Opinion & Analysis
Which is more important: Your equipment or your body?
I am asking this question because we as golfers have limited time and financial resources to put toward getting better at the game we love. Therefore, if we want to improve, it’s necessary to be selective about what we choose to invest in. A common dilemma is whether to upgrade our equipment or invest in our bodies. I have gathered the opinions of a variety of experts in the field of golf to help you decide whether your clubs or your body is going to get a tune up this year.
Before we crack on, it’s probably worth defining exactly what I mean by “your equipment” and “your body.”
Equipment: Driver, Fairway Woods, Irons, Wedges, Putter and any custom fitting thereof.
Body: Golf Fitness Assessment, Personal Training, Golf Fitness Training Programs, Fitness Equipment (golf specific or not), Strength Training, Yoga, Pilates, Movement Pattern Training.
Note: Coaching deserves its own category (and article) and is not included in this debate.
So which is more worthy of an investment of your precious time and hard earned dollars?
Some would argue that without the right equipment, it doesn’t matter how good your body is. Incorrect shafts are going to produce inconsistent ball striking, and too little loft on your driver will reduce your carry distance by 10-15 percent. But even a golfer with a body like Rory McIlroy’s is going to struggle without the right gear.
Others might suggest that you can have all the gear, but if your body doesn’t function well you can’t make use of it properly. You might have a driver that is brand new and custom fit to your swing speed and delivery conditions. If your swing speed is 89 mph, your path is 9 degrees left and your angle of attack is 5 degrees down due to mobility restrictions and a lack of strength, however, then you will always have a pretty low potential for improving your driving distance and accuracy by investing in a driver.
I am quite clearly and unashamedly biased in this argument. As a strength and conditioning coach, I will always say that your body is more important than your equipment and you should invest your dollars and your time into getting fitter, stronger, more mobile and improving your movement patterns. In my opinion, improving your body will raise the ceiling of your golf-related physical capabilities such as strength/power, flexibility, coordination and movement patterns. With bettered athleticism comes the potential to swing the club more effectively and hit better golf shots. You can find out more about my methods for raising your ceiling of potential by clicking here.
I am aware, however, that you probably don’t just want to hear this predictable and one-eyed view of the situation, so I have asked eight of my esteemed colleagues to chip in with their opinions on the matter. I tried to harvest a range of views from people who do various different aspects of golf stuff for a living. There are golf coaches, GolfWRX editors, GolfWRX writers, strength and conditioning coaches and even a former CEO of a famous equipment manufacturer. It’s a pretty broad spectrum!
For each of their responses I’ll award a point to either “Equipment” or “Body,” tally the scores as we go and summarize which category came out as the overall winner.
Chris Gibson: Golf Coach, 2015 Queensland (Australia) Teaching Professional of the Year
“I guess there are several levels to my answer that cover the different types of client that I work with. To start with, obviously if the clubs are grossly out of proportion (i.e. too long/short, heavy/light, game improvement/blade, etc.) then getting them somewhere near suitable is really important.
“If somebody walked through my door as a raw beginner and didn’t have clubs, I would always suggest not to buy them until we can improve their technique, which includes the physical training of movement patterns.
“If we are talking a long-term program for a player and their goals are to be as good as they can be, then physical first. This can determine how much they can practice and play and therefore have a significant bearing on their long term goals.
“If they are players who know they can’t practice due to work commitments or just aren’t motivated to practice more and enjoy the social aspect only, then clubs may be better suited to help them improve.
“If I am talking elite level athletes that have had their clubs fitted, then physical will always out weigh clubs or technology. Elite level athletes will adapt even if they are not spot on with a club fit.”
We start with a halve.
Scoreboard: Body: 0.5, Equipment: 0.5
Barney Adams: Founder of Adams Golf and the inventor of the iconic “Tight Lies” fairway wood
“Given decent equipment, meaning that you might favor some older models that play perfectly, well then I say unequivocally that body is more important. I’m 76 and at best exercise might slow down the effects of age, so equating age to condition there is no way I play as well as my younger years. Body, no contest.”
Body takes an early lead with Barney’s full support.
