Connect with us

Opinion & Analysis

10 Players Who Will Rise (or Fall) in 2015

Published

on

Before last season, I ran through the players that were projected to rise and decline in the 2013-2014 season. With the start of the 2014-2015 season coming this week, I wanted to go through the projections. The rankings in the tables below are based out of 177 players.

PLAYERS ON THE RISE

greenbrier-classic-billy-hurley-iii-pga-tour_t640

BILLY HURLEY III

BillyHurley3

One of the things I established a few years ago with my research was the idea of what I call The Four Cornerstones of the game. Recently, I altered the 4 cornerstones of the game just slightly:

  • Driving Effectiveness
  • Red Zone play (shots from 175-225 yards)
  • Shots from 10-20 yards
  • Make Percentage from 3-15 feet

Hurley achieved all of those 4 cornerstones of the game. Not only do the 4 cornerstones have a strong correlation to success on Tour, but they also have correlated strongly to getting a Tour victory, soon. Ben Curtis achieved the 4 cornerstones in 2011 despite only finishing 133rd on the Money List went on to win the next season at the Valero Texas Open. Matt Jones accomplished the 4 cornerstones in 2013 and finished 48th on the Money List and then went on to win at Houston this past season.

Hurley accomplished all of the 4 cornerstones last season and finished 91st on the Money List. He does not hit it that far and that may hold him back a little, along with having a below average Purse Size per Event played.

brian-stuard-pga-tour_t640

BRIAN STUARD

BrianStuard

Stuard is much like Hurley in that he accomplished the 4 cornerstones last season and does not hit it far. However, he is a much better birdie maker (41st) than Hurley (157th), but has gotten off to slow starts in rounds 1 and 2. If he can improve his play in rounds 1 and 2, he is projected to have a great season.

461926085JH141_WYNDHAM_CHAM

TROY MERRITT

TroyMerrit

Merritt’s ball striking metrics were very impressive, but he struggled a bit from 10-20 yards and on putts outside 15 feet. The putting from outside 15 feet should progress toward the mean according to PGA Tour trends.

Paul-Casey-Catching-Fire

PAUL CASEY

PaulCasey

Casey started to make a comeback after numerous injuries. He was actually an even better putter prior to his injuries than he is now, which is still pretty good. The big issue for Casey is his driving, but I could see him winning an event where the course is pretty wide open and receptive to very errant tee shots.

image

RUSSELL KNOX

RussellKnox

The strength of Knox’s game in his short career has been his ballstriking and that allowed him to rank 28th in Adjusted Par-4 Scoring Average and 5th in Bogey Avoidance, which are the two key scoring metrics. He was also very good in rounds before the cut, ranking 40th in Adjusted Round 1 and 12th in Adjusted Round 2 Scoring Averages.

He now is now very good on Short Game shots from 10-to-20 yards. The only thing that is lagging behind is his putting. But, Knox is an AimPoint user and the trend with AimPoint users on Tour is that they typically see major improvements in their putting statistics after 3-to-12 months of using the green reading methodology.

Honorable Mention: Robert Garrigus, Brooks Koepka, Robert Streb, Jhonattan Vegas and Nick Watney

PLAYERS ON THE DECLINE

070713-GOLF-Jonas-Blixt-LA-PI_20130707232452828_660_320

JONAS BLIXT

JonasBlixt

I picked Blixt last season and outside of a 2nd place finish at the Masters he did not record any other top-10 finishes. That will earn him a second invite to Augusta, but his exemption to Doral and Firestone will run out and I don’t believe he will be eligible for the Accenture Match Play.

His putting regressed a bit as I projected last year as he finished 33rd in Strokes Gained – Putting, but a large part of finishing even that well in Strokes Gained – Putting came from his ability to make putts from longer than 15 feet. The definitive trend on Tour is for a player that makes a lot of putts outside 15 feet to eventually regress toward the mean and that should affect his effectiveness on the greens. His short game also regressed this past season, but those are of secondary importance if he cannot improve his ball striking to a serviceable level.

Sabbattini players on the decline

RORY SABBATINI

RorySabbatini

Sabbatini’s strengths of his game over the years has been his Yellow Zone play and Short Game play. Strong players from the Yellow Zone tend to make more Birdies on the par-4’s, and the short game play typically cleans up any mistakes and can save par. That is how Sabbatini has been so successful over the years.

