a higher than normal swingweight to allow a golfer with a strong transition to not get too quick when using a very light shaft.
3. Downswing Tempo/Downswing Aggressiveness
We said the transition force determines the INITIAL loading of the shaft. The downswing tempo determines how much that initial loading may change during the rest of the downswing before impact.
Tests we have performed with special sensors on the shaft reveal that it is extremely rare for a golfer to increase the loading of the shaft during the downswing. It is not very common for a golfer to maintain the same load on the shaft during the downswing, either. Almost every golfer loads the shaft the most at the beginning of the downswing, after which the loading on the shaft begins to decrease from the moment the transition turns into the downswing.
A good shaft fitter will analyze the downswing tempo to estimate if the golfer is maintaining their initial loading of the shaft, slightly losing some of the loading or substantially losing it. In more recent research, we have come to the belief that the transition and tempo blend together in terms of the golfer’s ability to put a bending force on the shaft and maintain it or not to the point of release. Hence the good shaft fitter will analyze the transition/tempo together in one overall observation to decide whether the golfer is an AGGRESSIVE HITTER, a SMOOTH SWINGER, somewhere in between or variations of each extreme.
It really is not necessary to split the hair too fine on this evaluation. Good fitters chiefly think in terms of HITTER, SWINGER or AVERAGE when it comes to evaluating the effect of the transition/tempo on the golfer’s ability to load the shaft.
How is the analysis of the golfer’s transition/tempo used to help narrow down the shaft recommendation?
The more forceful and aggressive the golfer’s transition/tempo, the more the shaft would be selected to have a swing speed rating that is a little higher than the actual swing speed of the golfer. Vice versa, the more passive, smooth and easy the golfer’s transition/tempo, the more the shaft would be selected to have a swing speed rating that is a little lower than the actual swing speed of the golfer.
For example, let’s say we have three golfers, each with a 100 mph clubhead speed.
- Golfer No. 1 has a short, three-quarter length backswing with a fast, forceful transition and an aggressive downswing.
- Golfer No. 2 has a normal backswing length with some sense of transition force and downswing aggressiveness but not nearly as much as Golfer No. 1.
- Golfer No. 3 has a smooth, rhythmic, almost passive transition and tempo that identifies him as far more of a “swinger” than a “hitter.”
For basic fitting, Golfer No. 2 would be advised to look among shafts that have a 95-to-105 mph swing speed rating because his swing characteristics are putting an average amount of bending force on the shaft for his 100 mph clubhead speed.
Golfer No. 1 (strong/forceful transition and tempo) would be advised to look among shafts that would have a 100-to-110mph swing speed rating because his swing characteristics are “loading” the shaft more from him putting an ABOVE average amount of bending force on the shaft for his 100 mph clubhead speed.
And Golfer No. 3 (smooth, passive transition and tempo) should choose from shafts that have a 90-to-100mph swing speed rating because his swing characteristics are “loading” the shaft much less for his speed and put a BELOW average amount of bending force on the shaft for his 100 mph clubhead speed.
Three golfers in this example all had the same clubhead speed, yet each put a different bending force on the shaft. The more forceful and aggressive the transition/tempo, the higher the swing speed rating of the shaft should be in comparison to the golfer’s clubhead speed. The more passive and smooth the transition/tempo, the lower the swing speed rating of the shaft should be in comparison to the golfer’s clubhead speed. And for the golfer with the average transition/tempo, the swing speed rating of the shaft should allow for the golfer’s clubhead speed to be right in the middle of that range.
Here’s a little different way to look at this relationship of clubhead speed and transition/tempo versus the bend profile stiffness measurements and the swing speed rating for shafts.
In short, as the golfer puts more bending force on the shaft due to his transition and tempo, the swing speed rating of the shaft needs to increase higher than the golfer’s actual clubhead speed. And as the golfer puts less bending force on the shaft due to his transition and tempo, the swing speed rating of the shaft needs to decrease lower than the golfer’s actual clubhead speed.
But what’s next after finding the shafts which have a swing speed rating that corresponds to the golfer’s clubhead speed and adjustments for the golfer’s transition and tempo?
4. Point of Wrist-Cock Release During the Downswing
The key swing characteristic that good shaft fitters analyze to determine the correct TIP STIFFNESS design of the shaft for the golfer is the point the golfer unhinges their wrist cock release on the downswing. In swing mechanics terms, the action of unhinging the wrist cock angle is called the RELEASE.
The point when the golfer releases the club is what determines WHEN the shaft goes from being “loaded” to being “unloaded.” The point when the golfer releases the club determines when the shaft moves from a “flexed back” position into a “flexed forward” position. The point of release also determines when the clubhead achieves its highest speed.
Once the golfer unhinges the wrist cock angle, the arms immediately begin to slow down while the clubhead speeds up. If the golfer releases the club too early, the clubhead reaches its highest speed well before it gets to the ball. With an early release, by the time the clubhead gets to the ball, the clubhead speed has slowed down. This slowing down of the clubhead before impact even happens for golfers who release the club midway on the downswing – though not as much as with an early release.
