Equipment
Exotics to offer SST PURE shaft alignment
Tour Edge is bringing the the same technology used on the PGA Tour to all its product lines. The company has finalized an agreement with SST Pure to have its shaft alignment technology used on all of its Tour Edge and Exotics golf clubs.
“SST PURE system is the cutting edge of shaft alignment and a perfect complement to our high-end Exotics technology,” said David Glod, Tour Edge president and chief designer. “The new automated system is one of only 25 currently in use and it’s great that we can offer this viable technology to our Exotics customers.”
The SST PURE process was developed by golf-industry veteran Dick Weiss. The patented process analyzes the structural irregularities that exist in a golf shaft and locates the shaft’s most stable orientation. Off-line bending and twisting of the shaft are minimized and repeatable impact on the center of the clubface improves by up to 51 percent.
The computer generated process is completely automated using the new PURE SPECS system, which takes about two minutes per shaft. This premium service will be available on all Exotics products, new and old.
“We are very excited to be working with Tour Edge Exotics,” SST President Brian Adair said. “Our Tour van works tirelessly with professional golfers to perfect shaft alignment for the best players in the world. Teaming with Exotics, our PURE process can be put into effect on the front end for players of all abilities with their technologically advanced golf clubs.”
Many prestigious custom club fitters and more than 200 Tour players use the exclusive shaft alignment system by SST PURE. Combining SST PURE’s ground-breaking system with Exotics will offer players of all abilities some of the best that industry technology has to offer.
For more information and pricing visit www.touredge.com.
Equipment
Neal Shipley, AKA, the “Big Fridge’s,” custom stamping
Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.
That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.
On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.

“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”
On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”
“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.
Equipment
From the GolfWRX Classifieds: L.A.B. Purple DF3 with Masters cover
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.

From the listing: “Some great items here today, time to thin out and make room for next set of gear. All prices include shipping.
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.”
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules
Whats in the Bag
Maria Torres WITB 2026 (June)
Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4

