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5 Tour Stops the PGA Tour is Missing

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Over the course of one season, the PGA Tour and World Golf Championships host 40 events across the U.S., Canada, Mexico, Puerto Rico, and the Bahamas. Of those 40 events, 32 happen within 21 states during the span of 12 months. See the map below for reference (click to zoom):

PGA Tour Site MapAs you can see, the majority of Tour events take place in major golf markets located in states with warmer climates (the West Coast and the South). There are a few cities across the country that the PGA Tour may want to consider when scheduling future events, however. Here’s my list of these five cities, which includes three courses in each city within a 100-mile radius of a major media market that could make sense for a Tour event.

Seattle

As golf fans saw last season, the city of Seattle loves the game of golf. The 2015 U.S. Open at Chambers Bay provided the golfing world with a glimpse into golf in the Pacific Northwest, and local fans sold out the event months before in anticipation. Seattle houses the 12th largest TV market in the country, and is home to players such as Fred Couples and Ryan Moore.

Top Courses in Seattle Area

  • Sahalee CC (Host of 1998 PGA Championship, 2010 U.S. Senior Open, 2016 Women’s PGA Championship)
  • Chambers Bay (Host of 2015 U.S. Open)
  • Aldarra Golf Club (Fazio Design, Ranked No. 3 in Washington by Golf Digest)

Detroit 

From 1958 to 2009, Detroit hosted the Buick Open as an annual Tour stop. Winners of the event ranged from Billy Casper and Hale Irwin to Vijay Singh and Tiger Woods. For long-time golf fans, this was the home to a wonderful tournament atmosphere and one of the rowdiest holes in golf (known as the 2nd largest cocktail party outside of the Florida-Georgia football game). Home to the 11th largest TV market, Detroit would make a GREAT Tour stop during the summer months of the schedule. 

Top Courses in Detroit

  • Oakland Hills CC (Hosted 6 U.S. Opens, 3 PGA Championships and a Ryder Cup)
  • Warwick Hills CC (Former Home of the Buick Open)
  • Barton Hills CC (Donald Ross Design, Hosted U.S. Women’s Amateur)

Chicago

While the Windy City has hosted some recent majors and an occasional FedExCup Playoffs event, Chicago really does deserve to have a yearly Tour stop once again. The 3rd largest TV market in the U.S. hosted the Western Open from 1899 to 2006 (the 3rd longest active Tour event behind the British Open, and the U.S. Open), and has also hosted 14 U.S. Opens, 6 PGA Championships and a Ryder Cup. While the playoffs are a nice visit now and then, Chicago is certainly worthy of a yearly event. 

Top Courses in Chicago

  • Medinah No. 3 (Hosted 3 U.S. Opens, 2 PGA Championships and a Ryder Cup)
  • Butler National GC (Host of Western Open from 1974-1990, Ranked in the Top-25 nationally)
  • Kemper Lakes GC (Host of 1989 PGA Championship, Grand Slam of Golf)

Denver

Another city that has seen an occasional FedExCup Playoffs event, Denver hosts the 17th largest TV market in the U.S. “The International” was held in the Denver area from 1986-2006, and was the only stableford event hosted on Tour during that time. Denver has also seen 3 U.S. Opens and 3 PGA Championships come through town, so it certainly has the history to back its bid for a potential event location. 

Top Courses in Denver

  • Castle Pines GC (Former Home of “The International” event)
  • Cherry Hills CC (Hosted 3 U.S. Opens and 2 PGA Championships)
  • Colorado GC (Host of 2010 Senior PGA Championship & 2013 Solheim Cup)

Tulsa/Oklahoma City

Combined, Tulsa and Oklahoma City create the 21st largest TV market. It’s not just the TV market that makes these cities an attractive stop for the PGA Tour, however; it’s the quality of golf in the area. The golf teams at the University of Oklahoma and Oklahoma State University have developed more than 50 PGA Tour players, and continue to field nationally-ranked teams year after year. Add in some major championship history, and you’re looking at a solid site for a yearly Tour stop.

Top Courses in Tulsa/Oklahoma City

  • Southern Hills CC (Host of 4 PGA Championships and 3 U.S. Opens)
  • Oak Tree National (Host of the 1988 PGA Championship and 2014 US Senior Open)
  • The Patriot Golf Club (Folds of Honor Home Course, Host of Patriot Cup Invitational)

Where do you think the PGA Tour should consider adding a stop? Let us know in the comment section below. 

