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Opinion & Analysis

Singh’s lawsuit vs. the PGA Tour is about to turn dirty

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There’s a saying lawyers like to use when talking to a client about whether it’s worth litigating a case, and in its various forms it goes something like this:

You should always be careful before you decide to wrestle with a pig. Because only two things are guaranteed to happen: you get dirty and the pig likes it.

Never has that been truer than in the case of Singh v. PGA Tour. A recent ruling by the trial judge has blown the case wide open. The judge has issued an order that documents exchanged by the parties are no longer confidential and no longer have to be redacted. That means all documents filed in court are open record and the media will now have full access, which could be a game changer that will test the PGA Tour’s resolve to continue its defense against Singh.

A couple disclaimers: 1) I haven’t spoken to any of the parties in the case and, most importantly, 2) I’m not aware of the terms of the agreement a PGA Tour player signs to play each year.

Before we get into how we got to the point where this case may actually go to trial, let’s do a brief look back at how we got here.

In early 2013, the PGA Tour suspended Vijay Singh for using deer antler spray as a performance enhancing drug. Singh appealed the suspension and late in the process, the PGA Tour dropped the case after the World Doping Agency said it was not longer worried about the antler spray’s use.

In May of 2013, Singh, not one to lay down, sued the PGA Tour alleging a number of different causes of action including: infliction of emotional distress, breach of the membership agreement and breach of an implied warranty of good faith and fair dealing. The judge threw out the majority of the claims Singh brought, but allowed the claims of breach of good faith and fair dealing to go forward.

In non-legal terms, a breach of good faith and fair dealing means exactly what it sounds like. Basically, Singh is claiming the PGA Tour had a responsibility to treat him fairly and because it didn’t, Singh suffered damages. Last we heard he is alleging around $5 million in damages.

Evidence of such damages would be ridicule and public embarrassment such as the image below.

vijay-singh-deer-antler-spray-L-VlMlHS

Singh’s allegations of unfair treatment stem from his contention the deer antler spray didn’t include any banned substances as listed ingredients. He also correctly notes the testing laboratory found no anabolic steroids as active ingredients. His final attack against the PGA Tour is likely his strongest.

When he gave notice of electing his right to appeal the suspension, the PGA Tour told him he would be allowed to play pending his appeal. But any money he earned during the appeal process would be put in an escrow account. So if Singh lost the appeal-he would lose the escrowed money. Singh maintains this constitutes bad faith as no other pro has ever been subjected to the same treatment while appealing.

Making things worse for the PGA Tour is the fact they later dropped the suspension and Singh learned of at least five other golfers who used the spray and were never suspended.

When Singh’s lawyer responded to a question from Golf.com regarding whether Singh was prepared to go to trial, he said, “Absolutely.” Remember the pig analogy above? Well in this case, Singh is the “pig.” That’s not a bad thing, either.

What it means in this case is his lawyers get to go look through document after document the PGA Tour has and turn up any “mud” they can. They will see the PGA Tour’s policies on suspensions and whether any other golfers were received the same treatment. The PGA Tour doesn’t have the same chance against Singh. He already admitted he used the spray, everything else is pretty much irrelevant.

A recent ruling by the trial judge has made the case more precarious for the PGA Tour.

Up until now, documents filed in court had to be heavily redacted due to confidentiality. Now they don’t, meaning all the documents filed in court become public record. You, me and anyone else can go to the courthouse and make copies of any documents filed.

It’s rarely a “win” when the inner workings of a business are made public. Customers get to see, competitors get information and for the most part none of it is good. The PGA Tour now has to choose if they want information made public or if they should try to resolve the case… and how much does that cost?

There is a reason Roger Goodell did not want to testify in the case of deflated footballs against Tom Brady. It had very little to do with a deflated football. It had everything to do with how the NFL makes decisions, because professional sports leagues are just like any other business — they want to keep certain information private.

There is likely a greater than 75 percent chance this case settles before ever getting to trial. Less than 1 precent of cases go to trial and the PGA Tour has very little benefit from making this more public. If winning the case results in unwanted information becoming public, how much of a win is it really?

If the case gets to trial, there is a very real chance it turns ugly. Singh’s lawyer will put Tim Finchem on the stand and grill him over the PGA Tour’s policies and why they treated Singh differently. Finchem will have to respond and will have to tell the truth. It’s very possible there is testimony regarding other players suspensions and why they were treated differently than Singh.

And if you don’t think Finchem is sweating the case, he walked out of his deposition with Singh’s lawyer and refused to return — something I have never seen in my years of practice.

Singh doesn’t have those issues. The PGA Tour already aired his dirty laundry. The question now is, how much are they about to pay for it?

Seth is an avid golfer playing year round in Florida.

19 Comments

19 Comments

  1. Stan Fletcher

    Oct 8, 2016 at 4:27 pm

    The tour screwed up by failing to be consistent. No reason to penalize VJ and not others who were equally guilty. The case will most likely be settled, but if pursued by VJ it will not paint a pretty picture either of him or the PGA Tour.

  2. Boobsy McKiss

    Sep 15, 2016 at 8:06 pm

    Would love to see all the policies and numbers of the PGA come to public view. First time I’ve ever rooted for Vijay. Stick it to the man Vij!

  3. Adam

    Sep 15, 2016 at 2:54 pm

    It seems strange that none of the other big golf websites (golf.com, golfdigest.com, golfchannel.com) have posted anything about this lately. I’m not a conspiracy guy, but I can’t help but wonder if they don’t want to upset the PGA Tour.

