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Opinion & Analysis

Value bets and steals at the Shriners Hospitals for Children Open

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The PGA Tour’s 2015-2016 season continues this week at the 2015 Shriners Hospitals for Children Open at TPC Summerlin in Las Vegas. What happens in Vegas stays in Vegas, except big prize winnings from this week’s DraftKings fantasy contest; those go with you.

In this week’s contest, $200,000 is on the line with $50,000 allotted to the winner. Don’t miss out on the chance to get in the action, especially since I’m here to help with my “value bets and steals” for this week’s event.

Click here to enter the $200K contest!

The Course

TPCSummerlin

TPC Summerlin measures 7,233 yards in length, plays to a tournament par of 71, and serves as the permanent home to the PGA Tour stop in Southern Nevada. The golf course was designed by Bobby Weed and opened in 1991. Past champions include Greg Norman, Paul Azinger, Tiger Woods and Davis Love III.

The Shriners Hospitals for Children Open is the second event for the 2015-2016 season on the PGA Tour and the scheduled field includes: Rickie Fowler, Keegan Bradley, Jason Dufner and Brooks Koepka among other big names.

Smylie Kaufman ($6,200)

SmylieKaufman

2014-2015 Web.com Tour season

  • All-Around Ranking: 269 (3rd)
  • Ball-Striking: 136 (T74)
  • Par 5 Birdie or Better Leaders: 49.09% (12th)
  • Total Driving: 112 (T37)
  • Putting Average: 1.706 (5th)

Kaufman started his PGA Tour career last week in Napa Valley at the Frys.com Open with a T10 after a final round 68. Having qualified for the 2015-2016 season through his play on last season’s Web.com Tour, Kaufman is a strong all-around player, but particularly capable, at least statistically, on the putting greens.

Similar to many of the younger players now competing week-in and week-out on the PGA Tour, Kaufman appears ready to compete whenever he tees it up at this level. While the field in Las Vegas is certainly capable with the likes of Fowler et al., there is no reason Kaufman cannot walk away with his first PGA Tour victory. And at $6,200, he is worthy of consideration in your lineup this week.

Jim Herman ($6,400)

2014-2015 PGA Tour season

  • All-Around Ranking: 653 (67th)
  • Ball-Striking: 11 (3rd)
  • Par 5 Birdie or Better Leaders: 43.27% (69th)
  • Strokes Gained: Tee-to-Green: 0.301 (T52)
  • Strokes Gained: Putting: -0.029 (117th)

Herman finished 74th last season in the FedExCup rankings, earned more than $1 million, and posted eight top-25 finishes in 18 events. Unlikely to be a household name, Herman proved over the course of last season that he is a consistent ball-striker who struggled on PGA Tour greens. He did not play last week in Napa Valley and last teed it up on the PGA Tour at the Deutsche Bank Championship back in September.

If Herman is able to find his putting stroke this week in Las Vegas, then he could not only find himself high on the leaderboard on Sunday, but contending for his first PGA Tour victory. Herman posted a T18 last year. It may be a matter of shaking off the rust, but if you are seemingly strapped for cash and in need of a cheap addition with upside consider Herman.

Roberto Castro ($6,500)

RObertoCastro

2014-2015 PGA Tour season

  • All-Around Ranking: 849 (129th)
  • Ball-Striking: 218 (T110)
  • Par 5 Birdie or Better Leaders: 42.67% (84th)
  • Strokes Gained: Tee-to-Green: 0.578 (37th)
  • Strokes Gained: Putting: -0.728 (178th)

Similar to Herman, Castro warrants consideration, given his ability off the tee, though at least in terms of last season, it did not manifest itself into particularly strong ball-striking numbers. Admittedly, the last two seasons on the PGA Tour have been less than stellar for Castro, but in 2013, he posted 13 top-25 finishes and made more than $2 million in earnings finishing 21st in the FedExCup.

