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How To Golf With Strangers And Leave With Friends

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Several years back I was playing golf in Hilton Head while on my college spring break. My girlfriend at the time (now my wife) was enjoying a day at the spa, and I snuck over to play Hilton Head National, which I’d saved up for a few months to play. I booked a tee time for around 10 a.m. and did not have a playing partner.

When I arrived at the clubhouse, the pro said he’d pair me with a group of three couples. He told me the women were going to play together and the men were going to play separate and that I could join the men. “Perfect,” I told him.

My new group and I made our way over to the first tee, and I was riding with the oldest man in the group. As he drove the cart from the opening tee box to find his ball, he began asking me about myself. I told him I was on vacation with my girlfriend and she was enjoying her day in the spa. When I told him I was from Kentucky, he gave me a glare that sort of inflicted fear. Then he tipped his sunglasses to the bridge of his nose and looked at me for what seemed like 10 minutes. Then he grinned and slid them back up.

“I’m from Chapel Hill,” he said. “And I help sponsor the golf team at UNC.” I laughed, and he got out to hit his shot.

A few holes later we were talking about the college experience and how I wished I could play more golf, but my grades couldn’t handle it. I hit my approach to the sixth or seventh hole, and when I got back in the cart, he reached his hand out for a handshake. When I shook his hand, I could feel a piece of paper. He held my hand for a moment, and he said, “You know, I like you, kid. I want you to take this and put it behind a picture of your girlfriend. That way, you’ll never be broke. When things get down, just take her to dinner.”

“Ok, I will,” I said. I didn’t look at the bill and stuck it in my pocket. When I got done with the round and made it to my car, I pulled it out of my pocket for the first time. It was a hundred dollar bill. I nearly cried.

As you read this article, know that I’m not saying you need to give everybody you meet on the golf course $100. What I am saying is that there’s a way to play this game with strangers and leave a positive lasting impression. Maybe you’ll even make a lifelong friend.

Here are five tips for turning strangers into friends on the course.

Make Small Talk Early

In 2012, I played a little nine-hole course outside of Tacoma, Washington, called American Lake Veterans Course. The course didn’t take tee times, and there were free golf balls for all who played. As my buddy and I waited in line at the first tee to begin play, two men approached the tee box. We stood off to the side as an older gentleman set up to the golf ball, and the other stood behind him, giving directions. “Little left, little more, little bit more. Alright, you’re good,” the navigator said.

Another man, who donned a straw hat, noticed our attention to the pair and walked over. The older gentleman hit a drive down the left side of the fairway and his partner picked up the tee.

“They are father and son,” the man in the straw hat told us. “The father is legally blind, even with glasses, and his son plays with him three times a week. He lines him up on every shot.” Talk about being flabbergasted.

Be nice and make small talk as soon as you have an opening. It doesn’t necessarily have to be on the first tee box, but if it is, it sets the mood quickly.

My buddy and I ended up playing with the man in the straw hat, and we had a blast. In that situation, we didn’t do anything other than reciprocating small talk, which is the key to getting off on the right foot with strangers.

Be nice and make small talk as soon as you have an opening. It doesn’t necessarily have to be on the first tee box, but if it is, it sets the mood quickly. In golf, there’s a good chance the small talk will take a more in-depth turn soon. Enjoy it, share your worldview if it comes up, but be polite.

If you’re a naturally quiet person, this is a time to try and get out of your shell. Golf is a game of vulnerability; take advantage of the time when you’re out in the open and foster these potential relationships. You never know when you’ll meet someone who sticks with you for years to come.

Avoid Gambling If Possible

You can find a $2 Nassau at most any golf course on a Saturday morning. You’ll never know if the strangers in your group have a moral affliction to gambling, though, so avoid betting unless they bring it up. If they bring it up, and it’s something you’re comfortable with, feel free to join. You might lose a couple of bucks, but you might also break the ice instantly and become part of the group. Or at least it will open it up for more conversation, which is the ultimate goal.

If you do land yourself in a bet, don’t settle the score on the 18th green. It slows down the clearing of the green for the group behind you, and the main thing on the last green should be hand shaking and pleasantries. Pay up in the parking lot. If you win the bet, don’t ask for the money; if they forget, let it go. It’s only a couple bucks. If you lose, pay promptly before loading your bag to leave.

Be Relaxed With The Rules

We all have that friend who starts a stopwatch when you begin looking for a stray tee shot. If you’re that guy, don’t be… at least when you’re playing with strangers. Friendly games are just that; they’re friendly. When you’re playing with strangers, nobody wants to be hassled about whether or not they can take one or two club lengths after an unplayable. Nobody wants to be told, “Hey, you’re supposed to play the ball as it lies” as they’re moving a ball off a root. The rules of golf are complicated, and while they’re currently under some review to remove some of that complexity, it’s easy for situations to become unnecessarily convoluted on the golf course.

