Connect with us

Equipment

Bridgestone introduces BFIT golf ball fitting launch monitor app

Published

on

After five years of development, Bridgestone Golf is rolling out its new BFIT application, the world’s first golf ball fitting app. BFIT is designed to transform every golfer’s mobile device into a ball tracking launch monitor.

The app records video of the user’s swing and analyzes it to provide swing speed, ball speed, launch angle, carry distance and total distance to recommend the perfect golf ball for the user’s game.

5365cc77-e494-4112-bf54-62e9e92b7eed

BFIT is now available for iOS devices through the App Store and is slated for release on Android in the near future.

“For the past decade we have separated ourselves from all other manufacturers by truly mastering the art of golf ball fitting, as it is an absolutely crucial aspect of optimizing performance,” says Adam Rehberg, Bridgestone Golf Ball Fitting. “With the BFIT app we’re removing any barriers to ball fitting, as players will no longer need to come to special events or spend money on fancy launch monitors, we’re giving everyone all the necessary tools for free.”

BR - Travis demo at Caesars_2

As you might expect, the app can be used nearly anywhere. All you need is a buddy to film your swing. Thanks to the captured data, the app recommends a specific Bridgestone ball.

“With my technology and physics background, the BFIT app is perfect for me,” says Bridgestone-sponsored Bryson DeChambeau. “The success of Bridgestone’s ball fitting program has benefited many over the past decade, but the masses deserve to experience how valuable this process is and the app allows maximum inclusion for golfers of all skill levels.”

4cd755b3-1618-4e75-9e7f-091ea872d0c3

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

13 Comments

13 Comments

  1. Gene Hubbard

    Mar 3, 2017 at 9:31 pm

    I have the Iphone 5 guess that don’t work

  2. Gene Hubbard

    Mar 3, 2017 at 9:30 pm

    How do I find it in the App store. Not very good with computers

  3. Keith

    Mar 3, 2017 at 9:06 am

    That is the problem I have always had with Bridgestone fittings. They automatically assume you need an e series or a b series based upon handicap or average score. I have been fitted by them (at free events) a few times, and noticed the trend.

  4. S Hitter

    Mar 2, 2017 at 3:22 am

    It told me I already far enough and that I should use a marshmallow

  5. R Hagan

    Mar 1, 2017 at 4:37 pm

    Jacob’s link works. I searched the App Store too and couldn’t find it either but the link worked

  6. ctmanic

    Mar 1, 2017 at 4:06 pm

    It’s the US app store. Not international (I am in Holland, but it doesn’t seem to be available here yet).

  7. Axeme

    Mar 1, 2017 at 3:18 pm

    Search the App Store for Bridgestone Golf BFIT

  8. Sander Roest

    Mar 1, 2017 at 1:32 pm

    Only compatible with iPhone 6 and upwards.

  9. Brian

    Mar 1, 2017 at 11:41 am

    Bad look for Bridgestone if they assumed it be live today….definitely not in the app store

    • Jacob Mendonza

      Mar 1, 2017 at 1:21 pm

      I found it following a link Bridgestone posted in their Twitter post about it. bit.ly/BFitAppTR

  10. jas

    Mar 1, 2017 at 11:22 am

    Can’t find it in the App Store.

    • Al Czervik

      Mar 1, 2017 at 11:29 am

      Yeah, might want to double check that release date. It’s not in the App Store.

      • Jacob Mendonza

        Mar 1, 2017 at 1:20 pm

        I found it following a link Bridgestone posted in their Twitter post about it. bit.ly/BFitAppTR

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Equipment

Neal Shipley, AKA, the “Big Fridge’s,” custom stamping

Published

on

Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.

That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.

On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.

“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”

On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”

“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.

Check out Shipley’s full what’s in the bag and the rest of his wedge stampings here on “Inside the Ropes” from Colonial.

Continue Reading

Equipment

From the GolfWRX Classifieds: L.A.B. Purple DF3 with Masters cover

Published

on

At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.

From the listing: “Some great items here today, time to thin out and make room for next set of gear.  All prices include shipping. 
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.

To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules

Continue Reading

Whats in the Bag

Maria Torres WITB 2026 (June)

Published

on

Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4

3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4

5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4

Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms

Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80

Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105

Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft

Grips: Golf Pride Tour Velvet

Continue Reading

Announcement

Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

WITB

Facebook

Trending