Scoring wise he ranked 151st in Adjusted Par-4 Scoring Average and 153rd in Bogey Rate which are two critical scoring metrics on Tour. While he is still better than average from the Yellow Zone and on shots from 10-to-20 yards, his performance in those categories has taken a noticeable dip as of late. He is also seeing a dip in his club head speed of about 2 mph. That may not sound like much, but on Tour the dip in club head speed does not have to be very much for it to have a strong trend toward a regression in the player’s performance.

MATT JONES

MattJones

Last season I had Jones as my projected players to rise and he ended up winning at Houston. The best indicator of a player’s iron skill are shots from the fairway/tee box. Jones fell from 96th to 150th in 2014, so his iron play completely fell apart and his play from 10-to-20 yards regressed as well going from 19th in 2013 to 150th in 2013-2014.

If a player cannot find greens and cannot save pars when they miss greens, it’s a recipe for disaster. Furthermore, he gained a large portion of his strokes on the green from his putting outside 15 feet. That should regress towards the mean in 2014-2015, which means a regression in his total Strokes Gained – Putting metric.

Jones benefited from the favorable schedule last season where he was playing a much higher Purse Size per Event than Strength of Schedule. His Purse Size per Event should still be fairly high coming off the victory at Houston, but the strength of schedule should get more difficult as well and he will have a more difficult time making cuts if he continues to perform at the same rate.

Brendon-Todd-hp-byron-nelson-pga-tour-960_t640

BRENDON TODD

BrendonTodd

Todd had a fantastic season in 2013-2014. He was an adept putter of the ball that performed well from the Yellow Zone. Typically, good Yellow Zone performers make more birdies regardless of their putting skill. They are hitting the ball closer to the cup on the major of approach shots on the par-4’s and increasing their likelihood of making their putts. However, Todd was more of a grinder as he ranked 21st in Bogey Avoidance while ranking 70th in Birdie Rate. There is a downward trend in performance for players like Todd that fail to make a lot of birdies despite performing well from the Yellow Zone and with the putter.

We can also see Todd’s performance in 2013-2014 from the Red Zone and with the putter. The Red Zone performance declined over time while the Putter caught fire as the season progressed:

PuttsGainedPerRound RedZoneProx2

For the most part, Todd’s play from the Red Zone regressed significantly. The black slanted line is the ‘trend line’ which shows that Todd’s performance from the Red Zone was on a fairly steep decline. Meanwhile, his putting caught fire outside of the stretch of four events towards the end of his career. The past data of players that regress with their Red Zone play and catch fire with the putter is to regress significantly in the following season.

Todd will be exempt from every event this season outside of the Accenture Match Play. That will provide him a very favorable schedule where he is playing in large purse events and that should be enough for him to stay well within the top-125 on the Money List, but the trend shows that his Adjusted Scoring Average should get significantly worse and could lead to a lackluster season.

ec-home-3n

ERIK COMPTON

ErikCompton

Normally, 80 percent of a Tour player’s earnings come from 20 percent of their events. Compton saw 87.4 percent of his earnings come from 20 percent of his events this past season. When the earnings percentage gets to 90 percent it indicates that the player did not play very well outside of one event which is what happened for Compton at Pinehurst.

The good news for Compton is that he did rank 90th in Adjusted Scoring Average, and he will continue to have a better than average Purse Size per Event as he is exempt from both the U.S. Open and the Masters. His struggles striking the ball and his drop in club head speed by about 2 mph, however, it is right in line with traditional regressions in performance on Tour.

Honorable Mention: K.J. Choi, Matt Every, Russell Henley, Charles Howell III and Scott Stallings

Richie Hunt is a statistician whose clients include PGA Tour players, their caddies and instructors in order to more accurately assess their games. He is also the author of the recently published e-book, 2018 Pro Golf Synopsis; the Moneyball Approach to the Game of Golf. He can be reached at [email protected] or on Twitter @Richie3Jack. GolfWRX Writer of the Month: March 2014 Purchase 2017 Pro Golf Synopsis E-book for $10

15 Comments

15 Comments

  1. peaty

    Oct 27, 2014 at 2:24 am

    Streb was a very good shout. Are you likely to add comments for the other honourable mentions?Thanks

  2. peaty

    Oct 12, 2014 at 4:41 pm

    Really interesting analysis, enjoyed it. Can I ask are your Driving Effectiveness stats derived from a personal formula or something we could access/calculate say via the pgatour stats. Also re M Jones – what is the best way to analyse their level of iron play off fairway/tee if once again looking at say stats on pgatour? Thanks.

