Opinion & Analysis
Talking wearables in golf, Apple Watch with Hole19
In a recent piece on Golf Digest’s website, Geoff Shackelford highlighted one benefit of smartwatches in general and the Apple Watch in particular.
“Once at [the course] the phone went into my golf bag and only came out to take a few photos. Otherwise, texts and even a phone call I answered quickly all came to the watch. Nothing was important enough to require action and I was able to enjoy my round much more even though it was during a workday. I never felt disconnected but also felt more free to take in the on-course proceedings.”
Beyond the ability to disconnect and stay connected, to a degree, smartwatches will have on-course applications. Hole19 is a smartphone and smartwatch application that’s available for the just-introduced Apple Watch.
According to Robert Stewart of Hole19, with the release of the Apple Watch, the company is well positioned to capitalize on what is sure to be the growing popularity of wearable technology in golf.
The company’s website describes the product as “an intelligent caddy in your pocket, integrating a GPS rangefinder, Club Tracker, Strokesaver and a mobile Scorecard into one device.”
Hole19 launched in April 2014 and has seen impressive growth since launch. In little more than a year, the company has garnered 500,000 users from 90 countries, 1,000,000 rounds of golf played, and 1,200,000 course map downloads.
Interestingly, the company does all of its mapping in house and has 95 percent of the world’s courses in its database.
According to Stewart, users are engaging with the app in different ways. Some are merely using it to get front/center/back distances. Some people just using it as a digital scorecard. Some using shot-by-shot input. And some users, of course, are going a combination of all three.
Regarding the interplay between smartwatch and smartphone technology, the company believes shot-to-shot functions (distances, shot entry) will be primarily accomplished by the smartwatch with complementary functions achieved with the use of the phone every couple of holes and between holes.
Hole19 endeavors to create the most engaged network of golfers who are more engaged with their games than they otherwise would be. The Hole19 user’s average age is 37.5, which sits at the intersection of two major spheres: the active mobile tech user, who is in his/her mid-20s, and the active golfer, who is 50 on average.
Q&A: Anthony Douglas, Founder and CEO of Hole19
Q: What’s your perspective on the current state of wearables in golf?
A: “Our observation has been that golfers are generally quite tech-savvy. This make sense to us, as tech-uptake people and golfers seems to overlap demographically.
While there are some interesting golf-specific wearable and hardware offerings that have emerged, we continue to believe in focusing on creating amazing software for golfers. Our feeling is, ‘Let’s leave the hardware to the players that are experts in building hardware’ (Apple, Samsung, Sony, LG, Motorola, others).
We think it’s still early for the smartwatch category. With the launch of Apple Watch, we think the category is primed to really take off this year. And based on feedback we’ve received from our user base, golfers are among the most eager to use smartwatches. That’s because an app like Hole19 is so valuable while fitting in so seamlessly on the golf course.”
How does the future of recreational golf look different than the present/recent past?
“At Hole19, we believe that putting the tools you need at your fingertips will drive improved pace of play, on average. We also think ever-improving technology will result in game improvement, which further contributes to faster pace of play.”
Let’s look at a practical example. It’s never been so easy to track your stats. Now marry those stats, and knowing what you need to work on most, with personalized in-app Lessons (a feature Hole19 just launched in English-speaking countries), and you have a recipe for engagement and improvement like never before.
Going forward, we believe wearable and software technology will serve to bring new Millennials into the game, and will more strongly engage existing Millennial players. More players and more rounds is a obviously a huge win for the golf industry, especially since it’s been stalled for a half-dozen years. Interestingly, you’ll also see the inverse as well, whereby golf is an entry point into technology for Baby Boomers.”
Tell me about the origins of Hole19…success since launch?
