Opinion & Analysis
Starting a wedge business? I can help with that
Let’s say you have temporarily abandoned your plan to introduce a full set of woods and irons, but your passion to be in the golf equipment business still burns. In desperation, you contact me to help with your wedge business and pay my upfront fee of a dozen low compression golf balls (you know, the ones designed for swing speeds that are barely moving). With the mutual understanding that you are definitely going forward, I take a few days and devise a plan.
Since you told me the golf balls had to wait a few weeks while your credit card balance dropped, it’s fair to say that unless a benefactor appears this will be a shoestring effort and I should advise accordingly. In the old days, I used statistical analysis on the cause and effect of ball flight. I determined that golf clubs are used in separate and distinct environments — namely ball on tee, ball on ground (including rough), ball in sand and ball on green. This may sound simplistic, but this type of analysis wasn’t the norm when I started on my own 27 years ago (or 40 years ago when I was hanging out with Dave Pelz). For example, fairway woods used to look like mini drivers and were not designed with a “ball on fairway” mentality save increased lofts.
First a bit of good news. Every currently significant golf club company (except Nike) had one club that got market attention and grew from there.
- Adams and the Tight Lies
- Callaway and the Big Bertha
- Cleveland and its wedges
- Cobra and the Baffler
- Ping and the Anser putter
- TaylorMade and metal woods
- Titleist and the Bulls Eye putter
With a bit of a stretch, I could also point to Mizuno and irons and also Wilson Staff and irons, but Wilson is not a major player today. I include this bit of trivia to show that starting with one product doesn’t restrict a company from future growth.
The point is that if you become significant with a wedge it could open the door to other products, but first things first. As I said, we have ball on ground, ball in rough and ball in sand as three completely different design environments for wedges. Given our cost effective approach, ball on ground and ball in rough doesn’t fit. It’s not that you can’t make a great wedge; it’s the issue of marketing. There are dozens of wedge companies out there and they all have good designs and strong marketing stories. You are just starting and need the best chance of getting a clear message to the hearts and minds of millions of golfers.
In the literature you sent me, you had a design for a nice looking wedge and its appeal is the use of a soft metal which, in turn, produces a great feel and sense of control at impact. I don’t mean to belittle your effort but what you have done applies to maybe 5 percent of golfers — some of whom are given wedges as a promotional effort. Further, there is no significant relationship between soft metals and feel.
If you want to store this away, differences in feel for more than 98 percent of the golfing population are actually the brain reacting to sound. Put earplugs in, go to the range and test for yourself. The other 1+ percent are tour professionals, and I gained great respect for their sense of feel and never tried the sound blocking experiment with them. Ping has certainly been successful with golfers of every level, and I remember back when their clubs were supposed to be “too hard.” Turns out, they were very good!
So, with all this background my advice is to concentrate on one club (actually two, as you’ll see), the sand wedge.
We will call the sand wedge the “Beauty” — actually the “Beauty-1” and “Beauty-2.” If that name causes nausea, it’s your nickel. Finding a name for a golf club that isn’t being used or isn’t registered in some attorney’s office is a major project. You would never know unless you become successful. I picked “Beauty” because it’s so off the wall there is a chance that no one uses it, but I strongly advise you spend the money and get that name (or your name) verified.
The design of a sand wedge is all about dynamic bounce, which is the relationship between the bounce angle, sole width, face loft and type of sand. I’ll let you do the final design, but I suggest you research underslung head designs. Having the hosel somewhat removed addresses the shank, the bane of the average golfer.
- Beauty-1 has a very wide sole with some bounce for soft, fluffy sand.
- Beauty-2 is slightly narrower, but it still has a wide sole and essentially no bounce for hard-packed sand.
You said you have access to a machine shop where you can get samples made and you can test in different sands.
This is NOT a project for good players — this wedge is for those who approach sand traps with trepidation hoping to get out in one swing. Why? It’s simple: by far the biggest market. Your website should be technically accurate and enjoyable while showing both wedges’ designs and the types of sand that work best for each. It will explain “dynamic bounce” in detail, which will help you get to the heart of the average golfer and sell product. I will review the site when finished as part of my dozen balls payment. If I might intrude on your design, take a long look at the concept of “underslung.” It will certainly be a different look and maybe provide the claim of being shankless.
As for shafts, let’s go with one flex (stiff) and one type (steel). Why? Cost, and steel works fine. The challenge will be a controlled inventory after you fully test the machined heads to verify your concept. “Make them in China” is the easy answer, but you will need some leads on trustworthy suppliers and you will pay for tooling, initial samples and an agreement on an initial order. Make it as small as possible to save money, but small can easily be 1000 heads, a minor production run. I think I can dig up a couple of Asian sources when the time comes.