Castro started his PGA Tour season last week at the Frys.com Open with a T69 finish and hit 72.22 percent of the greens in regulation, which was almost 5 percent above average amongst the field. Castro’s putting difficulties are documented, but TPC Summerlin has a history of unlikely winners. An uncharacteristically strong week putting for Castro would not only alter his current status on the PGA Tour, but change his career. For $6,500, Castro is worth a look to round-out your lineup.

Patton Kizzire ($7,600)

2014-2015 Web.com Tour season

  • All-Around Ranking: 264 (2nd)
  • Ball-Striking: 59 (T16)
  • Par 5 Birdie or Better Leaders: 51.90% (4th)
  • Total Driving: 121 (T51)
  • Putting Average: 1.694 (1st)

Kizzire skipped the Frys.com Open in favor of getting married and will begin his PGA Tour career this week in Las Vegas. Between his strong all-around golf game, which by all accounts appears PGA Tour ready, to his stellar putting, Kizzire (like his counterpart, Smylie Kaufman) is prepared to compete from day one.

During last season’s Web.com Tour, Kizzire posted two wins, two second-place finishes, one third-place finish, and 14 top-25 finishes in 23 events. He made more than $500,000 in earnings and finished No. 1 in that same category. Be ready to see Kizzire’s name on the leaderboard this week, despite not playing in Napa Valley. With his putting ability, Kizzire is a likely contender where birdies will be aplenty.

Chris Stroud ($8,400)

ChrisStroudDraftKings

2014-2015 PGA Tour season

  • All-Around Ranking: 766 (T-98)
  • Ball-Striking: 234 (122nd)
  • Par 5 Birdie or Better Leaders: 37.82% (155th)
  • Strokes Gained: Tee-to-Green: 0.118 (89th)
  • Strokes Gained: Putting: -0.174 (140th) 

Stroud single-handedly earned his way on to this list based on recent play. As his numbers suggest, Stroud struggled in many aspects of the game last season on the PGA Tour. Despite little to build upon, Stroud teed it up earlier this October at the Alfred Dunhill Links Championship on the European Tour and finished second upon posting a 16-under-par 272. Last week, Stroud competed at the Frys.com Open and posted a T10 to start the PGA Tour season.

Over the course of his career on the PGA Tour, Stroud has posted 59 top-25s in a total of 246 events and earned just more than $9 million in nine years. Expect Stroud to continue with the hot hand and threaten this week to win his first PGA Tour event. Again, Las Vegas has a history, especially in recent years, of rewarding players seeking to rejuvenate their games.

Nick Watney ($8,600)

2014-2015 PGA Tour season

  • All-Around Ranking: 621 (57th)
  • Ball-Striking: 119 (51st)
  • Par 5 Birdie or Better Leaders: 44.14% (56th)
  • Strokes Gained: Tee-to-Green: 0.618 (32nd)
  • Strokes Gained: Putting: -0.395 (T156)

Watney’s numbers reveal just how difficult it can be to compete against the best players in the world, without a putting game that is consistent. Nevertheless, Watney finished 58th in the FedExCup rankings last season buttressed by eight top-25 finishes. One of those finishes was in Las Vegas, where Watney finished T16.

While he did not play as strong as some of his counterparts on this list, Watney made the cut last week at the Frys.com Open, and brings a game to Las Vegas seemingly ready to click. Watney has earned almost $24 million in 298 starts on the PGA Tour and won five times. With a game that travels, though currently subject to the whims of his putter, Watney is a strong contender for any roster this week in Las Vegas.

Charley Hoffman ($9,300)

CharleyHoffman

2014-2015 PGA Tour season

  • All-Around Ranking: 559 (39th)
  • Ball-Striking: 168 (85th)
  • Par 5 Birdie or Better Leaders: 46.00% (35th)
  • Strokes Gained: Tee-to-Green: 0.212 (71st)
  • Strokes Gained: Putting: 0.070 (89th)

Coming off an outstanding season on the PGA Tour in 2014-2015, which was highlighted by a win at the OHL Classic at Mayakoba, a T2 at both the Humana Challenge and AT&T Byron Nelson, third place finish at the Deutsche Bank Championship, and T9 at the Masters, Hoffman is ready to challenge this week in Las Vegas. Hoffman has in the past, however, been hit or miss at TPC Summerlin missing the cut three times in the last five years, but also finishing fourth in 2013, T5 in 2006, and sixth in 2009.