The only golfers who achieve their highest clubhead speed right when the clubhead meets the ball are golfers with a late release. Hence, this is another reason why a late release is such an important swing skill for golfers to achieve to be able to play to the best of their physical skills.
In shaft fitting terms, the later the golfer releases the club, the more tip stiff the shaft COULD be. And conversely, the earlier the golfer releases the club, the more tip flexible the shaft should be. Because the actual point of release can vary all the way from the start of the downswing to the very end, so too the tip stiffness design of the shaft is chosen to correspond.
- Early release = most tip flexible
- Latest release = most tip stiff
- Release in between early and very late = tip stiffness in between.
You can now start to see why we need to have quantitative stiffness measurements of shafts so we can choose the right level of stiffness for golfers with varying levels of transition/tempo force and different points of release. With only letters for flex and generic terms for tip stiffness or bend point, shaft fitting is little more than a trial-and-error guess.
Below is a chart that offers some examples for how to combine the golfer’s clubhead speed, transition/tempo evaluation and the golfer’s point of release to narrow the choices for a suitably fit shaft:
5. The Qualitative Side of Shaft Fitting: The Golfer’s Perception and Preference for the Shaft’s BENDING FEEL
Talk about something that can throw a monkey wrench into all the logical things that we have taught so far about shaft flex/bend profile fitting! If you want to know why some golfers play well with shafts that are “on paper” considered to be too stiff, too flexible, too tip stiff or too tip flexible for their clubhead speed, transition/tempo and point of release, this is the reason why.
If a golfer has developed a specific preference for a type of bending feel of the shaft during any point in the swing, that feel preference has to be THE GUIDING FACTOR in the shaft fitting process. During the fitting process, the smart, experienced clubfitter knows to interview the player and ask questions to assess the golfer’s level of perception for the bending feel of the shaft and whether they have acquired specific “likes and dislikes” for various aspects of the shaft’s bending feel during the swing.
The very best way to incorporate a golfer’s preference for shaft feel in the shaft fitting process is to have the golfer reveal specific shafts they have either liked or disliked in previous or current clubs. If these shaft models/flexes are searched in the Bend Profile Software we created, the stiffness measurements of those shafts can then be referenced against possible future shaft recommendations to determine if the new shaft selection may or may not satisfy the golfer’s shaft feel preferences.
One of the myths about shaft flex/bend profile performance is when someone states that this or that shaft is designed in a way that can actually increase the bending velocity of the shaft to offer a golfer a higher clubhead speed. This is impossible because of the physics of tube design and performance. However, it is very possible for a golfer to change to a different shaft flex/bend profile design and experience a measurable increase in clubhead speed.
How this happens is how the new shaft falls into the golfer’s preference for the bending feel of the shaft. Give a golfer a shaft that feels perfect in terms of how much it bends, when it bends and where it bends in relation to the golfer’s acquired preference for bending feel and that golfer will achieve his most free, most unrestricted and most fluid release through the ball. And it is from this – having a shaft that feels perfect in every way to the golfer – that they are able to achieve a higher clubhead speed.
On the other hand, put the golfer into a shaft that demonstrates a feeling of being too stiff or too flexible in some way compared to the golfer’s preference for bending feel and they most typically will begin to change their swing to make the shaft perform and feel as they prefer. Manipulating the swing means a lack of free motion, free unrestricted release and a lower clubhead speed with less swing consistency.
Again, to not have a truly quantitative way to analyze shafts, trying to turn a golfer’s feel preferences for the shaft into a valid new shaft recommendation becomes a trial and error process.
6. Putting It All Together
The higher the golfer’s clubhead speed, the more forceful/aggressive the transition and tempo, the later the release, the more the flex and the bend profile of the shaft become a contributor to the launch angle, trajectory and spin rate for the shot. The lower the clubhead speed, the more passive the transition and tempo, the earlier the release, the less important the shaft’s flex and bend profile are to performance. But for ALL golfers, the WEIGHT of the shaft is an important part of the shaft selection process.
The higher the golfer’s clubhead speed, the more forceful/aggressive the transition and tempo, and the later the release IN RELATION TO THE SWING SPEED RATING and TIP STIFFNESS OF THE SHAFT, the more the shaft can increase launch angle, trajectory and spin.
The shaft only just begins to contribute to launch angle, trajectory and spin in a gradual increasing manner as the golfer has a midway to later to very late release. Midway release, the flex and bend profile begin to matter a little. Very late release, the stiffness design of the shaft matters a lot more. For golfers with an early to before midway release, the flex and bend profile of the shaft do virtually nothing to the launch angle, trajectory and spin of the shot. The shaft’s WEIGHT becomes the only key shaft fitting factor for golfers with an early to before midway release.
