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2010 PGA Merchandise Show Preview

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Old on to your keyboards golf fans – it’s time for the 2010 PGA Merchandise Show!  The Orange County Convention Center in Orlando will be the forum for this event from January 28 – 30, 2010.  To many of us the pictures taken by the GolfWRX crew is like looking at, ahem, questionable material.  This year will be no exception – the WRX Crew will be snapping away and uploading for your viewing enjoyment. 

This year promises to be as interesting and exciting as any.  Exhibitors include a variety of companies such as Bridgestone, Cleveland/Srixon, Nancy Lopez Golf, Bobby Jones, Jack Nicklaus, Cobra, Fourteen Golf, aboutGolf, PING, Puma, Oban Shafts and many more.  Many, many, many more!  Here’s a sampling of some press release pieces of what we know will be there:

JOHN LETTERS TO DEBUT AT PGA MERCHANDISE SHOW

 With 92 years of club making history in golf, John Letters of Scotland is delighted to announce they will be exhibiting at the 2010 PGA Merchandise Show for the first time. The Scottish brand renowned globally for producing golf equipment of the highest quality since 1918 will be showcasing their latest range of performance. Golf professionals such as Fred Daly, Dai Rees, Gary Player, Lee Trevino, Sam Torrance, Cathy Panton, Bernard Gallacher and Paul Lawrie have been playing and winning with their clubs on tour over the course of their 92 year history.

 

 

ROBOCUP RETURNS TO 2010 PGA MERCHANDISE SHOW IN ORLANDO

Fine Tune Golf has announced that they will participate in this year’s PGA Merchandise Show, returning with their “Best New Product, 2009” – the RoboCup. Designed exclusively for avid golfers, RoboCup empowers consumers to focus on their practice; saving them time, their backs and bringing the fun back to putting.  RoboCup is the only ball return device designed to work on every practice green with a practice or full-depth cup. When a putt drops into the hole, RoboCup’s innovative design automatically shoots the ball right back.

 

FOURTEEN GOLF TO REVEAL ITS NEW MT-28 V5 WEDGE AT THE 2010 PGA MERCHANDISE SHOW

FOURTEEN GOLF announced that the company plans to introduce their new MT-28 V5 at the upcoming PGA Merchandise Show in Orlando, FL.  The new MT-28 V5 represents a long legacy of winning wedges. Its predecessor, the MT-29 V4 is known on several professional Tours as the “go to club” or the “money maker.” Its exceptional performance has positioned FOURTEEN as the wedge authority.

This classically designed wedge features the signature FOURTEEN “reverse taper design” but has been improved by adding a groove strategically located in between the club sole and blade portion of the wedge. This structural change allowed the engineers to move the CG to a higher more stabilizing position for more precise shots.  The sole of the MT-28 V5 possesses a flatter shape with a trailing edge and heel relief. This new dynamic combination allows any player to fully utilize the club’s bounce and execute pure or solid shots out of any type of rough.

 

Graphite Design to Participate in the 2010 PGA Merchandise Show and Demo Day

Graphite Design’s full line of products will be displayed and attendees will have the opportunity to check out the latest products including the new Tour AD DI shafts and the popular AURA shafts.

Designed to provide more power and stability, the Tour AD DI shaft, manufactured exclusively at Graphite Design Japan, has been integrated with Toray Company’s new Nanotechnology material in the tip section of the shaft.  This unique tip technology creates optimal launch and spin conditions to produce increased accuracy and distance. The shaft made its debut on the major Tours in the fall of 2009 and has already been put in play in competition by numerous professional golfers. Tour players have been impressed by the fact that when using the Tour AD DI shaft they can increase ball speed and accuracy without giving up distance.

AURA shafts are available in four different “aura” colors based on the performance needs of both professional and amateur golfers. Options include RED for the long hitter who uses the professional tees; GOLD for the better player who tees off on the championship tees; BLUE for the shot maker hitting off the men’s tees, and GREEN for golfers hitting off the women tees. Swing speeds for each flex are displayed on the shaft.

 

STX CONFIRMS IT WILL EXHIBIT AT 2010 PGA merchandise SHOW  

STX, known for its patented Soft Face Insert Technology, announced that the company will be exhibiting at the 2010 PGA Merchandise Show.  STX will introduce its new ProFIT 6 mallet putter, a striking modern mallet with angular lines. It is the latest STX putter introduction from their popular ProFIT™ Series. STX introduced the ProFIT series of interchangeable insert putters in the late 90’s and now their design team has developed several highly engineered putters that feature both interchangeable inserts and weights.

