Opinion & Analysis
Can Back9Network Compete with The Golf Channel?
Instead of focusing on birdies and bogeys like The Golf Channel does, Back9Network celebrates golf’s characters, cars, clothes and charisma. Until Back9Network — the significantly capitalized Hartford-based television network — launched on Direct TV this September, the golf community didn’t know what to make of what was essentially a digital golf content site for the past three years. Certain folks scoffed at the thought of competing with the Golf Channel, while others — including the non-institutional celebrity investors backing the company — literally bought into the concept.
The Back9Network is a new breed of golf TV and entertainment, but can it work?
How Back9Network Got Started
The original founder and CEO, Jamie Bosworth — formerly National Sales Manager for Odyssey Golf — got the company off the ground in 2010 by raising $30M in capital from celebrities such as Ray Allen and Clint Eastwood among others.
For its first three years, Back9Network produced digital content for the company’s website as it pulled together investors, negotiated TV contracts and recruited talent for shows. Approximately 60 percent of the dollars funding Back9Network hail from Connecticut-based investors including $5M from the Connecticut State Department of Economic and Community Development. The company faced negative headlines when former Connecticut Fox News anchor Jennifer Bosworth posted scandalous photos on the company’s website, which raised eyebrows among state officials. In May of 2014, Back9Network acquired Swing by Swing — a Golf GPS App with the company tagline Golf Is Fun — along with their more than two million email subscribers.
While one can fairly question some of Back9Network’s prior mishaps, the company has jumped from 50 to 90 employees (job growth being the prime motive for the state’s investment) in the past few months and recently added key members to the Advisory Board such as Jim Remy, former PGA of America President, and Seth Waugh, former Deutsche Bank America CEO.
“Back9Network represents a real opportunity to fill a gap by entertaining and engaging those of us who love the game and the lifestyle surrounding it,” Waugh said. “I look forward to being actively involved on the Advisory Board towards realizing that goal.”
With some company history under our belts, let’s take a look at what the golf lifestyle network has live on Direct TV channel 262.
Ahmad Rashad Interviews Michael Jordan
Landing the Emmy-Award Winning former NBA TV celebrity Ahmad Rashad is a big win for Back9Network, as was Rashad’s interview with Michael Jordan that aired on October 28th.
I loved hearing Jordan talk about his dream foursome then call out Obama for being a sh*** golfer! I view Ahmad Rashad as the counter to the Golf Channel’s Feherty Show, which has landed countless premier interviews. If Ahmad can keep finding guys like Jordan to tee it up with, I think that this show will be a hit.
The Turn
Headlined by Shane Bacon — former Yahoo golf writer and Saint Andrews caddie — alongside co-hosts Erica Bachelor and Lou Holder, Back9Network describes The Turn as their “flagship hour of golf, pop culture, debate and entertainment.” Bacon brings both comedy, genuine golf knowledge and culture to the conversation. Bacon, Bachelor and Holder’s ability to extend the show beyond purely just golf will factor into The Turn’s success.
The Clubhouse
Headlined by John Maginnes — former PGA Tour Player and current host of the nightly radio show “Katrek & Maginnes on Tap”– and 19-year Golfweek veteran Jeff Rude, give us “real golf talk” on a show called The Clubhouse, which airs at 10 p.m. on Monday-Friday. Add in the lovely extreme sports woman Will Christein as a co-host and The Clubhouse has a chance to be a nightly staple to the golf community.
Direct TV to Cable?
Until the September Direct TV launch, Back9Network was just a website. Now, 20 million American Direct TV subscribers can turn on channel 262 and check out Back9Network any time. While making it to Direct TV is no small feat (less so having raised $30 million), Back9Network’s most obvious next hurdle is to get on cable where The Golf Channel is available to approximately 82 million pay television households. How the NBC Universal’s (owned by Comcast) ownership of the Golf Channel plays into this dynamic, however, remains to be seen.
