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Opinion & Analysis

The Masters gets it right

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No matter what happens on the back nine of Sunday at the Masters, viewers are left with a lasting image and a memory that is unique from golf’s three other major championships. While Sunday’s rendition of Augusta’s back nine might have fell short of expectations in the drama department, with Bubba Watson holding onto a three-shot lead from the 12th hole until the finish line, what happened during yesterday afternoon at the Masters will most definitely leave a lasting impression on golf in the years to come.

Golf fans witnessed 20-year old Jordan Spieth prove to the world that his name will be seen on major championship leaderboards soon again and quite often. His tenacity and knack for competition at an early age is something for which golf fans have yearned, and his appetite for winning only could have grown stronger after yesterday’s defeat. We also watched Bubba Watson cure his 2012 Green Jacket hangover by showing yet again that “Bubba-Golf” might just be the Masters fields’ biggest enemy.

Yes, the unique feeling that golf fans share with regards to the Masters has plenty to do with how it is the only major played on the same course every year, but there’s more to it than that. The images and the memories that we are left with, in my opinion, are not necessarily a result of the iconic golf shots that have resulted in Green Jacket glory over the years, but from the countless “perfect” details about the course and the tournament in general that create the stage for such shots to stand out in our minds. To sum it up, come Sunday evening in mid–April, the Masters always wins.

After receiving an envelope in the mail from the Masters Tournament in the late fall with a pair tickets to Wednesday’s practice rounds, I would get the opportunity to uncover all of the mystique, the expectation and the “perfection” I had been hearing, dreaming and probably talking about way too much for the last decade.

One of the things a patron will notice about Augusta National for the first time is the immense size of the property. From the recently constructed practice facility (which I will discuss below), to the par-3 course and the concession and merchandise areas, the landscape of the Augusta National property is gigantic. While the property is so grand, spectators will also notice that the actual golf course — from the 1st tee to the 18th green — is actually very close together, and here’s why.

When Bobby Jones and Clifford Roberts embarked upon this landscape in Augusta, Ga., in 1930, their intention was not to just build a golf course, which one could argue was the intention of maybe every other course ever constructed in the world. They settled on this property with the goal of creating a tournament and spectacle. It’s almost as if Jones and Roberts had the ability to look into the future to 2005; when Tiger holed out from the left fringe on No. 16, or in 2010 when Phil struck his 6 iron out of the pine-straw to establish the courses most influential holes coming down the stretch in area of the property where the noise and reaction of the crowd would radiate in a amphitheater, manufacturing a noise and a creating a buzz that could not be matched in this sport.

While standing at the practice green situated right in front of the clubhouse, which looks out over the entire golf course, I could hear patron’s chant “skip it, skip it” as players participated in the 16th hole practice round tradition of skipping it over the water onto the green. I could only imagine the sounds a Sunday roar could create, as the ones I witnessed on a Wednesday managed to send chills down my spine.

Another aspect of perfection and genius that caught my eye, which I don’t think many others would have picked up on, was on the practice facility, and I emphasize the word practice. First, I think I can answer this question for all of you… have you ever been on a driving range where there isn’t a green as a target at the very end for your longest club? I am 99.9 percent sure that the answer is no, but if you have then please say so!

At the Augusta National range, the farthest green from the tees is about 230 yards away. Beyond this green are clump of trees separating the range into a Y shape, creating two separate fairways. While watching players hitting drivers and 3 woods to both to the right and left sides of the range, a light bulb went off in my head and I yelled out loud to my dad, “It makes perfect sense!” How often in a round do you hit a tee ball that isn’t on a par-3 to a green? The answer is never, unless it’s a drivable par-4.

The end of the range is set up so that you practice hitting tee balls to locations similar to the course. There is also a set of fairway bunkers along the right side of the range at the 300-yard distance, so players can practice hitting a tee ball in between a set of trees and a set of bunkers, just like on the course. It actually makes so much sense and it’s really quite simple when you think about, but still, Augusta National is the only place that I’ve seen it done.