  3. Pingback: 10 Players Who Will Rise (or Fall) in 2015 | Golf Gear Select

  4. paul

    Oct 8, 2014 at 6:54 pm

    I would like to hear about how aim point users see big performance gains after using it for a while…. As I am also considering taking up aim point.

    • Hellstorm

      Oct 8, 2014 at 8:48 pm

      I have thought about it too. There was a clinic about an hour from my house in August but I didn’t make it out. I will hit it up next year for sure.

      • Richie Hunt

        Oct 9, 2014 at 10:49 am

        Using the Strokes Gained – Putting metric, the majority of AimPoint users that stick with it have seen a big improvement in that metric after using it for 3-12 months. Scott McCarron was the first Tour player to use it and went from being in the top-1/3rd in putting to being in the top-10th percentile. Bo Van Pelt went from being an average to below average putter to ranking 11th in Strokes Gained – Putting after about a year. Daniel Summerhays went from being a below average putter to ranking in the top half after 6 months and then climbing to 9th in Putts Gained after a year of using AimPoint. Those are just a few examples.

  5. RobG

    Oct 8, 2014 at 4:56 pm

    Driving Effectiveness is the combination of Distance + Percentage of Fairways Hit + Distance to the edge of the fairway, correct? Does this stat apply to when a player hits only driver or does this stat take into account the tee shot (regardless of club selection) on every par 4 and par 5?

    • Richie Hunt

      Oct 8, 2014 at 5:34 pm

      It’s on every shot regardless of what they hit off the tee.

  6. nick hanson

    Oct 8, 2014 at 2:14 pm

    Hey Rich and Golfwrx. I think you did this last year. I’d love to see a comparison of the prior year’s results and where they came out.

    Nick

    • Zak Kozuchowski

      Oct 8, 2014 at 2:21 pm

    • Rich Hunt

      Oct 8, 2014 at 2:33 pm

      Yes, I did this last year as Zak showed in the link.

      Charles Howell finished 45th in earnings while making 24 out of 29 cuts. His driving effectiveness improved to 111th.

      Matt Jones got his first victory and John Senden got his first victory on the PGA Tour since 2006.

      John Merrick finished 145th on the Money List, Derek Ernst 170th. Mahan’s Adjusted Scoring Average fell to 50th and he didn’t win until the playoffs. I already talked about Blixt and the big miss for me was on Stroud who finished 53rd in earnings and 44th in Adjusted Scoring Average. Josh Teater was the big miss on the players I had improving as he finished 137th in Adjusted Scoring Average.

      However, on my board I did have Brian Harman improving and he got his first win and finished and finished 34th in Earnings.

      • Edub

        Oct 8, 2014 at 5:00 pm

        Seems like you’re picking the numbers that worked for you last year Rich. I’d say Hunter had a pretty decent year all in all. Predicting an individuals performance a year ahead is a wast of time. The players make the numbers, not the numbers make the player… I know, it’s tough for a statistician to comprehend.

        • Edub

          Oct 8, 2014 at 5:05 pm

          Almost forgot… you lead with Colsaerts last year, his 2014 was worse than 2013. Great pick on that one.

          • Richie Hunt

            Oct 8, 2014 at 5:39 pm

            I don’t expect to roll 6’s each time. Colsaerts hardly played that much in 2013-2014 because of an injury and I can’t predict injuries.

            Teater and Stroud were clear misses which I mentioned before. But hitting on Jones, Senden, Merrick, Blixt and pushing on Howell (who still had a nice year) isn’t bad. I would probably label Hunter Mahan’s performance as a push as well as he did win, but it was one of his weaker seasons in recent memory.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

Published

on

On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

Continue Reading

Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

Published

on

With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

Continue Reading

Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

Published

on

For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

Continue Reading

Announcement

Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

WITB

Facebook

Trending