On one hand, The Golf Channel might worry about a new player entering a space where it’s had zero competition. On the other, the Golf Channel has a lot to learn understanding why or why not Back9Network succeeds. If Back9Network brings new folks into the game through entertaining golf content, perhaps Golf Channel may offer more golf lifestyle oriented shows. Regardless of what happens, what remains clear is that Back9Network will struggle to formidably compete with the Golf Channel until they make it to cable.
Will Back9Network Succeed?
This remains to be seen. The ethos of the Back9Network’s content concerns the golf lifestyle and fun of the game. With respect to growing the game, celebrating quality golf content will be a crucial factor in retaining and attracting new golfers over the next decade, particularly within the millennial cohort. Millennials spend 18 hours a day consuming and interacting with digital content. Back9Network’s ability to leverage multiple platforms (television, web, mobile) in producing and crowd-sourcing authentic content such as golf trick shots will determine its success.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

John
Nov 17, 2014 at 7:26 pm
I frankly don’t think there is enough interest for one golf channel, much less two. I think perhaps half of golf channel might be about right. I want to PLAY golf not watch it, and I have barely the time to do that. I watch the Golf Channel most of the time when I am traveling, and there is nothing else to watch. Take the Golf channel, tournaments I have no real interest in and instructional shows that I don’t need or want. Perhaps on Masters week or US Open week I watch to get detail but that’s about it.
If they wanted to counter program, what might be of interest is classic stuff. Shell’s Wonderful World of Golf, old major tournament coverage of Nicklaus, Palmer, etc. The ’73 Open and Miller’s final round 63. Sort of a Golf History channel. That might work.
Back9 is swimming upstream covering a sport that is shrinking, not growing.
joe
Nov 17, 2014 at 2:28 pm
A most interesting article. Ihope they get on the web. Don’t forget “oldsters” love golf too!
James
Nov 17, 2014 at 12:50 pm
Maybe if they improve the instruction shows, show the old classic golf shows and then relate them to today as well, and get rid of the fluff, they will do great. Golf Channel has pretty much jumped the shark in my view.
milt turley
Nov 16, 2014 at 3:37 pm
There has to be a good alternative to the drivel of the golf channel! I find it unwatchable except for the tournaments which I mostly record for delayed viewing. If watching live, I mute the sound.
Mike Belkin
Nov 16, 2014 at 12:40 pm
Why would they try to just copy the Golf Channel? If they did that I don’t know how they could possibly succeed. They must be different I have to think.
Joker
Nov 16, 2014 at 3:06 am
What the Back9 Network should have done or should do more of in the future is purchase rights of all the historical footage and rare footage still unseen to this day and show them all from the beginning of time. I guarantee you that the purists would switch over from TGC if they knew some good golf from the 60’s is on, for example. We all know there’s still a ton of footage out there that hasn’t been seen in years
Mike Belkin
Nov 16, 2014 at 12:41 pm
Totally agree. Their ability to tell golf stories is crucial. Golf has so much history I think there is a lot of potential around this.
RD
Nov 16, 2014 at 6:19 pm
If the channel can survive that long. May be they have to pull the plug soon lol
don davis
Nov 16, 2014 at 1:39 am
good luck. I find myself watching less and less of the golf channel. I watch the tournaments with the sound off. The rest of the programming is usually pretty boring and hard to watch for long. They could all go belly up and I would still be out there every day trying to beat father par! It’s all fluff.
Mike Belkin
Nov 16, 2014 at 12:43 pm
Can’t disagree with you. But what could they to to not be “fluffy”?
Tip o'kneel
Nov 15, 2014 at 7:16 pm
I’d like to see these guys make it to cable. Frankly, I’m getting sick of the bozos on golf channel (except for DiMarco he’s a stud). How many times does Damon hack need to ask for a swing tip from a pro? The best tip they could give him is to relax and quit asking for advice.
And Gary Williams….this guy is the typical country club type that every 18 to 30 year old can’t stand. GC needs some competition for viewership. I’d like to see back9 give them a run!