3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4

5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4

Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms

Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80

Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105

Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft

Grips: Golf Pride Tour Velvet


Ty Webb
Mar 13, 2014 at 8:49 pm
I started having my clubs pured about 5 years ago and would NEVER consider playing irons, woods, and especially wedges that have not been pured. Consistant feel and ball flight are the most noticeable characteristics to me personally. The only thing holding anyone back should be the cost, $50 being a little high, should be $30-$40 per club. Other than that you should have no excuses. Pay no attention to the bashers on this board, puring is the real deal.
I played a Tour Edge driver for 4 years until the 3 piece head began separating, had to retire her. Best driver i have ever played. Tour Edge will do well with this campaign if the manufacturing quality control and demand can be met.
Recently ordered a new accra driver shaft. During the puring process the SST machine numbers were way off according to the build shop, the shaft was matching up to a 3 wood, not driver. New shaft is exactly what i expected. Imagine that?
-The Legend (Ty Webb)
ZJohnson
Mar 12, 2014 at 9:11 pm
I use those machines, I actually use the one in the pictures, every day and I still hand spine my own clubs. If that tells you anything.
LorenRobertsFan
Mar 11, 2014 at 6:58 pm
How much will this really help the average or better player? 0-1 yard more distance and as much in accuracy?
Nick
Mar 11, 2014 at 10:53 pm
Exactly! This is a gimmick at best.
John G
Mar 12, 2014 at 11:58 am
Actually it makes a world of difference in feel, accuracy and distance in that order. Real world testing and Iron Byron both show Puring is legit and is very beneficial to most golfers. If you doubt the independent studies, I have 2 identical 4 hybrids (one mine and one my sons) which I will wager you $1000 are like night and day to hit. All my buddies who doubt are completely blown away after hitting both side by side. In bind tests Puring wins 100% of the time.
For me the feel is the thing that stands out the most but Pured shafts are confidence builders as well because the feel and accuracy is better.
The cost factor is the holdback on Puring. $50 a club for the most part. I can only afford my driver and hybrid. Most golfers would benefit from the Tour fit of a 44″ driver with a Pured shaft. Solid contact in the center of the face trumps head speed according to Trackman.
joe sixpack
Mar 13, 2014 at 12:17 am
Comparing 2 identical hybrids is meaningless in this context. The 2 clubs may be identical, but shafts hardly ever are. That’s why pros go through so many shafts (of the same model) when they get fit.
The only test that would be meaningful would be to use the same hybrid and shaft. Hit it with the shaft in its spine-aligned position, then pull the shaft and rotate it some amount and re-epoxy it and then hit the club. I doubt anyone is going to do that.
But, with adjustable tips on drivers, it would actually be pretty easy to do it with a driver. It would change the loft and face angle of the club, but if you hit on a launch monitor you could get good data on the club head speed.
Anyone out there have an adjustable tip driver shaft that has been spined and has access to a launch monitor and wants to give this a go?
Trudi
Mar 13, 2014 at 7:05 am
If you suck it usually is pure so save 50 because you are purely wasting money. You can not buy a golf game
termides
Mar 13, 2014 at 10:24 am
How does that work with adjustable heads if you have the spine facing the target and change the loft the spine moves.
luke keefner
Mar 11, 2014 at 6:52 pm
How do you align a spine on a shaft that rotates on an adjustable hosel?
cale Crawford
Mar 11, 2014 at 7:19 pm
Find the setting you like.then get pured in that position
TWShoot67
Mar 11, 2014 at 10:06 pm
so then thats like buying the glued hosel, that’s why adjustment is really only good for fitting process. How many people do you know that before each round adjusts there head before play? I know exactly ZERO! I’ve asked the same questions when the first Driver that came out with an adjustable adaptor to glue on shaft, why do we really need all this adjustability, it’s really all BS, but everyone has bought into it. What happened to getting fit, then keeping same head for a couple years? TM developed a new driver every 3 months making claims of 17/ 10/ 15 extra yards every new head over last 5 years. Well if this was in fact true we’s all be driving the ball over 375 yards on average. What ever happened to spine/ Flow pointless unless you keep in same position so then again we don’t need adjustability end of RANT Ty
KK
Mar 11, 2014 at 10:45 pm
I’ve read that none of the different types of spine alignment help at all in terms of distance and accuracy but they do help with feel. As far as adjustable drivers, people do tweak their swings and try new golf balls every once in a while. Swapping out shafts and tweaking settings with a simple click of a torque wrench is worlds easier than blasting the hosel with a heat gun and hoping your $300 shaft doesn’t melt.
Brandel Stumblee
Mar 12, 2014 at 12:24 pm
Again another baseless rant. Taylormade never claimed 15,17 or 20 yards between every model just an average of what players were seeing when they switche out of whatever they were playing to the current model. I gained 15 yards when I switched from 07 burner fairway to the RBZ and then 5 more with the SLDR which I didn’t get because my exotic is longer than them all. As far as shafts puring absolutely works although the benefits are not as evident as they would have been 5 years ago as shafts are being designed with adjustibilty in mind and most shafts now have very little to no spine but it is a cool service if a company would check to make sure the spine is aligned in a set of irons to offset any lack of quality control from the shaft company. And last you must still think the earth is flat because I cannot believe I just read your comment dismissing adjustable drivers as valid technology. Adjustability gives options and for me it allows me to adjust to conditions. The conditions I play in range from 45 degrees with rain requiring more loft and spin because my swing also slows down with the cold and extra gear to 115 degrees with lots of wind where my swing speed is about 12 mph faster and I don’t want the ball launching really high. I don’t adjust every time I play but in extreme cases it’s nice to be able to adjust loft. It really works I have tested it thoroughly.
Jack
Mar 13, 2014 at 11:36 pm
But taylormade drivers are typically the longest year in and year out. So guess it has all added up over time?
christian
Mar 13, 2014 at 2:49 am
There is Honma perfect switch clubs, the only system that lets you adjust the loft without moving the shaft around.