Scoreboard: Body 1.5, Equipment 0.5
Kane Cochran: Co-founder of Full Glass Labs and creator of Ranger GPS
“For me… the body is more important to lowering your scores. If we assume we’re discussing any of the major, higher-quality pieces of equipment out there, there performance, as we’ve seen, is generally similar. Materials and craftsmanship sets equipment apart, but if we’re talking generally, moving your body the right way will have a bigger impact than say, upgrading your irons from last season’s model to this season. Yes, we all should have clubs fit for our BODY and our swing and it is possible to lower scores simply by getting a proper equipment fit.
“Better (lower handicap) golfers will, in my opinion, see a bigger benefit from getting their body to work more efficiently through better conditioning/fitness, which will let them get in better positions and fire everything in a better sequence.
“Higher-handicap golfers who have not been fit for their clubs or are using older technology can lower their scores with properly fit clubs or better technology (more forgiving drivers and irons for instance). But they will still see a bigger benefit from having a body that can get in the correct positions more easily, allowing them to swing the club better and improve at a faster pace.”
This is looking bad for equipment.
Scoreboard: Body 2.5, Equipment 0.5
Zak Kozuchowski: GolfWRX Editor
“Equipment changes are best for short-term improvement, by which I mean your next few rounds. Simple things such as establishing proper wedge gaps and dialing in playable lofts and lie angles can create huge improvements in consistency for golfers of every level, and they aren’t usually that expensive. A shaft swap can also really help if golfers find themselves not being able to hit a certain type of club (driver, irons, wedges) as well as others in their set.
That being said, if it was either this or that, most golfers should probably invest in their bodies first, because they’ll only use new clubs for limited amount of time. They’ll need their bodies for their rest of the lives.
The best advice I can give to junior golfers and aspiring professionals is to understand what parts of their bodies could be limiting them and what they can do on a day-to-day basis to prevent injuries. Seek out the smartest coaches and fitters in your area, and you might learn what I did — some of the work I was putting in at the gym and on the range was not really helping, and in some cases hurting me.
Another halved point. Can equipment hang in there?
Scoreboard: Body 3, Equipment 1
Tom Stickney: Director of Instruction at The Vidanta Golf Academies
“Obviously the body is a huge part of the success of the player, but I feel at the lower levels of playing ability the clubs are more important. This is because the higher handicapper struggles to make up for poorly fit or inappropriate clubs. At least we can alter the clubs to aid the improper body motions for golfers with less ability.”
A full point for equipment. Start of a comeback maybe?
Scoreboard: Body 3, Equipment 2
Andrew Tursky: GolfWRX Assistant Editor
“I would say equipment short-term and fitness long-term. Equipment can help a golfer shave strokes without changing their technique. But improvement has a ceiling by strictly getting a set of custom-fit golf clubs.
Fitness, however, can help a golfer achieve a golf body (flexibility, stronger core, etc.) that allows them to practice more, while reducing the risk of injury. Also, they can possibly achieve movement patterns they wouldn’t have been able to without a golf-specific fitness regimen.
A new set of clubs isn’t much good if a bad back and tight hamstrings keep you from spending the proper time on the practice tee.”
A great argument in favor of body.
Scoreboard: Body 4, Equipment 2
Richard Woodhouse: Director Of Instruction at KDV Sport
“In regards to priority, I will always address how the body is functioning first and foremost. The golf swing requires both mobility and stability. If one or both of these functions are compromised, an equipment change may only “Band Aid” over the true cause of the inefficiency in the golf swing.
“Regardless of age, gender, ability, or time availability, we can all work toward a more efficient functioning body; this might mean incorporating dynamic mobility/stability, dynamic balance and/or strength and conditioning program.
“When I have my students applying themselves with structured programs as listed above, I see a dramatic increase in acceptance of swing/technique improvement. I always believe that time spent working on an efficient mobility/stability pattern will decrease the time required to implement swing improvements on the range.
“As the pattern of the swing becomes consistent regarding sequencing, we can then address the equipment and fit the player to equipment that will in turn compliment the players development.”
The first golf coach to go all out for body. This is turning into a one-sided contest.
Scoreboard: Body 5, Equipment 2
Nick Buchan: Founder of Stronger Golf / Co Founder of the Association of Golf Strength and Conditioning (AGSC)
“Obviously, what your body is physically able to do and the equipment you use can directly affect your swing mechanics. Getting properly fitted for your clubs can have you walking out of a 30-minute custom fitting sessions swinging better and ultimately playing better very quickly!