Nick
Nov 15, 2014 at 6:36 am
Ahmad is the worst golf anchor in the history of golf anchors… Sinking ship with Ahmad as the anchor
gary m
Nov 15, 2014 at 1:44 pm
i totally agree….. he is a tiger woods homer !! i stopped watching the golf channel while he was on it. I can say i would never watch the back 9 network while he is on it.
On another note i love John Maginnes on satellite radio and would consider watching him on this network….
But Rashad ruins any network he is on…..terrible
Mike Belkin
Nov 15, 2014 at 4:21 pm
but if gets Tiger Woods than he gets Tiger Woods…
I doubt he can, however.
Oscar
Nov 15, 2014 at 3:52 am
The channel is a failure. Who the heck wants to watch famous, rich people get interviewed NOT playing golf? We’ve heard from them all, enough, with their scripted interviews of only the selected bits that they want us to see. A total waste of time.
gary m
Nov 15, 2014 at 1:52 pm
i agree with you as well…. there are way too many “crossover” athletes that think they can play high level golf and have to tell us all about it. That’s what happened on the morning drive for a while. True passionate golfers want the facts not all the b.s. and fluff. i dont care or need to know how many Ferrari’s Poulter has or about Phil selling his 6 million dollar house…. jealousy, maybe…whatever… it still isnt important to the purist.
Therefore i dont think there is room for multiple golf programming. At some point you run out of “golf related” stories to go around. We already get the morning drive replayed 2 to 4 times a day during the week.
Mike Belkin
Nov 16, 2014 at 12:44 pm
To each is own. You guys are definitely not the type of golfer they are pursuing. Nothing wrong with that, just a different target audience.
Bill
Nov 15, 2014 at 2:53 am
While some of the stuff on the network is a bit campy, but I like the show Golf Treasures where they show off all the cool golf memorabilia. Very cool to see stuff like this that the Golf Channel never had. The main problem with the network is that 75% of the time I turn it on it’s a repeat of something that’s already been on. I must have tuned into Rashad interviewing Bill Murray 100 times. It gets old REAL quick. Too many infomercials during regular viewing times as well. I think they need more content.
Mike Belkin
Nov 15, 2014 at 4:15 pm
They launched at a tough time as the golf season was coming to a close….I actually think they did that strategically to “soft launch” to get things out there and test the waters before the real golf season kicks in in April with Augusta. The question is how can they get people intrigued without a lot of golf “stuff” going on?
Robeli
Nov 14, 2014 at 10:52 pm
Flipped over to ch262 to gave a peek. Ehhh… why are the people so fat? O, not HD. Ehhh.. isn’t that SNL? I’m sure that looked like a skit from SNL. Switch back to ch218. Thanks, but no thanks.
Mike Belkin
Nov 15, 2014 at 4:16 pm
No HD is tough, definitely hard to be “legit” not in HD in this age.
Jeff
Nov 14, 2014 at 9:10 pm
It’s gonna be expensive to cover golf tournaments so they should focus on instruction, to grow their audience. Or to build a loyal one.
Mike Belkin
Nov 15, 2014 at 4:23 pm
I highly doubt Back9 will ever focus on instruction…it’s not in their DNA. They are all about the lifestyle. If you want golf instruction, watch the Golf Channel. Do you no think Golf Channel does a good job offering golf learning-based content?
Pat Robertson
Nov 14, 2014 at 9:08 pm
I want to like it because I want it to succeed. I want more golf programming options. The problem is I prefer golf to almost anything, preferably tournament golf. I’d rather watch the 10 year old junior state toureamer than almost any non golf show I’ve ever seen. What I’ve seen of the back9 network so far, apart from the Ahmad Rashad show, it’s pretty terrible. But if it could possibly lead to tournament coverage, or even “Live From” style major coverage, I’ll continue to be a supporter.