  4. Chuck

    Sep 14, 2016 at 8:42 pm

    I have seen (rarely) lawyers terminate depositions and walk out. Even rarer would be a litigant walking out, but it has happened. I think Trump did it once in one of his libel cases.

    Usually, unless there is a very good reason, the trial judge will sanction the party who walked out. A party could potentially be defaulted, depending on circumstances.

    Tim Finchem is a lawyer himself; and the sanctions for his walkout would, I expect, be very serious unless he had a tremendously good reason that is demonstrated on the transcript.

  5. Pingback: Golf Dispute Resolution · Pigs And Trials: Vijay Singh v. PGA Tour

  6. Justin

    Sep 14, 2016 at 1:20 pm

    I’m not particularly fond of Vijay, but I think he is right in this case. The PGA tour and other sports federations need to be exposed for the “good ol’ boys clubs” that they are.

    • Michael

      Sep 15, 2016 at 3:25 pm

      I’m not sure why you felt it was relevant to tell us you are “not particularly fond of Vijay”, but you think he is right in this case. There is an inference in your comment that under your version of normal circumstances you would not extend/support Vijay’s exercise of his rights and legal remedies, but this time you will make an exception. Is that how you feel about people you “are not particularly fond of”?

  7. Mitch Young

    Sep 14, 2016 at 1:10 pm

    Good on Vijay. we can be pretty sure this isn’t about the money, but something that stems from his upbringing that he felt he was treated unfairly by the tour he has supported for all these years. Since he has the means to pursue this to the fullest extent, the pga tour will no doubt try to sweep this under the carpet and settle out of court.

  8. Dave r

    Sep 14, 2016 at 12:03 pm

    Good for you V.j. Give it them

  9. ooffa

    Sep 14, 2016 at 10:26 am

    Oh Deer!!!!!!

  10. Flip

    Sep 14, 2016 at 8:40 am

    Sand groid

  11. Jack Nash

    Sep 14, 2016 at 8:32 am

    Looks like there could be some “Character” issues with the PGA. That being the case maybe the PGA will do the same with Singh. Like was he in or out of “Character” when he was found cheating on the Euro Tour many years ago. Character actions are a two way street. If at the time( and it’s obvious) Singh figured that the Spray would help, because he’d heard it would that would give him an unfair advantage over other players, he used it. At the time WADA had that spray on its banned list. The PGA is not a testing org. so they went with Wada’s regs. and sat Singh out, until it was found that the spray was ok to use. I think that the lawsuit is more about Singh being caught and embarrassed that he was found out again that he figured he needed to sue.

    • Chris

      Sep 14, 2016 at 12:09 pm

      Yup. Would be interesting to watch all of them throw the other under the bus…..

    • Joey

      Sep 14, 2016 at 3:29 pm

      Singh wasn’t the only player found to be using it, but oddly enough he was the only player benched by the Tour. Then, when reativated, he was the only player not allowed to keep his earnings. The PGA couldn’t be more wrong and that is what he is going to prove. Why was one of the only minority players on the Tour treated differently than the white players who were found using the same substance? That is going to be the $5,000,000 question that the Tour doesn’t want to answer.

      I personally don’t think he was using it as a performance enhancer. In Eastern Medicine, which I know he is a believer, it is prescribed, meaning the physician provides it for you, for different types of injury healing. I’ve Benin prescribed it before and used it, don’t know if it was the only reason I healed well though. Regardless, being Vijay is the only unfair advantage he needs because no one out works that guy. I hope he takes it all the way and the Tour regrets ever picking this fight with him. The Tour bullies players into doing their bidding all the time. I’m glad someone finally stood up to the Tour.

    • Tim

      Sep 14, 2016 at 6:17 pm

      Actually it wasn’t banned when he was suspended and I don’t think it was banned when he took it. Unfortunately the PGA Tour didn’t pay enough attention to the WADA memos and missed that they had removed the spray from the banned list a number of years ago. That’s another big reason why the PGA Tour is screwed. Essentially they treated a player differently, suspended him and made him look like he was cheating, when he didn’t actually break any rules.

    • Michael

      Sep 15, 2016 at 3:40 pm

      Then tell us why it seems Vijay was treated differently than other players. The primary premise of his action seems to rest on “breach of an implied warranty of good faith and fair dealing.” I would guess you skipped over that. Do you understand what that cause of action actually means or did you decide to simply go for your admitted dislike for Vijay despite that little qualifier designed to make it look like you were a reasonable guy and would overlook the fact you can’t stand him?

      Your line of thought really doesn’t hold much water and is based on a bit of character assassination that goes back to an incident from many years ago. That incident itself, seems to have a lot of different interpretations as to what really happened. It would be understandable that because of that, Vijay felt it was even more necessary for him to mount an aggressive defense.

      You make quite a few assumptions regarding what Vijay thought and why he has handled this as he has. All of them are unsupported by facts or evidence. They aren’t even hearsay.

      Just wondering … How do you feel about Tiger Woods and what were you saying when his personal life spilled out into the public arena?

  12. Sing

    Sep 14, 2016 at 8:24 am

    I hope he pursues this to the fullest. He does not seem like a person only after money, so I bet he will continue to push the envelope.

    • Roy Hobbs

      Sep 14, 2016 at 6:21 pm

      Vijay is all about the money.
      And I think the number will end up considerably higher than $5mil.

  13. M Schnitzel

    Sep 14, 2016 at 7:43 am

    Good for Vijay! Stick it to the man!

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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