“Improving the function of your body in golf swing by addressing weak points in your movement chain, correcting movement patterns and alignment, etc., will optimise biomechanics and also allow improvements in swing mechanics albeit will considerably more effort and time investment. This approach has two advantages; first, the law of diminishing returns will impact physical training much more slowly or even be non-existent. There will almost always be physical issues affecting a golfer, which we can work to improve.
“Second, and most importantly, improving equipment choice and even swing mechanics through coaching is the equivalent of fine-tuning a cars engine. Increasing strength and power through physical training is the equivalent to making the cars engine bigger. A bigger engine simply has more potential for speed.”
The S&C coach predictably drives home the knife with another point for body.
Scoreboard: Body 6, Equipment 2
There we have it folks, a resounding four-point victory in favor of “your body.” The best custom fit equipment will take you right up to the ceiling of potential for improvement of your game, and there is no doubt that up-to-date and properly fit equipment can help you lower your scores — but increasing your level of (golf specific) athletic ability can raise that ceiling higher than you ever thought possible.
It’s well worth noting that quality coaching plays a huge role in game improvement. Often the best physical adaptations aren’t worth much without being told how to apply them to the swing, and every contributing member to this article massively advocates committing to some level of professional instruction if you want to get better.
As always, I would love to hear your thoughts on the comments above and will encourage my fellow contributors to respond if they can find the time.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Semi
Jul 30, 2015 at 8:06 am
I am in my 50’s and decided to start playing golf again after 4 years but before I pick up a club – I’ve decided to hit the gym for a month to build some muscle and flexibility up that I have lost. I have a good set of clubs that are about 4 years old which I will not be upgrading. I know for the most part new clubs will not improve my game as much as being able to get in positions that I want or need to get into. Besides the physical side of things, knowing that I will be more capable of swinging the club better will give me confidence which helps with the mental side as well.
So for me, it’s the Body.
marcel
Jul 29, 2015 at 8:49 pm
dont be lazy hit the gym. lose the beer belly and enjoy your intimate life again and golf!
Larry
Jul 29, 2015 at 2:37 pm
I have always taken pride in being in good physical shape. It has definitely helped my golf game. However there are plenty of overweight and out of shape players who are much better than me. Why? They have better swings especially at impact. How do you get a better swing? I don’t know. I’ve tried lessons and practice. Still an 8- 10 handicap. Recently switched my 10 year old Irons for new Taylormade aero burners and instantly picked up 12 to 14 yards. May not affect the handicap much but it sure is more fun. Equipment changes especially if your equipment is old are the quickest and most certain way to improve.
MHendon
Jul 29, 2015 at 3:37 pm
Larry you’re probably right. I’m one of those overweight and out of shape guys you refer to. I can out play most people I come across. Could I improve by getting in better shape, yeah probably but my guess is not much. I’ve always said golf is the most athletic game that no one wants to accept is a sport and I’ve always been very athletically gifted. I am planning on starting a work out program soon so hopefully I’ll be able to better answer this question in 6 months to a year.
Nick Randall
Jul 29, 2015 at 4:50 pm
Good on you for considering the physical side MHendon, if you need a bit of advice getting started then don’t hesitate to get in contact
Nick Randall
Jul 29, 2015 at 4:53 pm
Larry golf is still a predominantly skill based sport. The most skilful person will almost always beat the most athletic person so it’s about maximising your skill potential. As we have seen in the arguments put forward, some people in some scenarios get a bigger boost from equipment – no question.
Tom Wishon
Jul 29, 2015 at 11:22 am
My son has a B.S. in Exercise Science, is a multiply certified personal trainer too, and from his supervision I have been committed to a golf specific training program for 7 yrs. I’m 64 now and no matter what, this year I am seeing my clubhead speed drop for the first time. No question the training staved that off, but it is a fact that at some point the body is going to break down and with it, a loss of swing capability comes that none of us can avoid. In turn that means I have to shift some of the fitting specs of my clubs so as to have my equipment get the most from the body and swing characteristics I now have.
At the same time, with younger people, no question the right training program can open the door to enhance/improve your swing characteristics. And in that positive direction of training result, that too is going to require the person to be properly fit so their equipment best matches to their improved body.
While it is certain every person on the planet will benefit from exercise and should commit to a good program, in the relationship in golf of the body to equipment it is the body and its swing characteristics that will forever dictate what the equipment needs to be. To work out and just buy off the rack clubs is a waste of time and money. To not train the body and be custom fit will at least optimize the equipment for the state of the body and its swing characteristics. To work out properly AND be correctly custom fit is of course the ultimate.