Mike Belkin
Nov 15, 2014 at 4:18 pm
I don’t think there is much demand out there for the type of niche tournament coverage you desire. Not that it’s not “interesting”, it’s just that I can’t see Back9 getting an “ROI” on sending a crew out to coverage niche championships. They are all about the lifestyle…for better or worse…
Mark
Nov 14, 2014 at 8:54 pm
How do you launch a TV Network in 2014 that is not in HD? The article does not even address this fairly important issue; would like to watch, can’t get passed the SD feed.
Mike Belkin
Nov 15, 2014 at 4:24 pm
I don’t have DirectTV….thanks for sharing this important point which I should have addressed.
Brad B
Nov 14, 2014 at 7:35 pm
Sounds like they’re aiming at the same audience Golf Digest is aiming at with its retooling ….
wonder whether Golf Digest will bring in more readers than it turns off.
Mike Belkin
Nov 14, 2014 at 8:44 pm
“Think young play hard” – is Digests’ slogan….definitely a similar audience but Golf Digest is more focused on “golf”
CT
Nov 14, 2014 at 6:50 pm
Ahmad is good friends with Tiger. Maybe he can work that for some exclusives. Give him a show, a series of interviews, or playing lessons, and the network will compete with Golf Channel.
Mike Belkin
Nov 14, 2014 at 8:44 pm
That would be enormous for the network however I highly doubt that they can pull it off
Dick
Nov 14, 2014 at 6:48 pm
I refuse to support anything with Shane Bacon. He makes the writers of GolfWrx look like New York Times best selling authors. His articles were simply dreadful
Mike Belkin
Nov 15, 2014 at 4:27 pm
Haven’t read much of his stuff, all I can say is that he seems like a great guy in person and seems to have his stuff together on air.
Tom D
Nov 14, 2014 at 5:04 pm
I was in golf publishing for about 20 years and witnessed the launch of many magazines and websites that focused primarily on lifestyle and/or tried to be edgy or cool. They pretty much all failed and the further away from the game they got (i.e., the more focused on lifestyle/being hip), the quicker and more precipitous the fall.
This is a totally different media and a different time, but I don’t give it much of a chance.
Mike Belkin
Nov 16, 2014 at 12:45 pm
It’s a very tall task. Not to say that it can’t be done, but a tall task.
JT
Nov 14, 2014 at 4:20 pm
Never come close–they are plain lousy!!
Pat
Nov 14, 2014 at 3:03 pm
This is going to fail miserably. Golf is a niche market and this network is concentrating on an even smaller more specific market. The only people that care about golf fashion are the upper to upper middle class which is a very small percentage of tv viewers. Also, most people could care less about Ahmad Rashad and his horrible interviews including myself. FAIL.
Mike Belkin
Nov 14, 2014 at 8:47 pm
While I”m not saying I believe that Back9Network will necessarily be around for the long haul, there are millions of “latent demand” golfers who want to play but are on the fence. Quality golf content leveraged on digital platforms (social, web, mobile) is the key.
The opportunity is large, bottom line.
Mike Honcho
Nov 14, 2014 at 2:00 pm
Strike 1: Not in HD. Strike 2: Some of the shows are trying to be too uber Fox Sports via staged, lame comedy, hipness and with some just downright bad writing. I’ve yet to find a show on there I will watch regularly. There’s absolutely no way I would ever watch The Turn with Shane Bacon on it. He was HORRIBLE when he wrote for Yahoo Golf and is one of the biggest Tiger apologist on the planet. Strike 3: ???? TBD, but at some point Ray Allen, Clint Eastwood, State of CT et al will be wanting some return on their investment.
Mike Belkin
Nov 14, 2014 at 3:10 pm
It’s a pure venture investment that will be a hit or not. I hope they succeed, it will take some time…..
Josh
Nov 14, 2014 at 1:45 pm
Ferrity?
Mike Belkin
Nov 14, 2014 at 3:12 pm
More importantly, who will be their “Holly”?