Brad is a podcast host and writer that can squeeze in 18 holes during twilight rate hours. Manager of the office golf league, his closet consists mainly of polos and quarter zips. A PGA and LPGA Tour Standard Bearer and TV Spotter 13 years running, Brad can re-grip a club in 15 seconds.

46 Comments

46 Comments

  1. laremy tunsil

    May 6, 2016 at 7:08 pm

    Colorado Oregon Washington

  2. Richard Trickle

    May 6, 2016 at 7:05 pm

    I think a minimum of 3 events in West Virginia would be great. You could call it the West Virginia Swing and have a points race with free lifetime supply of skoal for the winner.

  3. Loki Smizzle

    May 3, 2016 at 5:16 pm

    The tour has to dodge where a high percentage of minoritys live. Decent people won’t support anything after they take it over. I know everyone will hate this comment but just think about the last restaurant you was in that was minority heavy: it was terrible, wasn’t it?

  4. farmer

    May 3, 2016 at 3:07 pm

    Surprising the hole in the NW. Microsoft could sponsor an event, commercial free telecast, free food, and have a blip on their quarterly earnings report. All they need is a date, and for Bill Gates to stop carelessly trying to make life better for folks in underdeveloped countries.

  5. Steven

    May 3, 2016 at 2:00 pm

    Since I live in OKC, I would love this. I do think the Tour would have to look past Southern Hills and Oak Tree National because both those courses want to host majors. However, we have 1-2 others (like Patriot Club) that could definitely host an event. Gaillardia Country Club hosted the Senior Tour Championship a few times, and our golf season is longer than most.

  6. MP-4

    May 3, 2016 at 12:04 pm

    You would think that Microsoft or Amazon could sponsor an event in the Seattle area.
    Don’t forget: TPC Snoqualmie Ridge, Salish Cliffs, White Horse, Gold Mountain, Suncadia, and Gamble Sands!

    • Brad

      May 3, 2016 at 2:52 pm

      Was in Seattle last summer and stopped by the TPC Snoqualmie Ridge clubhouse for a scorecard and a Boeing Classic polo…beautiful part of the country!

  7. prime21

    May 3, 2016 at 7:23 am

    Gotta vote for Philly w/ Aronimink being the venue. While there are many great golf courses in the general vicinity, Aronomink is not only the best test of golf in the area, it also is a great layout for spectators. The array of local universities makes transportation easier to accommodate and I’m sure Pat’s & Gino’s would make it one of the favorite stops for food on tour (outside of New Orleans of course). Saucon Valley would also be great, but being a good 45 minutes outside of Philly, I don’t think it can really be considered “within the city limits”.

  8. Evan

    May 2, 2016 at 9:51 pm

    I’ve been thinking a bit about this. Seattle is inconvenient for the tour schedule even though it has some of the most predictable and best weather in the summer. But US Opens and PGA championships should be held much more frequently in the pacific northwest and upper midwest to really capture larger golf audiences. The US Open at Chambers was a very big deal around here.

    I can’t think of a better market/weather for the PGA championship than Seattle/PNW.

    Another thought, the weather has been amazing around here lately. Why doesn’t the zurich classic move to Seattle?

  9. B Clizzle

    May 2, 2016 at 7:06 pm

    Seattle…terrible weather
    Detroit and Chicago…full of thugs and criminals
    Colorado…trying to do Matt Every a solid
    Tulsa/OKC…even the ppl living there don’t wanna be there

    • Andrew Beck

      May 3, 2016 at 11:44 am

      I’m not sure you’ve been to Seattle. From the end of June until the end of September there’s almost zero chance of rain. The skies will be blue. And at worst the temps will be in the 90’s, but more likely in the high 70’s to low 80’s. You can’t really ask for better weather than that.

    • Scott

      May 3, 2016 at 11:44 am

      wow, what a worldly view. I would like to subscribe to your newsletter.

  10. Art Williams

    May 2, 2016 at 4:06 pm

    Philly should have a tour stop with all the great courses in the area and a population that loves and supports golf from Southern NJ to the Lehigh Valley and everywhere in between.