Setup your website and try to get some wedges in the hands of known instructors with an arrangement resulting in you getting quotes. Set a competitive price and sell direct over the net. I’ve just given you enough to do that. I’ll long run out of balls before you have more questions.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Andy W
Dec 15, 2014 at 12:46 pm
Barney,
Love your “breakout” club listing as I call it. Same list I have, but did not know the Bullseye putter was “it” for Titliest.
Just sent to your email my job application to Taylormade who needs to grab me and my breakout putter I have developed “overnight” for 10 years. Well, it would have been overnight if could have avoided a 10-year battle with the USGA, which finally gave approval last year. LOL, we do this because it is fun and it’s our passion, right?
Read your WOW book three times, every word, once out-loud to my wife.
Asuume you now have some stock in TMag/Addidus, right?
Thanks, and you are an inspiration.
Andy
Roger in raining NZ
Dec 13, 2014 at 12:42 pm
Barney, love the pairings to Fame!
Cally Big Bertha, Adams Tight Lies,Cleveland 588
And i have renewed confidence in my Ping S58 made from Hard Non Soft Cast Metal !! A priceless comment, Thanks!!
You Beauty!
Straightdriver235
Dec 11, 2014 at 8:35 pm
Here’s my idea, forget the wedges, we have too many of them, and only a few are decent. As a Marxist/critical/meritocratic golfer I desire to upset the status quo. I’m an older guy who walks for the health and enjoyment. I don’t think I am anywhere near alone on that. There is a market for what I am about to describe, a market that could take off. Frankly, 14 clubs might suit your company and the present state of the golf industry which wants to sell a lot of clubs, but after giving it quite a bit of analysis I believe less would be more. I believe sets need to be made smaller, requiring more skill, and bigger gaps between irons; also making the game more healthy and returning it to the intent that it be a walking game. I have an ultralite bag and carry only 5 balls, etc. but 14 clubs is way too heavy for this 54 year old frame to lug… it was always too heavy even though I was once young and strapping… as I have said before, elsewhere, this is more meritocratic–the ability of young players to carry their own clubs and play well is vastly underrated in the development of excellent players and future stars. Altering the degrees of existing irons is not sufficient as it messes with standard bounces. Instead of having a standard set with Lob/SW-58*, Gap-52*, PW-46*, 9 iron-42*, 8 iron-38*, 7 iron-34*, 6 iron-30*, 5 iron-26*, 4 iron-23*, hybrid-21*, hybrid-18*, 3 wood-14*, driver-9*, putter=14 clubs. You can see way to many WITBs where there are one or two clubs in the top players bag with almost no difference between the distances they hit. Simultaneously we need to advocate to reduce the club limit for tournament play, but even if that doesn’t work there are enough people who would like this. Someone, myself, needs to start manufacturing something along these lines–engineered for serious players… SW-55.5; Gap-50.5; PW/9 iron-45*; 9/8 iron-40*; 8/7 iron-35*; 6 iron-30*; 5/4 iron-24.5*; hyrbrid 19.5*; Driver/3 wood–13* with fairly large head, but no large that it can’t be hit off the ground, with the putter that gets you 10 clubs…. I’m seeing an alternate version with slightly wider spacing for 9 clubs. It is amazingly fun to carry your own bag with 9 or 10 clubs, and not so fun for 14. The cost of clubs goes down, people start walking, carrying their own clubs, their kids can caddy for them, instead of being surrounded by obese, arrogant, costly and slow we can have healthy, meritocratic, affordable and quick.
Play would be a lot faster due to less need for deliberation, golfers would develop more skill in the ability to work the ball, hit partial shots.
To brag about my system… I do this already, but am not satisfied with the grinds on the clubs…. however, my game has improved from a 4.5 to a 2.3 handicap. I strengthened the PW, and 9 iron one degree, the 8 iron two degrees, dropped the 7 entirely, weakened the 6 one degree, kept the 5 the same, and strengthened the 4 iron one degree. Tonight I had my second hole in one hitting a six iron where the shot would have normally called for a 7. Presently no company makes a small headed driver in the 420 CC range that is very square, and has a higher loft. When they sell the higher loft driver they always want a hook face on it and put a regular shaft in it because they assume you must not be very good if you are playing a high lofted driver… the interchangeable heads are an option.
What’s my point? This could work… the game is messed up as it is, and the business model, starting with homes around the course, golf carts, over-manicured greens, courses that emphasize freakish distance have made the game not palatable.
BOB KNOX
Dec 28, 2014 at 10:47 pm
I have to say a lot of what you write in your article makes sense.
