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Opinion & Analysis

10 underrated golf courses in Scotland and Ireland

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Everyone wants to play golf in Scotland and Ireland. Fact. Maybe this is a once-in-a-lifetime experience, or perhaps an annual pilgrimage. The bucket lists will be overflowing with your old courses, whether that’s at Portmarnock or St. Andrews! The Open Championship courses will roll off your tongue, including Portrush, back on the rota, and rightly so. There will even be the must-plays that very few can play, unless well connected, financially sound, or both.

I can understand why the usual suspects are always on the golf itinerary. And, by writing this, I don’t want to question their appeal, or their quality. But my argument lies in that in this day and age of travel and tourism, it is all about going off the beaten track, exploring, living a little, and not conforming. Some may argue my selections aren’t off the beaten track enough, but they’re there to debate!

It is with a great deal of smugness that I present to you 10 golf courses (11 if you include two at Moray) I have experienced — five in each country — where you can be assured of as Scottish and Irish golf experience as you richly deserve.

Carne Golf Links

Carne Golf Links was the last links course designed by architect Eddie Hackett.

Protruding deep into the Atlantic on the west of Ireland is Carne Golf Links. The village of Belmullet lies almost exactly 3,000 miles from New York City, and Carne idly inhabits an area that is low on population, but highly populated with dunes. Sand dunes of the highest order! Now offering 27 holes, you will think you are driving to New York, but just before tipping off the edge of Europe, the dunes come into view. They are something to behold.

Castlegregory

There is the possibility that Castlegregory will be expanded one day, but for now it remains a 9-hole gem.

Traveling farther down the West Coast and driving beyond the practice greens of Ballybunion, Lahinch and Tralee is Castlegregory on the Dingle Peninsula. Surely I am not recommending a 9-holer? I will grant you access to one of the usual suspects in the morning, but following a couple pints of Guinness while watching the boats bob up and down off the Inch Peninsula, it seems appealing to play nine more, doesn’t it? Castlegregory gifts dramatic views across to Tralee, the steep-sided Mount Brandon as a backdrop and a challenge that simply not enough people know about. But, that’s its charm.

The Wild Atlantic Way, the world’s longest defined coastal route, should send you in the direction of the Ring of Kerry. A beautiful stretch of road and home to Waterville and Dooks, but perhaps controversially we will head cross-country to County Wicklow on the Irish Sea.

European Club

The European Club is one of the longest links at 7,377-yards from the tips.

Pat Ruddy designed The European Club. In fact, he is still designing the European Club. Heading out with his spray can, he will mark where bunkers need to be tweaked and changed before heading in again to talk to his golfers about Tiger’s course-record 67, how Padraig Harrington has his three majors thanks to the European and how Rory thinks it’s the best links he’s ever played. Oh yes, I forgot, you get 20 holes for your money and the world’s longest green.

Druids Glen

Druids Glen hosted the Irish Open from 1996 to 1999.

Not too far away and inland is Druids Glen. Sometimes referred to by the over-used phrase of the “Augusta of Europe,” they may be right. This is as close as I have come to what I imagine Augusta to be like. Spectacularly manicured, fascinatingly interesting, wonderfully unexpected and a lot of fun. Monty has won twice at Druids, while Sergio won his first tour event here. It goes to show it’s not just about how pretty the golf course looks; it’s tricky, too.

At the end of the 19th century, golf was steadily becoming more popular with the elite of the day. The Island Golf Club north of Dublin was originally a spur of land opposite Malahide. One fine day, a Syndicate of gents jumped in a boat and acquired the slice of land for their golf course. You could still get a boat to the course until 1973, with the clubhouse putting up colored disks to draw the attention of the boatman. Once on dry land, the dunes loom. It’s hard to tell just how big they are when you’re in Malahide, but after 18 holes and a couple pints of Guinness, trust me, they’re massive.

Hidden gems is a phrase too often used. Because a lot of the time, how you feel about a course is dependent on how you play and what type of courses you prefer to play. My challenge in Scotland is to demonstrate that no matter how low or high your handicap, or how close to it you play, you will still walk away appreciating what has just happened. This must be the reason we play? Personally, if I play poorly then I appreciate the view. If I play well I appreciate the scorecard, not forgetting the view. In Scotland, we will start by sauntering down the Edinburgh coast.

North Berwick Glen

North Berwick Glen was originally a nine-hole course when it opened in 1894 before being expanded to 18 holes in 1906.

The views of the Bass Rock extend out into the North Sea, while 150,000 gannets stare at you as you hover over the birdie putt. The ninth at The Glen Golf Club, North Berwick Glen drops to the seashore and has the rock as its aim. A visual treasure, and perched up high so susceptible to the odd breeze, it’s hard to concentrate on the swing when there is so much else to consider. The pretty town of North Berwick is a pleasant 5-minute stroll along the beach if you fancy a boat trip to see the birdies.

It’s not all about the sea and links, though, if you truly want to experience Scottish golf. The hills, the heathland, the contours and the gradients have helped assist the Queen’s at Gleneagles. Slightly over-shadowed by its bigger brothers of the King’s and the PGA Centenary (venue of the 2014 Ryder Cup), on a summer’s evening the views across the Ochils are worth the trip. Deer and rabbit will frolic in the rough, while the swans will serenely cruise on the loch at Nos. 13 and 14.

Royal Aberdeen

Royal Aberdeen Golf Club was granted its “Royal” designated in 1903 by King Edward VII.