  11. Mike Honcho

    May 2, 2016 at 3:21 pm

    Hands down, Chi-town. I don’t like the mid-West, mid-Westerners and Windy City sports team, the Blues Brothers can’t sing, could go on and on. But when it comes to golf courses, the town is not getting it’s deserved pro play.

  12. Greg Moore

    May 2, 2016 at 3:13 pm

    LPGA is playing their Championship at Sahalee this year. Most of the issues with a new event is finding a sponsor who is willing to put up millions of dollars to host an event. The sponsors at established events are happy with where they are holding their tournaments. They’re not going to be happy if their tournament is moved.

  13. reach4aheiney

    May 2, 2016 at 3:11 pm

    Wisconsin definitely needs to have a regular stop on the tour. Having a major every so often and the upcoming Ryder cup is nice but there are so many fans that I believe would agree. Whistling Straits could be reserved for majors and Ryder cups but the Irish course on the same complex could handle an event of that size without any issues and is a little easier to walk. Erin Hills, where the US Open is next year could host and event as well as The Bull, a Jack Nicklaus design, could also provide a challenging stop year after year. Having the Greater Milwaukee Open and then US Bank Championship was nice but the course that hosted it didn’t provide too much of a challenge and cannot be lengthened due to area restrictions.

  14. Wa

    May 2, 2016 at 1:47 pm

    Weather has a lot to do with it, they’d rather go to places where it’s mostly predictable and good. Most of those other places are way too unpredictable and tremendously thundering when it does hit, season by season, and to try to fit it into the global golf calendar these days would be very difficult with the WGC getting in the way of bringing top names to smaller events.

    • Double Mocha Man

      May 2, 2016 at 9:49 pm

      Did you notice New Orleans this past week, weather wise?

      • GO

        May 4, 2016 at 2:50 am

        He said MOSTLY. Duh. Do you understand the English language?

  15. Snowman9000

    May 2, 2016 at 1:36 pm

    All good candidates. Golf is big around Chicago. And certainly in Michigan, Wisconsin, Minnesota too. The Quad Cities (John Deere) does give Iowa/Wisconsin/Minn/Illinois fans a tourney in the region. But it would be nice to have some kind of rotation involving the western great lake states.

  16. Nick

    May 2, 2016 at 12:24 pm

    What about Philadelphia?

    Merion
    Aronimink
    Pine Valley (though they would never host an event)
    Philly Cricket Club
    Lancaster Country Club
    Huntingdon Valley
    Saucon Valley

    • Brad

      May 2, 2016 at 2:14 pm

      Pennsylvania GENERALLY gets the US Open every year (although the west coast has been grabbing more and more bids). Personally, I associate Merion/Pine Valley/etc with the Open

      • Jim Reed

        May 2, 2016 at 4:06 pm

        GENERALLY???

        8 times in 60 years…that is occasionally, not GENERALLY. The point that was being made is Philadelphia could use a tour stop and it could. There are significantly more world class courses in the region than on Nick’s list….and the largest metropolitan area to not host an event.

  17. Tom

    May 2, 2016 at 11:35 am

    Too bad the PGA will never even consider Butler National for anything until they allow woman at the club.

  18. ben

    May 2, 2016 at 11:06 am

    I just don’t see a regular event coming to Tulsa/Okc. Southern Hills would never host a regular tournament. I was kinda shocked when they hosted the Tour Championship in the mid 90’s. The Patriot is too easy for a tour stop. It reminds everyone of a resort style course. Oak Tree National would be great but it could be a challenge finding a sponsor with the state’s economy in the dump.

    • Matt

      May 2, 2016 at 11:44 am

      I doubt Oak Tree National would even want a regular tour stop. Something tells me they’d hold out for a major just like Souther Hills.

      • John

        May 3, 2016 at 11:33 pm

        Oak Tree hosted a senior event and everyone hated it. The course is all gimmicks and wind.

    • Lynn

      May 3, 2016 at 11:02 pm

      Agree with both comments here. Southern and oak tree won’t host anything but majors. More likely to have a web.com event, and plenty of good courses for that since logistics are easier with smaller crowds. Karsten Creek 45 min north of OKC (but Mike Holder, OSU athletic director wouldnt let this happen) Golf club of OK or Cedar ridge in Tulsa (Patriot is a nice course but wouldn’t hold up to web.com players) Gaillardia, Twin Hills or OKC g&cc in OKC. To extend that circle Prarie Dunes or Flint hills in Kansas would be great spots too.