The ONLY ways the shaft can lower launch angle, trajectory and spin is:
- If the shaft is either more stiff overall than the golfer’s previous/current shaft, or…
- If the tip section of the shaft is more stiff than the tip section in the golfer’s previous/current shaft.
Just because a shaft is said to be tip stiff will not reveal whether it is a lower spin shaft than what you play now. A shaft has to be more stiff overall and/or more tip stiff than what you play now to have any effect on lowering launch angle, trajectory and spin.
The golfer’s preferences for a specific bending feel of the shaft overshadow the stiffness and bend profile fitting analysis compiled from the clubhead speed, transition/tempo and point of release. In all cases for all golfers, you do go through the stiffness and bend profile fitting analysis compiled from the clubhead speed, transition/tempo and point of release, but you listen hard and consider modifying the recommendation when the golfer says they have a specific preference for the bending feel of a shaft.
Related
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.




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ron
Aug 14, 2013 at 4:38 pm
please provide advise on shaft replace for RBZ stage 2 9.5 driver
ss – 94 mph
downswing tran – little aggresive
middle release
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Martin
Jan 17, 2013 at 9:33 pm
Based on the article I just read I would recommend Ckua 43 Miyazaki shaft, regular flex. Flexible tip and stiffer on the butt. Wonder what Mr Wishon thinks on my recommendation? 🙂
pistol44
Nov 9, 2012 at 11:56 am
sorry, thx for your input if you can provide any!!!
much appreciated
pistol44
Nov 9, 2012 at 11:55 am
please provide advise on shaft replace for rocketballs 10.5 driver
ss – 94 mph
downswing tran – little aggresive
middle release
like to get more carry. LM indicates launch angle of 9 degrees
Todd
Oct 25, 2012 at 10:06 pm
Nice, Tom! Must say, though….in this age of high-tech gadgetry, its rather lacking that your typical “expert” clubfitter isn’t actually MEASURING the bend you put on the shaft. At the end of the day, if you’re not measuring, then your just guessing.
Blanco
Oct 25, 2012 at 5:08 am
Much props for putting such detailed and important info into such an easy to read piece. I hope to see these charts on the walls of large retail fitting stalls.
Plus8
Oct 23, 2012 at 7:38 am
Great article and I agree with the summation! My own experience of having self-styled ‘fitters’ has shown that many folks do not consider any transition, downswing speed, or wrist release (a MOST important factor for me, since I work on a late wrist release a lot). In fact I had a club pro tell me based on my age and without even looking at me, I needed a reg shaft, but in actually my reg, tip flexible shafts performed terribly for me and a stiffer, less-tip-flex performs wildly better with my transition and wrist. The only shame here is that so many folks are blindly following misinformed ‘fitters’ when the Wishon data clarifies the elements so well. Not a rant, just an affirmation.
Joe Golfer
Oct 22, 2012 at 1:01 am
Very good article. As far as finding that “specific preference to the bending feel of a shaft”, it seems like one just has to keep trying a myriad of shafts in order to find that specific shaft that has the right feel to that golfer. I know that Mr. Wishon has software that compares many shafts to one another, telling you which shafts have similar frequencies all the way up and down the shaft, from butt to tip.
I wonder if there’s any correlation between swing type and those other characteristics of the shaft.
For example, in this article we learned about increased tip stiffness being related to a late release.
If one looks up shafts like Diamana’s White Board, Blue Board, and Red Board, one finds that the company lists different characteristics not just for the tip, but also for the butt profile and the middle of the shaft profile.
I wonder if Mr. Wishon has any data and recommendations on preferences of specific swing types as they relate to the butt and middle of shaft profiles, just as he has noted a recommendation regarding tip stiffness.
Johnny
Oct 17, 2012 at 11:59 am
Note to the editors – excellent information! I believe you need to check the chart TGWT bend profile stiffness, seems the #1 and #3 golfer are switched.
Bob
Oct 17, 2012 at 11:33 am
We all know Sergio swings a really short driver, but it also looks like (in this picture) that it is back weighted too.
Peter Wentzlaff
Oct 12, 2012 at 8:29 am
Excellently explained how a shaft corresponds to a swing or vice versa.
Even for a non perfect English speaking German easily to understand.
Thousand Thank´s
Tyler Summerhays
Oct 10, 2012 at 11:03 am
I’m happy to report that for a majority of my playing life I have enjoyed Mr. Wishon’s clubs both when he was with Golfsmith and now with his own company. In the past 3 years I have played shafts using his Shaft to Swing system and am happy to report that it’s been an improvement in my game, especially with my driver. I was a little hesitant about using one of his shafts because of my ego but I thought it was worth a try and the shaft hasn’t left my driver since. Now I have a greater amount of confidence that my driver will perform how I want it to when I make a good swing.
Devin Drayton
Oct 7, 2012 at 10:51 am
Excellent!!!
Extremely simple to understand, Bravo!