Back on track, the Aberdeen coast has recently been synonymous with the arrival of the Trump International Golf Links. No matter what your political persuasion, it’s a marvellous golf course. But a little farther up the coast is Royal Aberdeen, the sixth-oldest golf club in the world. It was founded in 1780 as the Society of Golfers at Aberdeen. The front nine is arguably the best group of links holes anywhere on the planet, yet it might depend on how well you’re playing. Either way, the tradition, the atmosphere, the welcome and the clubhouse are reassuringly characterful.

Moray

The Old Course at Moray Golf Club has seven par-4s measuring at more than 400 yards.

The farthest north I will head is Moray. I know some of the purists will cite Dornoch as THE Scottish golf experience, but the 36 holes of the Old and New at Moray will once again offer pure Scottish golf. It’s important to play one “Old” on your trip, so Old Tom Morris’ Old can then be followed by Henry Cotton’s New. That’s not a bad combination. They won seven Opens between them, so they knew what they were doing.

Heading back down the road, the steam from the Highlands’ only steam railway will welcome you to Boat of Garten. Home to the ospreys and nestling by the River Spey, the course was designed by the legendary James Braid. The railway also runs alongside the fourth hole, so don’t forget to give the passengers a wave, not a fore. It is a beautifully untouched end to the tour. There is not much flat terrain to be had, but then you are in Scotland.

It’s without question that Scotland and Ireland offer the ultimate golf experience. But it’s important to explore beyond the brochure. Where Turnberry and Ballybunion are our Colosseum and Eiffel Tower, the plethora of courses will equally fulfill your romantic notions of Scottish and Irish golf. With a Guinness or whisky in hand, come rain or shine, your tour of golf heaven awaits.

Born and bred in the home of the Beatles, Liverpool, sport has always been Graham’s number one pastime. Football (soccer!) and cricket were Graham's games of choice at school, but his dad always asked him to caddy. With the reward of a half a shandy and a packet of salt and vinegar, how could he refuse? But, it was the day after winning The Amateur Championship at Formby in 1984 that Jose-Maria Olazabal really got Graham hooked. Dragged along to watch Jose-Maria hit ball after ball after ball he fell in love with the game. Graham's job as a golf tour operator for seven years and seven years at wonderful Gleneagles have confirmed his love affair with the sport. He has been lucky to play some of the best golf courses in the world, but mainly in the UK and Ireland. Graham's favourite course is Muirfield, which is just down the road from his home in Scotland. His favourite club is the putter, now putting left-handed (yips right-handed). No hole in one! Never been hit by a ball, thank God. Shot shape tends to be left to right - exaggerated from time to time! But, most of all he loves the 'chat' and the exercise. Graham realises just how fortunate he is professionally, combining his love of golf and travel. He now promotes four of the best golf resorts in Europe, if not the World. So, if want to know about golf over there, give him a shout. Cheers me dears!

12 Comments

12 Comments

  1. Pingback: Golf Website Puts Castlegregory GC In List Of Ten Underrated Courses - traleetoday.ie

  2. golfraven

    Jul 7, 2016 at 6:20 pm

    I am still kicking myself that I have not played those courses in Ireland, living just an hours drive away … moron. Still played some good stuff there but not close to what is considered as excellent and those courses are.

  3. ND Hickman

    Jul 6, 2016 at 3:35 pm

    You want to play a few good courses in Scotland then you need to play Glasgow Gailes, Western Gailes and Dundonald. Three phenomenal links courses that are legitimately all a stones throw away from one another.

  4. Mike Mercer

    Jul 6, 2016 at 1:57 pm

    The hidden gem of a golf links that is Castlegregory nestles between the shores of Brandon Bay and Lough Gill. A challenging nine holes will leave visiting golfers in awe of its scenic beauty and variety of holes making it a test to players whether low or high handicap
    Well worth a visit on the Dingle Peninsula at Stradbally, Castlegregory, you won’t be disappointed.

  5. John Krug

    Jul 6, 2016 at 11:50 am

    I played Carne about 20 years ago. When I first saw it, I thought that I had landed on the moon. Great course.

  6. DaCrusher

    Jul 6, 2016 at 1:22 am

    Druids Glen is nowhere near the Augusta of Europe. Played it, disappointed.

    Some other mentions in Ireland: Ballyliffin and Old Head. Old Head probably doesn’t get the praise it should because it is a “young” course but IMO, it IS better than Pebble. I would pay $500 to play Old Head again but not Pebble.

    Agree with North Berwick. Great layout, unique holes, worth the stop. Elie Golf Links (mentioned above) is a true hidden gem surrounded by the oft hyped Kingsbarns and St Andrews (exclude the Old Course from that statement). Have recommended Elie to several peeps going over there.

  7. doubleipa

    Jul 5, 2016 at 8:53 pm

    Played Carne last June with my 12 year old son. Course was AWESOME!!! Some of those dunes are so tall it feels like you’re playing golf in a hallway. I would play this course again in a heart-beat.

  8. Obee

    Jul 5, 2016 at 5:07 pm

    How about Dooks? And Elie? Played Dooks three summers ago when I visited the UK. Was going to play Elie, but got rained out. Dooks was fantastic and quite a bargain for such a wonderful course.

    • DaCrusher

      Jul 6, 2016 at 1:16 am

      Elie Golf Links awesome mention. A true hidden gem. Skip St Andrews (other than the Old Course) and go play this

  9. M Sizzle III

    Jul 5, 2016 at 2:42 pm

    Graham,
    Your bio indicates you promote four golf resorts. In the interests of journalistic integrity, can we assume that none of them are mentioned in this article?
    Thanks,

    • Graham Hesketh

      Jul 5, 2016 at 4:09 pm

      Absolutely, M Sizzle III, the resorts I promote are not in the UK and Ireland. The courses I mention are just ones that I love, but I know there are plenty of other great ones.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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