Opinion & Analysis
Former MLB All-Star Russ Ortiz starts apparel company, 2nd Guy Golf
Russ Ortiz has always held a deeply personal and sincere passion for helping others.
When Ortiz retired from Major League Baseball back in 2010, the former All-Star had amassed 113 wins over 12 seasons including a 21-win season in 2003 with the Atlanta Braves.
With his baseball career over, Ortiz looked for ways to combine his passion for helping others with his lifelong love for golf. Over a round of golf with a buddy in 2009, the idea for 2nd Guy Golf was born.
[quote_box_center]“2nd Guy Golf is a term I believe a lot of golfers know,” Ortiz says. “When you hit a bad shot, and throw down another ball, that next swing is always better. The 2nd guy is always better.”[/quote_box_center]
While 2nd Guy Golf definitely has some very sharp shirts, hats and accessory offerings, this isn’t your average apparel company, as it donates 100 percent of its net profits to charity.
[quote_box_center]“I made enough playing baseball,” Ortiz told me. “I wanted to build this brand around the core of who we are – passionate about golf and helping others.”[/quote_box_center]
I had the chance to catch up with Ortiz recently to ask him about his company, his faith, charity, and the challenges of creating and promoting your own brand.
JL: Given your background in professional baseball, what experiences from your playing days have you used?
RO: One thing I had to develop was thick skin. In the professional world, I have been able to deal with failure, harsh comments, and adversity that I knew our team would experience. I have brought that to the table with 2nd Guy Golf. My ability to be a fair and honest leader comes from the field and I have made it known that I will always be fair and upfront with my employees. In baseball, being on a team, you develop a trust and care for your teammates. The same goes here at 2nd Guy Golf. I care about my employees and I trust them wholeheartedly. In the MLB, you have to put on your big boy pants. In the business world, you must come to work with your big boy pants and be responsible for your work.

2nd Guy’s ‘Bill” Hat: $25
JL: You’ve said that you have always felt a sense of “responsibility” to help and serve others. What influences from your life do you feel instilled this in you?
RO: As a professional baseball player, I was taught from day one how important it was to be a positive impact with the platform baseball provides. As a Christian man, I’ve been able to follow my Lord’s lead in helping those in need; to show love for fellow man. That is a big responsibility to take on. But it’s something that has come easy to me. I really feel like the desire to give and help others is a gift from the Lord.
JL: Talk some more about the importance faith plays in your life.
RO: My faith is the most important part of my life. Throughout my playing career, my faith helped me during the successes and the failures. Knowing that God has given me the ability to throw a baseball well, and that he has placed me in positions to help others, brings me a ton of confidence. 2nd Guy Golf was birthed because of that same confidence in my abilities and the opportunities I have. When it comes to how faith plays a role in business, integrity, honesty, and respect are of utmost importance. That’s how we do business. Our partners, vendors, and customers are so important to us. They are VIP’s to us. And we will treat them that way.
JL: How are you promoting the 2nd Guy Golf brand on the Tours, as well as to other athletes and celebrities?
RO: We’ve already reached out and have given our product to other athletes and celebrities and Tour pros. That was on my radar right away. I’m happy to say we have gotten very positive responses. We have already signed four professional golfers – Sophia Sheridan (now retired), Jessi White (Symetra Tour), Marissa Steen (LPGA rookie, 2014 Symetra Player of the Year and No. 1 on money list), and Brian Cooper (PGA Latin America, former Big Break contestant). All of these pros not only love our gear, but also what we do with our proceeds. They all have a heart for their communities and to help and give back to others.
JL: Discuss the importance of finding the right balance between creating unique and innovative designs versus comfort and durability.
RO: I believe the design of the polo is the easy part. Aaron (Aaron Thew, Director of Apparel Design) is passionate about design. His creativity flows out onto the templates he creates. He has so many new, fresh designs that we are excited to put out into the market. The hard part is figuring out which fabric combinations to go with or what texture of fabric to use. We just don’t want to make a basic golf polo; we want it to stand out in design, feel, comfort, and performance.
JL: When did your passion for golf begin?