I’m 68 (closer to 69) and I used to walk all the time until my knees and respiratory condition
won’t let me walk and carry any more.
But I like the concept of stronger lofts and less clubs, also which would enable the player to go
to go to a lighter “Sunday” bag as it used to be called to help the player in reducing the load on the back.
Good article, and very interesting. Good concept.
Bob
Stephen Finley
Feb 26, 2018 at 2:19 pm
Yeah, that’s good. Really.
riehlg
Dec 4, 2014 at 2:19 pm
I really think you should get the paperclip from the old MS Office to be saying the title of the article for the picture at the top. “Starting a wedge business? I can help with that!”
Jonny B
Dec 4, 2014 at 9:02 am
There are a lot of fringe companies in the golf equipment industry that seem to be concentrating on doing one thing – a driver, wedge, ball, etc. Look at Krank, Bombtech, Kick X, etc. I’ve never tried any of their products though.
Remember the Warrior hybrid club that the company was giving away for free with all those commercials? I wonder what happened to them. Just goes to show that even “free” products can’t generate enough buzz to make a successful equipment company. It’s a tough industry with some major barriers to entry.
Jonny B
Dec 4, 2014 at 9:05 am
As far as wedges go, there is SCOR, Hopkins, and now even Cleveland looks to be moving away from irons and woods and concentrating only on wedges.
I love the point made about how “feel” is really only a product of sound. I’m going to try the ear plugs experiment at the range next time. I can see that being that case with drivers/woods, but I’m pretty sure that there’s more too it than sound, because I know I have hit some harsh feeling irons.
Justin
Dec 16, 2014 at 7:05 pm
Try it. You’ll be surprised. I got the idea from Ralph Maltby’s “11 Steps” fitting manual. Totally killed the “forged/carbon steel is softer than cast/stainless steel” myth for me.
Sully
Dec 4, 2014 at 2:58 pm
Jonny B,
Thanks for throwing us in the mix. (BombTech). A fringe company is where I want to be. Because through our performance products and direct to consumer approach you have heard of us somehow, but the average Joe hasn’t and that’s the point. I could spend millions and sponsor pros in order to get exposure to golfers and non-golfers, but the industry has changed. Just like the craft brew industry. Yes beer…
Small companies with high quality ingredients or materials – aka our 2 piece production process can survive (and dual cavity design)….Well..Only if you product that performs…and you still will face challenges. I am very fortunate to have had so much success but it is because of our story, expensive production process and press we have received (Entrepreneur Magazine, PGA Tour Radio, Golf Digest…etc.)
I am always looking to learn from our customers and potential customers so if you have any additional insight or just want to talk. Call me (802) 448-2094.
I could say more, but I can’t give away all of our secrets.
Barney – Check your email…
– Sully
“Pull the pin!”
Jafar
Dec 3, 2014 at 4:34 pm
Great article.
Where can you have prototypes made?
I’d like to design a wedge or even a putter, even if it’s just for my own amusement.
Barney Adams
Dec 3, 2014 at 6:17 pm
Ask the guys at Dog Leg Right or Tom Wishon. Remember you are embarking on an expensive hobby
Mike
Dec 9, 2014 at 1:55 pm
I’m not in the golf industry so don’t know about specific issues but I would offer a couple of ideas. There is an internet-based e-machine shop that hobbyists use for example to get obscure car parts made. They even have a web page about putters:
http://www.emachineshop.com/machine-shop/Custom-Golf-Putters/page423.html
Also you could look to a 3D printing company to get your part printed directly in steel. One that I’ve heard of is 3D Systems but there are others. I would guess that you’re looking at a bill around $2500 to print a wedge or putter and there’s no bulk discount with 3D printing so it’s not currently an option for mass-production.
ptjn1201
Dec 3, 2014 at 2:16 pm
Finally, somebody understands that the packed sand many of us face at our local muni needs low to no bounce. Now I hope more people start listening to you
golfiend
Dec 3, 2014 at 1:33 pm
Wedges tend to be replaced quicker than other clubs in the bag. Wedges can also be specialized for different courses and condition. I’m certainly not the only one that play different wedges for different courses. Generally speaking, a low bounce gap wedge and a high bounce sand wedge is adequate for many people including myself when I’m going to an unknown course. Then there is the material. Unless you’re vokey and can make cast wedges like they do and have the marketing power behind it, forged wedges tend to be favored by the enthusiast. But like the restaurant business, it’s not worth the risk. Still I agree that among the clubs we use, it is the entry point with the lowest, albeit still high, barrier.
golfiend
Dec 3, 2014 at 1:36 pm
I’m sure you’re going to write something about the putter because there are many types and people can go through many putters as well … like I have.