  19. Grant Janssen

    May 2, 2016 at 11:05 am

    St. Louis has a fantastic golf market and culture (we have one of only two Golf Galaxy superstores and a Club Champion for a reason), and with great courses like Bellerive CC (Senior PGA and PGA), Fox Run (LPGA, potential PGA stop if it gets in better shape), and others that could host an event for the Web.com Tour, the PGA tour is really missing out on a top market.

    • Chris

      May 2, 2016 at 4:07 pm

      St. Louis is a great place for golf. Spending four years in the city while playing collegiate golf I had the opportunity to play many courses. As stated above Fox Run could be a great test, it can tip out over 8000 yards. Only issue is its a bit far from downtown, otherwise great course. Dont forget about the like of Boone Valley, Old Warson, St Louis Country Club. Yes some may be easy as old school layouts, but hey who doesnt like seeing a birdie fest?

    • Lynn

      May 3, 2016 at 11:06 pm

      Fox Run is a BEAST! Caddied an open sectional qualifier there. From what I remember I enjoyed the course, a lot. And even in the qualifier we would get to a tee box and look back 80 yards and there would be another set of tees. All. Day. Long.

  20. Mark

    May 2, 2016 at 10:36 am

    You think this is bad? Try living in England. The PGA Championship at Wentworth and one other event scheduled for The Grove, also out London. 2 million plus players, 42 million population and nothing north of the Greater London Area. The European Tour would much rather brown nose the middle east or China where the crowds, minus the guests, are negligible.

    • Brad

      May 2, 2016 at 11:24 am

      I really would LOVE to see a map of where all the European Tour events take place (similar to the one above). Would be interesting to see how many European Tour events take place in Europe.

      • Wa

        May 2, 2016 at 1:44 pm

        Why? That’s the same as asking the LPGA to show where they play in the WORLD. What point would it prove? They play where they want to play by mutual contractual and sponsorship agreements. They don’t have to play every event in Europe. Or the LPGA only in the US.

        • Brad

          May 2, 2016 at 2:16 pm

          No point to prove…just curious to see where every event is played.
          I’d even take a Web.com/Champions/LPGA map

      • gmoney

        May 2, 2016 at 11:06 pm

        This would be great. Your next article??? It would be cool to see maps of European tour tour stops of the past 15 or so years to see how the events slowly move to asia

  21. Double Mocha Man

    May 2, 2016 at 10:24 am

    Now that the Cubs are winning, Chicago doesn’t need any other sports. 🙂

    And the photo looks like the City Park golf course in Denver, not one of the championship venues you listed.

    • QC

      May 4, 2016 at 4:25 am

      Lol Thats what I thought about the picture as well.

  22. Nicholas Pursel

    May 2, 2016 at 9:30 am

    They really need a new tournament in Detroit. The city loves the game and is in desparate need of some fun activites to bring people downtown. There have been numerous attempts to get something going at Detroit Golf Club (my home course) and every single one fails for the same reasons, funding and finding a date. The tour needs to get back to Detroit, but I feel it won’t happen until someone shells out the money. Gilbert always acts like he does everything possible for the city but sponsers a tour event outside Detroit. They even backed out on a great event that would have featured Justin Timberlake, Mark Wahlberg, Rory McIlroy and Ricky Fowler playing under the lights in an alternate shot match. Its just a shame

  23. Denny Jones

    May 2, 2016 at 9:12 am

    The Buick Open was in Grand Blanc, about 45 minutes north of Detroit. It was a great event and enjoyed by all. It is greatly missed.

  24. Mike

    May 2, 2016 at 8:48 am

    Chicago has an event there every year virtually. Outside of 2008 I cannot think of a year where they didn’t have either the Ryder Cup or the BMW there?

    • Josh from Chicago

      May 2, 2016 at 10:44 am

      BMW Championship is only in Chicago every other year. So two years ago, 2014, there was no Chicago tour stop. Plus, the Champions Tour event up in the North Shore lost its sponsor depriving me of my chance to see John Daly tear it up with the old guys.

      • Brad

        May 2, 2016 at 11:26 am

        On the flip side, we did get a Web.com tour event this season as well as the LPGA’s UL Crown. Still miss the Western Open in July though…

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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