If you’re playing with a group of strangers and someone asks your opinion on a rules situation they are in, be honest, but don’t hold their feet to the fire. They are likely seeking your honest opinion, but they don’t need someone to cite the rule for them. Just tell them how you’d play it if you were playing by yourself and move on. A good way to approach rules situations with strangers is never giving your opinion unsolicited.

Control Your Emotions

I have played Chambers Bay twice. Both times were amazing. The first time I played my buddy and I took a caddie, which was a great choice. As we made our way to the first tee, the starter informed us we’d be playing with two other guys who played Chambers a lot. We approached the tee and shook hands with them. It was immediately strange because they were sharing a bag.

At that moment it became clear to us that the clubs belonged to the player who had not thrown the club.

We didn’t think much of it because it wasn’t our business, and they seemed nice enough. The front nine started fine as my buddy and I had an internal match and the other guys sort of did their own thing. On the fourth tee box, one of the other guys in the group hit a tee shot, topping it about 10 feet in front of him. He looked around and put another ball down. He topped the second ball, too, and out of nowhere threw the driver about 50 feet to the side of the tee box. Everybody froze. Our caddies just looked at us and made that I-have-no-idea-what-to-do face.

At that moment it became clear that the clubs belonged to the player who had not thrown the club. The two men got into an argument right there on the tee box. All these years later, it’s funny, but we did not leave the 18th green as friends with those guys.

Control your emotions if you tend to be a hot head on the golf course. The people you’re playing with don’t need to see you throwing clubs or dropping “F” bombs. Relax and enjoy the company.

Be Authentic

It’s easy to try and be something you’re not when you think you’ll never see someone again. It’s not a knock on your character; it’s human nature. But if you’re the kind of person who likes to make friends on the golf course, then the quickest way to do that is to be yourself. I’ve played golf with a lot of people in the last 10 years. Like most people, I can tell when someone isn’t being genuine. It’s not only annoying, but it’s uncomfortable. Not everyone will be your best friend, but you’ll never know if you’ve ruined the chance at a great friendship if you try and be someone you’re not.

With the heart of the golf season approaching soon, there will be a lot of folks crowding up tee times in the next few weeks. I’m sure you’ve already got your local games lined up with the people you pick on constantly, but if you find yourself out and about with a last-minute tee time, make the most of those people you’ve never met before. You never know if one of them could be someone that changes your life.

Adam Crawford is a writer of many topics but golf has always been at the forefront. An avid player and student of the game, Adam seeks to understand both the analytical side of the game as well as the human aspect - which he finds the most important. You can find his books at his website, chandlercrawford.com, or on Amazon.

27 Comments

27 Comments

  1. Darryl

    Mar 30, 2017 at 8:00 am

    One of the best articles I’ve read on here. I have met a lot of really good friends on the course, guys I enjoy socialising with outside golf as well. Of all the social recreational endeavours one can pursue in life, I always find golf one of the best ways to make a friend, primarily because people who play on their own of an evening are golf nuts and right away you have that common ground and it means that you will both most likely be of a similar mindset with very similar lifestyles.

  2. Sam

    Mar 27, 2017 at 10:36 am

    The photo, do people really do that on the course?

    • Double Mocha Man

      Mar 29, 2017 at 4:22 pm

      Sam, I do that every time I’m able to 2 putt for a par.

  3. Bob Jones

    Mar 27, 2017 at 10:31 am

    You meet strangers and right away be best friends for four hours. This is one of the things I love about golf.

  4. Double Mocha Man

    Mar 26, 2017 at 8:14 pm

    Speaking of small talk… a few years ago I was playing Pebble Beach with two strangers. On the 3rd tee I inquired where they were from. Louisville, Kentucky… around 1 million population. On a lark I asked if they knew Deborah Xxxxxx, my ex who I knew lived there. They both almost fell down. Both were good friends with her and her husband, hanging together and attending the same church, raising their children together! Over the course of the next 15 holes I learned a lot about my ex (hadn’t seen her in over 20 years… good woman) and I shared a few things they didn’t know about her… though I was careful how much I shared. I also learned there was a lot from her past she had never shared with them. Such as me! They didn’t know she had another marriage.

  5. Double Mocha Man

    Mar 26, 2017 at 7:58 pm

    I live north of Seattle near the Canadian border. I also often play a course near that border that attracts a lot of Canadian golfers crossing over. Some of the most interesting guys (and gals) I’ve met on the course are Canadian. Good folks.

  6. KK

    Mar 26, 2017 at 3:43 pm

    The word “friend” has lost all meaning nowadays.

    • Scott

      Apr 3, 2017 at 12:46 pm

      Lighten up. nobody said to invite them to your house for dinner.

  7. WolfWRX

    Mar 26, 2017 at 7:54 am

    Good article. I think it basically boils down to being a decent human being.

    I play as a single a lot and in my experience, people often don’t like being paired up with a stranger or someone they don’t know. I’m not sure if it’s nervousness about playing with someone new, but fairly frequently I’ll get the sense from at least one player in a group they are NOT happy about me joining them – usually on the first tee. That said, I try and be friendly and this attitude usually dissipates after the first few holes.