 

Of course, this is not an exhaustive list whatsoever.  The WRX crew will be updating the forums and Bag Chatter with all of the information that you can possibly stand.  Let us know what you want to see!


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Tour Photo Galleries

Photos from the 2026 Memorial Tournament

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GolfWRX is on site this week at the Memorial Tournament, with both Alistair Cameron and Tour Photographer Greg Moore on the ground in Dublin, Ohio, where a strong field is assembled to pay homage to the Golden Bear.

In addition to WITB galleries, we’ve already been treated to an in-hand look at Tommy Fleetwood’s new TaylorMade Spider putters.

Check out links to all our photos below.

General Albums

WITB Albums

Pullout Albums

 

 

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Tour Tech Rundown: Heroic Henley

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Around the world, the golf wheel spun this final week in May of 2026. From New Jersey to Austria, with stops in Korea, Texas, and North Carolina (don’t let me route your next trip) the world’s finest put their golf games on display. There were three playoffs, some known commodities and some new talent. It was the sort of week that we hope to have at this point in the seasons. June and July afford double-digit major events, and perhaps, one of this week’s champions will use this success as a springboard to new heights. Time to run it all down, tech style, in this week’s Tour Tech Rundown.

Thanks to WITBHub, Today’s Golfer, GolfWRX, and Inside Tour Golf for initial research into equipment.

PGA Tour @ Charles Schwab Challenge: Heroic Henley denies Cole

Eric Cole did nearly everything that a fellow can do, to secure a first PGA Tour title. He stayed one shot clear of Ryder Cup player Ben Griffin. He kept US Open champion Gary Woodland and wunderkind Michael Brennan two shots distant. He posted 70 on day four to reach twelve under par. And then, Russell Henley revealed his Dr. Strange cloak. Henley made 47 feet of birdie putts on holes 16, 17, and 18, to jump from minus-nine to twelve-deep, and secured a spot in a playoff with Cole. The duo returned to the final tee, and put on a stripe show.

Both golfers found the fairway off the tee, and Henley improved on his regulation play with an approach to four feet. Cole did himself proud, tucking an iron to a dozen feet, but he was unable to convert the putt for three. Henley is one of the best putters on tour, and he proved it once more by draining a putt for a fourth consecutive birdie, and a sixth PGA Tour title. For Eric Cole, that first victory should come, and soon. He has done everything necessary to earn the chalice lift.

Henley’s Suitcase

  • Driver: Titleist TSi3 at 10 degrees. Shaft: Project X HZRDUS Smoke Black 70g 6.5 TX
  • Metal: Titleist TS3 at 16.5 degrees. Shaft: Project X HZRDUS Smoke Black 80 TX
  • Hybrid: Titleist TSi2 at 21 degrees. Shaft: Mitsubishi MMT hybrid 100 TX
  • Iron: Titleist T250 4-iron. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 5-6 irons. Shaft: True Temper Dynamic Golf AMT Tour White X100
  • Irons: Titleist T100 7-9 irons. Shaft: True Temper Dynamic Gold Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 48 and 50 degrees. Shaft: True Temper Dynamic Golf Tour Issue X100
  • Wedges: Titleist Vokey Design SM11 at 54 and 60 degrees. Shaft: rue Temper Dynamic Golf Tour Issue S400
  • Putter: Titleist Scotty Cameron T5 Tour Prototype

LPGA @ Shoprite LPGA: Welcome back, Celine!

Soo Bin Joo had her eyes on a maiden LPGA title. She held the lead after two rounds, then hit a red light at the intersection of can-I and how-To. Joo posted plus-two on day three in New Jersey, and dropped to a T4 finish, which was still a career-best for the young Korean golfer. Instead of a new face, a familiar face returned to the top of the podium.

Celine Boutier was the It Girl in 2023. She collected four victories, including a major title at Evian. Boutier reached world number one status, then simply faded into the background. No wins came her way over the next 30 months. On Sunday, she collected LPGA victory number seven, at the same trace as LPGA victory number two.

Day three saw Boutier manage the windswept Seaview Bay course with six birdies and a bogey. She was challenged in the end by Thailand’s Arpichaya Yubol, who signed for a 66 of her own. Yubol came up one shot shy of the top ladder rung. Finishing in third place at -7, two back of the winner, was Ireland’s Lauren Walsh.