“While I was living in Sweden a while back, I had picked up golf again after a stint of trying to play semi-professional basketball around Europe and I paid $50 for lesson with a pro. When he asked me what I wanted to work on, I had no idea what to say. After sitting with that discontent for a while, I imagined a tool that would allow me to easily track my playing stats; one that gave me deeper insights into my game. At that time, smartphones and the app ecosystem were just starting to take off, and you saw the massive potential there. That was the seed that developed into the Hole19 you see today.
There were a couple of existing apps in the market, but I thought that nobody had delivered the various functionalities in a way that’s simple and not overbearing while on the golf course. Hence, user experience became, and continues to be, Hole19’s No. 1 expertise. If you look on the App Store and Play Store, our reviews back that up. The clean and simple design, as well as being a free app with no subscriptions, have resulted in quite rapid growth since launching in April 2014.
What’s next for Hole19?
“It’s a busy and exciting time for Hole19. We’ve just launched the Lessons feature in English-speaking countries, and are enthusiastic about its potential because it connects golfers and pros in an all new, streamlined way. That’s a theme that will be integral to the future of Hole19: connecting the world of golf.
We’ve also launched on three smartwatch platforms over the last month — Apple Watch, Android Wear, and Samsung Gear — and are already seeing lots of feedback from golfers who have switched from golf-specific watches and from other apps to Hole19.
Up to this point, we’ve focused on building Hole19 to support an excellent on-course experience. As the on-course experience shifts more to the smartwatch, we feel there is a very interesting challenge that is presenting itself to us: ‘How can we promote stronger and better engagement with the game of golf off the course?’ We’ll have fun answering that question.”
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.




alex
Sep 4, 2015 at 1:16 pm
and what about:
http://www.usga.org/videos/2015/03/05/using-distance-measuring-devices-4095533313001.html
and this?
http://www.usga.org/equipment-standards/frequently-asked-questions-distancemeasuring-devices-21474847525.html
Rick
May 20, 2015 at 3:27 am
I’ve tried a bunch of apps (SBS, Gamegolf and Golflogix) and I used to be loyal to Golfshot. But once I tried Hole19, I deleted all the other apps and stuck with this one. Interface is much easier to use on the course, I just got an Apple Watch and the app does everything I need, real simple and I don’t need to pay a fee to use the Watch app. My buddies & I all switched and actually the pace of play using Hole19 seems faster than it was with other apps. I don’t want “more functions” on the Watch as another commenter wrote, I want it to be quick & simple to give me the info I need & when I need it. Hole19 does this. Really well. Awesome app (still can’t believe it’s free). Ready to break 80 this season!
Vinny
May 19, 2015 at 6:41 pm
I’ve been using Golfshot for a while and switched to Hole19, but it just isn’t as easy to use, especially for the watch. GS is far superior and has been.
Brian D
May 19, 2015 at 1:55 pm
It’s great to see so many different options available to the golfer these days. I use the free Game Golf app and am absolutely hooked. I tried the Hole 19 one first but it’s just not as clean or friendly as the game golf or golfshot but it’s so invaluable to actually see my round as a play or share it with my instructor after my round. keep them coming
James
May 19, 2015 at 11:30 am
I use Golfshot. More functions on the watch and a better interface. I tried Hole 19, but it was a bit clunky.
Tweedie
May 18, 2015 at 10:00 pm
I use the app on my iPhone and it’s really good. Used a few over the years but this one is excellent and I think I’ll be sticking with it.
TR1PTIK
May 18, 2015 at 1:50 pm
I will finally be making the switch from Android to iOS in just a few short days, and an Apple Watch is on my list of “must haves” to accompany it. I really like the variety of products available for assisting the average golfer with their game (i.e. Game Golf, Arccos, Garmin golf watches, Voice Caddie, etc…), but smartwatches will – and in some ways already do – surpass such devices by providing numerous other functions besides, scorecard, gps, or shot tracking. I think as technology improves, we’ll see smartwatches that are able to supplant swing analyzers like Swingbyte, Zepp, or 3Bays with 3rd party app support.