    • Mr. Replier Guy

      Mar 26, 2017 at 1:14 pm

      Glad to say I’ve never experienced this. I’m in Calif. so maybe it depends where you play.

  8. Cael

    Mar 26, 2017 at 1:25 am

    As I play with the over 60 group most of the time and play as a single a lot, I have found what is mentioned in this article 100% good advice. I have found that if you just play with the attitude I am going to enjoy the company today and let myself enjoy my own play good or bad it works out to be a fine day. For sure if you are younger and/or trying to build and improve your game you need to play alone or with others trying to do the same if you can.

  9. BD57

    Mar 25, 2017 at 10:09 pm

    Better yet – don’t get drunk on the golf course, period.

    Really not a good place for it, and when you’re done, someone’s going to be driving somewhere.

    • Adam Crawford

      Mar 25, 2017 at 10:43 pm

      Couldn’t agree more. I’m totally cool with people having a few drinks during a round. But the getting hammered just takes it too far.

  10. CdnAsian

    Mar 25, 2017 at 9:36 pm

    Knowing when to pick up. Nothing is worse is being on the green and watching your playing partner laying 8 or 9, trying to “salvage the hole”

  11. Philip

    Mar 25, 2017 at 8:55 pm

    If there are playing from a tee box you usually do not – just join them on their regular tee box – whether it is closer or farther than usually for you, unless of course you wish to be left alone.

    • madeinguam81

      Mar 25, 2017 at 11:17 pm

      I completely disagree with this. Play the tees that are appropriate for you, no matter what the rest of your group is playing. Doing so, doesn’t isolate you. You can still have a great conversation with others who play a different set of tees.

      I would argue in the case of playing a set of tees BACK from where you would normally play just to join the rest of the group, the others will most likely be thinking that you should be playing UP a set and that you will most likely slow them down. Not a good start.

      • Scott

        Apr 3, 2017 at 12:49 pm

        I 100% agree. Sure playing up a set of tees from where you normally play may be considered nice, but I still want to play the course that way I want to. And playing back too far could be embarrassing and frustrating for all involved.

  12. Golfyguy

    Mar 25, 2017 at 7:57 pm

    Good article. I started golfing as a single since I retired and really enjoy golfing with people I never met before. Golf gave me the chance to make some new acquaintances this way.

    • madeinguam81

      Mar 25, 2017 at 11:22 pm

      I’m in a similar but opposite boat as you. I started playing around 19 and one of the things I liked most was meeting new people, especially people I would never normally come in contact with. I played this local public course that had quite a bit of retirees and I often got paired with older guys in their 60s, 70s, and even 80s. I loved the stories and the overall social aspect of golf.

  13. Jonnythec

    Mar 25, 2017 at 1:39 pm

    Great article..it’s blows me away that dick heads always hit the shank button at the end. Let’s just remove that altogether. Keep up the good work.

    • izzlist of izzles

      Mar 25, 2017 at 3:02 pm

      It blows me away when people like jonny call other people names because they didn’t like something he liked.

  14. chinchbugs

    Mar 25, 2017 at 1:24 pm

    Next article…playing golf and influencing people…

  15. LaBraeGolfer

    Mar 25, 2017 at 10:37 am

    Playing through golf now at a golf course in the middle of nowhere today. Couldn’t get my buddies to go and I take every opportunity I can to get out. I like the comments just be respectful and hit the golf shots and don’t take forever and everything will go grand.

  16. Egor

    Mar 25, 2017 at 10:04 am

    No unsolicited advice.

    I’m a 3 year player, 12HI and was joined by another single on the second tee. Unusually and from the tips, I hit every fairway and a solid 230-260yds.
    On the 9th tee box, he said something like :
    “if there was one thing I’d tell you, slow down your tempo, your backswing is too fast”

    I wanted to respond with something like – “says the guy who hasn’t out driven me yet, missed3 fairways, and re-teed twice”

    I just said “oh, ok”.

    We really did have a great time and I’d welcome him to join me again, but I’ve learned in the 3 years I’ve played that you never offer swing advice to people you know without them explicitly asking, let alone to people you just met.

    • Bishop

      Mar 27, 2017 at 2:41 pm

      I couldn’t agree more with this. To me, there is nothing more aggravating than when someone gives advice on how I’m hitting the ball. It appears to me that there’s an inverse relationship between the amount of unsolicited advice, and the ability of the golfer. I have yet to meet a scratch golfer who will give me tips, but my friend the 30+ handicapper frequently chimes in with advice when I hit a ball offline.

      I also think this was one of the first things I learned when beginning golf four years ago. It should stand as general etiquette.

      • IHateLoveGolf

        Mar 28, 2017 at 2:13 pm

        I think I’m an outlier because I don’t mind when someone gives me a tip. I can’t see my swing and appreciate that they’d take the time (and the risk, apparently) to try to help me out. More often than not the tip is useful, even if it’s counter to what I’m trying to work on that day. If someone won’t shut about it on every hole, then that’s a different story but this game is hard enough – I’m fine with folks trying to make it a little easier for me.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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