Nick Randall
Jul 29, 2015 at 4:47 pm
Eloquent and on point, thank you Tom for your insight.
Ken Pierce
Jul 29, 2015 at 10:47 am
This article and the testimonials from some of the top teaches and coaches confirms that improving your body with golf specific exercises and training will have a more positive affect on your game than any of the newest “gear”. We have been helping golfers improve their motor pattern memory and golf specific movement patterns with resistance based swing training products since 1986. Thanks Nick for presenting this information. Ken Pierce GolfGym.com
Nick Randall
Jul 29, 2015 at 4:48 pm
Thank you Ken, I had a feeling you might have enjoyed the outcome of this article 😉
Christosterone
Jul 29, 2015 at 10:22 am
Body 99
Equipment 1
Take a look at any of tigers sawgrass U.S. amateur with a 43″ TTDG X100 driver that looks about 280cc…
He was piping 330 yard drives with wound balatas…..
While the equipment has helped, it pales in comparison to aging….
Another reference is Jack’s swing circa 1966 vs 1976 vs 1986…..he swung out of his shoes through about 1972 and his age required him dial it back incrementally….
Heck, look at how Jack was putting in ’86 vs ’66…..his age required him to stand up more which really affected his distance control…
Had Jack had a 20 year old back he would’ve won 15 majors between 1980 and 1990 IMHO
-Christosterone
MHendon
Jul 29, 2015 at 3:48 pm
You are using the best golfers in history as proof that exercise is more important than equipment. I believe you’re missing the point of the article. It’s what will help the average golfer more, equipment or exercise. Jack or Tiger in they’re respective primes could’ve beat anyone with just about any equipment but that’s because of their skill level not conditioning. Jack was always know for being a little pudgy and Tiger was at his best before he got so serious in to conditioning. As Larry stated above he’s always taken pride in keeping in shape but a knew set of irons did more for him than his exercise.
Christosterone
Aug 1, 2015 at 12:35 pm
I never made a reference to exercise….my point was that AGE is the factor paramount importance in golf.
Yes fitness helps….but being Peter Lonard doesn’t make you great….
Trevino, Casper, Monty and Floyd are all saw no issue with their lack of physical fitness….it was AGE that saw them lose their hall of fame greatness…
I can name 30 others of the top of my head that prove age is the determining factor in a golfers decline to an exponentially higher degree than any other factor.
-Christosterone
That guy
Jul 29, 2015 at 9:51 am
Depends. Pros have maximized both body and equipment. For the average person I think it depends on where their game is at, and how well they preform.
If they are scoring as low as they can and have a consistent repeatable swing, than maximizing their equipment could give them an edge to score lower.
If they aren’t scoring well and don’t have a consistent repeatable swing, than maximizing their body could give them an edge to score lower.
There is no right or wrong, but it starts with a true assessment of your current skill, and your consistency with your swing. If your not consistent with your swing, absolutely no equipment will make it better. Therefore; you must start with your body first, before maximizing equipment…
Nick Randall
Jul 29, 2015 at 4:55 pm
Absolutely, it’s worth mentioning again that quality instruction trumps both of these factors hands down!
Todd
Jul 29, 2015 at 7:38 am
I think people buy equipment too frequently. Equipment does improve but not to the degree that manufactures tout. As people get older I think their overall fitness declines more rapidly than the equipment. People should focus more on their health and functional fitness.
Nick Randall
Jul 29, 2015 at 4:57 pm
Thanks for your comments Todd, I agree with you that manufactures overstate the positive effect their equipment will have. There is almost certainly an element of that in the fitness side too. I think what we have seen is that both are very important, but like you say – get the body right first!
Balle
Jul 28, 2015 at 8:39 pm
All of the above
Bobby Mqarshall
Jul 28, 2015 at 6:15 pm
Niether. Your mind is the most important.
Patricknorm
Jul 31, 2015 at 6:42 pm
You’re not wrong. So if you include mental, physical and then equipment, I’d always put your brain number one. But that wasn’t the question.
Given the context of
From the article it’s always physical and then equipment. The qualifier being a good, positive, confident attitude. And with Tiger knowing his body is a wreck because of surgeries, it clearly affects his confidence.