RO: My brother and I grew up in our grandparent’s home. Our grandpa played golf regularly. He was our father figure, so we wanted to do the things he did. So we got into golf around 12 years old. From then on I was hooked. It is such a hard sport, that I liked the challenge. In college and in my pro ball career is when I was able to play most and work on my game. Now I get to play on average once every 10 days. I take golf seriously but have a great time as well. I am currently a scratch golfer.
JL: Talk about the charities 2nd Guy Golf supports.
RO: The first place we partnered with was the Phoenix Children’s Hospital. We provided meals to the cancer and blood disorder center for the first half of 2013 with our proceeds. The PCH center is where kids would go and get their treatments. Sometimes they were long and PCH would provide a meal for them.
Then we partnered with Feed My Starving Children. This is an organization that packages nutritious meals of protein, soy, vegetables and rice to help starving children, and sends them all over the world to feed hungry children. They have a packing facility here in Tempe, Ari., and soon to have one in Mesa. Our proceeds have been used to host two packing sessions which created roughly 35,000-to-40,000 meals. And also to help sponsor and participate in an event where 500,000 meals were packed in one day.
The new partnership we have is with Josie’s Angels. This is a rescue home for girls in the Philippines. They are safely removed from abusive situations in the squatter villages and given shelter, food, clothing and an education. Josie Long provides a safe place for them to have an opportunity to stop the cycle of abuse for these young girls. The cycle is to grow up in poverty, hardly any schooling if any, be abused, get pregnant at an early age and watch their children do the same.
JL: What do you think makes 2nd Guy Golf so unique?
RO: Our uniqueness is our mission with the 2nd Guy Golf brand. Giving all of our net proceeds to charity is a rarity in this business. Our new, fresh designs hopefully set us apart as well.
JL: What are the most difficult business challenges 2nd Guy Golf faces?
RO: Brand awareness is probably the most difficult hurdle to get over with any startup business. We are currently working with a team of people to do just that. So we are excited for what lies ahead. Another challenge is for people to trust that we in fact do give all our proceeds away because it is not the norm. People start businesses to make money. I started 2nd Guy Golf because of my passion for the game of golf and to impact people.
JL: Who is playing with you in your dream foursome and where are you teeing it up?
RO: Playing Augusta National with my brother, Will Clark (favorite MLB player) and John Elway (favorite NFL player).
JL: What’s your game like right now?
RO: I have worked my handicap to a zero. That has always been my goal. So I’m happy where my game is at right now. My strongest area is my wedge play. I have worked hard on that part. I have two golf holes with three tee boxes at my house from 85-to-105 yards so my wedges better be strong. I probably struggle with putting the most and having golf greens in back makes me look bad for not being a better putter.
JL: What’s in your bag?
RO: I play Ping. Love them. I have the G20 driver, G30 3-wood and rescues, S55 irons, TaylorMade 50 and 56 degree wedges and a 60 degree Ping wedge. Putter is a Ping Shea mallet. I only use Bridgestone B330 golf balls.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.



Sean
Mar 3, 2015 at 10:21 am
“2nd Guy Golf is a term I believe a lot of golfers know,” I have been playing golf for 25 years and never heard this phrase and nor have any of my golfing buddies. Good luck.
Matt
Mar 2, 2015 at 6:13 am
Nice tax break
Honest Joe
Mar 2, 2015 at 1:01 am
Finally someone that isn’t consumed with what can I get and only care about myself. However, I wish more people would take care of Americans first. Lots of starving, homeless people here. But good for him either way. Good luck!
James
Mar 1, 2015 at 11:50 pm
Growing up a San Francisco Giants fan, this is great news to me. We loved Russ Ortiz, and will definitely be trying to support his cause as well!
James
Mar 3, 2015 at 10:09 pm
I need that Frisco hat!
Tony Lynam
Mar 1, 2015 at 7:02 pm
Good on Russ bringing the Good News out through this clothing line! “I am the way, the truth, and the life. No one comes unto the Father except through Me” John 14:6.
simon
Mar 2, 2015 at 6:18 am
I thought the Father was’ Me ‘ doesn t make sense… anyway the guys done good unlike the other oems chasing the buck even though they have millions and not doing more to help the needy.