While I believe Augusta National’s decision to allow female members to the club was one that could have come a decade or so earlier, I will finish off by alluding to what might turn out to be the most impactful decisions the Masters committee has made in recent years with regards to the growth of the game. Last year, Masters Chairman Billy Payne announced the finals for the Drive, Chip, and Putt competition – a golf skills contest in America for girls and boys ages 7-to-15 – would be hosted at Augusta National.

While much wasn’t made of such a decision at first, the televised coverage of the event created a stir among golf’s leading influencers that was centered around the overwhelming positive impression the initiative will have on the game. For those kids who didn’t qualify or didn’t even attempt to be the first Drive, Chip and Putt contestants to hit golf shots on the course, I’m sure that after seeing Bubba Watson and Jordan Spieth fist pumping and high fiving all the participants has driven hundreds of thousands of young kids to want to work harder, or even pick up the game in order to have that opportunity next year and in the years to come. The impact that a little detail like having the 2013 Masters Champion, Adam Scott, hand out the trophies to the competitions winners may have made this initiative and this new Masters traditions one of the best one’s since the clubs inception.

In recent years, the Masters Committee has also established its roots internationally, inviting the winners of amateur events in Asia and South America to play in the Masters. The growth of the game, or lack there of, is a much-debated topic in golf. While I don’t believe it is the responsibility of the Masters Tournament and the Augusta National Golf Club to fix whatever issues the game might face, the fine men in their Green Jackets do in fact realize and utilize the influence their club and their tournament has on the game.

The decisions they make — from where they place the greens on the practice facility, the $1.50 sandwiches and growing the game in fast-growing continents around the world — are always the right ones and seem to have impacted the game of golf in the highest regard.

Oliver Berg is a golf fanatic whose roots in the game were formed in the rugged and rocky golf links of Southern Ontario, Canada. By putting the pen to paper, or more appropriately, his fingers to the keyboard, Oliver turned his passion for ‘talking golf’ online by starting The High Fade Golf Blog. Oliver works in the digital marketing space in the fashion industry in Toronto and has applied what he’s learned from social media marketing to his own Instagram golf account - @thehighfade. Having grown up in a family of golfers, Oliver was given a special gift at young age from his grandmother -- a pillow that reads “Life’s a game, but Golf is serious” is something that he sleeps beside every night, and he pretty much lives by that!

4 Comments

4 Comments

  1. BallBuster

    Apr 16, 2014 at 1:04 pm

    I don’t think the Masters got it right in recent years and what seems to be their future course. I’m losing interest in the Sunday round at Augusta. There won’t be anymore back 9 charges like Jack had in 86. I doubt there will be many late birdie rallies like O’Meara had several years ago to steal a win.

    Bubba did what one has to do anymore. Just hang on. It will be in the leader’s hands. Rory was an example of going cold and losing the lead. Someone may shoot a 69 to make a “move”, but unless the leader throws away shots, it’s a slow march that other will have a very hard time overcoming. I liked the old days better. Making moves up the leaderboard and the roars of the crowd.

    The average winner’s score form the last 15 years since the Tiger-proofing began is just over 69 in the final round. Couple that with the fact the winner has come from that last group over 80% of the time means that as long as you shoot OK, no one can charge past you unlike many times in the past. The worst is Trevor Immelman shooting a 75 and no one could still come within 3 strokes. Boring.

    • Philip

      Apr 16, 2014 at 3:00 pm

      what about bubba birdieing 13-16 in the final round in 2012 to force a playoff and schwartzel birdieing the final 4 holes in 2011 to win outright? that not enough of a “charge”?

  2. Ed

    Apr 16, 2014 at 12:08 pm

    I dunno. I still don’t like the way they did the coverage on ESPN. It was awful.

  3. Ryan

    Apr 15, 2014 at 2:17 pm

    great article

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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