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Avoid these 5 club building disasters

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I’ve been fitting and building golf clubs for more than 15 years, and in that time I’ve seen a lot of really poor workmanship — stuff that would make most GolfWRXers cringe. But like anyone who ever did anything new, I didn’t start being naturally good at putting together clubs. It took a lot of time, ruined components, and trial and error to get where I am today.

I believe my attention to detail now stems from the fact that my dad was a machinist by trade, and anytime we ever worked on something together his attitude was to take your time and do it right the first time. My dad’s approach always had an impact on me, because I feel that if you do something right — even when it takes a bit longer — the job is not only more satisfying, but also makes things work better and last longer.

The goal with this article is to help WRXers avoid the most common mistakes and assumptions in club building that lead to broken or ruined clubs, as well as real danger.

Over-prepping a graphite shaft

The shaft on the left has been prepped properly. The one of the right, which has noticeable taper, shows signs that layers of graphite have been removed.

This happens far more than it should, and can ruin an expensive new shaft purchase. To prepare a shaft properly for installation, you only need to remove enough of the paint to make sure that the epoxy adheres to the graphite. This is also true for the inside of the hosel.

Be careful to remove residual epoxy, dirt or rust (common with forged carbon steel club heads that have been sitting around for a while), or some type or solvent like the one used to put on grips, as it can cause of bond to break down very quickly. A proper reaming tool, a wire brush and some compressed air (either a small can or a large air compressor) can make cleaning simple, and prevent a golf club from falling apart.

UPDATE: Over prepping specifically applies to shafts that are designed to go into parallel heads and is especially important for 335 shafts with less material at the tip going into drivers and fairway woods. For information on how to properly taper a shaft to go into a tapered head, check out the video below:

Overheating a Shaft When Pulling it

This is what happens to a graphite shaft when overheated.

This is what happens to a graphite shaft when overheated, and the resin holding the graphite sheets together breaks down. It’s not always as noticeable, but if the shaft starts to fray it means the bonds have been compromised and it’s more likely to fail. 

Overheating a shaft when pulling it is another common mistake that can result in ruining a golf shaft. It also highly increases the chance of breakage. There are quite a few methods I’ve learned over the years to remove a shaft from a club head, from heat guns to large propane torches, but personally I find that using a small butane torch with a regulator for graphite offers the best results. It allows a club builder to easily control and focus the heat only where it’s needed. Bigger torches are fine for iron heads, as long as you don’t damage any plastic badges in the cavity or materials in slots around the head.

One of the best advances in club technology has been the invention and mass adoption of adjustable hosels. They not only help golfers adjust the loft, lie and face angle of club heads, but have also greatly decreased the need to pull shafts. So as long as a golfer is staying with the same metal wood manufacturer, they can usually test several different clubs heads with the same shaft, or vice versa — several different shafts with the same clubhead.

That being said, one of the most important tools that any hobbyist club builder should have or have access to is a high-quality shaft puller. It’s a necessary tool for anyone who wants to do repairs and helps prevent damage to a shaft while pulling it. The more linear pressure that can be applied to the clubhead, and the less heat used to break down the epoxy, the better. It makes sure both the shaft and the head are reusable in the future. For steel shafts, you can use a bit more heat, and twisting isn’t a problem. Again, with increased heat, be careful not to damage any of the badging, or permanently discolor an iron head.

Botching a Grip Installation

Using calipers and two-sided tape, you can replicate the taper of shafts to makes every grip feel exactly the same size in your set.

Using calipers and two-sided tape, you can replicate the taper of shafts to makes every grip feel exactly the same size in your set.

This one seems simple, but when really getting down to professional level detail, it is quite important. We ALL have a preference and different opinion of what feels good in a golf grip, as well as different sensitivities. For example, we all have the ability to figure out what apple is bigger, even if blindfolded because over time we all develop brain function to understand shapes and sizes. This also applies to grips. If you use the same grips on your 13 clubs, you could potentially have 4-5 different final sizes depending on how many different types of shafts you use, because many shafts have different butt diameters.

