Equipment
Cleveland makes new appointments, plans to bring XXIO to US
Cleveland golf announced today that Chuck Thiry will assume the role of Vice President and Special Advisor to the President with the specific goal of maximizing the brand presence of Cleveland Golf, Srixon and XXIO with green grass accounts across the country.
“I couldn’t be more pleased to be embarking on a new mission, Thiry said. “It’s the next logical step in my career, and I look forward to serving the company in this new role.”
Cleveland will also be bringing its XXIO brand to North America, which Mason Prange will oversee.
“Mason has earned the respect of everyone within our organization because of his combination of sound logic and innovative thinking,” Thiry said. “He’s the perfect individual to lead us as we prepare to relaunch our two largest brands, Srixon and Cleveland Golf, while introducing the exciting XXIO brand to North America.”
The Cleveland-Srixon-Dunlop conglomerate will be looking to push the XXIO, which is relatively unknown in the U.S. but immensely popular in Japan and Korea, with the restructuring. The company recently released its XXIO 8 line of woods and irons, which you can view here.
Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.
That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.
On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.
“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”
On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”
“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.
From the listing: “Some great items here today, time to thin out and make room for next set of gear. All prices include shipping.
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.”
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules
Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4
3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4
5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4
Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms
Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80
Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105
Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft
Grips: Golf Pride Tour Velvet
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Maria Torres WITB 2026 (June)
Driver: Ping G440 LST (9 degrees) Shaft: Accra TourZ Green 5-M4 3-wood: Ping G440 Max (15 degrees) Shaft: Accra TourZ Green 6-M4 5-wood: Ping G440...
Eric Cole WITB 2026 (June)
Driver: PXG Lightning Tour Max (9 degrees) Shaft: Project X Titan Yellow 70 TX 3-wood: TaylorMade Qi4D (15 degrees) Shaft:...
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Driver: Callaway Quantum Triple Diamond (8.5 degrees) Shaft: Fujikura Ventus Black 6 X Mini driver: Callaway Paradym Ai Smoke Mini...
Wyndham Clark’s winning WITB: 2026 CJ Cup Byron Nelson
Driver: TaylorMade Qi4D (10.5 degrees) Shaft: Project X Titan Yellow 60 TX 3-wood: TaylorMade Qi4D Tour (15 degrees) Shaft: Project...
LeoLeo
Dec 12, 2014 at 7:31 pm
This brand and Honma dominated the shelves when I visited some golf shops in Japan. Nice looking stuff but expensive.
Jim
Jun 27, 2014 at 10:36 am
I like this. I bought a xxio hybrid for my dad a few years ago and had a chance to hit it. It was long and very forgiving.
tbowles411
Jun 26, 2014 at 8:38 am
This brand will sell. The price will obviously have to come down, but I just hope the quality doesn’t follow suit.
tbowles411
Jun 26, 2014 at 8:39 am
Additionally, it’s Japan’s most popular brand and it’s not even close.
Adrian
Jun 26, 2014 at 10:23 am
I agree they will sell especially since they cater lower swingspeed players and will have that Japanese “mystique” if they price them correctly.
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4pillars
Jun 25, 2014 at 4:16 pm
Wow a $650 driver (in Japan)
No wonder its pronouced zek-si-oh
4pillars
Jun 25, 2014 at 3:59 pm
When you have two brands that are not doing too well, adding a third brand seems like a genius marketing strategy.
hotspot64
Jun 26, 2014 at 2:26 am
3 Brands…:-)
Ventucky Local
Jun 26, 2014 at 3:28 pm
Ah yes, anyone else remember what a hit New Coke was?
Large chris
Jun 28, 2014 at 5:06 pm
Agreed…. All these companies apart from TM with ‘big plans for 2014/15’
Reality is, Matsuyama won the Memorial a few weeks ago with a beautiful set of Srixon 945 blades, and you sure can’t buy them in the UK and I doubt many of you will find them on the shelf anywhere in the US either.
Yes yes I know the blade market is tiny, but if it was TM they would be damn sure something vaguely similar, brand wise, was available to the market. Win on Sunday, sell on Monday.