Celine’s Suitcase

  • Driver: PXG 0311 Black Ops Tour-1 at 9 degrees. Shaft: Graphite Design AD IZ-5
  • Hybrid: PXG 0311 Black Ops at 19 and 22 degrees. Shaft: KBS Hybrid Prototype
  • Hybrid: PXG 0311 Gen5.
  • Iron: PXG 0311 P Gen 4 5-9 irons
  • Wedge: PXG 0311 T Gen 4 PW
  • Wedges: PXG 0311 Sugar Daddy II at 50, 54, 58 degrees
  • Putter: Bettinardi Studio Stock 3 DASS

DP World Tour @ Austrian Alpine: KK? KK!

Kota Kaneko has a rhythmic name. It has strong vowels and a run of voiceless stops in its crunchy K sounds. On Sunday in Austria, Kaneko put a stop to a challenge from Portugal’s Ricardo Gouveia and everyone else, and claimed a first-ever title on the DP World Tour. Gouveia did well to reach 16-under par over four days, but Kaneko held firm, two shots in the clear.

Davis Bryant of the USA also forged a strong challenge for the win. He ended in a tie with Gouveia for second place. Kaneko began and finished his final round in a bit of a malaise, but he caught fire midway through. Birdies at 10, 12, and 13 provided the necessary cushion to cruise to the finish line without breaking a serious sweat.

Kaneko’s Suitcase

  • Driver: Ping Max G440
  • Metals: TaylorMade Qi4D at 15, 16.5, 21, and 24 degrees
  • Irons: TaylorMade P760 5 and 6 irons
  • Irons: TaylorMade P7TW 7-9 irons
  • Wedges: Titleist Vokey Design at 46, 52, 56, and 60 degrees
  • Putter: Odyssey Ai-One Cruiser Arm Lock #7

Korn Ferry Tour @ UNC Health Championship: Improbably Alvaro

Alvaro Ortiz may have had a bit of scare on the outward nine on Sunday, but he came through in clutch fashion in the end. Ortiz began the day bogey-double, and added another double bogey at the 11th hole. He was mired in a downward trend, spiraling away from the top of the leader’s board. Ortiz found hope at the 14th, where his first birdie of the day tumbled home. Inspired, he closed with birdies and 17 and 18 to catch Ross Steelman at 10-under par, and the duo returned to the 18th deck for overtime.

The extra session concluded in brief time. Ortiz, buoyed by his newly-retrieved confidence, hit the fairway with driver, then approached to six feet and drained the putt. Gobsmacked, Steelman could do little more than smile and applaud, as his run at the top came to a close. The victory was the first for Ortiz on the KFT, and will implant him squarely in the chase for a PGA Tour promotion.

Alvaro’s Suitcase

  • Driver: Ping G430 MAX driver at 9 degrees loft
  • Metal: Ping G430 MAX 3W
  • Iron: Ping iDi Driving Iron
  • Irons: Ping Blueprint S irons
  • Wedges
  • Putter: Scottsdale TR Piper C

LIV @ Korea: Me llamo Joaquin

Chile’s Joaquin Niemann had been away from the LIV winner’s circle throughout all of 2026. This week in Korea, he reminded us that he is still a force to consider. Niemann chased down Taylor Gooch over the closing holes at Asiad Country Club, then claimed victory with a hole-one birdie in extra time. Bryson DeChambeau claimed solo third, one shot in arrears at minus-eleven. Dustin Johnson finished on fourth, one putt farther back.

Niemann’s Suitcase

  • Driver: Ping 440 LST
  • Metal: Ping G440 Max at 15 degrees
  • Metal: Ping G425 Max at 21 degrees
  • Hybrid: Ping G430 at 25 degrees
  • Irons: Ping Blueprint S 5 through PW
  • Wedges: Ping S159 at 52, 56, and 60 degrees
  • Putter: Ping PLD Anser

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Russell Henley’s winning WITB: 2026 Charles Schwab Challenge

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Driver: Titleist TSi3 (10 degrees)
Shaft: Project X HZRDUS Smoke Black 70 6.5 TX

3-wood: Titleist TS3 (16.5 degrees)
Shaft: Project X HZRDUS Smoke Black 80 TX

7-wood: Titleist GTS3 (21 degrees)
Shaft: Project X Denali Black 80 TX

Irons: Titleist T250 (4), Titleist T100 (5-9)
Shafts: True Temper Dynamic Gold AMT (4-6), True Temper Dynamic Gold Tour Issue S400 (7-9)

Wedges: Titleist Vokey Design SM11 (48-10F @47, 50-08F @51, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48), S400 (47)

Putter: Scotty Cameron Phantom X5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x

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