Some shafts have larger butt diameters, while others taper faster than others. That’s why it’s very important to own a quality set of vernier calipers, and know how to properly use them. It’s also the same for putters, since many putter shafts are smaller in diameter. I have lost count of how many times I’ve had people bring me, putters, where the bottom half of the grip is twisting and turning because the installer never paid attention to the interior diameter of the grip, the exterior diameter of the shaft, and how it changed from top to bottom.

Using epoxy that’s doomed to fail

An example of epoxy that although not completely set, is no longer safe for assembling clubs.

An example of epoxy that although not completely set, is no longer safe for assembling clubs.

I’m a bit of a physics nerd and garage engineer, so this is one of those topics that goes beyond just the physical aspects of club building and into the realm of chemistry.

Here comes my nerd-out moment: In the simplest of explanations for a 0.335-inch driver hosel with an insertion depth of 1.25 inches, the amount of calculated surface area the epoxy can bond between the shaft and the head using the internal dimensions of the head is 1.49 square inches. That’s not a whole lot of area when you consider the centrifugal force being applied to a driver head traveling at 100 mph, and then the forces of torque that also come into play when a shot is struck.

In a PERFECT world, almost zero torque is applied to a shaft when a shot is hit on the center of gravity (CG) of the club head, perfectly aligned with the center mass of the ball, while traveling in the intended direction. This is vectors 101 of physics. Unfortunately, almost every single shot is NOT hit like that, and this is where the epoxy bond is put under the most amount of stress. Lap shear strength of epoxy goes beyond me, but it proves that building a golf club is not just cut and glue after all.

Note: For those of you curious, the most popular epoxies are rated for 4500 psi. 

As far are actually working with epoxy, first things first. Always check to see if the epoxy has a best-before date (yep, just like milk). Also, never store epoxy in direct sunlight. If you are using epoxy from a tube in a dispensing gun, you are using what is an almost foolproof method. Plunge out the necessary amount, mix for about a minute (mix! don’t whip), and remember, the less air that gets into the epoxy the better. If air gets in and the epoxy cures with bubbles in it, then you end up with a club that will often “creak.”

For those using two parts in larger bottles, the best way to ensure proper ratios is to pay attention to the weight ratio rather than volume. This isn’t arts and crafts; it’s chemistry, so by using the weight to calculate the ratio you will get the right amount of each part every time, and help decrease the risk of failure down the road. If you have mixed a larger batch and plan on building quite a few clubs at a time, you really have to pay attention to the consistency and viscosity as time goes on. You don’t want to glue a club head with epoxy that has started to set.

Turning an Extension into a Shank

The difference between a good shaft extension (bottom) and a bad one.

The difference between a good shaft extension (bottom) and a bad one.

This is one of those subjects I don’t even like to talk about. I very much dislike using extensions when building clubs, especially clubs with graphite shafts. Going back to my “do-it-right-the-first-time” mentality, extensions are a Band-Aid fix to a problem that requires surgery. They also counter-balance the club, and by their very nature create a weak point because of the small wall thickness at the butt end of a shaft. The only clubs I don’t mind extending on a regular basis are putters since they are never put under the same level of stress as a club being swung at full speed. I also never extend a club more than 1 inch, because I have been witness to horror stories of clubs that have been overextended that not only break but rip through the grip and cut people’s hands very badly.

If you are going to extend a club, it’s important to make sure the fit is very snug and doesn’t cause the extension to lean in any direction. It’s also best to have the epoxied extension cure with the club on its side to avoid an excess epoxy from running down the shaft and breaking off and causing a rattle.

Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

17 Comments

17 Comments

  1. Jim D.

    Aug 15, 2019 at 7:59 am

    I appreciate your work and thoughtful information. What are your thoughts regarding the use of “bonding beads” in the epoxy mix. When applied to the shaft the beads are intended to assist in centering the shaft in the hosel when reshafting. I’d be interested in your opinion and your experience regarding this process.
    Thanks!!!!
    Jim

  2. Locode

    Jul 18, 2016 at 2:40 pm

    Great article. I extended 2 sets of my own irons a full 2 inches and never had a problem with them.