It’s no secret that Hoffman would love to win in Las Vegas. Do not let his price tag be a deterrent because if there was ever a year to put your money on Hoffman, this is it. At a golf course where birdies will be the norm, Hoffman’s ability to go low at any moment may very well be the difference this year for the former UNLV Rebel.

Scott Piercy ($9,700)

2014-2015 PGA Tour season

  • All-Around Ranking: 638 (63rd)
  • Ball-Striking: 149 (75th)
  • Par 5 Birdie or Better Leaders: 42.81% (81st)
  • Strokes Gained: Tee-to-Green: 0.266 (60th)
  • Strokes Gained: Putting: 0.120 (103rd)

Piercy is a three-time PGA Tour winner, native of Las Vegas, and 1997 graduate of Bonanza High School. While the Shriners Hospitals for Children Open will never be mistaken for the Masters, it is an important hometown event to Piercy. He finished T7 last year and will be starting his 2015-2016 PGA Tour campaign in Las Vegas. Piercy’s ascent to the PGA Tour was truly resuscitated back in 2007 when he won the $2 million Ultimate Game played at the Wynn Las Vegas defeating fellow current PGA Tour player, Tony Finau and others.

The overall point being the city of Las Vegas is replete with history and importance in the life of Piercy and apart from a major championship, there is no event he would rather win. Healthy and ready to compete, Piercy will be primed for a run at the title. Even at $9,700, he is a worthwhile investment under the circumstances for practically any lineup.

Ryan Moore ($10,000)

RyanMooreDraftKings

2014-2015 PGA Tour season

  • All-Around Ranking: 522 (33rd)
  • Ball-Striking: 176 (90th)
  • Par 5 Birdie or Better Leaders: 42.26% (93rd)
  • Strokes Gained: Tee-to-Green: 0.414 (43rd)
  • Strokes Gained: Putting: 0.164 (64th) 

A former winner of this same event in 2012, Moore is likely to be a popular pick this week. While Moore missed the cut last year, he started the 2015-2016 PGA Tour season off at the Frys.com Open by finishing T10, having posted 135 over the weekend. As a four-time PGA Tour winner, Moore has demonstrated the ability to win with three of those four wins coming in the last four seasons.

When Moore’s success at TPC Summerlin is coupled with a strong 2014-2015 PGA Tour campaign that yielded one win, 10 top-25 finishes, and over $2.6 million in total earnings, the stars seems aligned for yet another run at the Shriners title. Notably, Moore is seeking to defend at the CIMB Classic for a second time next week in Kuala Lumpur. One should not be surprised and might even expect to see Moore trying to peak just in time for both Las Vegas and Malaysia.

Kevin Na ($10,400)

2014-2015 PGA Tour season

  • All-Around Ranking: 573 (42nd)
  • Ball-Striking: 302 (T158)
  • Par 5 Birdie or Better Leaders: 43.29% (T67)
  • Strokes Gained: Tee-to-Green: 0.694 (28th)
  • Strokes Gained: Putting: 0.232 (T49)

Having been much maligned for a decision to hit driver off the deck in last week’s playoff at the Frys.com Open, which ultimately cost him a chance at winning, Na will assuredly be vying for the Shriners title come Sunday afternoon. Na is presently ranked 24th in the Official World Golf Rankings, earned almost $20 million over his PGA Tour career, and finished 25th in the FedExCup last season without a win. In 2011, Na won this tournament for his lone PGA Tour victory.

Na’s price tag of $10,400 is inevitably a product of his play last week in Napa Valley and history at this event. Given the field this week, and Na’s success against a similar demographic in Napa Valley all signs to point to continued low scores and a chance to win. When determining which high price PGA Tour players are worthy of a spot in your lineup, Na has earned a place in that conversation.

Click here to enter the $200K contest!

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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