    One point. A CREEK is a narrow running waterway, bigger than a stream and smaller than a river.

    A CREAK is that sound you hear from your golf club for whatever technical reason.

    • Ken Boucher

      Apr 30, 2019 at 4:45 pm

      If you extended your clubs 2″ you are begging for trouble. Also the swing weight would be extremely high,not good.

  3. Ryan

    Jun 30, 2016 at 12:39 pm

    A good rule for hobbyists to follow for prepping graphite shafts is to mask off where you want to prep and then take a box cutter and start at the line of the tape and “scrape” down towards the tip of the shaft. You will never damage the shaft and a good bond will form with the epoxy.

    Other issues I run into with “rookies” is not cleaning out the hosel properly. Prep is the key to building quality golf clubs that don’t fail. Also spend the extra 20 seconds and really mix the epoxy well. Once mixed, throw a heat gun on the epoxy for about 5-10 seconds and “heat cure” it. It will make a stronger bond.

    And to Charlie above, typically when you add extensions it will zero out to a certain extent because the extension weighs more than the amount of shaft that was removed. The problem is the static weight of the club is heavier. I follow the rule of building a club off a 50g grip and building to that. I also don’t like using extensions and rarely ever use them. About 1/2″ and down will decrease the SW and anything over 1/2″ will increase the SW. I build clubs to 10 points higher without the grip and then install the grip.

  4. Sam Snood

    Jun 30, 2016 at 10:58 am

    I always thought the creaking/squeaking sound was the ferrule moving slightly.

  5. John Grossi

    Jun 30, 2016 at 9:02 am

    I have owned 2 adjustable drivers, a cobra amp and a callaway xr, and they both creek. Neither ever worked on so must be the factory glue. Very impressed with your knowledge and willingness to share it. Thanks

    • Golfrnut

      Jun 30, 2016 at 3:31 pm

      Many of the adjustable heads are creaking due to the mating surface of the adapter and socket rubbing together. It’s not always an issue with the epoxy bond. Something a little WD-40 wiped on the adapter or a light coat of graphite paste can remedy it a lot of times.

  6. graymulligan

    Jun 29, 2016 at 9:49 pm

    Thanks for a really well written, simple, concise article on something that might help a bunch of folks. It’s funny, I never really equated the idea of bubbles and creaking (“creek”…lol), but it makes a ton of sense, and is something I’ll make sure to pay more attention to going forward.

  7. BIG STU

    Jun 29, 2016 at 5:29 pm

    Good article I have been building and tinkering with clubs over 30 years. As Brian stated I have learned from past mistakes. Maybe giving heed to the advice in this article will keep some folks from learning from the school of hard knocks.

  8. Bert

    Jun 29, 2016 at 3:27 pm

    Great article thanks! Been tinkering for years and improved my techniques the hard way. Many bad results can challenge ones methods, perhaps saying “why did I do that”?

  9. Bobalu

    Jun 29, 2016 at 9:42 am

    Good to see the first (?) club building article on GOLFWRX!

  10. Smith

    Jun 29, 2016 at 9:09 am

    I was in a couple weeks ago and Ryan did a re-shaft/hotmelt on a Cobra Bio Cell fairway of mine. His work is second to none! If you’re in the Toronto area (or near any other MG locations), you’re honestly doing a disservice having club work done anywhere else.

  11. M Sizzle III

    Jun 29, 2016 at 9:06 am

    I’ve been to Modern Golf’s facility in Toronto, Canada and it is amazing. Like a laboratory! All should visit if they have a chance. No, I don’t work there nor do I have a relationship with the company.

  12. Charlie

    Jun 29, 2016 at 8:35 am

    I’d put not checking swingweight up there as well. You put your extensions from #1 on a club and you’ll be sitting at an E5.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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